TTDEYE Inc.
TTDEYE Inc. is a Shenzhen-based direct-to-consumer e-commerce retailer selling FDA, CE, and ISO 13485 certified colored contact lenses globally through ttdeye.com, serving fashion-conscious consumers and prescription wearers in over 40 countries with circle lenses, cosplay, and natural designs.
- Company typePrivate
- Founded2011
- HeadquartersCentral, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What TTDEYE Inc. does
TTDEYE Inc. is a Hong Kong-headquartered direct-to-consumer e-commerce retailer of colored cosmetic contact lenses, legally registered as Shenzhen Tangpaopao Trading Co., Ltd. with operational headquarters in Shenzhen, China. Founded in 2011, the company manufactures and sells colored contact lenses under its own brand through ttdeye.com, a Shopify-powered storefront that ships globally to more than 40 countries including the United States, Canada, Australia, the EU, India, the UAE, and Mexico. The product line spans prescription and non-prescription (Plano) lenses in multiple color palettes, diameters (14.0mm to 14.5mm), and styles including natural, circle/enlargement, cosplay, Halloween, and rainbow designs; the company also sells 1-day and yearly disposable variants, clear contacts, and ancillary beauty products (press-on nails and makeup tools).
The company's core technical differentiator is its sandwich-making lens manufacturing process, in which pigment is printed between two lens layers to prevent fading, combined with silicone hydrogel and Polymacon materials for comfort and moisture retention. Manufacturing is conducted in an in-house factory in Shenzhen under a Quality Management System certified to US FDA, CE, and ISO 13485 standards—credentials that allow legal sale of contact lenses in regulated markets and constitute a meaningful regulatory barrier against informal competitors.
Commercially, TTDeye operates a pure-play DTC model with no third-party retail distribution. Unit prices range from US$12.98 to US$29.98 per pair with free global shipping above US$35, and the company has integrated Klarna for 4-installment Buy Now Pay Later financing and Seel for shipping protection. Customer acquisition is driven primarily by organic social media—an Instagram account with over 1 million followers, plus TikTok and Facebook—alongside SEO-optimized content marketing. The customer base is horizontally segmented into fashion/beauty consumers seeking cosmetic enhancement and vision-correction buyers requiring prescription lenses (powers 0.00 to -8.00), with no disclosed enterprise or B2B customer concentration.
TTDEYE Inc. firmographics
Firmographics- Name
- TTDEYE Inc.
- Legal name
- Shenzhen Tangpaopao Trading Co., Ltd.
- Website
- https://ttdeye.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- TTDEYE Inc. is a Shenzhen-based direct-to-consumer e-commerce retailer selling FDA, CE, and ISO 13485 certified colored contact lenses globally through ttdeye.com, serving fashion-conscious consumers and prescription wearers in over 40 countries with circle lenses, cosplay, and natural designs.
- Ownership category
- akta.pro rank
TTDEYE Inc. industry classification
Industry- Product category
- Colored Contact Lenses
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
- akta.pro secondary industry
- Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB)
Keywords
Where TTDEYE Inc. is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
TTDEYE Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: TTDeye sells colored contact lenses directly to consumers through their own e-commerce storefront at ttdeye.com. Customers purchase individual pairs or sets of lenses at varying price points depending on the product line. The company offers both prescription and non-prescription (Plano) options.
- Klarna Payment Plans: Partnership with Klarna allows customers to pay in installments (4 interest-free installments paid every two weeks). First payment of 25% is due at checkout, with remaining payments billed automatically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard colored contact lenses |
| Other | Pay-as-you-go | Free shipping threshold |
| Transaction based/ take rate | Pay-as-you-go | Klarna installment payments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
TTDEYE Inc. product offering
Product offeringCore offering
TTDEYE Inc. designs, manufactures, and sells colored cosmetic contact lenses (circle lenses) directly to consumers through its global e-commerce storefront ttdeye.com. The product range spans prescription and non-prescription (Plano) variants, multiple diameters (14.0mm-14.5mm), over a dozen colors, and themed collections (Natural, Enlarge, Cosplay, Halloween, Party, Fresh, Rainbow, plus named series such as Polar Lights, Trinity, Himalaya, Egypt). Wear schedules include yearly disposable, 1-day disposable, and clear contacts, complemented by ancillary beauty products (press-on nails, makeup tools).
Product overview
TTDEYE Inc. operates an e-commerce platform selling colored cosmetic contact lenses under the TTDeye brand, complemented by ancillary beauty products. The core product is the TTDeye Colored Contact Lenses line, available across multiple named series (Polar Lights, Trinity, Himalaya, Egypt) and style categories (Natural, Enlarge/Circle Lenses, Cosplay, Halloween, Party, Fresh, Rainbow). Lenses are offered in prescription and non-prescription (Plano) variants, in colors including black, brown, blue, green, grey, pink, yellow, white, purple, red, hazel, and amber, with diameters from 14.0mm to 14.5mm and materials including Polymacon and silicone hydrogel. The portfolio also includes yearly disposable, 1-day disposable, and clear contact lenses. Add-on services include prescription verification, Klarna Buy Now Pay Later financing, and Seel's Worry-Free Purchase shipping protection. Ancillary products include press-on nails and makeup tools.
Differentiator
Problem solved
Functional benefit
Products and services
- TTDeye Colored Contact Lenses Colored cosmetic contact lenses available in prescription and non-prescription (Plano) options, across styles (natural, enlarge, cosplay, party, fresh, rainbow) and colors (black, brown, blue, green, grey, pink, yellow, white, purple, red, hazel, amber), with diameters from 14.0mm to 14.5mm and materials including Polymacon and silicone hydrogel. Targeted at fashion-conscious individual consumers and cosplay/Halloween users worldwide.
- Clear Contacts Non-colored clear contact lenses for vision correction without cosmetic enhancement, for individuals seeking refractive correction without altering eye color.
- Press-on Nails Press-on nail products offered as a complementary beauty accessory to the colored contact lens range, extending the company's beauty/fashion positioning.
- Makeup Tools Beauty makeup tools sold alongside colored contact lenses to complement eye makeup looks and reinforce the company's eye-beauty brand positioning.
Quantifiable outcome
- 14+ color options available including brown, hazel, grey, blue, green, purple, white, black, red, yellow
- +1 more outcomes
Companies that use TTDEYE Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
TTDEYE Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TTDEYE Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KlarnacoreTTDeye has partnered with Klarna to provide easy payment options at checkout. Klarna is a global payment solutions provider working with over 170,000 online stores and serving more than 70 million users globally. TTDeye customers can pay in 4 interest-free installments with the first payment of 25% due at checkout and remaining payments billed automatically every two weeks.
- SeelcoreTTDeye offers Seel's Worry-Free Purchase protection covering package loss, damage, and theft. Seel programmatically assesses shipping issues and automatically sends refunds to customers via prepaid credit card when claims qualify. Customers can report issues through Seel's Resolution Center.
- ShopifycoreTTDeye's e-commerce platform is built on Shopify, which handles payment processing and credit card data through PCI-DSS compliant payment gateways. Shopify stores purchase transaction data only as long as necessary to complete transactions, then deletes it.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TTDEYE Inc. competitors and assessment
Company assessmentDirect peers
- Desio Lens: Italy-based colored contact lens brand with global e-commerce and a strong social media presence. Comparable in DTC channel strategy, fashion-lens positioning, and multi-region shipping.
- Solotica: Premium Brazilian colored contact lens brand with strong celebrity following and global DTC sales. Comparable as a fashion-forward colored lens brand targeting natural and dramatic eye color changes via e-commerce.
- ColourVue: Malaysia-based colored contact lens brand with FDA-cleared products and worldwide e-commerce distribution. Directly comparable in regulatory positioning, product range, and online DTC model.
- Uniqso: Malaysia-based online retailer of colored contacts and circle lenses, carrying multiple Asian brands. Comparable in product category and global DTC distribution, though Uniqso is multi-brand whereas TTDeye sells its own label.
- Lensme: Korean colored contact lens brand with global DTC shipping and a wide range of color/diameter options. Directly comparable in product mix, customer demographic, and e-commerce GTM.
- Geo Medical: One of the original circle lens brands from Korea, selling colored contacts globally through DTC e-commerce. Closely comparable in product category, target customer (fashion/cosplay consumers), and Asian-origin manufacturing model.
Broad incumbents
- FreshLook (Alcon): Alcon's mass-market colored contact lens line sold through eye care professionals and retailers. Comparable as a colored lens offering but distributed through clinical/retail channels rather than DTC e-commerce.
- Air Optix Colors (Alcon): Alcon's premium colored silicone hydrogel lens line sold via optometrists. Comparable product category but a major incumbent distributed through clinical channels, not DTC.
- Acuvue Define (Johnson & Johnson Vision): J&J's beauty-enhancing contact lens line popular in Asia. Overlaps with TTDeye's natural enhancement segment but is sold primarily through eye care professionals and retail pharmacies.
Emerging players
- HoneyColor: Asia-origin colored contact lens brand selling through online channels. Comparable in product category and target consumer, though smaller in scale and brand recognition than TTDeye.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TTDEYE Inc. social profiles
Digital presenceTTDEYE Inc. compliance and trust
Trust signalCompliance3 records
TTDEYE Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
TTDEYE Inc. leadership team
Management profileNumber of profiles
TTDEYE Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TTDEYE Inc. M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TTDEYE Inc.
What does TTDEYE Inc. do?
TTDEYE Inc. designs, manufactures, and sells colored cosmetic contact lenses (circle lenses) directly to consumers through its global e-commerce storefront ttdeye.com. The product range spans prescription and non-prescription (Plano) variants, multiple diameters (14.0mm-14.5mm), over a dozen colors, and themed collections (Natural, Enlarge, Cosplay, Halloween, Party, Fresh, Rainbow, plus named series such as Polar Lights, Trinity, Himalaya, Egypt). Wear schedules include yearly disposable, 1-day disposable, and clear contacts, complemented by ancillary beauty products (press-on nails, makeup tools).
Is TTDEYE Inc. a public or private company?
TTDEYE Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TTDEYE Inc. founded?
TTDEYE Inc. was founded in 2011.
Where is TTDEYE Inc. based?
TTDEYE Inc. is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does TTDEYE Inc. make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are klarna Payment Plans.
Who are TTDEYE Inc.'s main competitors?
Direct peers on record are Desio Lens, Solotica, ColourVue, Uniqso, Lensme and Geo Medical. Broad incumbents are FreshLook (Alcon), Air Optix Colors (Alcon) and Acuvue Define (Johnson & Johnson Vision). HoneyColor is listed as an emerging player.
Does TTDEYE Inc. have an API?
No public API is recorded for TTDEYE Inc..
What industry is TTDEYE Inc. in?
TTDEYE Inc.'s product category is Colored Contact Lenses. Its primary akta.pro industry code is HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions), with a secondary code of CRABACAB, Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer). Its NAICS code is 339115 and its SIC code is 3851.