anitas

What anitas does

Anita's New Mexico Style Mexican Food Inc. is a privately held, family-owned restaurant chain founded on December 23, 1974, by Anita, Phil, and their son Tom Tellez after the family relocated from Albuquerque, New Mexico to Vienna, Virginia. The company operates 10 full-service restaurants across Northern Virginia (Arlington, Ashburn, Burke, Chantilly, Fairfax, Herndon, Leesburg, Manassas, Springfield, and Vienna), serving traditional New Mexican cuisine distinguished by green and red chile sauces made from chiles sourced exclusively from New Mexico. The chain is led by the second and third generations of the Tellez family, with Thomas Tellez as Owner/President, Carol Tellez as Co-Owner/VP, Thomas Tellez Jr. as VP of Field Operations, Tiffany Tellez as Catering Director, and Norma Fernandez as General Manager.

The company generates revenue through four primary streams: dine-in service at its 10 locations (most opening as early as 5:00 AM and serving breakfast, lunch, and dinner seven days a week), carryout/takeout orders, delivery via DoorDash and Uber Eats, and full-service catering for corporate, school, office, church, construction-site, and private events within roughly a 10-mile radius. Its technology stack is non-proprietary and consists of standard restaurant-industry tooling: ToastTab for online ordering and gift card distribution, plus DoorDash and Uber Eats for third-party delivery. There is no disclosed investment in proprietary AI, automation, or software development.

Anita's has no institutional investors or parent company, has never raised external funding, and operates with 501-1,000 employees. Its go-to-market is direct-to-consumer and geographically constrained to the Northern Virginia region, with brand building handled through Facebook, Instagram, Yelp, and its bilingual (English/Spanish) corporate website at anitascorp.com. The company has indicated plans to open additional locations in coming years.

Name

anitas

Legal name

Anita's New Mexico Style Mexican Food Inc.

Website

https://anitascorp.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Anita's New Mexico Style Mexican Food is a family-owned, full-service New Mexican restaurant chain founded in 1974, operating 10 locations across Northern Virginia serving dine-in, carryout, delivery, and full-service catering to local consumers and regional institutions.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• New Mexican cuisine
• Mexican restaurant chain
• Full-service catering
• Casual dining restaurants
• Carryout and delivery

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining at any of the 10 Northern Virginia restaurant locations serving breakfast, lunch, and dinner seven days a week.
2. Carry-out/Takeout: Strong carryout business offering full menu for customers to order and take home, available at all locations.
3. Delivery Services: Delivery catering with $35 fee within 10-mile radius, providing food in disposable pans, containers, and serving utensils. Also includes third-party delivery integration via DoorDash and Uber Eats.
4. Full-Service Catering: Full-service catering taking care of every detail from menu planning and food preparation to setup, service, and cleanup for formal meals for hundreds or casual meals for a few.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Anita's is a family-owned New Mexican restaurant chain operating 10 company-owned locations in Northern Virginia. It sells traditional New Mexican cuisine—including signature green and red chile sauces made with chiles sourced exclusively from New Mexico—through dine-in, carryout, online pickup ordering (ToastTab), third-party delivery (DoorDash, Uber Eats), and full-service catering for events at homes, schools, offices, churches, and construction sites.

Product overview

Anita's is a family-owned and operated Mexican food restaurant chain with 10 locations across Northern Virginia. The company operates a unified restaurant service model offering dine-in, carryout, and delivery options through integrated third-party platforms (Toast Tab, DoorDash, Uber Eats), along with full-service catering for events. The core offering centers on traditional New Mexican cuisine featuring green and red chile sauces made with chilis sourced from New Mexico, complemented by breakfast, lunch, dinner, and kid's menus. The company was founded in 1974 and has been serving the Northern Virginia community for over 50 years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serving thousands of happy patrons every day
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• On The Border Mexican Grill & Cantina: Casual dining Mexican chain offering dine-in, carryout, and catering. Comparable to Anita's in service format and menu style, with broader geographic reach.
• Chipotle Mexican Grill: National Mexican fast-casual leader with multiple Northern Virginia locations. Directly competes with Anita's for burrito/bowl occasions but at much larger scale and with significantly greater marketing and technology investment.
• Taco Bell: Largest Mexican QSR in the US with extensive NoVA presence. Competes with Anita's primarily on price, late-night, and drive-thru occasions rather than authentic cuisine.

Direct peers

• California Tortilla: Mid-Atlantic focused Mexican fast-casual chain with strong DC metro presence. Highly comparable in scale, regional concentration, menu, and value positioning to Anita's.
• Qdoba Mexican Eats: Mexican fast-casual chain with Northern Virginia locations. Directly comparable menu (burritos, bowls, tacos) and order channel mix (dine-in, carryout, delivery, catering), competing with Anita's for similar occasions.
• Baja Fresh: Fresh-Mex fast-casual chain with limited-service dining and catering. Competes with Anita's for flame-grilled burrito and taco occasions in the DC region.
• Moe's Southwest Grill: National fast-casual Mexican chain present in the DC metro. Competes with Anita's on price, menu breadth, and convenience, serving similar carryout and catering occasions.

Regional players

• Chevys Fresh Mex: Casual dining Mexican chain historically concentrated on the West Coast and select mid-Atlantic markets. Comparable full-service Mexican dining experience to Anita's dine-in format.
• Guapo's Restaurant: Family-owned Mexican restaurant group with multiple Washington, DC and Northern Virginia locations. Closely comparable regional competitor with similar sit-down Mexican positioning.
• Mi Rancho Authentic Mexican Restaurant: Family-owned regional Mexican restaurant operator. Comparable in scale, ownership structure (multi-generational family), and authentic Mexican positioning to Anita's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnitasNewMexicanFood
• Instagraminstagram.com/anitasnewmexico
• LinkedInlinkedin.com/company/anitas-mexican-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anitas