Fineza
Fineza is a Brazilian direct-to-consumer e-commerce company, founded in 2015 and based in Caxias do Sul, that designs and sells premium PVD titanium nitride-coated stainless steel home, kitchen, bathroom, and decor products to consumers and B2B buyers across Brazil.
- Company typePrivate
- Founded2015
- HeadquartersCaxias Do Sul, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fineza does
Fineza (legal entity fgs industria criativa ltda) is a Brazilian direct-to-consumer e-commerce company founded in 2015 and headquartered in Caxias do Sul, Rio Grande do Sul. The company designs and sells premium home, kitchen, bathroom, bar, and decor products — including trash cans (3L–30L), bathroom organizers, kitchen accessories, decorative drains, and cutlery sets — finished with PVD (Physical Vapor Deposition) titanium nitride coating on stainless steel. The coating produces durable, corrosion-resistant, and antimicrobial metallic finishes (gold, black, white, iridescent blue) in polished and brushed variants, which is the company's central technological differentiator against standard household stainless steel goods.
Fineza operates its own e-commerce storefront at fineza.com.br, supported by Loja Integrada as the platform provider and Pagar.Me for payments, with Pix, boleto, and credit card installments up to 10–12x without interest. The company ships across all five major Brazilian regions with regional free-shipping thresholds and runs dedicated promotional channels (OUTLET, Flash Sale, Promoções do Mês) plus a WhatsApp VIP group for repeat-customer engagement. Distribution is exclusively direct, with no third-party marketplaces observed.
Revenue is generated through one-time product sales to two segments: individual Brazilian consumers seeking premium decorative household goods, and B2B buyers (resellers, hotels, restaurants, interior designers) purchasing at special corporate pricing through a dedicated WhatsApp catalog channel. The company is privately held and bootstrapped, with 1–10 employees, no disclosed funding, no external investors, and no parent entity.
Fineza firmographics
Firmographics- Name
- Fineza
- Legal name
- fgs industria criativa ltda
- Website
- https://fineza.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fineza is a Brazilian direct-to-consumer e-commerce company, founded in 2015 and based in Caxias do Sul, that designs and sells premium PVD titanium nitride-coated stainless steel home, kitchen, bathroom, and decor products to consumers and B2B buyers across Brazil.
- Ownership category
- akta.pro rank
Fineza industry classification
Industry- Product category
- Home Goods
- NAICS
- Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Paint and Coating Manufacturing (32551)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)
- akta.pro secondary industries
- Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives) (IMAEAKAK), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
Keywords
Where Fineza is headquartered
LocationHeadquarters
- HQ city
- Caxias Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fineza business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C): One-time sales of PVD-coated stainless steel household products through e-commerce. Products include trash cans, bathroom accessories, kitchen items, drain covers, and cutlery sets sold at various price points from R$24.80 to R$1,890.00. Payment accepted in installments up to 12x without interest, with 5% discount for Pix payments.
- B2B Corporate Sales: Fineza sells to businesses (Pessoa Jurídica) for resale purposes, offering special discounts on their entire catalog. Corporate customers can purchase via catalog and WhatsApp, with personalized sales assistance throughout the purchasing process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Standard retail pricing with installment options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Fineza product offering
Product offeringCore offering
Fineza designs, produces, and sells premium PVD-coated stainless steel home, kitchen, bathroom, and bar products (trash cans, bathroom accessories, kitchen accessories, drain covers, and cutlery sets) through its own Brazilian e-commerce platform. All products feature Physical Vapor Deposition (PVD) titanium nitride coating that delivers antimicrobial, corrosion-resistant, and high-gloss metallic finishes in gold, black, white, and iridescent variants.
Product overview
Fineza is a Brazilian e-commerce company specializing in premium PVD-coated stainless steel home, kitchen, and bathroom products. The product portfolio centers on a core offering of trash cans (lixeiras) with various mechanisms (pedal, flip-top, built-in) available in 3L-30L capacities, complemented by the Bathroom Line (soap dispensers, toilet brushes, towel holders), Kitchen Line (butter dishes, coffee makers, serving items), decorative drains (ralos), and cutlery sets (faqueiros). All products feature Physical Vapor Deposition (PVD) titanium nitride coating technology that provides antimicrobial properties, corrosion resistance, and high-end metallic finishes in gold, black, white, and color-shift options. Products are sold through multiple channels including the main catalog, OUTLET (discounted damaged/discontinued items), and Flash Sale (stock clearance). The company also serves B2B customers with bulk orders and dedicated business sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Lixeiras (Trash Cans) PVD-coated stainless steel trash cans available in multiple models including pedal, flip-top, and built-in variants, with capacities from 3L to 30L, featuring antimicrobial titanium nitride coating in gold, black, and white finishes. Designed for Brazilian residential and commercial use.
