Family Promise Of The Lakeshore
Family Promise of the Lakeshore is a Muskegon, Michigan-based nonprofit providing emergency shelter, eviction prevention, case management, and food distribution services to families with children under 18 experiencing homelessness across Muskegon, Oceana, and Ottawa counties, funded through donations.
- Company typePrivate
- Founded-
- HeadquartersMuskegon, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Family Promise Of The Lakeshore does
Family Promise of the Lakeshore is a private nonprofit organization headquartered at 2160 Crozier Avenue in Muskegon, Michigan, delivering services to families with children under 18 who are experiencing homelessness or housing instability. The organization operates as a local affiliate of the national Family Promise network and serves households across three West Michigan counties: Muskegon, Oceana, and Ottawa. Its beneficiary model is explicitly child-centered and accepts families of all compositions, including single-parent, multi-parent, unmarried, and multigenerational households.
The organization's core service offerings comprise an Emergency Shelter Program (delivered through a static shelter site in Muskegon plus Master Leasing Scattered Site family shelter units distributed across the three counties), Prevention and Housing Stabilization Programs (eviction prevention and case management for housed families in temporary crisis), ongoing Case Management Services (twice-monthly for at least six months after assistance, then monthly for an additional six months), a Life Skills curriculum (parenting, tenancy, banking, health, budgeting, nutrition), and a Food Pantry and Food Distribution program. Referrals flow from the 211 call center, the Michigan Department of Health and Human Services, area non-profits, and self-referrals; families complete a phone intake, in-person interview, and background check prior to move-in. The organization reports that in 2024 it served 44 households in emergency shelter, 94 households in core programs, and 1,000 families through food distribution, with 100% of families leaving to positive housing destinations and 0% returning to shelter within a two-year period.
The business model is donation-based and all services are provided at no cost to eligible families. Revenue consists of charitable contributions processed in part through a PayPal donation portal. Service delivery is heavily supported by a faith-based volunteer ecosystem of 19 congregations providing 800 volunteers contributing approximately 10,000 volunteer hours annually, alongside corporate and community partners. The organization is staffed by 1-10 paid employees, led by CEO Kristy Smith and governed by a Board of Trustees. No proprietary technology platform, AI/ML capabilities, or app-based service delivery channels are disclosed; outreach relies on a website, Facebook, YouTube, and earned media.
Family Promise Of The Lakeshore firmographics
Firmographics- Name
- Family Promise Of The Lakeshore
- Legal name
- Family Promise of the Lakeshore
- Website
- https://fp-lakeshore.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family Promise of the Lakeshore is a Muskegon, Michigan-based nonprofit providing emergency shelter, eviction prevention, case management, and food distribution services to families with children under 18 experiencing homelessness across Muskegon, Oceana, and Ottawa counties, funded through donations.
- Ownership category
- akta.pro rank
Family Promise Of The Lakeshore industry classification
Industry- Product category
- Homeless and Family Housing Services
- NAICS
- Community Housing Services (62422), Temporary Shelters (624221), Other Individual and Family Services (624190), Community Food Services (624210)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Homelessness Prevention, Shelter & Supportive Housing ServicesBusiness & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community DevelopmentAffordable Housing & Community Development (Housing, Community Land Trusts)Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations
Keywords
Where Family Promise Of The Lakeshore is headquartered
LocationHeadquarters
- HQ city
- Muskegon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Family Promise Of The Lakeshore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The organization relies on donor contributions to fund emergency shelter, education, financial assistance, and health services for homeless families. Donations are accepted via PayPal and other channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Family Promise Of The Lakeshore product offering
Product offeringCore offering
Family Promise of the Lakeshore is a 501(c)(3) nonprofit that provides emergency shelter, homelessness prevention, and housing stabilization services to families with children experiencing homelessness. Programs include emergency shelter (including a Master Leasing scattered-site model), prevention assistance to keep families housed, and stabilization case management paired with life-skills education. The organization serves Muskegon, Oceana, and Ottawa counties in West Michigan.
Product overview
Family Promise of the Lakeshore is a non-profit organization providing a coordinated network of homeless services for families with children. The core offering consists of Emergency Shelter programs (with scattered-site and static shelter options across Muskegon, Oceana, and Ottawa Counties) and Prevention and Stabilization programs (Eviction Prevention and Housing Stabilization). These programs are supported by Case Management Services, Life Skills Classes, and Food Pantry/Distribution programs. The organization operates through case management, referrals from 211 and Michigan Department of Health and Human Services, and partnerships with local churches and community organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Shelter Program
Quantifiable outcome
- 100% of families served left to positive housing destinations in 2024
- +4 more outcomes
Companies that use Family Promise Of The Lakeshore
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Family Promise Of The Lakeshore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Family Promise Of The Lakeshore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Congregational PartnerscoreFaith-based congregations providing volunteer support, facilities, and community connections. While Family Promise partners with communities of faith to provide services, there are no religious requirements for any services at Family Promise of the Lakeshore.
- Corporate PartnersminorCorporate organizations providing financial support, in-kind donations, and business partnerships to support homeless families and children.
- Community PartnerscoreCommunity organizations including referral sources and service providers. Referrals made to community partners for employment services, SOAR assessment and referrals, physical and mental health referrals, addiction resources, HARA referrals, and mentorship programs with local leadership clubs.
- Michigan Department of Health and Human ServicescoreState agency referral source for families needing emergency shelter and homeless services. Families may be referred through MDHHS for intake and program participation.
- 211 Call CentercoreReferral partner accepting calls from individuals seeking homeless services. 211 serves as a gateway for families to access Family Promise programs.
Scale indicators8 records
Recent moves1 record
Expansion highlights4 records
Family Promise Of The Lakeshore competitors and assessment
Company assessmentDirect peers
- Community enCompass: Community enCompass is a Muskegon-area nonprofit focused on housing stability and homelessness services. Its local housing-support mission and target population closely overlap with Family Promise of the Lakeshore.
- Family Promise: Family Promise is a national nonprofit network that mobilizes congregations, volunteers, and partners to help families experiencing homelessness. Family Promise of the Lakeshore is an affiliate rather than an independent competitor, but its family-shelter and stabilization model is directly comparable.
Broad incumbents
- The Salvation Army: The Salvation Army is a large national social-services organization with emergency shelter, housing support, case management, and food assistance. It overlaps with Family Promise's core services but serves a broader range of populations and needs.
- YWCA USA: YWCA USA supports families through housing, childcare, domestic-violence services, and community programs. It shares Family Promise's family-stabilization and local-delivery characteristics but is not a dedicated homeless-shelter network.
- Catholic Charities USA: Catholic Charities USA is a national network whose local agencies provide emergency assistance, shelter, housing, and family-support services. It is a broad incumbent comparable to the subject's nonprofit service model.
Emerging players
- Covenant House: Covenant House operates shelter and supportive services for young people experiencing homelessness or crisis. It is a partial-use-case peer because its client population is younger and more specialized than Family Promise's families with children.
Others
- United Way Worldwide: United Way Worldwide coordinates fundraising, local partnerships, and community investments in social services. It is thematically comparable through its nonprofit funding and partner network, but does not directly compete as a shelter operator.
- National Alliance to End Homelessness: The National Alliance to End Homelessness is a national research, policy, and advocacy organization focused on homelessness solutions. It is an ecosystem and category peer rather than a direct shelter or case-management provider.
Regional players
- Coalition for the Homeless: Coalition for the Homeless provides shelter, outreach, and housing-focused support in New York City. It is comparable in direct homeless-services delivery, although it operates in a different regional market.
- HomeFirst: HomeFirst is a California nonprofit providing homelessness prevention, shelter, housing, and supportive services. Its family and individual homelessness programs overlap with Family Promise, but its service territory differs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Family Promise Of The Lakeshore social profiles
Digital presenceFamily Promise Of The Lakeshore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Family Promise Of The Lakeshore leadership team
Management profileNumber of profiles
Profiles7 records
Family Promise Of The Lakeshore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Family Promise Of The Lakeshore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Family Promise Of The Lakeshore
What does Family Promise Of The Lakeshore do?
Family Promise of the Lakeshore is a 501(c)(3) nonprofit that provides emergency shelter, homelessness prevention, and housing stabilization services to families with children experiencing homelessness. Programs include emergency shelter (including a Master Leasing scattered-site model), prevention assistance to keep families housed, and stabilization case management paired with life-skills education. The organization serves Muskegon, Oceana, and Ottawa counties in West Michigan.
Is Family Promise Of The Lakeshore a public or private company?
Family Promise Of The Lakeshore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Family Promise Of The Lakeshore founded?
Family Promise Of The Lakeshore was founded in -1. It employs 1 to 10 people.
Where is Family Promise Of The Lakeshore based?
Family Promise Of The Lakeshore is headquartered in Muskegon, United States, in the North America region.
How does Family Promise Of The Lakeshore make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Family Promise Of The Lakeshore's main competitors?
Direct peers on record are Community enCompass and Family Promise. Broad incumbents are The Salvation Army, YWCA USA and Catholic Charities USA. Covenant House is listed as an emerging player. Others are United Way Worldwide and National Alliance to End Homelessness. Regional players are Coalition for the Homeless and HomeFirst.
Does Family Promise Of The Lakeshore have an API?
No public API is recorded for Family Promise Of The Lakeshore.
What industry is Family Promise Of The Lakeshore in?
Family Promise Of The Lakeshore's product category is Homeless and Family Housing Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 62422 and its SIC code is 8300.