What Gendes A.c. does

GENDES, A.C. is a Mexican civil association (asociación civil) headquartered in Mexico City's Benito Juárez borough, specializing in gender equality and violence prevention through work with men, masculinities research, and educational programs. The organization operates a portfolio of services including the Hombres Trabajando(se) re-education program — a 24-session weekly group model for men who exercise gender-based violence — a 24/7 free crisis hotline (Línea GENDES), school-based prevention curricula for adolescents (Escuela de Buentrato, Transformando Miradas), rural community programs in indigenous regions of State of Mexico and Chiapas (Sembrando Igualdad), and institutional consulting for government agencies, schools, and private companies.

The organization's underlying technology is methodological rather than software-based: proprietary re-education frameworks, mixed-methods research architectures combining surveys and focus groups, age-appropriate curricula aligned with Mexico's Nueva Escuela Mexicana framework, and a public library of 30+ downloadable publications. Its business model is a hybrid non-profit structure funded by philanthropic grants from international and corporate foundations (FEMSA, Kering, EMpower, Banorte, Origen, Equimundo), nominal solidarity contributions from program participants (~120 MXN/session), individual donations, and project-based consulting fees. GENDES also pursues public policy advocacy, proposing amendments to Mexico's General Law for Equality Between Women and Men (LGIMH) and participating in legislative and judicial forums. Founded circa 2003 (with operations documented from 2016), GENDES operates exclusively in Mexico under Director General Mauro Antonio Vargas Urías.

Name

Gendes A.c.

Legal name

GENDES, A.C.

Website

https://gendes.org.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GENDES A.C. is a Mexican civil association that promotes gender equality and prevents violence against women through work with men, operating a 24-session re-education program, a 24/7 hotline, school-based prevention curricula, and original masculinities research.

Ownership category

akta.pro rank

Product category

Gender Equality Non-profit Social Services

NAICS

Human Rights Organizations (813311), Research and Development in the Social Sciences and Humanities (541720), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM)

Keywords

• Gender equality programs
• Masculinities research
• Violence prevention services
• Civil society organization
• Gender-based violence prevention

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solidarity Contributions (Program Fees): The Hombres Trabajando(se) group program charges a solidarity contribution of $120 MXN per session, per participant. This is a modest, access-oriented fee designed to support cost recovery rather than generate profit.
2. Donations and Philanthropic Funding: As a civil association (A.C.), GENDES relies on donations from individuals and institutional funders. Donation options include bank transfer (Banorte), PayPal, and in-kind contributions. Institutional donors include FEMSA Foundation, Banorte Foundation, Origen Foundation, Kering Foundation, EMpower Foundation, and Equimundo.
3. Consulting and Training Services: GENDES provides bespoke consulting services to government agencies, schools, civil society organizations, and private companies for gender-mainstreaming, protocol development, and capacity building. These are fee-for-service engagements tailored to institutional needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GENDES, A.C. is a Mexican non-profit civil association that promotes gender equality and prevents gender-based violence through work with men. It delivers a 24-session weekly re-education group program (Hombres Trabajando(se)) for men who exercise violence, operates a free 24/7 helpline (Línea GENDES), runs school-based prevention programs for adolescents, conducts original mixed-methods research on masculinities, publishes free methodological guides, and provides institutional consulting on gender mainstreaming.

Product overview

GENDES A.C. is a Mexican civil society organization specializing in work with men to promote gender equality and prevent violence against women. The organization offers a multi-product portfolio including: the core Hombres Trabajando(se) group re-education program (24 weekly sessions), the Línea GENDES 24-hour helpline, the Escuela de Buentrato methodology for adolescents, and multiple research publications (Nopor Ser Hombre, Jugando a ser grandes, Transformando Miradas). Services span direct attention (groups, hotline), prevention programs for children and adolescents, training/capacity building, research, public policy advocacy, and institutional consulting. All publications are freely downloadable from their digital library.

Differentiator

Problem solved

Functional benefit

Products and services

• Hombres Trabajando(se) A 24-session weekly re-education program offering safe spaces (without judgment, with confidentiality and accompaniment) for men to identify, recognize, and stop violent behaviors. Participants develop tools for emotional management without harm and hear real stories of men who transformed their relationships. Sessions run Monday-Wednesday evenings and Saturday mornings/afternoons at the Mexico City office. Participants may repeat the process after completing the 24 sessions.
• Línea GENDES A free 24-hour, 365-day telephone helpline providing emotional support and guidance for men experiencing anger, sadness, tension, overwhelm, or pressure. Serves as a no-cost entry point into GENDES's broader service ecosystem and provides immediate crisis support.
• Escuela de Buentrato A methodology and prevention program for gender-based violence designed to promote respectful relationships among adolescent boys and girls in Mexican schools. Includes a downloadable methodological guide for practitioners and has reached nearly 600 adolescents across 9 schools in 3 Mexican states over five years. Developed in partnership with government, civil society, and international agencies.
• Transformando Miradas A research and educational project on childhood, masculinities, and comprehensive sexuality education. Promotes egalitarian and respectful views of gender and sexuality among 6th-grade primary school children through classroom projects aligned with the Nueva Escuela Mexicana curriculum framework. Developed with the Secretaría de Educación Pública and state education secretaries.
• Nopor... ser hombre: masculinidades, pornografía y relaciones afectivo eróticas A mixed-methods research study exploring perceptions, attitudes, beliefs, and experiences of young men (ages 15-30) in the Mexico City Metropolitan Area regarding pornography consumption and its influence on gender socialization and intimate relationships. Combines a 510-participant online survey with 8 focus groups (33 young men) and Critical Discourse Analysis.
• Jugando a ser grandes: Cómo aprenden los niños a ser hombres A research study examining how boys learn to be men, exploring contrasts and tensions between traditional values and new models aligned with gender equality. Conducted across 27 schools in 4 Mexican cities (Mexico City, Monterrey, Tijuana, Tuxtla Gutiérrez) with 84 participatory research workshops involving 632 girls and 675 boys. Financed by FEMSA Foundation as part of the Global Boyhood Initiative coordinated by Equimundo.
• Construyendo comunidades libres de violencia / Sembrando Igualdad Cosechando Buentrato A methodological guide and program for promoting egalitarian, respectful, and violence-free relationships in rural and indigenous community contexts, focused on improving care and good-treatment relationships between women and men. Includes community reflection workshops on gender equality, care work, and non-violent relationships for rural couples and families, with implementation in San Felipe del Progreso (State of Mexico) and Tecpatán and Santiago El Pinar (Chiapas).
• Apuntes para un cambio estratégico: propuestas de agenda pública A public policy proposal document aimed at involving men in gender equality, providing actionable measures referencing the Ley General para la Igualdad entre Mujeres y Hombres (LGIMH). Used to support policy advocacy and legislative engagement for incorporating masculinities work into Mexican gender-equality frameworks.
• Servicio de consultoría institucional Bespoke institutional consulting for civil society organizations, schools, private companies, and government agencies to mainstream gender perspective with a masculinity approach. Services include diagnoses, accompaniment for protocol and policy creation, training, and program evaluation. Priced on a project basis tailored to scope and client capacity.
• Procesos de formación y capacitación Training and capacity-building services including courses, workshops, conferences, forums, and talks to raise awareness on masculinity and violence against women issues, with both theoretical and experiential components. Delivered to institutional audiences including government agencies, schools, NGOs, and private companies.

Quantifiable outcome

• Nearly 600 adolescents positively impacted through the Escuela de Buentrato program in 9 schools across 3 states over 5 years.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Comisión de Derechos Humanos de la Ciudad de México (CDHCM)coreStrategic or Co-development Partner · 1 January 2023CDHCM co-presented the 'Nopor... ser hombre' research study on October 5, 2023, at its Digna Ochoa halls. The study explored pornography consumption, masculinity, and affective-erotic relationships among young men in the Mexico City Metropolitan Area.
• Secretaría de Educación Pública (SEP) and State Education SecretariescoreStrategic or Co-development Partner · 1 January 2023GENDES collaborated with SEP and state education secretaries for the 'Transformando Miradas' project, accessing schools for curriculum analysis and classroom project pilots in 6th-grade primary schools under the Nueva Escuela Mexicana framework.
• Equimundo (Global Boyhood Initiative Coordinator)coreStrategic or Co-development Partner · 1 January 2021GENDES participates in the Global Boyhood Initiative (GBI), a multi-country research and intervention program coordinated by Equimundo and funded by the Kering Foundation. GENDES contributed the Mexico country study ('Jugando a ser grandes') covering four cities with 27 schools, 84 workshops, and over 1,300 students surveyed.
• CEMEFI (Institutionality and Transparency Accreditation)supportingOthers · 1 January 2019GENDES holds the Institutionality and Transparency Accreditation from CEMEFI, demonstrating organizational governance standards and transparency practices. Displayed on the website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CulturaSalud: Chilean nonprofit working on gender, masculinities, and sexual and reproductive health across Latin America. Operates with similar direct-service, research, and policy-advocacy model in the same region as GENDES.
• Puntos de Encuentro: Nicaragua-based feminist NGO using communication, research, and grassroots mobilization for gender equality and violence prevention in Central America. Comparable in scale, structural-change orientation, and integrated model.

Direct peers

• MenEngage Alliance: Global alliance of NGOs and UN agencies working with men and boys for gender equality. GENDES' work with men through Hombres Trabajando(se) and policy advocacy aligns with MenEngage's network model and thematic priorities.
• Equimundo (formerly Promundo-US): Global NGO specializing in research and programs on men, masculinities, and gender equality. GENDES is a Mexico country partner for Equimundo's Global Boyhood Initiative, making it the most directly comparable peer globally with near-identical mission and methodology.
• Sonke Gender Justice: South African NGO working globally with men and boys to promote gender equality, prevent gender-based violence, and reduce the spread of HIV. Shares GENDES' core positioning of working with men as a structural strategy for gender equality.
• White Ribbon: International campaign engaging men and boys to end violence against women. Shares GENDES' direct-service model of working with men to change violent behaviors and is a frequently cited peer in masculinities-focused violence prevention.

Others

• EMpower Foundation: Foundation funding programs for at-risk youth globally, including the Escuela de Buentrato grant to GENDES. Functions as a funding partner rather than a direct implementer, but operates in the same gender-equality and youth-development space.
• Fundación Kering: Corporate foundation of the Kering Group focused on ending violence against women through the gender-transformative work-with-men approach. Co-funds the Global Boyhood Initiative in which GENDES participates, making it a closely linked strategic partner.

Broad incumbents

• UN Women: United Nations entity dedicated to gender equality and the empowerment of women. Operates a broader mandate but overlaps with GENDES on policy advocacy, international frameworks (CEDAW, Belém do Pará), and corporate gender-mainstreaming consulting.
• International Center for Research on Women (ICRW): Global research institution producing evidence on gender equality, women's empowerment, and masculinities. Overlaps with GENDES' research output and policy advocacy, though ICRW operates at a much larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gendesac

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gendes A.c.