Fmcg Business

What Fmcg Business does

FMCG Business (legally FMCG Business NZ) is a privately held B2B trade media company serving New Zealand's fast-moving consumer goods sector. The company operates a digital news portal (fmcgbusiness.co.nz), publishes a bimonthly print magazine alongside a digital magazine subscription tier, and distributes a weekly e-newsletter, video content, and category insights covering food, beverage, grocery, convenience retail, and fuel retail. It is the recognized trade title for the New Zealand FMCG industry and serves as official media partner for events including the C&I NZ Expo, NZ Food Awards, and Auckland Business Awards. The company is wholly owned by Intermedia, a strategic operating parent that also controls related C&I retail media properties in New Zealand and Australia.

The business operates with a small team (1-10 employees) and generates revenue through three principal streams: recurring magazine subscriptions (physical and digital), advertising and sponsored content, and event management/services. Its customer base spans large NZ grocery retailers (Foodstuffs North Island, Foodstuffs South Island, Woolworths New Zealand), major FMCG manufacturers (Dilmah, Wattie's, Hellers), convenience and fuel retailers (Z Energy, Night 'n Day), and trade associations (NZACS). The underlying technology stack is conventional: a WordPress CMS for the website, Wistia for video, and Issuu for digital magazine distribution, with a dedicated e-commerce portal for physical subscriptions.

The go-to-market motion is event- and community-driven: FMCG Business monetizes audience access built through journalism and event coverage by selling advertising, sponsored content, and event sponsorships to NZ FMCG suppliers and retailers. The publication's value proposition rests on providing consolidated industry intelligence, category performance coverage, and networking opportunities that are otherwise fragmented across multiple trade and general media sources in the New Zealand market.

Name

Fmcg Business

Legal name

FMCG Business NZ

Website

https://fmcgbusiness.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FMCG Business is a New Zealand B2B trade media company publishing a bimonthly magazine, digital news portal, weekly e-newsletter, and industry event coverage for retailers, suppliers, and trade associations across the country's FMCG sector. It is owned by Intermedia.

Ownership category

akta.pro rank

Product category

Trade Media / B2B Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade media publishing
• FMCG industry news
• B2B industry magazine
• Grocery sector journalism
• Industry events coverage

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Physical and digital magazine subscriptions providing industry news, category insights, and analysis for FMCG professionals in New Zealand
2. Event Management: Organizing and hosting industry events including The Food Show, NZ Food Awards, C&I NZ Expo, and Auckland Business Awards
3. Advertising & Sponsorship: Sponsored content, advertising placements, and promotional features within the magazine and on the website

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FMCG Business publishes a bimonthly print and digital magazine plus a daily-updated online news portal covering the New Zealand food, beverage, and grocery industries. It produces original journalism, category insights, video content, and a weekly e-newsletter for FMCG retailers, suppliers, manufacturers, and industry associations. The publication also organizes or provides media partnership and coverage for major NZ FMCG events including The Food Show, NZ Food Awards, C&I NZ Expo, and Auckland Business Awards.

Product overview

FMCG Business is a New Zealand-based media and news publication serving the Fast-Moving Consumer Goods industry. The company operates a unified digital news portal (fmcgbusiness.co.nz) that delivers industry news, category insights, and market intelligence. The portfolio includes a physical and digital magazine available by subscription, What's Hot trending content, video coverage of industry events, and an events calendar. The publication covers major industry events including Food Shows, NZ Food Awards, and various retail/grocery sector awards. FMCG Business functions as the official media partner for C&I NZ Expo and provides coverage of Foodstuffs and Woolworths activities.

Differentiator

Problem solved

Functional benefit

Products and services

• FMCG Business Magazine (Print and Digital Subscription)
• FMCG Business Online News Portal
• Weekly E-Newsletter
• FMCG Services

Quantifiable outcome

• Weekly e-newsletter reaching thousands of FMCG industry professionals
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Foodstuffs North IslandcoreStrategic or Co-development PartnerMajor retail co-operative behind New World, PAK'nSAVE, and Four Square stores. Provides exclusive category insights, industry data, and content contributions. Foodstuffs is the primary advertiser and content partner, sharing store openings, operational updates, and supplier relationship information.
• Foodstuffs South IslandcoreStrategic or Co-development PartnerSouth Island retail co-operative operating stores across the South Island. Contributes industry insights, event participation, and supplier news coverage to the publication.
• Woolworths New ZealandcoreStrategic or Co-development PartnerMajor supermarket operator providing category data, insights, and market intelligence for publication coverage. Contributes to category insights sections on hot drinks, quick meals, and other FMCG categories.
• C&I NZ ExpocoreGTM or Marketing PartnerOfficial Expo media partner for the C&I NZ Expo, the national event for convenience and service station retailers. Provides event coverage, promotional support, and industry visibility.
• NZACS (NZ Association of Convenience Stores)coreGTM or Marketing PartnerIndustry association for convenience stores and service stations. Collaborates on events including NZACS Annual Awards and C&I Expo. Provides industry representation and member communications.
• New Zealand Food AwardscoreGTM or Marketing PartnerAnnual food industry awards event covered and promoted by FMCG Business. Awards celebrate excellence in New Zealand food and beverage products.
• 2degrees Auckland Business AwardsminorGTM or Marketing PartnerAnnual business awards event for Auckland region. FMCG Business provides event coverage and promotional support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• C&I Magazine (Australia): Australian trade media brand for the convenience store and service station industry, explicitly linked to FMCG Business through the shared C&I NZ Expo partnership. Directly comparable B2B niche trade media with events-led model.
• The Shout: Trans-Tasman trade publication covering hospitality, alcohol, and FMCG suppliers with strong NZ presence. Directly comparable in audience overlap (NZ FMCG suppliers and retailers) and multi-channel B2B media model.
• NZ Retail Magazine: New Zealand B2B trade magazine serving the broader retail sector. Comparable in scale, format (print + digital), and NZ B2B trade media positioning, with overlapping advertiser base.
• Inside FMCG: Australian B2B trade publication covering the FMCG, grocery, and retail sectors with news, category insights, and events. Closest direct peer given overlapping product (digital + magazine + events) and adjacent geography (NZ/AU FMCG ecosystem).
• Retail World (Australia): Long-running Australian B2B trade publication covering grocery, FMCG, and retail. Comparable in print + digital magazine format and target audience of supermarket buyers, suppliers, and category managers.
• Food & Drink Business (Australia): Australian B2B publication covering food and beverage manufacturing and grocery. Comparable in target audience (FMCG suppliers, manufacturers) and editorial format covering category trends and new product launches.

Broad incumbents

• Progressive Grocer: Long-established US grocery trade publication covering supermarket retail, FMCG suppliers, and category management. Broad incumbent with comparable B2B trade media model but at much larger scale and US-focused.
• Convenience Store News: US B2B trade media brand focused on convenience retail and c-store category management. Comparable given FMCG Business's C&I NZ Expo media partnership and convenience-retail advertiser relationships (e.g., Night 'n Day, Z Energy).
• Winsight Grocery Business: Established US B2B grocery and foodservice trade media brand with deep retailer/supplier audience. Broader incumbent offering overlapping category insights, retail intelligence, and event formats relevant to FMCG trade publishing.

Emerging players

• FoodNavigator Asia: Digital-first B2B trade media covering Asia-Pacific food and beverage industry. Comparable in digital-first FMCG trade publishing model with overlapping APAC supplier audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fmcg Business