What Hillarys does

Hillarys, legally Hunter Douglas UK Retail Limited, is a UK-based made-to-measure window treatments retailer operating under the Hillarys brand since its founding in the early 1970s. The company sells blinds, curtains, shutters, awnings, pergolas, and garage doors to UK residential homeowners, with operations extending into Ireland through a wholly-owned subsidiary. The product portfolio spans over 20 blind types (Roller, Wooden, Roman, Venetian, Vertical, Electric, Perfect Fit, Blackout, Day & Night, Honeycomb, Thermal, Pleated, Skylight, Conservatory, Gable End, Roof Lantern, Transition, Voile Roman, Blind Screen, Fly Screen), made-to-measure curtains in multiple header styles (eyelet, pencil pleat, pinch pleat, thermal, blackout, wave, voile, velvet), and a shutter range covering full height, tier on tier, tracked door, café style, solid, shaped, and express configurations. Exclusive designer collaborations with V&A (William Morris), Jonathan Adler, House Beautiful, Abigail Ahern, Poodle & Blonde, Country Living, and the in-house Calm Living line provide differentiated design offerings, while the Value Collection addresses price-sensitive buyers.

The company's go-to-market is built around a UK-wide network of local advisors who provide in-home consultations, professional measurement, and fitting services as part of the price — products cannot be purchased online. All pricing includes measuring and fitting; electric/motorised options integrate with the Somfy Smart Hub for app and voice control via Alexa and Google Assistant. Standard lead times run 2-4 weeks per order. Revenue is generated primarily through one-time product sales, with finance options available for orders over £500 to reduce purchase friction. The business is a wholly-owned subsidiary of Hunter Douglas, the global window coverings conglomerate, and operates with a headcount in the 1,001-5,000 band.

Hillarys positions itself on 50 years of brand heritage, a 4.5-star 'Excellent' Trustpilot rating, a Price Promise guarantee, and complimentary aftercare. Marketing blends digital content (website, Instagram, X, Pinterest, YouTube, Houzz, Facebook, email) with the in-home advisor service as the primary conversion channel. Distribution is single-country domestic (UK + Ireland), with no disclosed international expansion beyond Ireland.

Name

Hillarys

Legal name

Hunter Douglas UK Retail Limited

Website

https://hillarys.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hillarys is a UK-based made-to-measure window treatments retailer selling blinds, curtains, shutters, awnings, and garage doors to residential homeowners through a national in-home advisor network, with exclusive designer collections and Somfy-powered smart home integration.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Made-to-measure blinds
• Window treatments retail
• Custom curtains shutters
• Motorised window coverings
• Home interior fittings

Headquarters

HQ city

Colwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Made-to-Measure Window Treatments: One-time product sales with measuring and fitting included in the price. Products are manufactured to order based on customer's exact window measurements. Revenue is generated from the initial product sale; no subscription component.
2. Electric/Motorised Blind Upgrades: Premium pricing for motorised versions of blinds with additional £50 promotional discount. Includes Somfy hub for smart home integration as optional add-on.
3. Finance Options: Flexible payment options available for orders over £500, subject to eligibility. Customers can spread cost through financing plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Hillarys manufactures and retails made-to-measure window treatments — blinds, curtains, shutters, awnings, pergolas, and electric garage doors — through a UK-wide network of local advisors who provide in-home consultation, measuring, and professional fitting. The product range spans Roller, Wooden, Roman, Venetian, Vertical, Electric, Perfect Fit, Blackout, Day & Night, Honeycomb, Thermal, Pleated, Skylight, Conservatory, and specialty blinds, complemented by curtains, shutters, and outdoor living products, with smart home integration via Somfy.

Product overview

Hillarys is a UK-based made-to-measure window treatment retailer operating primarily through an in-home advisory service model. The product portfolio centres on window coverings including Roller, Wooden, Roman, Venetian, Vertical, Electric, Perfect Fit, Blackout, Day & Night, Honeycomb, Thermal, Pleated, Top-Down Bottom-Up, Skylight, Blind Screen®, Fly Screen, Voile Roman, Transition, Conservatory, Gable End, and Roof Lantern blinds, complemented by made-to-measure Curtains (eyelet, pencil pleat, pinch pleat, thermal, blackout, wave header, voile, velvet) and Shutters (full height, tier on tier, tracked door, cafe style, solid, shaped, express). The outdoor range includes Awnings, Pergolas, and Garage Doors. Exclusive designer collections include partnerships with V&A William Morris, Jonathan Adler, House Beautiful, Poodle and Blonde, Abigail Ahern, and Calm Living by Hillarys, alongside a budget-friendly Value Collection. Electric blinds feature Somfy Smart Hub integration for app and voice control. All products include complimentary measuring and professional fitting through a network of local advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Value Collection: Budget-friendly blinds collection offering quality at affordable prices
• V&A William Morris Collection
• Jonathan Adler Collection
• House Beautiful Collection
• Abigail Ahern Collection
• Calm Living by Hillarys
• Country Living Collection
• Poodle and Blonde Collection
• Blind Screen®

