Elevate Beauty

What Elevate Beauty does

Elevate Beauty LLC is a privately held, direct-to-consumer beauty brand headquartered in Nashville, Tennessee, that develops and sells vegan, cruelty-free lip cosmetics and botanical skincare products through its Shopify-powered e-commerce website at elevatebeautyusa.com. The company was founded by Amanda Ensing, a beauty content creator who built a YouTube community of millions before launching the brand, and integrates faith-based messaging — including scripture verses inside each product box — with a clean-beauty formulation philosophy that excludes sulfates, parabens, phthalates, mineral oil, PFAs, silicones, and other controversial ingredients. Its product portfolio spans three lip lines (Matte Lip Edit liquid lipsticks at $22-$24, Gloss Lip Edit glosses at $24, and Sculpt Lip Edit lip pencils at $22) and a skincare line anchored by the Nourishing Nectar Facial Oil at $88 and Tiger's Eye Gua Sha at $42, with a Nourishing Ritual Bundle priced at $120.

The business operates an asset-light DTC model with no retail or wholesale distribution, shipping from its US base to all 50 states plus territories. Revenue is generated exclusively through one-time product purchases (lip products, skincare, the Nourishing Ritual Bundle) and digital gift cards ($50, $100, $150 denominations), with free shipping triggered at $120 to incentivize basket size. Go-to-market is product-led, leveraging the founder's YouTube audience and an Instagram presence (@ElevateBeauty) for top-of-funnel awareness, supplemented by an email newsletter ('Stay Rooted') and on-site content. The technology stack is minimal — Shopify for commerce and hCaptcha for bot protection on forms — with no proprietary platform, no API surface, and no disclosed AI capabilities.

The brand holds Leaping Bunny cruelty-free certification and claims CCPA and GDPR compliance via its privacy practices. Founded-year is not disclosed, and no funding rounds, M&A, partnerships, or institutional investors are referenced in available sources, indicating founder-owned, bootstrapped operations with no parent company or subsidiaries.

Name

Elevate Beauty

Legal name

Elevate Beauty LLC

Website

https://elevatebeautyusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Beauty LLC is a faith-driven direct-to-consumer beauty brand selling vegan lip cosmetics (Matte, Gloss, Sculpt Lip Edit lines) and botanical skincare (Nourishing Nectar Facial Oil, Gua Sha) via its Shopify website to US consumers, founded by YouTube creator Amanda Ensing.

Ownership category

akta.pro rank

Product category

Clean Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Vegan lip cosmetics
• Clean beauty skincare
• Matte liquid lipstick
• Botanical facial oil
• Faith-driven beauty

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Product Sales: One-time purchase revenue from selling lip products (matte lipsticks, glosses, lip liners) and skincare items (facial oils, gua sha tools). Products are sold directly through the e-commerce website at various price points ranging from $22 to $88.
2. E-Gift Cards: Digital gift cards sold in denominations of $50, $100, and $150. These can be redeemed on the website for any products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elevate Beauty develops, markets, and sells vegan, faith-driven lip cosmetics — matte liquid lipsticks, hydrating lip glosses, and lip liners — along with botanical skincare products including a facial oil and gua sha massage tool. All products are cruelty-free, made in the USA, and sold directly to consumers through the brand's owned Shopify e-commerce website with free shipping on orders over $120. Each product box contains a Scripture verse as part of the faith-driven brand identity.

Product overview

Elevate Beauty is a clean, faith-driven beauty brand offering three complementary lip product lines — Matte Lip Edit (long-wearing liquid lipsticks), Gloss Lip Edit (hydrating, non-sticky lip glosses), and Sculpt Lip Edit (long-wearing lip pencils infused with nourishing oils) — alongside a skincare line anchored by the Nourishing Nectar Facial Oil and Tiger's Eye Gua Sha. The brand's product portfolio spans lips and skincare, with items ranging from individual shade-specific liquid lipsticks, glosses, and lip pencils to a bundled skincare ritual (Nourishing Ritual Bundle) and e-gift cards. All products are cruelty-free, vegan, and made in the USA with clean, intentionally selected ingredients. The brand's identity is rooted in faith-based messaging, with scripture included inside each product box. Free shipping is offered on orders over $120.

