What Fitnostics does

Fitnostics is a privately held personal training studio headquartered in Stonington, Connecticut, serving individual consumers across southeastern Connecticut and parts of Rhode Island. The company delivers coached fitness services across three structured tiers — Private (1-on-1), Semi-Private, and Team (small group) — alongside nutrition coaching and retail supplement sales. There is no proprietary software platform; the offering is a service business built on in-person coaching labor delivered by NASM-certified trainers, with Joe Lyons operating as co-owner since 2016 after joining the business around 2012.

The business model is direct-to-consumer and capacity-driven: members pay for training sessions, recurring programs, and ancillary nutrition/retail purchases, while the studio monetizes third-party aggregator channels via integrations with ClassPass and Wellhub (formerly Gympass) that route pay-per-use and employer-sponsored users into the studio. Member engagement is reinforced by a free Myzone wearable fitness tracker promotion that ties physiological data to in-session performance.

Strategically, Fitnostics is in a measured expansion phase. The studio is opening a second physical location in North Stonington in summer 2026, extending its footprint within its existing geographic corridor rather than entering a new region. The model is operationally local, labor-intensive, and dependent on coach quality and member retention rather than on technology differentiation or scale economics.

Name

Fitnostics

Legal name

Fitnostics

Website

https://fitnostics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitnostics is a private personal training studio in Stonington, CT, delivering coached 1-on-1, semi-private, and small-group training, plus nutrition coaching and supplements, to individual consumers across southeastern Connecticut and Rhode Island.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Personal training services
• Small group fitness
• Strength conditioning coaching
• Functional movement training
• Fitness coaching studio

Headquarters

HQ city

Stonington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Private 1-on-1 Training: Fully customized one-on-one coaching sessions with personalized workout programming, goal tracking, accountability, and nutrition guidance. Sessions include movement assessment and progression planning tailored to individual client goals.
2. Semi-Private Training: Small group training with up to 4 people per session offering individualized attention with personalized coaching, form correction, and goal-focused programming in a community-driven setting. More affordable than private sessions while maintaining personalization.
3. Team/Group Training: High-energy coached group sessions capped at 16 people per class. Structured coach-led workouts combining strength and conditioning training in a motivating team atmosphere with scalability for all fitness levels.
4. Supplement Sales: The company carries and recommends trusted supplement products in-house for client convenience, providing an additional revenue stream alongside training services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fitnostics operates a coached personal training studio offering Private 1-on-1 Training, Semi-Private Training (small groups up to four), and Team Training (capped at 16 participants). All sessions include customized workout programming, expert coaching, form correction, goal tracking, and accountability in a structured fitness studio environment. The studio also provides nutrition coaching and sells recommended supplements in-house.

Product overview

Fitnostics is a private training studio offering coach-led personal training and small group fitness services. The core offering consists of three training tiers: Private 1-on-1 Training (individualized coaching), Semi-Private Training (groups of up to 4), and Team Training (up to 16 participants). These are supplemented by nutrition coaching and supplement support. The company is expanding with a new facility in North Stonington, CT opening summer 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Private 1-on-1 Training One-on-one coaching built around specific goals with customized workout programming, goal tracking, accountability, nutrition guidance, movement assessment, and progression planning tailored to individual client goals. Designed for individual clients seeking fully personalized training.
• Semi-Private Training Small group training environment with up to four people per session, offering personalized coaching, goal-focused programming, form correction, and strength, mobility, and conditioning work at a more affordable price than private sessions. Designed for individuals seeking coaching with a community feel.
• Team Training High-energy coached group sessions capped at 16 people per class, combining structured strength and conditioning workouts with a motivating community atmosphere, scalable for all fitness levels. Designed for individuals seeking community-driven group fitness with professional coaching.
• In-House Supplements Trusted supplement products carried in-house at the studio for client convenience, providing recommended nutritional support alongside training services. Sold as physical product purchases to clients seeking fitness and nutrition support.

Quantifiable outcome

• Fat loss achieved through consistent training, improved conditioning, and sustainable habit building
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ClassPassminorChannel Partner/ Reseller/ DistributorFitnostics is available through the ClassPass platform, allowing ClassPass subscribers to discover and book training sessions at the studio. This provides additional customer acquisition channel through ClassPass's existing user base.
• WellhubminorChannel Partner/ Reseller/ DistributorFitnostics partners with Wellhub (employee wellness platform) to provide training services to Wellhub members. This extends the company's reach to corporate wellness program participants.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Camp Transformation Center: Coach-led group training franchise focused on fat loss and body transformation with nutrition coaching and accountability structures. Closely comparable to Fitnostics' weight loss, nutrition, and accountability positioning.
• TITLE Boxing Club: Boutique boxing-themed fitness franchise delivering coached group workouts on a membership model. Comparable boutique coached fitness positioning and consumer demographic.
• Orangetheory Fitness: Coach-led group strength and conditioning studio using heart-rate-based programming in capped class sizes. Directly comparable in coached small-group fitness model and D2C consumer base.
• F45 Training: Global franchise offering coached, functional group training in small group formats with set programming. Most directly comparable to Fitnostics' Team and Semi-Private offerings on model, customer, and category.
• Burn Boot Camp: National franchise of strength and conditioning bootcamp-style group fitness with personalized coaching in a community environment. Closely mirrors Fitnostics' Team Training tier and community-led positioning.
• 9Round Fitness: Kickboxing-themed 30-minute coached circuit fitness concept with small group structure. Comparable small-group coached fitness model and recurring membership revenue mechanics.

Emerging players

• Club Pilates: Reformer Pilates franchise offering instructor-led group classes on a recurring membership model. Comparable boutique fitness membership model and coached small group delivery, though modality differs.

Broad incumbents

• Life Time Fitness: Large national premium fitness operator offering personal training and group fitness within full-service athletic clubs. Comparable on personal/small group training services but at much larger scale and broader portfolio.
• CrossFit: Global functional fitness methodology with affiliate gyms delivering coach-led group strength and conditioning. Overlaps with Fitnostics' functional training programming and small group coached format.

Others

• ClassPass: Fitness subscription marketplace aggregating boutique studios. Listed as a distribution partner of Fitnostics, making it a channel/economic peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fitnostics
• LinkedInlinkedin.com/company/fitnostics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitnostics