FireService Management / TurnoutRental

What FireService Management / TurnoutRental does

TurnoutRental, operated under FireService Management, rents NFPA 1971-compliant firefighter turnout gear on short-term contracts to fire academy students, fire academy directors and instructors, municipal fire departments, and industrial/emergency response brigades across the United States. The core product is a standard ensemble rental package comprising a bunker coat and pants with suspenders, a fire helmet with face shield, rubber fire boots, new fire gloves and Nomex hood, and a gear bag, drawn from an inventory of more than 1,000 sets in sizes 30-68 inches sourced from leading manufacturers including Globe, Lion, Bullard, Viking, Morning Pride, Janesville, Thorogood, Ranger, and Shelby.

The company extends its offering through a sister maintenance operation under TurnoutManagement.com, providing cleaning, inspection, repair, and warranty services as a third-party verified Independent Service Provider certified to the NFPA 1851 standard since 2008. Operations are supported by an online ordering and account-management platform (tims.turnoutrental.com), a toll-free phone sales line (866-887-6688), and UPS-based nationwide shipping with pre-paid return labels.

Revenue is generated primarily through usage-based rental fees for 3-5 month and 6-8 month programs, supplemented by maintenance and repair service fees, expedited shipping charges, and replacement charges for damaged gear. Pricing is quote-based and not publicly disclosed. The company employs 1-10 people, is privately held with no disclosed external funding, and reaches customers through a direct-to-customer model combining online self-serve ordering and inside sales, with no formal channel-partner network.

Name

FireService Management / TurnoutRental

Legal name

TurnoutRental

Website

https://turnoutrental.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TurnoutRental rents NFPA-compliant firefighter turnout gear (bunker coats, pants, helmets, boots, gloves, hoods) on short-term contracts to U.S. fire academy students, fire departments, and industrial brigades, while also providing certified NFPA 1851 maintenance and repair services.

Ownership category

akta.pro rank

Product category

Firefighting Protective Equipment Rental

NAICS

General Rental Centers (532310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Fire Safety, Life Safety & Code Compliance (EDALAEAI)

Keywords

• Firefighter turnout gear rental
• NFPA protective equipment rental
• Fire academy gear rental
• Turnout gear maintenance services
• Bunker gear rental programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Turnout Gear Rental: The company generates revenue through time-based rental fees for turnout gear ensembles. Rental programs are tailored to customer needs with options ranging from 3-5 month rentals for semester-based programs to 6-8 month rentals for longer part-time programs spanning two semesters. Custom rental durations are also available. Additional revenue comes from expedited shipping charges and potential replacement fees for damaged gear beyond normal wear and tear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TurnoutRental rents NFPA 1971-compliant firefighter turnout gear ensembles — bunker coats and pants with suspenders, fire helmets with face shield, rubber fire boots, new fire gloves, new Nomex hood, and gear bag — under time-based rental programs tailored for fire academy students, fire departments, and industrial/emergency response brigades. The company also provides NFPA 1851-compliant turnout gear maintenance, cleaning, inspection, and warranty repair services as a certified Independent Service Provider (ISP).

Product overview

TurnoutRental is a rental service for turnout gear (firefighting protective ensembles) offering short-term rental programs tailored for fire academy students (3-5 month and 6-8 month standard rentals), fire academy directors and instructors, fire professionals, and industrial/emergency response brigades. The core product is the Standard Ensemble Rental, which includes bunker coat and pants, fire helmet, boots, gloves, hood, and gear bag. The company also offers gear maintenance and repair services through TurnoutManagement.com, online ordering and equipment management through their tims.turnoutrental.com platform, and lost shipping label replacement services. They maintain over 1,000 sets of gear in sizes ranging from 30 inches to 68 inches, all meeting NFPA 1971 and maintained per NFPA 1851 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Ensemble Rental Complete NFPA 1971-compliant turnout gear ensemble rental including bunker coats and pants with suspenders, fire helmet with face shield, rubber fire boots, new fire gloves, new Nomex hood, and gear bag. Gloves and hood are kept by the customer at the end of the program. Available in 3–5 month (semester), 6–8 month (part-time two-semester), and custom durations. Sized 30–68 inches from a 1,000+ set fleet sourced from Globe, Lion, Bullard, Viking, Morning Pride, Janesville, Thorogood, Ranger, and Shelby. Targeted at fire academy students, fire departments, and industrial/emergency response brigades.
• Turnout Gear Maintenance and Repair Services Cleaning, inspection, repair, and warranty repair services for turnout gear operated under a third-party verified Independent Service Provider (ISP) certification to NFPA 1851. The company is a recognized warranty repair facility for multiple manufacturers including Globe, Lion, Bullard, Viking, Morning Pride, Janesville, Thorogood, Ranger, and Shelby. Serves fire academies, departments, and industrial/emergency response brigades.

Quantifiable outcome

• Saves departments considerable money by renting probationary hire gear rather than purchasing permanent gear upfront
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Apollo Fire Equipment: Distributor and servicer of firefighting turnout gear and equipment serving fire departments and academies. Most directly comparable to TurnoutRental on customer base and product mix; differs in that distribution/sales is the primary model rather than dedicated short-term rental programs.
• All Hands Fire Equipment: Online retailer/distributor of turnout gear, firefighter apparel, and firefighting accessories — directly competing for the same academy student and firefighter procurement budgets. Like TurnoutRental, targeted at independent buyers ordering gear for training and probationary use, but via purchase rather than rental.

Others

• Phenix Technology: Manufacturer of structural firefighter helmets and related PPE (NFPA-compliant) supplied through fire-service channels. Comparable on NFPA product portfolio and customer overlap; operates as an upstream supplier and adjacent product peer.
• Globe Manufacturing: Manufacturer of firefighter turnout gear and protective ensembles used by municipal departments. A primary TurnoutRental supplier and the largest NFPA 1971 turnout brand; comparable on product and end-customer, but operates upstream as a manufacturer rather than rental.
• Lion Group: Manufacturer of NFPA-compliant structural turnout gear and other firefighter PPE — a key TurnoutRental supplier and a potential vertical competitor if Lion expands into direct rental. Comparable on product (NFPA 1971 ensembles) and customer base; upstream in the value chain.

Broad incumbents

• Municipal Emergency Services (MES): Major distributor of firefighting equipment, PPE, and gear to fire departments nationwide — same customer base (fire departments, academies, industrial brigades) and same NFPA-compliant gear focus. Differs by being a broad distribution incumbent rather than a rental-specialist, making it a partial substitute for departments that prefer purchase.
• UniFirst Corporation: Uniform rental and supply services company with a direct rental + recurring-service commercial model analogous to TurnoutRental's ensemble-rental-plus-NFPA-maintenance positioning. Comparable operating logic (managed uniforms/garments, recurring billing, replacement cycles), but no fire service specialization.
• Cintas Corporation: Largest North American uniform and work apparel rental/servicing company. Operates a recurring rental-plus-services model that maps directly to TurnoutRental's usage-based rental + ISP maintenance bundle, but at vastly greater scale and across general industrial customers rather than the fire service niche.
• Aramark Uniform Services: Division of Aramark providing uniform and workwear rental/services to industrial and institutional customers. Same recurring rental-plus-services operating model as TurnoutRental but generalized across many industries, useful as a business-model benchmark for how specialized rental fleets scale.

Emerging players

• Sentinel Emergency Solutions: Provider of fire apparatus and emergency response equipment to fire departments and industrial customers — overlapping fire service customer base and PPE/maintenance adjacency. A smaller, emerging specialist rather than a multi-segment national incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fireservice-management-turnoutrental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireService Management / TurnoutRental