Fineezy
Fineezy is a Dutch SaaS platform that helps entrepreneurs with €150K–€1.5M turnover manage cashflow and financing through its Money Manager tool, structured coaching, free diagnostic tools, and a referral network of Dutch banks and alternative lenders.
- Company typePrivate
- Founded-
- HeadquartersUtrecht, Netherlands
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Fineezy does
Fineezy is a Dutch SaaS platform that helps entrepreneurs with €150,000–€1,500,000 annual turnover manage business cashflow and prepare financing applications. Its core product is the Money Manager, a cloud-based tool accessed via app.fineezy.nl that requires users to operate at least three business bank accounts and implements the Profit First "Money Jars" methodology (income, expenses, taxes, salary, buffer, abundance) for allocation, monitoring, and forward-looking cashflow planning. The platform supports scenario comparison between borrowing and alternative financing routes, tax reservation calculations, and an invoice-rate profitability calculator. Customers must commit the operational discipline of multi-account bookkeeping to use the product.
The business combines the Money Manager with structured coaching and a community layer. Software subscriptions are offered at €19/month or €228/year (the annual tier includes a €199 onboarding session). A premium 100-Day Training Trajectory + Membership package is sold at €1,599 and bundles live training, structured coaching, and annual software membership. Free lead-generation tools — including the Financieringscheck (financing-readiness diagnostic), the Jouw Gouden Getal training, the Winstgevend Tarief Calculator, the Inkomstenbelasting Reserveringstool, and the Cash Challenge — funnel entrepreneurs into paid offerings. The Fineezy Collective community provides ongoing peer engagement post-purchase.
Fineezy operates a hybrid product-led and community-led go-to-market motion, exclusively in the Netherlands. The company is the trading name of Debbie.Money B.V., a private limited company headquartered in Utrecht. Founder Debbie Boekhout, who brings 25+ years of banking and financial advisory experience, is the principal coach and public face of the business. Fineezy maintains referral relationships with a network of Dutch banks and alternative lenders (including ABN AMRO, Rabobank, Deutsche Bank, Floryn, Bequip, Collin, Q Fund, Hiltermann, and Crowdybook) to which it routes financing-ready clients. No external funding rounds, M&A activity, or institutional investors are disclosed in the source data.
Fineezy firmographics
Firmographics- Name
- Fineezy
- Legal name
- Debbie.Money B.V.
- Website
- https://fineezy.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- Fineezy is a Dutch SaaS platform that helps entrepreneurs with €150K–€1.5M turnover manage cashflow and financing through its Money Manager tool, structured coaching, free diagnostic tools, and a referral network of Dutch banks and alternative lenders.
- Ownership category
- akta.pro rank
Fineezy industry classification
Industry- Product category
- Cashflow Management Software
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
- akta.pro secondary industries
- Expense Tracking & Financial Dashboards (FSAGADAB), Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration) (FSAGAAAG)
Keywords
Where Fineezy is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Fineezy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Monthly): Monthly subscription to the Fineezy Money Manager software platform providing cashflow monitoring, analysis tools, and financial planning capabilities. Includes access to community and courses.
- Software Subscription (Annual): Annual subscription paid upfront at €228/year (equivalent to €19/month), saving 20% compared to monthly billing. Includes onboarding session worth €199 and ongoing software access.
- 100-Day Training Trajectory + Membership: One-time payment of €1,599 for comprehensive training program combined with annual Fineezy membership. Includes 100-day structured coaching to transform good revenue into great profit, plus ongoing software access.
- Free Training & Resources: Free training courses like 'Jouw Gouden Getal' (Your Golden Number) and Cash Challenges serve as lead generation to convert free users into paid subscriptions or training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Software-only monthly subscription for self-service cashflow management |
| Subscription | Annual | Annual software subscription with onboarding session included |
| Subscription | Multi-year contract | Comprehensive training program with annual software membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fineezy product offering
Product offeringCore offering
Fineezy provides cashflow management SaaS (the Money Manager platform) combined with coaching and training programs for Dutch entrepreneurs with €150K–€1.5M annual turnover. The Money Manager tool connects to multiple business bank accounts to track income and expenses, allocate funds into 'money jars', and forecast cash positions. Alongside the software, Fineezy offers a free Financieringscheck diagnostic, paid 100-day coaching trajectories, and a community platform (Collective).
Product overview
Fineezy is a cashflow management platform for Dutch entrepreneurs (€150,000–€1,500,000 annual turnover) that combines a SaaS tool with training and coaching services. The core product is the Money Manager software, which users access via app.fineezy.nl and requires a minimum of 3 business bank accounts. Fineezy's business model layers the Money Manager (offered at €19/month or €228/year for self-service, or bundled with training at €1,599/year) alongside free diagnostic tools (Financieringscheck, Jouw Gouden Getal training, winstgevend tarief calculator, inkomstenbelasting reserveringstool) and paid coaching programs (100 dagen Traject). The platform also includes a community space (Collective) and a free Cash Challenge program. Fineezy positions itself between traditional bookkeeping and financial advisory, helping entrepreneurs gain forward-looking cashflow insight rather than reactive accounting.
Differentiator
Problem solved
Functional benefit
Products and services
- Money Manager Cloud-based cashflow management SaaS platform for Dutch entrepreneurs that tracks income and expenses across multiple business bank accounts, creates forward-looking financial plans, reserves funds for taxes and salary, and applies the Money Jars (Profit First) allocation method. Requires at least three business bank accounts.
- 100 dagen Traject + Membership One-year combined program priced at €1,599 that pairs the Money Manager software with a live training day and structured 100-day coaching trajectory to transform good revenue into profitable growth, plus annual Fineezy membership.
- Financieringscheck Free diagnostic tool that helps entrepreneurs determine whether taking a loan for an investment is financially sound or whether an alternative financing approach would be more suitable.
- Jouw Gouden Getal Training Free financial planning training that teaches entrepreneurs how to build a money plan and determine the income they need to live comfortably.
- Winstgevend Tarief Calculator Free calculator tool that determines an entrepreneur's profitable hourly rate by factoring in personal income needs, business costs, and income tax reservations.
- Inkomstenbelasting Reserveringstool Free tool that calculates how much income tax entrepreneurs should reserve, showing the percentage of revenue to set aside and expected tax amounts.
- Fineezy Collective (Community) Online member community platform where Fineezy users connect, share experiences, and access additional resources and courses.
- Cash Challenge Free 3-day cashflow challenge consisting of morning masterclasses that teaches entrepreneurs how to retain more money, achieve financial clarity, and reduce financial stress.
- Direct Coaching & Consulting Personal financial coaching services delivered by founder Debbie Boekhout, providing hands-on guidance on financing preparation, cashflow optimization, and investment decision-making.
Quantifiable outcome
- 90% of financing applications are approved when using Fineezy's preparation process
- +2 more outcomes
Companies that use Fineezy
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
Fineezy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fineezy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- CrowdybookminorAlternative financing platform shown as one of the potential financing partners Fineezy connects entrepreneurs with for their investment needs.
- BeequipminorEquipment financing specialist shown as a potential financing partner for entrepreneurs seeking equipment loans.
- CollinminorAlternative lender platform shown as one of Fineezy's financing partner network options.
- Q FundminorFinancing partner option displayed on Fineezy's partner logos section.
- HiltermannminorVehicle financing specialist shown as a potential partner for entrepreneurs needing transport or vehicle loans.
- ABN AMROminorMajor Dutch bank shown as one of the traditional financing options Fineezy connects clients with.
- Deutsche BankminorInternational bank with Dutch operations shown as a financing partner option.
- FlorynminorOnline business lender specifically for Dutch entrepreneurs shown as a financing partner.
- BanqsoftminorBanking software provider shown on Fineezy's partner section.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Fineezy competitors and assessment
Company assessmentBroad incumbents
- Xero: Xero is a global cloud accounting platform with bank reconciliation, budgeting, cashflow reporting, and other SMB finance tools. It overlaps with Fineezy's entrepreneur audience and budgeting and cashflow workflows, but operates at substantially greater scale and broader scope.
- Qonto: Qonto is a European business-finance platform offering business accounts, cards, expense management, invoicing, and cashflow visibility. It is comparable to Fineezy's Dutch and European entrepreneur focus and cashflow-management workflow, though it is primarily a banking and finance-operations platform.
- bunq: bunq is a Dutch digital bank with business accounts, cards, and financial-management tools for SMEs and self-employed customers. It overlaps with Fineezy in the Dutch entrepreneur market and day-to-day cashflow workflow, but competes from a banking-account position rather than coaching and planning software.
- QuickBooks: QuickBooks provides accounting, invoicing, expense tracking, budgeting, and cashflow tools for small businesses. It competes for the same entrepreneurs' financial-management workflows, but its product suite is broader and more established than Fineezy's coaching-led niche.
- Moneybird: Moneybird is a Dutch accounting and administration platform for entrepreneurs and small businesses. It is comparable because it targets the same Dutch SMB financial workflow, while Fineezy adds proactive cashflow planning and coaching rather than core bookkeeping.
Direct peers
- Float: Float provides cashflow forecasting, budgeting, and scenario planning for small businesses and agencies through a SaaS platform. Its direct overlap in forward cashflow planning and the small-business customer set makes it a close product peer to Fineezy.
- Fathom: Fathom is a cloud-based financial reporting, forecasting, and cashflow management platform for small businesses and advisors. It directly overlaps with Fineezy's forward-looking cashflow planning, budgeting, and performance visibility, although Fathom is more reporting- and FP&A-oriented.
- LivePlan: LivePlan offers business planning, forecasting, budgeting, and performance dashboards for entrepreneurs and small businesses. It is comparable to Fineezy's budgeting and forecasting use case and target customer, though LivePlan places more emphasis on formal business plans.
- Datarails: Datarails is an FP&A and cashflow forecasting platform for growing businesses and finance teams, with scenario modeling and reporting capabilities. It overlaps with Money Manager's cashflow-planning technology and workflows, although it generally serves a broader finance-function buyer.
Others
- BridgeFund: BridgeFund is a Dutch online business-financing platform for entrepreneurs and SMEs. It is comparable around the Dutch financing journey and target customers, although it focuses on originating and arranging finance rather than cashflow software and coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fineezy social profiles
Digital presenceFineezy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fineezy leadership team
Management profileNumber of profiles
Profiles1 record
Fineezy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fineezy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fineezy
What does Fineezy do?
Fineezy provides cashflow management SaaS (the Money Manager platform) combined with coaching and training programs for Dutch entrepreneurs with €150K–€1.5M annual turnover. The Money Manager tool connects to multiple business bank accounts to track income and expenses, allocate funds into 'money jars', and forecast cash positions. Alongside the software, Fineezy offers a free Financieringscheck diagnostic, paid 100-day coaching trajectories, and a community platform (Collective).
Is Fineezy a public or private company?
Fineezy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fineezy founded?
Fineezy was founded in -1.
Where is Fineezy based?
Fineezy is headquartered in Utrecht, Netherlands, in the Europe region.
How does Fineezy make money?
Four revenue lines are on record. Software Subscription (Monthly) is the primary driver. The others are software Subscription (Annual), 100-Day Training Trajectory + Membership and free Training & Resources.
Who are Fineezy's main competitors?
Broad incumbents on record are Xero, Qonto, bunq, QuickBooks and Moneybird. Direct peers are Float, Fathom, LivePlan and Datarails. BridgeFund is listed as an others.
Does Fineezy have an API?
No public API is recorded for Fineezy.
What industry is Fineezy in?
Fineezy's product category is Cashflow Management Software. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its SIC code is 6199.