What Fidocar does

Fidocar S.A. is a Uruguayan automotive distributor and dealership group founded on April 26, 1963, by León Lempert. The company is headquartered at Fidocar Center on Ruta Interbalnearia (km 22.500) in Montevideo and operates an owned multi-location dealership network plus an authorized dealer party across Uruguay, including a Punta del Este location opened in 2025.

The company distributes passenger vehicles (Hyundai since 1992, Chery since 2019, Dongfeng), commercial trucks (Hyundai heavy trucks since 2012, C&C Trucks, Dongfeng, Forland), Hyundai Construction Equipment (HCE), and official spare parts, with after-sale services covering mechanical repair, batteries, and tires. Recent product launches span hybrid (Chery Tiggo 4 Full Hybrid), full battery-electric (Dongfeng Vigo), and hydrogen-electric powertrains. Fidocar also participates in the Kahirós consortium, which integrates solar PV, on-site green hydrogen production, and a fleet of six Hyundai hydrogen electric trucks for forestry logistics serving Montes del Plata, financed by a $20M IFC green loan alongside Santander and UNIDO's REIF fund.

Fidocar makes money primarily through one-time sales of new and used vehicles across its multi-brand portfolio, complemented by recurring after-sale service revenue. It sells through three owned dealership points (Fidocar Center, Cuareim in central Montevideo, Punta del Este) plus an authorized dealer network, and serves individual retail consumers, business/commercial fleet customers, and enterprise industrial clients such as the forestry anchor in Kahirós. The company is privately held, with no disclosed external equity ownership.

Name

Fidocar

Legal name

Fidocar S.A.

Website

https://fidocar.com.uy

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Fidocar is a Uruguayan multi-brand automotive distributor (founded 1963) selling Hyundai, Chery, Dongfeng, Forland, and C&C Trucks vehicles and construction equipment through owned dealerships and an authorized dealer network, serving retail consumers, commercial fleets, and enterprise industrial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sale of new passenger vehicles (Hyundai, Chery) and commercial trucks (Hyundai trucks, C&C Trucks, Dongfeng, Forland). Fidocar is official distributor of multiple automotive brands in Uruguay.
2. Used Vehicle Sales: Sale of pre-owned vehicles through dedicated Usados (Used) section.
3. After-sale Services: Postventa (after-sales) services including mechanical repair, maintenance, batteries, and tires. Fidocar Center includes service facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fidocar is a multi-brand automotive dealership and official distributor in Uruguay, selling new passenger vehicles (Hyundai since 1992, Chery since 2019), commercial trucks (Hyundai heavy trucks, C&C Trucks, Dongfeng, Forland), construction equipment (HCE), used vehicles, and official spare parts. The company also operates an after-sale service network (Fidocar Center) providing mechanical repair, maintenance, batteries, and tires, and participates in the Kahirós green hydrogen logistics project supplying hydrogen-powered trucks.

Product overview

Fidocar is an automotive dealership and importer in Uruguay representing multiple vehicle brands. The portfolio includes Hyundai (official distributor since 1992, including heavy trucks since 2012), Chery (imported since 2019), Dongfeng, Forland, C&C Trucks (all added in 2024), and HCE. Key models include the Chery Tiggo 4 Full Hybrid (204 HP electric + 95 HP combustion engine, up to 1,000 km range), Dongfeng Vigo 100% electric SUV, Hyundai Creta SUV, and Chery Himla pickup. The company also participates in the Kahirós green hydrogen project, supplying six purpose-built Hyundai hydrogen trucks for forestry logistics. Fidocar provides sales, after-sales services, and maintenance across multiple locations in Uruguay.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Vehicles Official Hyundai distributor in Uruguay since 1992, offering the full range of Hyundai passenger vehicles (including the Creta SUV) and heavy trucks (since 2012) for retail consumers and commercial fleet operators.
• Chery Vehicles Chery brand vehicles imported by Fidocar since 2019, including the Tiggo 4 Full Hybrid SUV and the Himla double-cabin pickup, targeted at retail consumers seeking hybrid and family vehicles.
• Dongfeng Vehicles Dongfeng brand vehicles distributed by Fidocar since 2024, including the 100% electric Vigo SUV launched November 2025, marketed for retail consumers and urban mobility use.
• Forland Vehicles Forland commercial truck brand distributed by Fidocar since 2024, targeted at commercial fleet operators and businesses.
• C&C Trucks Heavy truck brand distributed by Fidocar since 2024, targeted at commercial transport, logistics, and fleet operations.
• HCE (Hyundai Construction Equipment)
• Hyundai Hydrogen Electric Trucks Fleet of six purpose-built hydrogen fuel cell trucks for forestry logistics, part of the Kahirós green hydrogen project integrating solar PV generation, green hydrogen production, and electric freight transport. Deployed in partnership with Montes del Plata for timber transport.
• Chery Tiggo 4 Full Hybrid Compact SUV with full hybrid motorization combining 204 HP electric motor with 95 HP combustion engine, achieving up to 1,000 km range per tank. Launched October 2024 as Chery's first full hybrid model in Uruguay.
• Dongfeng Vigo Electric SUV 100% electric SUV launched November 2025, positioned as a category redefiner with best value-to-quality ratio in its segment.
• Hyundai Creta Compact SUV launched in Uruguay April 2025, completing Hyundai's SUV family lineup with renewed design and two automatic transmission versions.
• Chery Himla Pickup First double-cabin pickup commercialized by Fidocar, launched October 2025, designed for daily productive needs with robust and adaptable capabilities.
• Used Vehicles
• After-Sales Services (Postventa)