- Linha Banheiro (Bathroom Line) Bathroom accessories including soap dispensers, toilet brushes, towel holders, door handles, umbrella stands, and bathroom organizers made with PVD-coated stainless steel. Targeted at residential bathroom decoration and organization.
- Linha Cozinha (Kitchen Line) Kitchen accessories including butter dishes, reusable coffee filters, bread containers, French press coffee makers, candy jars, beverage dispensers, and dessert sets with PVD coating. Designed for residential kitchen use.
- Kits (Bundled Product Sets) Bundled sets combining complementary PVD-coated items such as trash can + toilet brush kits, bathroom kits, and serving kits with coordinated finishes for residential decoration use.
- Ralos e Porta Grelhas (Drains and Grid Holders) Decorative bathroom and kitchen drains with various patterns (wave, square, click) and matching grid holders featuring PVD coating in gold finish, for residential and commercial installation.
- Faqueiros e Jogos de Talheres (Cutlery Sets) PVD-coated stainless steel cutlery sets and serving pieces including table forks, knives, spoons, and tea spoons available in gold, black, and hammered finishes, for residential table service and special occasions.
Companies that use Fineza
Customer profileSegments2 records
Ideal customer profiles2 records
Fineza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Fineza partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Fineza competitors and assessment
Company assessmentDirect peers
- Umbra: Umbra is a Canadian design brand offering premium home accessories, bathroom organizers, and decor items with distinctive finishes. Comparable to Fineza's design-forward bathroom and home accessory positioning, though Umbra serves a global market.
- Joseph Joseph: Joseph Joseph designs innovative, design-led kitchen and bathroom accessories with a premium positioning. Comparable to Fineza's specialty kitchen and bathroom product lines with a focus on aesthetics and functionality.
- Brabantia: Brabantia is a Dutch premium home organization brand offering design-focused trash cans, bathroom accessories, and kitchen items. Comparable to Fineza's premium household positioning across multiple categories, though at a much larger international scale.
- Yamazaki Home: Yamazaki Home offers minimalist, premium home organization and bathroom accessories. Comparable to Fineza's bathroom accessory line and premium positioning, focused on design and finish quality rather than mass-market utility.
- Simplehuman: Simplehuman is a premium specialty trash can and home organization brand known for sensor-activated and design-forward waste bins. Highly comparable to Fineza's core trash can line, though it operates globally at much larger scale and without PVD coating.
Broad incumbents
- Tramontina: Tramontina is Brazil's largest housewares and cutlery manufacturer, offering stainless steel kitchen and household goods across all price tiers. Comparable as a Brazilian stainless steel home goods producer but at vastly greater scale and without PVD premium specialization.
- Brinox: Brinox is a major Brazilian manufacturer of kitchen utensils, cookware, and household products in stainless steel. Overlaps with Fineza's kitchen and household categories but operates at mass-market scale with broader distribution.
Regional players
- Oxford Porcelanas: Oxford Porcelanas is a Brazilian tableware and home goods brand offering premium coordinated kitchen and dining sets. Comparable as a Brazilian premium home goods brand, though focused on porcelain/ceramics rather than PVD-coated stainless steel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fineza social profiles
Digital presenceFineza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fineza leadership team
Management profileNumber of profiles
Fineza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fineza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fineza
What does Fineza do?
Fineza designs, produces, and sells premium PVD-coated stainless steel home, kitchen, bathroom, and bar products (trash cans, bathroom accessories, kitchen accessories, drain covers, and cutlery sets) through its own Brazilian e-commerce platform. All products feature Physical Vapor Deposition (PVD) titanium nitride coating that delivers antimicrobial, corrosion-resistant, and high-gloss metallic finishes in gold, black, white, and iridescent variants.
Is Fineza a public or private company?
Fineza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fineza founded?
Fineza was founded in 2015. It employs 1 to 10 people.
Where is Fineza based?
Fineza is headquartered in Caxias Do Sul, Brazil, in the Latin America region.
How does Fineza make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are B2B Corporate Sales.
Who are Fineza's main competitors?
Direct peers on record are Umbra, Joseph Joseph, Brabantia, Yamazaki Home and Simplehuman. Broad incumbents are Tramontina and Brinox. Oxford Porcelanas is listed as a regional player.
Does Fineza have an API?
No public API is recorded for Fineza.
What industry is Fineza in?
Fineza's product category is Home Goods. Its primary akta.pro industry code is IMAKABAG, Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated), with a secondary code of IMAEAKAK, Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives). Its NAICS code is 332813 and its SIC code is 3910.