Solotica
Solotica, founded in 1949, manufactures and sells prescription and non-prescription colored contact lenses directly to global consumers through solotica.com, leveraging proprietary color opacity technology for dark eyes and celebrity-driven brand marketing.
- Company typePrivate
- Founded1949
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solotica does
Solotica is a manufacturer and direct-to-consumer retailer of colored contact lenses, founded in 1949 in Brazil and operating globally through the solotica.com e-commerce platform. The business is structured as a partnership between Solótica Indústria e Comércio Ltda., the Brazilian original manufacturer, and Sky Optical LLC, a Dubai-registered entity (Company Registration Number 1138871, Trade License Number 711753) that operates the worldwide storefront, customer service, and fulfillment. Solotica serves individual consumers seeking cosmetic eye color change or enhancement, available in both prescription and non-prescription formats.
The company's core technology is a proprietary color opacity method designed to achieve full iris coverage on dark brown eyes, paired with multi-tonal print patterns, realistic iris designs, and selective limbal-ring options across its product lines. Materials vary by collection — Hioxifilcon A at 58% water content for daily Aquarella disposables, and Polymacon (62%) at 38% water content for extended-wear yearly lenses — with all spherical SKUs carrying FDA approval and the company claiming globally recognized health authority certifications. The portfolio spans eight collections: Hidrocor, Hidrocor Monthly, Natural Colors, Solflex Natural Colors, Solflex Color Hype, Aquarella One Day, Aquarella Quarterly, and Toric For Astigmatism.
Solotica operates exclusively as a direct-to-consumer e-commerce business, shipping from a Dubai-operated storefront to 40+ countries across the Middle East, Europe, North America, Asia-Pacific, South America, and Africa, with multi-language support in English, Arabic, Spanish, Italian, German, and French. Pricing is unit-based and varies sharply by replacement cycle, color, and pack size — from approximately $27 for a 10-pack of daily Aquarella lenses to $124.80 for a prescription yearly Hidrocor Rio pair, with volume discounts on quarterly lenses and add-on costs for prescriptions. Demand is driven by a sustained celebrity and influencer endorsement program featuring Kylie Jenner, Khloe Kardashian, Kanye West, Shay Mitchell, and Bretman Rock, supported by a 24/7 in-house customer service operation reachable via WhatsApp, Facebook Messenger, and email. Payment integrations include Visa, Mastercard, PayPal, Apple Pay, Klarna, and Afterpay.
Solotica firmographics
Firmographics- Name
- Solotica
- Legal name
- Sky Optical LLC
- Website
- https://solotica.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Short description
- Solotica, founded in 1949, manufactures and sells prescription and non-prescription colored contact lenses directly to global consumers through solotica.com, leveraging proprietary color opacity technology for dark eyes and celebrity-driven brand marketing.
- Ownership category
- akta.pro rank
Solotica industry classification
Industry- Product category
- Cosmetic Contact Lenses
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
- akta.pro secondary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Solotica is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Solotica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales of colored contact lenses through solotica.com website. Products sold include daily, monthly, quarterly, and yearly colored contact lenses in various colors. Sales can be per single lens, 2-lens packs, or 10-lens packs depending on the product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Hidrocor Yearly - Single lens pricing |
| Unit Pricing | Pay-as-you-go | Aquarella Daily - Pack of 10 lenses |
| Unit Pricing | Pay-as-you-go | Aquarella Quarterly - 2 lens pricing with volume discounts |
| Unit Pricing | Multi-year contract | Hidrocor Rio Ipanema - Canadian pricing |
| Unit Pricing | Multi-year contract | Toric Lenses for Astigmatism |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Solotica product offering
Product offeringCore offering
Solotica manufactures and sells colored contact lenses in both prescription and non-prescription formats across multiple collections differentiated by replacement cycle (daily, monthly, quarterly, yearly) and limbal ring design. Products are sold directly to consumers worldwide through the solotica.com e-commerce platform operated by Sky Optical LLC, with the lenses manufactured by Solótica Indústria e Comércio Ltda. in Brazil under proprietary color opacity technology that achieves full iris coverage even on dark brown eyes.
Product overview
Solotica is a colored contact lens manufacturer and pioneer in the production of both prescription and non-prescription colored contact lenses since 1949. The company offers a portfolio of eight distinct product collections organized by replacement cycle and design feature: Hidrocor and Hidrocor Monthly (yearly and monthly lenses without limbal ring), Natural Colors and Solflex Natural Colors (yearly and monthly lenses with limbal ring), Solflex Color Hype (monthly lenses with defined limbal ring), and Aquarella One Day and Aquarella Quarterly (daily and quarterly lenses without limbal ring), plus Toric lenses for astigmatism correction. All collections feature color opacity technology designed to transform even dark brown eyes and are available in multiple color options including green, hazel, brown, gray, blue, honey, white, red, and yellow.
Differentiator
Problem solved
Functional benefit
Brands
- Hidrocor: Yearly colored contact lenses without limbal ring, known for natural-looking finish and high color opacity.
- Hidrocor Monthly
- Hidrocor Rio
- Natural Colors
- Solflex Natural Colors
- Solflex Color Hype
- Aquarella Daily
- Aquarella Quarterly
- Toric
Products and services
- Hidrocor Yearly replacement colored contact lenses without limbal ring, offering natural-looking color enhancement with multi-tonal patterns. Designed for daily wear up to one year with high color opacity that transforms even dark brown eyes. Available in multiple colors and in both prescription and non-prescription options.
- Hidrocor Monthly Monthly replacement colored contact lenses without limbal ring, using the same color opacity technology as the yearly Hidrocor collection but with a shorter monthly replacement cycle. Available in multiple colors and in both prescription and non-prescription options.
- Natural Colors Yearly replacement colored contact lenses with a subtle limbal ring for enhanced depth and dimension. Features multi-dimensional color layers and realistic iris patterns for natural-looking results. Available in multiple colors and in both prescription and non-prescription options.
- Solflex Natural Colors Monthly replacement colored contact lenses with a more defined limbal ring than the Natural Colors collection. Provides natural-looking enhancement with bolder eye definition in a monthly cycle. Available in multiple colors and in both prescription and non-prescription options.
- Solflex Color Hype Monthly replacement colored contact lenses under the Solflex brand featuring bold color options and defined limbal ring design for consumers seeking more vibrant, statement eye looks.
- Aquarella One Day Daily disposable colored contact lenses with no limbal ring. Convenient single-use lenses requiring no cleaning or storage, suitable for one-time daily wear up to 8 hours. Made with Hioxifilcon A material, 58% water content, base curve 8.7, diameter 14.2mm. Sold in packs of 10 lenses. Available in multiple colors and in both prescription and non-prescription options.
- Aquarella Quarterly Quarterly (3-month) replacement colored contact lenses with no limbal ring, offering a balance between convenience and longevity. Features high color opacity for transformation on dark eyes. Sold in 2-lens packs with volume discounts available. Available in multiple colors and in both prescription and non-prescription options.
- Toric For Astigmatism Specially designed toric colored contact lenses for correction of astigmatism while enhancing eye color. Available in Hidrocor and Natural Colors variants. Priced at $119.00. Currently not shipping to the USA due to technical reasons; expected to resume in the second half of 2026.
Quantifiable outcome
- Full iris coverage achievable on even the darkest brown eyes
- +1 more outcomes
Companies that use Solotica
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Solotica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Solotica partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Solótica Indústria e Comércio Ltda. (Brazil)coreSolotica.com is a partnership between Sky Optical LLC (operational entity) and Solótica Indústria e Comércio Ltda., Brazil (the original manufacturer). Personal information may be shared with Solotica Brazil for production analysis, market analysis, and marketing purposes. Sky Optical LLC operates solotica.com on behalf of Solotica Brazil.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Solotica competitors and assessment
Company assessmentEmerging players
- Lens.com: Online-first contact lens retailer offering a broad catalog of corrective and some cosmetic lenses at competitive pricing. Competes with Solotica in the online optical retail channel, though with less focus on colored/cosmetic specialty.