Differentiator

Problem solved

Functional benefit

Brands

• MATTE Lip Edit: Velvety, weightless, transfer-proof liquid lipstick collection with richly pigmented colors.
• GLOSS Lip Edit
• SCULPT Lip Edit
• Nourishing Nectar
• Nourishing Ritual Bundle

Products and services

• Matte Lip Edit liquid lipsticks Long-wearing, transfer-proof liquid lipsticks featuring a custom doe-foot applicator; formulated to be weightless, richly pigmented, and comfortable without the drying effect typical of liquid lipsticks. Targeted at women seeking bold, buildable, all-day lip color that aligns with the brand's clean, faith-driven positioning.
• Gloss Lip Edit lip glosses Hydrating lip glosses with intense shine and a buttery, non-sticky, creamy, buildable texture. Formulated with mango butter, shea butter, jojoba oil, and honeysuckle flower for skin-conditioning wear. Targeted at women seeking cushiony shine without tackiness.
• Sculpt Lip Edit lip liners Long-wearing lip pencils designed for lining and filling lips with precision. Feature a creamy, glide-on texture and are infused with argan, jojoba, marula, and meadowfoam seed oils for nourishment. Targeted at women defining and sculpting lips with comfortable, high-pigment color.
• Nourishing Nectar Facial Oil Golden botanical facial oil pressed from seeds, fruits, and flowers including jojoba, moringa, pumpkin seed, rosehip, and evening primrose oils. Designed to replenish, restore, and revive skin with lasting hydration, and marketed as also usable as a hair and scalp oil. Targeted at women seeking a simpler, return-to-nature daily skincare ritual.
• Tiger's Eye Gua Sha Authentic tiger's eye stone facial massage tool, each piece unique and naturally carved. Designed to support lymphatic drainage, encourage circulation, and relieve facial tension; ships with an olive cotton storage pouch. Targeted at women pairing facial oil with a self-care massage ritual.
• Nourishing Ritual Bundle Curated skincare bundle combining the Nourishing Nectar Facial Oil and Tiger's Eye Gua Sha, paired with a linen pouch for storage. Designed to deliver a complete daily botanical skincare and self-care ritual in one purchase. Targeted at women building a full at-home facial ritual.
• Elevate Beauty E-Gift Card Digital gift cards redeemable on elevatebeautyusa.com in denominations of $50, $100, and $150, usable toward any product on the site. Targeted at consumers purchasing gifts for faith-conscious women and clean beauty enthusiasts.

Quantifiable outcome

• 546+ customer reviews on products with overwhelmingly positive feedback about hydration, glow, and clean ingredients

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glossier: Iconic digitally native clean beauty brand with a strong lip balm and skincare lineup; benchmark for DTC-first clean beauty operating model and community-driven GTM.
• Rhode: Hailey Bieber's clean-leaning beauty brand with hero lip products (Peptide Lip Treatments) and skincare; represents the celebrity-founder clean beauty benchmark against which Elevate Beauty must differentiate.
• Rare Beauty: Selena Gomez-founded clean-leaning beauty brand with best-selling lip products and skincare; a much larger scale benchmark in the celebrity-founder clean lip category.

Direct peers

• Kosas: Clean, ingredient-led color cosmetics DTC brand with a strong lip lineup (lipsticks, glosses, liners) at similar $20-$30 price points and a comparable founder-driven, digitally native marketing approach.
• ILIA Beauty: Clean, vegan, cruelty-free color cosmetics brand with a flagship lip category (tinted lip oils, lipsticks) and skincare overlap (facial oils); competes for the same clean-conscious DTC consumer.
• Lawless Beauty: Clean, high-pigment lip-focused beauty brand (liquid lipsticks, glosses) sold DTC and through Sephora; competes head-to-head in clean long-wear lip color.
• Merit Beauty: Minimalist, clean beauty DTC brand with lip and complexion products at accessible price points, sharing the founder-led digital-native marketing model.
• Tower 28 Beauty: Clean, vegan, hypoallergenic beauty brand with a strong lip gloss and lip tint lineup, sold DTC and at Sephora; directly comparable in clean-credential positioning and lip-led assortment.
• Saie Beauty: Clean, female-founded beauty DTC brand offering lip products, skincare, and complexion items with similar clean-ingredient positioning and influencer-led GTM.

Emerging players

• Sacheu Beauty: Lip-care and lip color DTC brand with a creator-founder (Sara Cheung) — same influencer-to-brand pattern and clean-leaning positioning, targeting a younger clean lip consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elevatebeautyus
• Facebookfacebook.com/elevatebeautyusa
• LinkedInlinkedin.com/company/elevate-beauty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Beauty