Event Marketing Solutions, Inc.

What Event Marketing Solutions, Inc. does

Event Marketing Solutions, Inc., operating as Aspen Eventworks, is a boutique event planning company founded in 2004 and headquartered in Basalt, Colorado. The firm designs and executes corporate events, weddings, and social gatherings for a roster of luxury and consumer-brand clients that includes Sentient Jet, NetJets, Red Bull, Bentley, Lululemon, ESPN Winter X Games, Macquarie Private Wealth, Indigo Books, Outside Magazine, and the PGA Tour Wives Golf Classic. Service delivery is concentrated in a small team of 1–10 employees led by founder and owner Debra Doyle, who brings 20+ years of event production experience including prior tenure as Director of Events at Aspen Skiing Company. There is no proprietary technology platform, no AI/ML product surface, and no disclosed external funding.

The business operates on a professional services, project-based pricing model, with each engagement quoted individually rather than sold through standardized product packages. Go-to-market is overwhelmingly relationship-driven: the company reports that approximately 95% of its client work originates from referrals, indicating minimal reliance on paid marketing, channel partnerships, or outbound sales. Geographic reach extends beyond the Aspen primary market into Los Angeles, San Francisco, Scottsdale, Phoenix, Palm Beach, and Jackson Hole, anchored by venue relationships with luxury hotel and resort properties such as The Little Nell, Ritz Carlton, and Four Seasons. The value proposition rests on the founder's experience, accumulated client trust, and preferred-access venue partnerships rather than on technology, scale, or process IP.

Strategically, Aspen Eventworks is a founder-owned, services-led boutique with stable headcount and a premium luxury positioning. Its competitive position is sustained by talent, brand reputation, and venue distribution rather than by any structural cost, network, or data advantage. The absence of capital raises, M&A activity, or product expansion signals indicates a deliberate choice to remain a small, referral-driven practice rather than pursue venture-style scaling.

Name

Event Marketing Solutions, Inc.

Legal name

Aspen Eventworks, Inc.

Website

https://aspeneventworks.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Marketing Solutions, Inc. (DBA Aspen Eventworks) is a boutique event planning firm founded in 2004 that designs and executes corporate events, weddings, and social gatherings for luxury and consumer-brand clients across Aspen, Los Angeles, San Francisco, Scottsdale, Phoenix, Palm Beach, and Jackson Hole.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industry

Corporate Event Production & AV Services (HSACADAB)

Keywords

• Event planning services
• Corporate event management
• Wedding planning services
• Destination event coordination
• Boutique event production

Headquarters

HQ city

Basalt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning Services: Professional event planning and coordination services for corporate and social events. Revenue generated through service fees for full-service planning, day-of coordination, and destination management services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Event Marketing Solutions, Inc., operating as Aspen Eventworks (AEW), is a boutique event planning firm founded in 2004 in Basalt, Colorado that produces premium corporate events and wedding/social events in the Aspen–Roaring Fork region. The company runs two distinct service lines—corporate event planning and wedding/social event planning—managing the full event lifecycle from concept development and venue/vendor sourcing through on-site execution.

Product overview

Event Marketing Solutions, Inc. (operating as Aspen Eventworks) is a boutique event planning company offering two core service lines: Corporate Event Planning and Wedding/Social Event Planning. The company provides a comprehensive suite of event management services including destination management, meeting support, site selection, budget management, themed events, decor and florals, food and beverage, team building, transportation, on-site management, event marketing, website development, and sponsorship coordination. The company is based in Aspen, Colorado and travels for clients to additional locations including Los Angeles, San Francisco, Scottsdale, Phoenix, Palm Beach, and Jackson Hole.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% of new business comes through referrals

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Little NellcoreStrategic or Co-development PartnerPremier Aspen hotel where Debra has extensive experience coordinating events. The Little Nell is a flagship luxury hotel venue frequently used for client events.
• Ritz Carlton Bachelors GulchcoreStrategic or Co-development PartnerPremier resort venue where the team has extensive meeting planning and destination management experience.
• Four Seasons Resort ScottsdaleminorStrategic or Co-development PartnerLuxury resort venue where the team has worked on events for clients.
• Montage Laguna BeachminorStrategic or Co-development PartnerLuxury resort venue with event coordination experience for the team.
• The BreakersminorStrategic or Co-development PartnerLuxury resort venue with destination management experience.
• Bacara Resort & SpaminorStrategic or Co-development PartnerLuxury resort venue with event coordination experience.
• Fairmont San FranciscominorStrategic or Co-development PartnerHistoric luxury hotel venue with event management experience.
• Langham HuntingtonminorStrategic or Co-development PartnerLuxury hotel venue with event coordination experience.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Marcy Blum Associates: Long-established boutique luxury event planning firm serving high-end weddings, corporate, and social events. Highly comparable in service model, premium clientele focus, and founder-led delivery structure.
• Mindy Weiss Party Consultants: Celebrity event planner specializing in high-end weddings and social events. Comparable in serving ultra-premium clientele with a founder-led brand and reputation-based acquisition.
• Rafanelli Events: Boutique event planning company specializing in luxury weddings, private celebrations, and corporate events. Comparable in high-touch service delivery and premium brand positioning.
• Birch Event Design: Luxury event design and planning studio with strong destination wedding portfolio. Comparable in boutique scale, founder involvement, and high-end client mix.
• Tyler Speier Events: Destination wedding and event planner specializing in luxury multi-day celebrations in mountain and resort locations. Comparable in destination event expertise and Aspen-region experience.
• David Stark Design and Production: Event design and production firm serving corporate, non-profit, and social clients. Comparable in destination event production and design-led premium positioning.
• Colin Cowie Lifestyle: Luxury full-service event planning and design firm for weddings, corporate, and social events. Comparable in serving ultra-high-net-worth clients and celebrity-tier events with a founder-led brand identity.

Broad incumbents

• Hello! Destination Specialists: Destination management and event services company covering weddings, corporate, and social events across resort markets. Comparable in destination wedding and corporate event services with broader geographic coverage.
• ACCESS Destination Services: Global destination management company providing event planning, ground logistics, and DMC services. Comparable in corporate meeting and destination event services but at significantly greater scale and geographic breadth.
• Hosts Global (DMC): Largest destination management company network offering meeting, incentive, conference, and event services across multiple cities. Comparable in destination event management for corporate clients but operates at much larger scale with multi-city infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aspeneventworks
• Pinterestpinterest.com/debradoyle
• LinkedInlinkedin.com/company/aspen-eventworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Marketing Solutions, Inc.