Direct peers
- AIR OPTIX COLORS (Alcon): Alcon's monthly colored silicone hydrogel contact lens line. Competes head-to-head with Solotica's monthly colored offerings (Hidrocor Monthly, Solflex) on color range and replacement cycle.
- TTDEYE: Asia-based DTC colored contact lens brand offering a wide color range and replacement cycles globally online. Direct competitor to Solotica's DTC e-commerce model targeting fashion/beauty consumers.
- PinkyParadise: Online specialty retailer of colored and cosmetic contact lenses shipping globally. Competes with Solotica for the same fashion-conscious DTC customer seeking colored lenses across Asia, US, and Europe.
- 1-DAY ACUVUE DEFINE (Johnson & Johnson Vision): Johnson & Johnson's daily disposable cosmetic contact lens line designed to enhance natural eye color rather than fully change it. Competes in the daily colored/disposable category where Solotica's Aquarella One Day also operates.
- FreshLook (Alcon): Alcon's flagship colored contact lens line offering daily, monthly, and handling-tint options. Direct competitor in cosmetic/colored contacts with substantially larger distribution across optometrist and retail channels.
Broad incumbents
- Alcon: Global eyecare major and parent of FreshLook and AIR OPTIX Colors. Competes broadly across vision care including surgical, pharmaceutical, and contact lens categories with much greater scale than Solotica.
- Johnson & Johnson Vision: Parent of the ACUVUE family of contact lens brands including 1-DAY ACUVUE DEFINE colored/cosmetic lenses. A diversified vision care incumbent with deep optometrist channel relationships and R&D scale far exceeding Solotica's.
- CooperVision: One of the world's largest soft contact lens manufacturers with broad corrective lens lines. Operates as a broad incumbent across the contact lens market including cosmetic options, but is not specialized in colored lenses like Solotica.
- Bausch + Lomb: Major global contact lens and ophthalmic goods manufacturer. Sells corrective lenses with handling tints and broader optical products; competes in the colored/cosmetic lens category as part of a much larger portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Solotica social profiles
Digital presenceSolotica compliance and trust
Trust signalCompliance2 records
Solotica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solotica leadership team
Management profileNumber of profiles
Solotica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solotica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solotica
What does Solotica do?
Solotica manufactures and sells colored contact lenses in both prescription and non-prescription formats across multiple collections differentiated by replacement cycle (daily, monthly, quarterly, yearly) and limbal ring design. Products are sold directly to consumers worldwide through the solotica.com e-commerce platform operated by Sky Optical LLC, with the lenses manufactured by Solótica Indústria e Comércio Ltda. in Brazil under proprietary color opacity technology that achieves full iris coverage even on dark brown eyes.
Is Solotica a public or private company?
Solotica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solotica founded?
Solotica was founded in 1949.
Where is Solotica based?
Solotica is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Solotica make money?
One revenue line is on record: direct E-commerce Sales.
Who are Solotica's main competitors?
Lens.com is listed as an emerging player. Direct peers are AIR OPTIX COLORS (Alcon), TTDEYE, PinkyParadise, 1-DAY ACUVUE DEFINE (Johnson & Johnson Vision) and FreshLook (Alcon). Broad incumbents are Alcon, Johnson & Johnson Vision, CooperVision and Bausch + Lomb.
Does Solotica have an API?
No public API is recorded for Solotica.
What industry is Solotica in?
Solotica's product category is Cosmetic Contact Lenses. Its primary akta.pro industry code is HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 45613 and its SIC code is 3851.