Focus Furnishing

What Focus Furnishing does

Focus Furnishing is a UK-based furnishing and property services supplier operating as Focus Furnishing Partnership from a single headquarters in North London. Founded in 1988, the company provides an integrated offering across four product categories — appliances, furniture, flooring, and window coverings — together with ancillary property services including painting and decorating, removals, safe storage, cleaning, house clearances, Gas Safe testing, NIC Electrical testing, and trace and rectify. The business targets B2B customers in the UK housing sector, principally local authorities, housing associations, private landlords, and property developers, with a primary value proposition centered on rapid void-property turnaround: same or next day nationwide delivery, in-place assembly and installation, removal of old items, GPS-tracked deliveries with SMS notifications, and a quote-based pricing model with free budgeting quotes.

The core technology stack is not proprietary and consists of a standard e-commerce storefront with a shopping basket, account management for B2B customers, WorldPay payment processing, Google Analytics, and WhatsApp as a contact channel. The product range spans budget contract lines delivered pre-assembled for high-volume social housing deployments, through mid-market ranges (Julian Bowen, Atlanta Range, Ace Furniture), up to a Premium Furniture sub-brand for higher-end specifications. Branded window covering sub-lines (Bella, Unilux, Como) include made-to-measure roller, vertical, Venetian, Velux and Perfect Fit variants with flame-retardant and blackout fabric options. Distribution is direct via account sales and e-commerce; no third-party reseller channels or app-based ordering are disclosed.

Revenue is generated through one-time product sales and professional services revenue streams. Pricing is quote-based rather than published list, with dedicated account opening available for housing associations and landlords. Certifications relevant to UK public sector procurement — ISO 9001, ISO 14001, FIRA, Gas Safe, Constructionline, and Living Wage Employer — collectively form the compliance baseline required to compete for local authority and housing association framework contracts. The company is privately held as a partnership with no disclosed parent entity, institutional investor, or external funding.

Name

Focus Furnishing

Legal name

Focus Furnishing Partnership

Website

https://focusfurnishing.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus Furnishing is a UK-based furnishing, flooring, window coverings, and property services supplier serving social housing providers, landlords, and property developers with turnkey void-property turnaround and nationwide delivery.

Ownership category

akta.pro rank

Product category

Furniture and Property Services

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

akta.pro secondary industries

Local Furniture Delivery & In-Home Placement (White-Glove, Assembly) (HSAKAAAM), Furniture Disassembly/Reassembly & Protective Wrapping (HSAKADAG), Appliance Removal, Haul-Away & Replacement Swap (HSAGANAN)

Keywords

• Social housing furnishing
• Contract furniture supply
• Property maintenance services
• Flooring solutions
• Window covering installation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct sales of furniture, flooring, window coverings, and appliances to social housing providers, private landlords, and property developers. Products include beds, sofas, dining furniture, carpets, vinyl, laminates, blinds, and appliances.
2. Property Services: Additional revenue from installation, delivery, and property maintenance services including painting, decorating, removals, cleaning, and safety testing (Gas Safe, NIC Electrical).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Focus Furnishing sells furniture, flooring, window coverings and appliances, and delivers them as turnkey furnishing packages to UK social housing providers, housing associations, property developers and landlords. Alongside product sales, the company provides property services including painting and decorating, removals, cleaning, house clearances, Gas Safe testing and NIC Electrical testing. Nationwide delivery is offered with same/next day options, on-site assembly, installation and removal of old items, supported by GPS-tracked vehicles and SMS customer notifications.

Product overview

Focus Furnishing operates as a diversified furnishing and property services company offering an integrated portfolio of products and services for the UK housing market. The core offering spans four main categories: (1) Appliances including cooking, refrigeration, laundry, and electrical goods; (2) Furnishing encompassing beds, bedroom furniture, sofas, dining sets, office, and garden furniture, with sub-brands including Contract Furniture for high-volume social housing needs and Premium Furniture for higher-end requirements; (3) Flooring including carpet, vinyl, safety flooring, laminate, and design flooring (Karndean); and (4) Window Coverings with made-to-measure blinds under brands Bella, Unilux, and Como, plus curtains including flame retardant options. The company also provides ancillary property services (painting, removals, cleaning, Gas Safe testing) primarily serving social housing providers, housing associations, landlords, and property developers. Founded in 1988, the company offers nationwide turnkey furnishing solutions.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B&Q (Kingfisher): UK home improvement and DIY retailer with B2B trade accounts serving landlords and property professionals. Overlaps with Focus Furnishing on flooring, appliances, and landlord/property maintenance customer segments.
• ScS: UK specialist sofa and upholstery retailer with in-home delivery and assembly services. Comparable on furniture category focus and in-home placement service layer.
• Furniture Village: UK furniture specialist retailer offering furniture, flooring and white-glove home delivery service. Comparable on furniture retail, flooring extension and home delivery/installation service model.
• Travis Perkins: UK's largest builder's merchant supplying materials and services to social housing, local authorities and developers. Adjacent peer given shared public sector / housing association customer base and property maintenance overlap, though Travis Perkins is materials-focused rather than furnishing-focused.
• IKEA (for Business): Global furniture/home furnishings giant with an IKEA for Business programme targeting property and B2B customers. Comparable on furniture, soft furnishings, and kitchen/appliance product range, though IKEA lacks Focus's integrated white-glove installation and void-property turnkey service.
• Wickes: UK home improvement retailer with significant trade/B2B serving local authorities, housing associations and landlords on kitchens, flooring, and refurbishment. Overlaps with Focus Furnishing on flooring (laminate/vinyl), property services and landlord customer base.
• John Lewis & Partners: UK department store with broad home furnishings, furniture, flooring (via John Lewis Home Installation) and white-glove delivery service. Comparable on integrated product-plus-installation offering for residential and B2B customers.

Direct peers

• Hammonds Furniture: UK fitted furniture and bedroom storage specialist operating B2B and consumer channels. Comparable to Focus Furnishing's bedroom furniture (wardrobes, chests) and fitted/installation-led service model.
• Dunelm: UK home furnishings retailer with a B2B 'Dunelm for Business' trade offering alongside consumer retail. Overlaps with Focus Furnishing across furniture, soft furnishings, blinds/curtains, flooring and B2B housing sector contracts.
• Hillarys: UK market leader in made-to-measure blinds, curtains and window coverings with both consumer and B2B/contract channels serving housing and property sectors. Directly comparable on Focus Furnishing's window coverings category and contract-grade blind offerings (Bella, Unilux, Como).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/focus-furnishing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Furnishing