Products and services

• Roller Blinds Made-to-measure roller blinds in plain, patterned, sheer, and blackout fabric options, with electric motorisation available, sold to UK homeowners with measuring and fitting included.
• Wooden Blinds Real and faux wood venetian blinds with adjustable horizontal slats for light and privacy control, available in multiple finishes, slat widths, and sustainable bamboo options.
• Roman Blinds Made-to-measure roman blinds in plain, patterned, and textured designs with full lining, available with electric options and exclusive designer collaborations.
• Venetian Blinds Horizontal slat venetian blinds in metal, real wood, and faux wood options, available in an extensive colour palette with Perfect Fit frame options for uPVC windows.
• Vertical Blinds Practical vertical louvre blinds ideal for wide windows and doors, with adjustable louvers, Diffused options with sheer and opaque panels, and moisture-resistant fabrics.
• Electric Blinds Motorised battery-operated blinds with remote or wall switch control, with optional Somfy Smart Hub for app and voice control, available across Roller, Roman, Day & Night, Wooden, and Pleated styles.
• Perfect Fit Blinds No-drill window blind solution for uPVC windows and doors, with a neat frame that clips into place, available in Pleated, Venetian, and Roller blind options.
• Curtains Made-to-measure curtains in eyelet, pencil pleat, pinch pleat, thermal, blackout, wave header, voile, and velvet styles with extensive colour and pattern options, supplied and fitted.
• Shutters

Quantifiable outcome

• Up to 50% off selected products during summer sales
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• SomfycoreTechnology or IntegrationSomfy provides smart home hub technology that enables Hillarys electric blinds to be controlled via smartphone app and voice assistants (Alexa, Google Assistant). The partnership allows programmable schedules, remote operation, and smart home integration. Somfy is a leading provider of motorisation and smart home solutions for window treatments.
• V&A (Victoria and Albert Museum)flagshipStrategic or Co-development PartnerExclusive William Morris Collection in collaboration with the V&A. Features distinctive William Morris designs including Strawberry Thief, Pimpernel, and other iconic patterns on Roman blinds and curtains.
• Jonathan AdlerflagshipStrategic or Co-development PartnerDesigner collection of fabrics for Roman blinds and curtains featuring signature designs from Jonathan Adler's portfolio. Glamorous collection with distinctive aesthetic.
• House BeautifulflagshipStrategic or Co-development PartnerExclusive collection of blinds and shutters created in collaboration with House Beautiful magazine. Features soft shapes, nature-led prints, and calming textures in Vertical and Roller blinds.
• Abigail AherncoreStrategic or Co-development PartnerDarkly glamorous collection of curtains and Roman blinds from Britain's top tastemaker. Features sumptuous textures and distinctive design aesthetic.
• Poodle & BlondecoreStrategic or Co-development PartnerHillarys x Poodle & Blonde collection featuring Roman blinds and curtains with glamour and fun vibes. Made for unique homes.
• Country LivingcoreStrategic or Co-development PartnerExclusive collection of awnings created in collaboration with Country Living magazine. Celebrates simple pleasures of outdoor living.
• Calm Living by HillaryscoreStrategic or Co-development PartnerRelaxed and timeless collection of curtains, Roman, Roller and Faux Wood blinds designed in-house with focus on natural textures and serene aesthetics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VELUX: Global roof window and skylight manufacturer that also sells made-to-measure blinds specifically for skylights and roof windows. Direct competitor in Hillarys' conservatory/skylight blinds category.
• Blinds-2go: UK online-first made-to-measure blinds retailer selling direct to consumers at lower price points without an in-home advisor. Represents the digital-native competitive threat to Hillarys' traditional field-sales model.
• Swift Direct Blinds: Online UK retailer of made-to-measure blinds with self-measure/self-install positioning. Competes on price and convenience in overlapping product categories.

Direct peers

• Thomas Sanderson: Direct UK competitor offering made-to-measure blinds, curtains, and shutters via an in-home advisor network. Closely comparable business model, product range, and target customer as Hillarys.
• Apollo Blinds: UK franchise-based made-to-measure blinds, curtains, and shutters retailer using a similar in-home consultation model. Direct competitor in the UK advisor-driven window treatments market.
• Shutterly Fabulous: UK made-to-measure shutters specialist operating a direct-to-consumer model with home consultations. Direct competitor in Hillarys' shutters category with overlapping service proposition.

Broad incumbents

• Dunelm: UK high-street home furnishings retailer offering ready-made and made-to-measure blinds, curtains, and soft furnishings. Overlaps in product categories but serves a broader, more value-oriented customer base.
• John Lewis & Partners: UK department store with significant home furnishings offering including made-to-measure blinds and curtains. Competes for the same UK homeowner customer but across a much broader retail portfolio.
• Hunter Douglas: Global parent company and the world's largest manufacturer of window coverings and architectural products. Comparable product portfolio at a global scale; Hillarys operates as its UK retail arm.

Others

• Somfy: Global leader in motorisation and smart-home control for window treatments — Hillarys' technology partner for electric blinds. Adjacent ecosystem player whose smart-home products increasingly overlap with Hillarys' premium offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hillarysblinds
• YouTubeyoutube.com/user/Hillarysblinds
• Facebookfacebook.com/LoveHillarys
• Instagraminstagram.com/hillarysblinds
• Pinterestpinterest.com/hillarysblinds
• LinkedInlinkedin.com/company/hillarys-blinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillarys