Findus Switzerland Ag
- Company typePrivate
- Founded-
- HeadquartersRorschach, Switzerland
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Findus Switzerland Ag does
Findus Switzerland AG is a Swiss frozen food producer and marketer headquartered in Rorschach, Canton of St. Gallen, operating as a wholly-owned subsidiary of Nomad Foods, the European frozen food major. The company produces and markets a diversified multi-category frozen food portfolio spanning fish and seafood (fish sticks, Schlemmerfilet deluxe fillets, MSC/ASC certified natural fish, seafood), flatbreads (the 70-year-old Plätzli Käse made with Swiss Emmentaler), gratins and lasagna, spinach and vegetables (including the flagship Rahmspinat), potatoes, plant-based alternatives (2 vegan and 17 vegetarian SKUs), spring rolls and snacks, poultry and meat, gluten- and lactose-free products, and berries and chestnuts. Its core technology centers on frozen food processing and preparation, with proprietary single-frozen-fillets technology preserving freshness and quality.
The company serves Swiss consumers and households seeking convenient, quick-to-prepare meals, with a value proposition built on 70+ years of brand heritage, sustainable seafood sourcing (MSC and ASC certifications), high fish content (70%+ in Schlemmerfilet), no palm oil, and special-diet options. Findus generates revenue through one-time consumer packaged goods sales distributed exclusively through Switzerland's two dominant grocery retailers — Coop (physical stores and online) and Migros Online (Leshop). It markets through its own website (with an extensive recipe library across categories including Fish & Chips, vegetarian/vegan, quick lunch, power protein, and light dinner) and organic social channels on Facebook, YouTube, and Instagram. Pricing is not publicly disclosed. The company is governed by a three-member board of directors (Judith Willert, Andreas Jordan, Christina Siciliani) with no publicly disclosed executive leadership team beyond the board.
Findus Switzerland Ag firmographics
Firmographics- Name
- Findus Switzerland Ag
- Legal name
- Findus Switzerland AG
- Website
- https://findus.ch
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Findus Switzerland Ag industry classification
Industry- Product category
- Frozen Foods
- NAICS
- Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where Findus Switzerland Ag is headquartered
LocationHeadquarters
- HQ city
- Rorschach
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Findus Switzerland Ag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Findus generates revenue through the sale of frozen food products including fish, seafood, vegetables, gratins, and snacks through retail channels in Switzerland
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Findus Switzerland Ag product offering
Product offeringCore offering
Findus Switzerland AG produces and markets a multi-category portfolio of frozen food products sold through Swiss retail chains. Core offerings include frozen fish and seafood (Fish & Chips, Schlemmerfilet, fish sticks), flatbreads (Plätzli Käse), gratin dishes (lasagna, cannelloni), spinach and vegetables, potato specialties, plant-based alternatives, spring rolls and snacks, poultry and meat, plus special-diet options (gluten-free, lactose-free) and berries/chestnuts. Products are positioned as convenient, ready-to-prepare meals emphasizing sustainable sourcing (MSC/ASC certifications) and Swiss brand heritage.
Product overview
Findus Switzerland Ag is a frozen food company offering a diverse portfolio of frozen products. The company operates as a multi-category frozen food provider with the following main product lines: Fish & Seafood (including Fish & Chips, fish sticks, Schlemmerfilet deluxe fillets, natural fish specialties, and seafood), Flatbreads (Plätzli including the flagship cheese variety), Gratins (lasagna and cannelloni dishes), Spinach & Vegetables (including the popular Rahmspinat and Royal Mix vegetable mix), Potatoes (specialty potatoes and fries), Plant-based Alternatives (vegan and vegetarian options), Spring Rolls & Snacks, Poultry & Meat, Gluten/Lactose-free products, and Berries & Chestnuts. The products are distributed primarily through Swiss retailers Coop and Migros Online. Findus is owned by Nomad Foods Europe and emphasizes sustainable sourcing with MSC and ASC certifications for their fish products.
Differentiator
Problem solved
Functional benefit
Products and services
- Fisch & Meeresfrüchte (Fish & Seafood) Frozen fish and seafood product line including fish sticks, breaded fish, fish fillets, Schlemmerfilet (deluxe fillets), Fish & Chips, natural fish specialties, and seafood — sold to Swiss consumers through retail.
- Plätzli Swiss flatbread products including the flagship Plätzli Käse (cheese flatbread), a 70-year-old Swiss classic made with Swiss Emmentaler cheese and crispy breading — sold to Swiss consumers through retail.
- Gratins Gerichte (Gratin Dishes) Frozen gratin dishes including Lasagne Verdi al forno (lasagna with Swiss beef and spinach pasta sheets), Cannelloni, and gratin specialties — sold to Swiss consumers through retail.
- Spinat & Gemüse (Spinach & Vegetables) Frozen spinach and vegetable products including Rahmspinat (cream spinach), pure vegetable varieties, and vegetable mixtures such as Royal Mix — sold to Swiss consumers through retail.
- Kartoffeln (Potatoes) Frozen potato products including Pommes Duchesse (artfully shaped with Swiss potatoes) and various potato specialties and fries — sold to Swiss consumers through retail.
- Pflanzliche Alternativen (Plant-based Alternatives) Plant-based frozen food products including 2 vegan and 17 vegetarian offerings — sold to Swiss consumers through retail.
- Frühlingsrollen & Snacks (Spring Rolls & Snacks) Frozen snacks including 3 types of spring rolls and 4 snack products — sold to Swiss consumers through retail.
- Geflügel & Fleisch (Poultry & Meat) Frozen poultry and meat products including 1 meat product and 6 poultry products — sold to Swiss consumers through retail.
- Gluten-, Laktosefrei & mehr (Gluten-free, Lactose-free & More) Special diet frozen products including 1 gluten-free and 2 lactose-free products — sold to Swiss consumers through retail.
- Beeren & Marroni (Berries & Chestnuts) Frozen berries and chestnuts, 4 products in this category — sold to Swiss consumers through retail.
Companies that use Findus Switzerland Ag
Customer profileSegments1 record
Ideal customer profiles2 records
Findus Switzerland Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Findus Switzerland Ag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nomad FoodscoreFindus Switzerland AG is a subsidiary of Nomad Foods, a major European frozen food company. Nomad Foods is the parent company overseeing Findus operations in Switzerland. The partnership provides Findus with access to a broader European frozen food network and shared resources.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Findus Switzerland Ag competitors and assessment
Company assessmentBroad incumbents
- Bonduelle: Major European frozen and canned vegetable brand. Overlaps with Findus's frozen vegetables and vegetable-mix range (Spinach, Royal Mix, Sortenreines Gemüse) as a broader incumbent in the category.
- Greenyard Frozen: Large European frozen vegetables and meals supplier. Broad incumbent competing with Findus in frozen vegetables, vegetable mixes, and prepared meals via retail and foodservice channels across Europe.
Direct peers
- Iglo: European frozen fish, vegetables and meals brand owned by Findus Switzerland's parent Nomad Foods. Closest direct peer — same corporate family, similar product portfolio across fish sticks, vegetables, and ready meals, distributed across European retail.
- Picard Surgelés: French premium frozen food retailer/manufacturer with Swiss operations (picard-suisse.ch). Directly comparable on premium frozen meals, fish, and vegetables, with overlapping retail customers in Switzerland.
- Hilcona: Swiss/Liechtenstein-based prepared food manufacturer offering chilled and frozen ready meals, with strong Coop and Migros listings. Closest Swiss-headquartered peer in frozen prepared meals and meal components.
- McCain Foods: Global frozen potato and prepared foods company. Directly comparable in frozen potato specialties (a category where Findus competes with Pommes Duchesse and fries) and in frozen fish-based prepared meals.
- Birds Eye: UK frozen fish and vegetables brand under Nomad Foods. Directly comparable product mix (fish fingers/fillets, frozen vegetables, ready meals) and similar mass-market CPG positioning as Findus Switzerland's portfolio.
- Frosta: German frozen food manufacturer with broad portfolio across fish, vegetables, ready meals, and sides. Comparable as an independent mid-sized European frozen-food brand competing across multiple meal occasions with clean-label positioning.
- Findus (other geographies): Findus-branded operations in Sweden, Italy, Finland, and other markets — historically related to the same European frozen-food lineage. Comparable on product categories (fish, ready meals, vegetables) and brand-positioning approach, though operated separately.
Emerging players
- Garden Gourmet (Nestlé): Nestlé's plant-based brand with growing Swiss presence in frozen plant-based meals and alternatives. Direct overlap with Findus's Pflanzliche Alternativen range and a key competitor for plant-based shelf space at Coop and Migros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Findus Switzerland Ag social profiles
Digital presenceFindus Switzerland Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Findus Switzerland Ag leadership team
Management profileNumber of profiles
Profiles3 records
Findus Switzerland Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Findus Switzerland Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Findus Switzerland Ag
What does Findus Switzerland Ag do?
Findus Switzerland AG produces and markets a multi-category portfolio of frozen food products sold through Swiss retail chains. Core offerings include frozen fish and seafood (Fish & Chips, Schlemmerfilet, fish sticks), flatbreads (Plätzli Käse), gratin dishes (lasagna, cannelloni), spinach and vegetables, potato specialties, plant-based alternatives, spring rolls and snacks, poultry and meat, plus special-diet options (gluten-free, lactose-free) and berries/chestnuts. Products are positioned as convenient, ready-to-prepare meals emphasizing sustainable sourcing (MSC/ASC certifications) and Swiss brand heritage.
Is Findus Switzerland Ag a public or private company?
Findus Switzerland Ag is a private company. It is classified as corporate owned and is currently operating.
When was Findus Switzerland Ag founded?
Findus Switzerland Ag was founded in -1.
Where is Findus Switzerland Ag based?
Findus Switzerland Ag is headquartered in Rorschach, Switzerland, in the Europe region.
How does Findus Switzerland Ag make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Findus Switzerland Ag's main competitors?
Broad incumbents on record are Bonduelle and Greenyard Frozen. Direct peers are Iglo, Picard Surgelés, Hilcona, McCain Foods, Birds Eye, Frosta and Findus (other geographies). Garden Gourmet (Nestlé) is listed as an emerging player.
Does Findus Switzerland Ag have an API?
No public API is recorded for Findus Switzerland Ag.
What industry is Findus Switzerland Ag in?
Findus Switzerland Ag's product category is Frozen Foods. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 31141 and its SIC code is 2030.