Quantifiable outcome

• 870 tons of CO2 emissions avoided annually through Kahirós hydrogen project
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• Hyundai FidocarcoreChannel Partner/ Reseller/ Distributor · 30 October 2024Hyundai Fidocar is involved in the Kahirós green hydrogen project, providing hydrogen electric truck technology. Fidocar has been the official distributor of Hyundai vehicles in Uruguay since 1992, covering both passenger and commercial vehicle lines including heavy trucks since 2012.
• Montes del PlatacoreStrategic or Co-development Partner · 30 October 2024Montes del Plata is a forestry company that serves as the customer for hydrogen-powered timber transport. Six hydrogen trucks will transport timber to Montes del Plata facilities as part of the Kahirós project. This partnership positions Fidocar/Hyundai in sustainable forestry logistics.
• VentusmajorStrategic or Co-development Partner · 30 October 2024Ventus is a key consortium partner in the Kahirós green hydrogen project, working alongside Hyundai Fidocar and Montes del Plata to develop the integrated solar-hydrogen-electric transport solution.
• C&C TrucksmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Added to Fidocar's portfolio in 2024 as part of commercial vehicle expansion, alongside Dongfeng and Forland brands.
• DongfengmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Added in 2024 as part of Fidocar's expanded multi-brand commercial vehicle offering. Models include the Vigo 100% electric SUV launched November 2025.
• ForlandmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Commercial truck brand added to Fidocar's portfolio in 2024, available at the Punta del Este dealership alongside Chery and Dongfeng.
• CherycoreChannel Partner/ Reseller/ Distributor · 1 January 2019Fidocar has been importing Chery vehicles since 2019, expanding their brand portfolio. Recent launches include Himla pickup (first double cabin in Fidocar history), Tiggo 4 Full Hybrid, and other models. Chery continues to consolidate its growth in Uruguay through Fidocar.
• HyundaicoreChannel Partner/ Reseller/ Distributor · 1 January 1992Official distributor of Hyundai vehicles in Uruguay since 1992. Fidocar represents the Hyundai brand covering passenger vehicles and heavy trucks (since 2012). Fidocar presented the new Hyundai Creta in 2025.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor operating across multiple continents with a portfolio of luxury and mass-market OEM brands. Comparable to Fidocar in business model (multi-brand automotive distribution) though at vastly larger scale and across more geographies.
• Astara: Spain-based automotive distribution and mobility group with deep Latin American presence across multiple markets. Comparable to Fidocar in core activity (multi-brand automotive distribution) though operating as a broader regional platform rather than a single-country dealer.

Regional players

• Grupo Vento: Mexican multi-brand automotive dealer group distributing passenger and commercial vehicles across Mexico. Comparable to Fidocar in multi-brand distribution model and Korean/Chinese OEM relationships, but operating in a much larger North American market.
• Grupo Q: Honduras-based multi-brand automotive dealer group with operations across Central America. Comparable to Fidocar as a multi-brand dealer in a relatively small market, with overlapping OEM relationships including Hyundai and other Asian brands.
• Ericcson (Peru): Peruvian automotive dealer group representing multiple brands across passenger and commercial vehicle segments. Comparable to Fidocar in multi-brand distribution approach and exposure to Chinese OEM brands entering Latin America, though operating in a larger and more competitive market.
• AutoStar (Peru): Peruvian multi-brand automotive distributor with a brand portfolio spanning Chinese and Korean OEMs. Comparable to Fidocar in business model and OEM brand mix, particularly the growing emphasis on Chinese-brand passenger and commercial vehicles in Latin America.

Direct peers

• Grupo Farrell: Uruguayan multi-brand automotive dealer group distributing Fiat, Jeep, RAM, and Mitsubishi in Uruguay. Comparable to Fidocar as a long-established multi-brand dealer operating in the same small market with overlapping passenger and commercial vehicle offerings.
• Sur Motors (Grupo Padín): Uruguayan automotive dealer representing Volkswagen, Audi, and other brands in Uruguay. Comparable to Fidocar as another major multi-brand dealer operating in the same Montevideo-based market with similar passenger vehicle offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fidocar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidocar