What Agent Majeur does

Agent Majeur is a Paris-based science communication agency and corporate training provider founded in 2008 by Alexia Youknovsky. The firm specializes in teaching scientists and technical professionals how to communicate complex research to non-specialist audiences, and in coaching research teams pursuing public or private funding. Its core offerings include intra-company training programs, individual coaching, conference workshops, and a self-paced e-learning platform comprising 30+ courses.

The firm has built differentiated intellectual property around three proprietary methodologies — the SELL Method®, the 6C framework, and the SWORD Method — and has published a book with Springer. It is a Qualiopi-certified training organization, which is the French government quality mark required for organizations delivering funded professional development. Its AI offering is a product line (training courses on generative AI for research communication, writing, and literature monitoring) rather than a core technical capability; the firm uses third-party AI tools such as ChatGPT, Claude, Midjourney, and Perplexity in its delivery but does not appear to build proprietary AI.

Agent Majeur's client base includes 40+ organizations across French and European enterprise and research institutions, including Ariane Group, L'Oréal, Institut Pasteur, CNRS, TotalEnergies, Thales, BioMérieux, ArcelorMittal, and École Polytechnique. The business operates a project-based, quote-priced B2B model with cumulative results of approximately 4,800 scientists trained and €250M+ in client funding attributed to program participants. Recent activity includes geographic expansion into Rwanda for AI writing training and the release of a second-edition Springer book. The firm is privately held and bootstrapped.

Name

Agent Majeur

Legal name

Agent Majeur, SARL

Website

https://agentmajeur.fr

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Agent Majeur is a Paris-based science communication training agency founded in 2008, serving 40+ enterprise and research clients across Europe and Africa. It teaches scientists to communicate complex research and pursue funding, using proprietary methodologies and Qualiopi-certified training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Agent Majeur designs and delivers training programs in science communication for scientific audiences. Training covers oral, written, and digital communication skills. The company is Qualiopi certified, enabling it to deliver training that may qualify for public or corporate funding. Training is delivered in multiple formats: in-person, remote, and e-learning.
2. Communication Agency Services: Agent Majeur provides strategic communication consulting and execution services for research and innovation organizations, including communication strategy development, content creation, event production, graphic design, and community management. Services span from fundamental research to breakthrough innovation across all scientific disciplines.
3. Book Sales: The company co-authors and publishes books on science communication, including 'SELL YOUR RESEARCH: Public Speaking for Scientists' (published by Springer), which serves both as a revenue stream and a marketing tool for training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agent Majeur is a French science communication agency and Qualiopi-certified training organization that combines strategic communication consulting with a catalog of intra-company training programs for research institutions, universities, R&D-active corporations, foundations, and government agencies. Services span communication strategy, content creation, event production, graphic design, and community management; training programs cover oral, written, digital, and AI-assisted science communication, anchored by the proprietary SELL Method®, 6C framework, and SWORD Method.

Product overview

Agent Majeur is a science communication agency and certified training organization (Qualiopi-certified) that combines strategic communication consulting with professional development programs. Its core offering spans consulting services for science communication strategy and execution alongside a portfolio of over 30 structured training courses for scientists and research communicators. The company's flagship proprietary methodologies — the SELL Method® (Skeleton, Envelope, Life & Logistics) for presentation skills and the 6C framework (Clarté, Connexion, Contexte, Concret, Couleur, Conversation) for science popularization — are delivered through in-person courses, remote sessions, and e-learning, and are documented in the published book 'SELL YOUR RESEARCH: Public Speaking for Scientists'. Recent additions include AI-focused training tracks covering generative AI for communication, writing, and literature research (courses such as 'IA générative au service de la communication', 'IA générative au service de la rédaction', and 'IA au service de la recherche bibliographique').

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Science Communication Agency Services End-to-end strategic communication consulting for research institutions, universities, and innovative companies, covering strategy definition, content creation, event production, graphic design, community management, and stakeholder training.
• Vulgariser au bon niveau à l'oral (Science Popularization Oral Training) 2-day intra-company training course teaching scientists to simplify complex scientific concepts and adapt their message to any audience using the proprietary 6C framework.
• Rédiger un article scientifique (Scientific Article Writing Training) Training course teaching scientists to structure and write articles likely to interest scientific journals, covering argumentation, structure, and submission strategy.
• Réussir son pitch (Research Pitch Training) 2-day training course on crafting and delivering a compelling 3-minute research or innovation pitch, teaching argument structure, audience connection, and presentation skills.
• Communiquer sur les réseaux sociaux (Social Media for Scientists Training) Training course teaching scientists to leverage LinkedIn, Instagram, TikTok, YouTube, X, and BlueSky to promote research and build professional networks.
• Communiquer avec les journalistes (Media Training) 2-day media training preparing scientists for journalist interviews across TV, radio, print, and crisis scenarios, including filmed practice sessions with debrief.
• Dynamiser vos dossiers de financement (Grant Proposal Writing Training) 2-day training teaching researchers to craft compelling grant proposals by decoding calls for projects, applying persuasive writing, and understanding evaluation criteria.
• IA générative au service de la communication (Generative AI for Science Communication Training) Training course covering generative AI fundamentals for science communication, including text generation (ChatGPT, Claude), image generation (Midjourney), and responsible AI use in research dissemination.
• L'IA générative au service de la rédaction (Generative AI for Writing Training) Training course guiding participants step-by-step through generative AI fundamentals applied to scientific writing, including drafting, editing, and quality control.
• L'IA au service de la recherche bibliographique (AI-Assisted Literature Research Training) Training course on leveraging AI tools (Perplexity, Semantic Scholar) for accelerated and systematic scientific literature reviews and research synthesis.
• SELL YOUR RESEARCH: Public Speaking for Scientists (Book) Reference book (2nd edition, Springer) co-authored by Alexia Youknovsky and James Bowers presenting the SELL Method for preparing and delivering science presentations, expanded with storytelling, video, and media interview guidance.
• E-learning Vulgarisation Scientifique (Self-Paced Online Popularization Course) 100% online self-paced e-learning course on science popularization fundamentals, with exercises and foundational content accessible at the participant's own rhythm.

Quantifiable outcome

• 4,800 scientists trained in public speaking and science communication
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Fondation IpsencoreStrategic or Co-development PartnerAgent Majeur has an established relationship with Fondation Ipsen, a major foundation dedicated to science communication. The company has produced community management services for the foundation, resulting in web traffic being multiplied by two. Agent Majeur has also co-hosted webinars and appeared alongside Fondation Ipsen in Science magazine webinars. The foundation is listed as a key client and collaborative partner.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AJE (American Journal Experts): Provides manuscript editing, research communication, and publication support services to researchers worldwide. Competitor in the science communication and author services space, with similar B2B2researcher go-to-market.
• MyScienceWork: French-based science communication platform and careers site that has co-hosted webinars with Agent Majeur and serves the same scientist/researcher audience with content, events, and visibility tools. Directly comparable as a French-rooted science communication specialist.
• Nature Masterclasses (Springer Nature): Springer Nature's online training platform offering courses on scientific writing, publishing, and communication for researchers. A direct competitor in science communication training, backed by a major publisher.

Regional players

• EMBO Press / EMBO Lab Leadership: European Molecular Biology Organization runs research skills and leadership training programs for European life scientists. Comparable in training audience and content, though focused on life sciences and based in Europe.

Broad incumbents

• Wellcom: Large French PR and communications agency serving major corporates including some of Agent Majeur's clients (L'Oréal ecosystem). Competes for the same corporate communication budgets but does not specialize in research/science communication.
• Wiley Researcher Academy: Wiley's online training portal for researchers covering writing, publishing, and career development. Direct competitor in the science communication training market, supported by a major academic publisher.
• Elsevier Researcher Academy: Elsevier's free e-learning platform for early-career researchers covering research writing, funding, and communication skills. Directly comparable in training content, anchored by a major publisher with global reach.
• Cactus Communications (Editage): Global science communication and academic editing services firm offering researcher training, manuscript editing, and publication support. Larger, broader portfolio, but overlaps directly with Agent Majeur's author-services and training offerings.

Emerging players

• Researcher.Life: All-in-one platform for researchers that combines literature discovery, writing, and research promotion tools. Overlaps with Agent Majeur's training offerings on scientific writing and digital identity for researchers.
• Enago (Crimson Interactive): Offers editing, translation, and research communication services to academics globally, with a growing focus on AI-assisted author support. Comparable in author/researcher services, primarily English-language focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agent-majeur
• Instagraminstagram.com/agentmajeur
• Xx.com/AgentMajeur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agent Majeur