What Faktabaari does

Faktabaari operates a crowdsourced, politically independent fact-checking service targeted at Finnish citizens. The platform verifies political, societal, and election-related claims following journalist editorial principles, accepts claim submissions from the public, and runs the Digivaalivahti (Digital Election Watch) program monitoring misinformation across Finnish and European election cycles since 2014. The organization is operated under Avoin yhteiskunta ry (Open Society association), a registered Finnish non-profit headquartered in Helsinki (Aleksanterinkatu 12), with funding sourced from foundation grants (notably a 100,000 EUR Alfred Kordelin Foundation grant) and membership/donations routed through the parent association.

Its product surface spans three main lines: Faktantarkistus (the core fact-checking service), Digivaalivahti (election monitoring), and Faktabaari EDU (the educational division). The EDU division delivers digital information literacy and AI literacy resources, including structured competency descriptions covering all Finnish educational levels anchored to OECD AI Literacy, DigComp 3.0, and PISA 2029 MAIL frameworks; guides such as Tekoälyopas and Tekoäly luokkahuoneessa; and the Tekoälystä tukiälyksi project plus a 2026 teacher hackathon. Faktabaari participates in European fact-checking networks NORDIS and EDMO and runs lecture series with Aalto-yliopisto (Aalto University).

The business model is non-commercial: all content is published under Creative Commons and distributed free of charge via faktabaari.fi, newsletters, social channels (Bluesky, Twitter/X, Facebook, LinkedIn, YouTube), and recurring events (Forum, regional FAKTA-kiertue tours, webinars, conferences such as ITK and Educa). The go-to-market combines community-led claim submission with event-driven engagement. Primary customer segments are the Finnish-speaking general public and educational institutions (schools, teachers); no commercial customers or revenue contracts exist.

Name

Faktabaari

Legal name

Avoin yhteiskunta ry

Website

https://faktabaari.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Faktabaari is a Finnish non-profit operating a crowdsourced, politically independent fact-checking service and digital information and AI literacy education programs for citizens, schools, and teachers across Finland.

Ownership category

akta.pro rank

Product category

Media Literacy and Fact-Checking Services

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industries

Public Transparency Portals & Open Data Reporting (EDADAIAN), Plagiarism Detection & Similarity Checking (EDAFALAA)

Keywords

• Fact-checking service
• Information literacy
• Election monitoring
• AI literacy education
• Media literacy

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Foundation grants: Faktabaari is funded through grants from foundations. The Tekoälystä tukiälyksi project received 100,000 euros from Alfred Kordelinin säätiö (Alfred Kordelin Foundation).
2. Membership and donations: Operated by Avoin yhteiskunta ry (Open Society association), which likely relies on membership fees and public donations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Faktabaari runs a free, politically independent, crowdsourced online fact-checking service that verifies public claims and publishes results in Finnish, Swedish, and English under a Creative Commons license. Beyond fact-checking, it operates the Faktabaari EDU division producing digital information and AI literacy educational resources for schools and citizens, and the Digivaalivahti (Digital Election Watch) monitoring service used during Finnish election cycles.

Product overview

Faktabaari is a Finnish fact-checking organization offering fact-verification services alongside educational programs. The core offering consists of Faktantarkistus (fact-checking service) and Digivaalivahti (digital election watch). The EDU platform serves as the educational arm, providing AI literacy and digital information literacy resources including the Tekoälystä tukiälyksi project, AI literacy competency descriptions, and guides such as the AI Guide and AI in the Classroom. The organization also runs Faktabaari Forum events and the Tekoälystä tukiälyksi-hackathon competition. Content is published under Creative Commons license.

Differentiator

Problem solved

Functional benefit

Brands

• Faktabaari EDU: Faktabaari's educational division focused on digital information literacy and AI literacy for citizens, schools, and educators.

Products and services

• Faktabaari Fact-Checking Service Free, politically independent, crowdsourced online fact-checking service that verifies public claims and publishes results in Finnish, Swedish, and English under a Creative Commons license. Designed for citizens, journalists, educators, and election observers.
• Digivaalivahti (Digital Election Watch) Real-time election-monitoring service that tracks and fact-checks claims made during Finnish election campaigns, used by citizens, journalists, and election observers during national elections.
• Faktabaari EDU Educational division of Faktabaari that produces and distributes digital information literacy and AI literacy materials for schools, teachers, municipalities, and citizens. Includes guides, classroom materials, and competency frameworks.
• Tekoälystä tukiälyksi (From AI to Support Intelligence) project Grant-funded AI literacy initiative developing competency frameworks, educational guides, and community co-creation outputs (including the Tekoälystä tukiälyksi 2026 hackathon) to support citizens and educators in using AI critically.
• Tekoälylukutaidon osaamiskuvaukset (AI Literacy Competency Descriptions) Structured AI literacy competency framework aligned with Finnish and international standards, used by educators, schools, and municipalities to define and assess AI literacy skills.
• Tekoälyopas (AI Guide) Educational guide on AI literacy produced for citizens, teachers, and schools as part of the Tekoälystä tukiälyksi project.
• Tekoäly luokkahuoneessa (AI in the Classroom) Classroom-focused educational guide on AI literacy, written for teachers and produced as part of the Tekoälystä tukiälyksi project.

Quantifiable outcome

• Coverage of all major Finnish election cycles since 2014
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• Aalto-yliopisto (Aalto University)coreStrategic or Co-development PartnerCollaborative partner for public lecture series on election influence and information manipulation, combining academic expertise with Faktabaari's fact-checking capabilities.
• NORDIS (Nordic Digital Information Literacy)coreStrategic or Co-development PartnerNordic network for digital information literacy that Faktabaari participates in, sharing best practices and collaborating on cross-border disinformation research.
• EDMO (European Digital Media Observatory)moderateStrategic or Co-development PartnerEuropean network of fact-checking organizations coordinated by the European Commission, providing cross-border collaboration on disinformation research.
• Avoin yhteiskunta ry (Open Society Finland)coreStrategic or Co-development PartnerThe parent organization of Faktabaari, an Open Society association that supports fact-based public discourse and democratic participation.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Maldita.es: Spanish non-profit fact-checking and media literacy organization. Operates a crowdsourced model similar to Faktabaari, with separate Maldita Educa education division and active election monitoring (Maldita Elecciones). Comparable in scale, structure, and dual fact-check + education focus.
• Snopes: Pioneer fact-checking website covering political, social, and viral claims. Operates a public-facing claims verification service similar to Faktabaari's Faktantarkistus, including community-tip driven submissions and educational content, though commercial rather than non-profit.
• AFP Fact Check: Fact-checking vertical of Agence France-Presse, one of the largest global fact-checking networks. Operates in 14+ languages with election coverage similar to Digivaalivahti, though embedded within a commercial news agency rather than a standalone non-profit.
• Full Fact: UK-based automated fact-checking charity using a mix of expert and crowdsourced claims verification, with active educational programs on misinformation. Closest European analog to Faktabaari in non-profit civic model, election misinformation focus, and government partnerships.
• Demagog: Polish fact-checking and media literacy non-profit with educational programs for schools. Closely mirrors Faktabaari's structure: non-profit, crowdsourced verification, school-focused media literacy, and IFCN membership.
• PolitiFact: US-based political fact-checking outlet owned by Poynter Institute. Directly comparable in election-cycle fact-check coverage (Truth-O-Meter) and editorial independence principles, though scaled to US national politics rather than Finnish civic discourse.
• FactCheck.org: Nonpartisan US fact-checking project focused on political claims and election misinformation. Comparable to Faktabaari in non-profit structure, donor funding model, and emphasis on verifiable election-related content.
• News Literacy Project: US non-profit focused on news literacy education through the Checkology platform for classrooms. Highly comparable to Faktabaari EDU's mission of teaching information verification and source evaluation in educational settings.
• Newtral: Spanish fact-checking organization combining journalism with media literacy education and audio/TV content. Comparable in combining fact-checking with education outreach (similar to Faktabaari EDU) and operating as IFCN-verified signatory.

Broad incumbents

• EU DisinfoLab: European research organization focused on disinformation studies, policy advocacy, and counter-disinformation projects. Not a direct fact-checker, but a broader incumbent in the same disinformation-mitigation ecosystem where Faktabaari operates via EDMO membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/faktabaari
• Facebookfacebook.com/faktabaari
• LinkedInlinkedin.com/company/faktabaari

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faktabaari