What Carlos Vinicius Hasin does

Carlos Vinicius Hasin, doing business as IDW Digital, is a private Brazilian digital marketing agency headquartered in São Paulo (Mooca neighborhood) that delivers inbound marketing, paid media, SEO, social media management, website and e-commerce development services to small, medium, and large businesses. The company's service stack is structured around the inbound marketing methodology, encompassing attraction, conversion, sale, and delight stages, and is packaged into core offerings such as Inbound Marketing, Social Media Management, Website Development, E-commerce Development, Google Ads Management, and SEO Optimization, supplemented by add-on services including Instagram/Facebook Ads, SAC 2.0 automated customer service, email marketing, and remarketing/retargeting. Underlying technology relies on standard, non-proprietary tools: responsive web development stacks, content management systems, Google Analytics, Google Ads, Google Meu Negócio, Google AdSense, and ecommerce integrations with Correios, ERPs, CRMs, marketplaces, and digital payment gateways. The technology stack is explicitly described as having no proprietary components.

The business model is professional services-based, with revenue generated on a project or retainer basis through direct sales to clients who contact the agency via its website contact form, phone, WhatsApp, or in-person meetings. Pricing is quote-based with customized proposals rather than publicly disclosed tiers. The customer base spans at least 28 named clients across diverse verticals including tourism, hospitality, fitness, automation, automotive, manufacturing, construction, environmental services, petroleum, energy, and agriculture, with most clients classified as SMBs and one enterprise client (Petroserv Petróleo). Cumulative customer outcome metrics cited by the company include 165,324 leads generated, 24,736 social media posts managed, 38,700 Google Ads campaigns, and 29,326 Instagram/Facebook ad campaigns. The firm holds an official Google Partner designation and operates as a privately held, founder-led or small team-owned business with no disclosed external investors, funding rounds, M&A activity, or formal management team information. Founding date is reported inconsistently in the source data: firmographics indicate 2012, while company-derived "10 years of experience" references and the company history timeline point to approximately 2014.

Name

Carlos Vinicius Hasin

Legal name

IDW Digital

Website

https://idwdigital.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Carlos Vinicius Hasin, operating as IDW Digital, is a São Paulo-based digital marketing agency offering inbound marketing, paid media, SEO, social media management, and website/e-commerce development services to small, medium, and large businesses in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: The company generates revenue through providing digital marketing services including Inbound Marketing, social media management, website development, e-commerce development, Google Ads management, and SEO optimization. Services are likely provided on a project or retainer basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IDW Digital, operated by Carlos Vinicius Hasin, is a Brazilian full-service digital marketing agency that sells an integrated suite of services to small, medium, and large businesses. Core deliverables include Inbound Marketing campaigns, social media management, custom website and e-commerce development, Google Ads and Facebook/Instagram Ads management, SEO optimization, email marketing, and automated customer service (SAC 2.0), with a methodology aimed at converting online visitors into qualified leads.

Product overview

IDW Digital is a digital marketing agency offering a unified suite of services centered on Inbound Marketing methodology. The core offering spans website and e-commerce development, social media management, paid advertising (Google Ads, Facebook/Instagram Ads), SEO optimization, email marketing, and automated customer service (SAC 2.0). Services are offered as an integrated package with retargeting/remarketing capabilities, all connected through a 10-year methodology focused on lead generation and sales funnel automation for small, medium, and large businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing
• Social Media Management (Gestão de Redes Sociais)
• Website Development (Desenvolvimento de Sites)
• E-commerce Development (Desenvolvimento de E-commerce)
• Google Ads Management (Gestão de Google Ads)
• SEO Optimization (Otimização SEO)
• Instagram and Facebook Ads
• Email Marketing
• Remarketing and Retargeting
• SAC 2.0 Automated Customer Service

Quantifiable outcome

• 165,324 leads generated for clients
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner status with certified proficiency in Google Ads, Google Analytics, and Google My Business. This partnership enables IDW Digital to access Google's resources, training, and support while demonstrating verified expertise in digital advertising platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Isobar: Global digital agency network offering end-to-end marketing, commerce, and experience services; comparable full-funnel digital capabilities but at significantly larger scale and broader geographic coverage.
• Huge: Global digital experience agency offering marketing, design, and technology services across the funnel; comparable integrated offerings though serving larger enterprise clients primarily.
• Deloitte Digital: Global consulting-grade digital marketing and transformation practice; broadly comparable in service mix but operates at enterprise scale with fundamentally different economics and client mix.
• Publicis Groupe: Global advertising and digital services holding company whose agency brands (Leo Burnett, Saatchi, Digitas) compete in the same digital marketing services space, though at vastly larger scale.
• CI&T: Large Brazilian digital, technology, and design agency with global footprint; provides overlapping digital marketing, e-commerce, and platform services at materially larger scale.

Direct peers

• Rock Content: Brazilian-origin content marketing and digital strategy provider with similar SMB-to-enterprise coverage and emphasis on inbound methodology, comparable in size and geographic focus.
• Conversion: Brazilian digital marketing agency specializing in performance marketing and CRO, serving a similar mid-market and enterprise client base with comparable paid media and analytics offerings.
• Resultados Digitais (RD Station): Brazilian digital marketing platform and agency arm serving SMBs with inbound marketing, marketing automation, and lead generation — directly overlapping IDW's core offering and primary segment.

Emerging players

• BossaBox: Brazilian digital innovation and growth marketing network serving SMBs and mid-market clients; adjacent business model with overlapping inbound marketing and growth services.

Others

• VTEX: Brazilian-origin enterprise e-commerce platform; adjacent rather than directly competitive, but intersects with IDW's e-commerce development services and shares the Brazilian SMB-to-enterprise market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/idwdigital
• LinkedInlinkedin.com/company/idwdigital
• Instagraminstagram.com/idwdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlos Vinicius Hasin