Floor Focus Magazine
Floor Focus Magazine is an independent B2B trade publication and digital media company serving the U.S. flooring industry with a monthly magazine, the Floordaily.net news website, podcasts, industry event coverage, and subscription-based content.
- Company typePrivate
- Founded-
- HeadquartersChattanooga, United States
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Floor Focus Magazine does
Floor Focus Magazine is an independent trade publication serving the U.S. flooring industry, headquartered at PO Box 3399, Chattanooga, Tennessee. The company publishes a monthly print magazine (11 issues per year, with the August and September issues combined) and operates the companion digital news website Floordaily.net, which is described as the number-one ranked flooring news destination by web traffic. The product portfolio spans the long-running print magazine, a digital edition hosted on mydigitalpublication.com (with archive access dating to 2020), the Floordaily.net news site covering breaking flooring industry stories and economic indicators, a podcast series with 163+ episodes featuring leaders from firms such as Shaw Industries, Mohawk, and Nebraska Furniture Mart, a resource directory of industry suppliers and manufacturers, and an industry events calendar. Core technology is a standard digital publication platform and content management system; no proprietary AI or technology stack is described.
The publication serves five primary segments: flooring retailers, flooring manufacturers (Shaw, Mohawk, Mannington, Dal-Tile), interior designers and architects, commercial flooring contractors and building owners, and suppliers and distributors. Editorial coverage focuses on market analysis, product trends, strategic insights, leadership interviews, and macroeconomic indicators affecting residential and commercial flooring demand — including partnership announcements such as the recent Shaw Industries / Nebraska Furniture Mart collaboration and quarterly earnings from public flooring companies.
Revenue is generated through three streams: (1) annual print and digital subscriptions priced by region at $49.95 (US), $59.95 (Canada and Mexico), and $99.95 (Overseas); (2) advertising and sponsorships sold to flooring industry manufacturers and service providers, with visible placements from Shaw Floors, Mohawk, and Roomvo on the Floordaily.net homepage; and (3) recurring revenue from digital content and sponsored podcast inventory. The company is privately held, reports no parent company, no funding rounds, and no institutional ownership, and is structured as an independent media business operated from a single Tennessee mailbox address.
Floor Focus Magazine firmographics
Firmographics- Name
- Floor Focus Magazine
- Legal name
- Floor Focus Magazine
- Website
- https://floordaily.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Floor Focus Magazine is an independent B2B trade publication and digital media company serving the U.S. flooring industry with a monthly magazine, the Floordaily.net news website, podcasts, industry event coverage, and subscription-based content.
- Ownership category
- akta.pro rank
Floor Focus Magazine industry classification
Industry- Product category
- Trade Media and Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Floor Focus Magazine is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floor Focus Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine Subscriptions: Annual print and digital magazine subscriptions providing market analysis, strategic insights, and industry coverage to flooring professionals. Subscription rates vary by geographic region.
- Advertising and Sponsorships: The website and magazine feature sponsored content, display advertisements from flooring industry manufacturers, suppliers, and service providers.
- Digital Content and Podcasts: Industry podcasts featuring interviews with flooring industry leaders, business coverage, and event podcasts generating audience engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | US Annual Subscription |
| Subscription | Annual | Canada and Mexico Annual Subscription |
| Subscription | Annual | Overseas Annual Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Floor Focus Magazine product offering
Product offeringCore offering
Floor Focus Magazine publishes a monthly trade magazine (11 issues per year, with August/September combined) and operates the leading flooring industry news website Floordaily.net. The company produces market analysis, product trend reporting, and industry coverage in print and digital formats, supplemented by industry leader podcasts, a digital archive from 2020 onward, a resource directory, and an industry events calendar. Content and subscriptions are sold to flooring industry professionals across the United States and internationally.
Product overview
Floor Focus Magazine operates as a multi-platform media company serving the flooring industry with a portfolio of integrated products. The core offering is Floor Focus Magazine, the longest-running independent flooring industry publication available in print and digital formats. This is complemented by Floordaily.net, a real-time news website and the leading traffic source for flooring industry news. The product suite also includes podcasts featuring industry leader interviews, a digital archive spanning from 2020 to present, a resource directory for supplier discovery, and an industry events calendar. The publication provides market analysis, product trends, strategic insights, and fashion coverage targeting retailers, designers, architects, contractors, building owners, and suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Floor Focus Magazine
Quantifiable outcome
- Ranks number one for traffic among flooring industry news websites
Companies that use Floor Focus Magazine
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Floor Focus Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floor Focus Magazine partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Floor Focus Magazine competitors and assessment
Company assessmentBroad incumbents
- BNP Media: Major B2B media company publishing numerous trade titles including Floor Trends, Tile Magazine, and Stone World. A scaled incumbent operating a portfolio of overlapping flooring and surface trade publications with greater capital and audience scale.
- Builder Magazine: Zonda Group's flagship trade publication serving the broader residential construction industry. Competes for flooring manufacturer advertising budgets at a wider industry scope, often covering flooring as a feature category rather than a primary focus.
- LBM Journal: Trade publication serving the lumber and building materials dealer channel. Overlaps with Floor Focus on flooring distribution, dealer customer base, and supply-chain advertising, while operating at a broader building-products scope.
- ProSales: Zonda Group trade publication for building material dealers and pro dealers. Competes for a portion of the same flooring manufacturer and distributor advertising pool, but from a broader building-products angle.
Others
- Floor Daily / Shaw Industries Coverage Ecosystem: Manufacturer-side media ecosystems (e.g., Shaw Industries, Mohawk) and the company's own brand aliases represent a unique context: Floor Focus operates under Floordaily.net and FloorFocus brands, while large manufacturers run parallel owned-media channels that compete for the same audience attention.
Direct peers
- Floor Trends Magazine: BNP Media-published trade magazine covering the commercial and residential flooring industry, including design trends, installation, and business strategy. Directly comparable in audience, content categories, and B2B trade publishing model.
- Hardwood Floors Magazine: Trade publication focused specifically on the hardwood flooring segment, covering installation, manufacturing, and retail. A direct vertical peer targeting overlapping flooring professionals and competing for the same advertising base.
- Floor Covering News: Longstanding direct competitor publishing a print trade magazine and digital news for flooring retailers, distributors, and manufacturers. Competes head-to-head with Floor Focus Magazine for both subscribers and advertising dollars in the same flooring vertical.
Emerging players
- Stone World Magazine: BNP Media trade publication serving the stone and surfacing industry. Closely adjacent to flooring with overlapping distribution channels, design/architecture readership, and a similar B2B advertising model.
- Tile Magazine: BNP Media-published trade magazine covering the tile industry — a flooring-adjacent surface category. Targets a subset of the same flooring professionals (retailers, contractors, designers) and competes for similar manufacturer advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Floor Focus Magazine social profiles
Digital presenceFloor Focus Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor Focus Magazine leadership team
Management profileNumber of profiles
Floor Focus Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor Focus Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor Focus Magazine
What does Floor Focus Magazine do?
Floor Focus Magazine publishes a monthly trade magazine (11 issues per year, with August/September combined) and operates the leading flooring industry news website Floordaily.net. The company produces market analysis, product trend reporting, and industry coverage in print and digital formats, supplemented by industry leader podcasts, a digital archive from 2020 onward, a resource directory, and an industry events calendar. Content and subscriptions are sold to flooring industry professionals across the United States and internationally.
Is Floor Focus Magazine a public or private company?
Floor Focus Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floor Focus Magazine founded?
Floor Focus Magazine was founded in -1.
Where is Floor Focus Magazine based?
Floor Focus Magazine is headquartered in Chattanooga, United States, in the North America region.
How does Floor Focus Magazine make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and Sponsorships and digital Content and Podcasts.
Who are Floor Focus Magazine's main competitors?
Broad incumbents on record are BNP Media, Builder Magazine, LBM Journal and ProSales. Floor Daily / Shaw Industries Coverage Ecosystem is listed as an others. Direct peers are Floor Trends Magazine, Hardwood Floors Magazine and Floor Covering News. Emerging players are Stone World Magazine and Tile Magazine.
Does Floor Focus Magazine have an API?
No public API is recorded for Floor Focus Magazine.
What industry is Floor Focus Magazine in?
Floor Focus Magazine's product category is Trade Media and Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.