Career Dimensions: Online Career and Education Planning

What Career Dimensions: Online Career and Education Planning does

Career Dimensions: Online Career and Education Planning, operating as Career Dimensions, Inc., is a privately held company founded by Dr. Frank J. Minor in 1987, headquartered in Venice, Florida, and incorporated in New Hampshire. It develops the FOCUS 2 suite of online career and education planning systems for colleges and universities, high schools, libraries, nonprofit organizations, college planners, and adults. The three core products are FOCUS 2 CAREER for college major and career planning, FOCUS 2 APPLY for admissions recruitment and prospective-student major matching, and FOCUS 2 EXPLORE for career exploration and college selection by students and adults.

The FOCUS 2 platform is a responsive, cloud-based web system accessible on internet-connected devices. It administers Work Interests-Holland Code, Personality, Values, Skills, Leisure Interests, and Career Planning Readiness assessments, then matches results to more than 1,000 occupations, more than 3,400 colleges, and an institution's customized majors. Institutional users receive real-time individual career portfolios, aggregate usage reports, multiple administrator access, and customization options; the product set also includes a NACE Career Readiness Competencies module. Career Dimensions reports that its systems reach more than 6 million students and adults annually, and the underlying assessment methodology has validation studies covering 4,020 subjects.

The company primarily sells through direct institutional leasing and licensing, with pricing based on institution enrollment or client count. It offers annual and multi-year leases, including a 10% discount for prepayment, and provides free trial accounts to counselors, consultants, and faculty. Individuals can purchase a FOCUS 2 EXPLORE account directly through the website for $49.50 covering 90 days, with payment processing through Stripe. Webinars, product demonstrations, website content, and direct sales outreach support customer acquisition; the available operating-geography data lists the United States.

Name

Career Dimensions: Online Career and Education Planning

Legal name

Career Dimensions, Inc.

Website

https://focuscareer.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Career Dimensions develops the FOCUS 2 cloud-based career and education planning platform for colleges, high schools, organizations, and adults, combining assessments, occupation and college matching, customized majors, and administrative reporting.

Ownership category

akta.pro rank

Product category

Career Assessment & Education Planning Software

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industries

Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO), Workforce & Employability Analytics (Skills Inference, Career Pathing Outcomes) (EDAFAFAL), Degree Planning, Course Planning & Academic Progress Monitoring (EDAFAMAI)

Keywords

• Career assessment software
• Education planning systems
• College major exploration
• Career counseling tools
• Holland Code assessments

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Institutional Leasing: Career Dimensions leases FOCUS 2 CAREER and FOCUS 2 APPLY to colleges, universities, and other institutions. Institutions lease the system based on enrollment size or number of clients. Multi-year leases with 10% discount for prepayment are available. Leasing is available for Career Services, FYE & Academic Advising departments.
2. Individual User Licenses: Individual consumers can purchase single-use accounts for FOCUS 2 EXPLORE at $49.50 for a 90-day subscription. Payments are processed through Stripe.
3. Organization Licensing: High schools, libraries, college planners, organizations and individuals can license access to FOCUS 2 EXPLORE. Licensing terms vary based on organization type and user count.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Career Dimensions develops and leases the FOCUS 2 suite of online career and education planning systems, which combine validated psychometric assessments (Work Interests-Holland Code, Personality, Values, Skills, Leisure Interests, and Career Planning Readiness) with matching algorithms that connect results to over 1,000 occupations and 3,400+ colleges. The systems are leased to colleges, universities, high schools, libraries, and organizations, and sold directly to individual consumers, with real-time administrative dashboards and institution-specific major customization.

Product overview

Career Dimensions offers the FOCUS 2 suite of three integrated career and education planning products: Focus 2 Career (for college students), Focus 2 Apply (for college recruitment), and Focus 2 Explore (for high school students, adults, and individuals). All three products share a common platform with valid and reliable assessments (Work Interests-Holland Code, Personality, Values, Skills, Leisure Interests, and Career Planning Readiness) and match results to career options, majors, and colleges. Institutions lease these products for use by students and career service offices.

Differentiator

Problem solved

Functional benefit

Brands

• FOCUS 2: Career and education planning systems including FOCUS 2 CAREER (for college students), FOCUS 2 APPLY (recruitment tool for admissions), and FOCUS 2 EXPLORE (for high schools, libraries, and individuals).

Products and services

• FOCUS 2 CAREER Career and Education Planning System for college students that guides students through a career decision-making model to help them choose majors, explore occupations, and make informed career decisions. Includes 5 valid and reliable assessments, career exploration tools, and portfolio features. Customized with the institution's majors and leased by Career Services, FYE, and Academic Advising departments.
• FOCUS 2 APPLY A recruitment tool for college admissions that matches prospective students' interests to colleges' majors and programs. Helps attract students with compatible interests, generates leads, and ensures a good fit between applicants and institutions. Takes 15 minutes to complete.
• FOCUS 2 EXPLORE Career Exploration and College Selection System for students and adults that guides individuals through career planning and college selection. Includes work interest, personality, values, skills, and leisure interest assessments. Matches users to over 1,000 occupations and over 3,400 colleges. Leased by High Schools, College Planners, Libraries, Organizations, and Individuals.

Quantifiable outcome

• Reliability coefficients for all items reached or exceeded .85
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• MyPlan.com: MyPlan.com provides online career assessment, college search, and career planning tools targeted at students and adults — directly comparable to FOCUS 2 EXPLORE's consumer and self-serve offering.
• Kuder: Kuder delivers career planning, education planning, and workforce readiness solutions (Kuder Career Planning System, Kuder Navigator) to high schools, colleges, and workforce agencies — a direct competitor in validated career assessments and institutional licensing.
• YouScience: YouScience provides aptitude-based career guidance and college matching assessments for high school and college students, directly competing with FOCUS 2 EXPLORE and CAREER on the same psychometric-to-occupation matching use case.
• Strong Interest Inventory (CPP): CPP publishes the Strong Interest Inventory, a foundational career assessment rooted in Dr. David Campbell's work (also referenced in FOCUS 2's lineage), and offers it to institutions and individuals for career guidance.
• SIGI3 (by John Wiley / CAPS): SIGI3 (System of Integrated Guidance and Information) is a higher-education career planning system using values, skills, and interests assessments — directly competing with FOCUS 2 CAREER on the college student decision-making model.
• Naviance (PowerSchool): Naviance, owned by PowerSchool, is the dominant K-12 college and career readiness platform, offering self-discovery assessments, college search, and major matching — directly overlapping with FOCUS 2 EXPLORE in secondary education.

Emerging players

• O*NET Interest Profiler (U.S. Department of Labor): O*NET Interest Profiler is the U.S. Department of Labor's free career assessment tool, providing a government-backed alternative to FOCUS 2's Holland Code-based matching for career exploration.
• Roadtrip Nation: Roadtrip Nation offers career exploration content and tools used by high schools, colleges, and workforce programs — overlapping with FOCUS 2 EXPLORE's career exploration mission while emphasizing video/interview content over assessments.

Broad incumbents

• CareerBuilder (by Indeed): CareerBuilder offers career assessment, job matching, and talent solutions to employers and educational partners — a broader incumbent that touches the same career-readiness and exploration space as Career Dimensions.
• Lightcast (Emsi/Burning Glass): Lightcast provides labor market analytics, skills intelligence, and career pathway data used by higher education and workforce development organizations — adjacent to FOCUS 2's occupation/major matching database.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Career Dimensions: Online Career and Education Planning