ProSales

What ProSales does

ProSales, now operating as Mercuri International, is a private B2B sales and leadership training company headquartered in Stockholm, Sweden. Founded in 2000, the firm delivers research-based sales training, leadership development, and customized corporate programs to enterprise clients across 50+ countries spanning Europe, Asia Pacific, North America, LATAM, Africa, and the Middle East. The core intellectual property is the Sales Excellence framework, a methodology developed through 15+ years of proprietary research that codifies eight disciplines distinguishing high-performing sales organizations.

The product portfolio is built around a digital training platform and an in-person/coaching delivery layer, with structured offerings including Digital Sales Training, Sales Excellence, Leadership Development, Business School (open-enrollment courses), Finance for Sales, and AI for Sales modules, plus industry-specific tracks for manufacturing, banking, and agriculture. The technology stack is a hybrid digital/in-person model: online courses and virtual learning modules sit alongside customized on-site training and ongoing coaching delivered by a global network of regional coaches. The company has served 2,000+ customers (including Samsung, ABB, Siemens, Nestlé, Philips, Toyota, Gucci, and Honeywell) and trained 300,000+ participants annually.

The business model combines customized corporate training programs (quote-based, professional services revenue) with digital education subscriptions (recurring revenue), sold through a direct enterprise sales motion supported by regional offices in 50+ countries. The company was named to the Training Industry Top Training Companies list for Sales Training and Enablement in 2026. ProSales rebranded to Mercuri International to align the brand with its global footprint and expanded service portfolio.

Name

ProSales

Legal name

Mercuri International

Website

https://prosales.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ProSales (now Mercuri International) is a Stockholm-based private B2B sales and leadership training firm that delivers research-based Sales Excellence programs, digital courses, and coaching to 2,000+ enterprise customers across 50+ countries.

Ownership category

akta.pro rank

Product category

Sales Training and Leadership Development

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• Sales training programs
• Leadership development services
• Sales coaching
• Sales excellence consulting
• B2B sales education

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training Programs: Customized sales and leadership training programs delivered to enterprise clients. Programs are tailored to specific organizational needs and include on-site training, coaching, and ongoing support.
2. Digital Education Subscriptions: Online training modules and digital courses available through the company's digital education platform, providing ongoing learning resources for sales teams across organizational boundaries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ProSales (now rebranded to Mercuri International) provides customized sales and leadership training programs built on the proprietary Sales Excellence framework, developed over 15+ years of research. Offerings include digital e-learning modules, in-person corporate training, leadership development, open enrollment business school courses, industry-specific sales training, and ongoing coaching for enterprise sales teams operating across 50+ countries.

Product overview

Mercuri International (formerly ProSales) is a global sales and leadership training company operating in 50+ countries. The core offering is Sales Excellence—a research-based framework developed over 15+ years—supported by digital sales training, leadership development, and industry-specific programs. The product portfolio includes Business School (open enrollment courses), Finance for Sales training, and AI for Sales training. The company serves over 2,000 customers across industries and trains 300,000+ participants annually, offering both customized corporate programs and open enrollment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Sales Training (Digitala utbildningar) Digital training programs for sales professionals, accessible globally across borders, enabling enterprise sales teams to work toward common goals with new skills and knowledge.
• Sales Excellence Framework Research-based framework developed over 15+ years identifying eight disciplines that distinguish top-performing sales organizations, focused on profitability, growth, and sales performance.
• Leadership Development (Ledarskapsutveckling) Leadership training programs designed to develop effective leaders within sales organizations, providing tools and frameworks for successful leadership.
• Business School Open enrollment training courses in sales and leadership, offering knowledge and skills for professionals to take the next step toward success.
• Sales Coaching Coaching services where Mercuri coaches support sales professionals when applying new skills in real-world scenarios.
• Finance for Sales Training Training program helping sales teams understand finance topics and elevate their value-based selling capabilities.
• AI for Sales (AI för säljare) AI training program for salespeople covering prompt engineering and generative AI, designed to help sales professionals stay ahead of competitors.

Quantifiable outcome

• 2000+ customers across industries and borders served globally
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Training IndustryminorGTM or Marketing PartnerMercuri International was named to the Training Industry Top Training Companies list for Sales Training and Enablement in 2026. This recognition by Training Industry, a respected L&D industry analyst, provides third-party credibility and marketing visibility for Mercuri's sales training offerings.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sandler Training: Global sales training franchise built around a proprietary methodology (the Sandler Selling System) targeting enterprise sales teams and salespeople. Direct competitor to Mercuri on B2B sales enablement content and certified coach network, with comparable franchise-based delivery model.
• Sales Performance International (SPI): Provider of sales methodology (Solution Selling) and customized sales training programs for enterprise sales organizations. Direct competitor on research-based B2B sales training and consulting engagements with global delivery.
• BTS Group: Swedish-headquartered business performance and sales effectiveness firm offering simulations and training for enterprise sales, leadership, and strategy. Closest geographic and product peer, especially in customized sales transformation programs.
• Wilson Learning: Global provider of sales, leadership, and customer experience training with research-based methodologies and an international partner network. Closely comparable in research-led content, custom enterprise delivery, and global reach.
• Richardson Sales Performance: Firm specializing in sales training, sales coaching, and sales strategy enablement for enterprise clients across multiple industries. Direct peer on customized sales methodology, training delivery, and enterprise customer base.

Broad incumbents

• Dale Carnegie & Associates: Established global training brand delivering sales, leadership, and professional development courses via a franchise network. Overlaps with Mercuri on sales and leadership training for enterprise audiences but spans a much broader personal development portfolio.
• FranklinCovey: Large US-listed training and consulting firm offering leadership, sales performance, and organizational execution content via a global licensee model. Comparable in delivering research-based leadership/sales training at scale, but with a much broader content catalog.
• GP Strategies: Global corporate training and performance improvement provider with custom enterprise learning solutions and content. Comparable in delivering enterprise-scale sales and leadership training, though with a much wider L&D portfolio beyond sales.
• Korn Ferry: Global organizational consulting firm with a substantial sales effectiveness and leadership development practice serving enterprise clients. Comparable in selling high-touch sales transformation programs to large enterprises, but as one offering inside a much larger talent consulting portfolio.
• Skillsoft: Global digital learning and corporate training content platform with substantial sales, leadership, and compliance catalog. Compares on training delivery to enterprises globally, but with a digital-first/subscription model competing against Mercuri's hybrid customized delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Prosales_AB
• LinkedInlinkedin.com/company/prosales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProSales