Carroll Custom Homes Inc

What Carroll Custom Homes Inc does

Carroll Custom Homes Inc is a privately held, family-owned custom home construction and remodeling company headquartered in Redwood City, California, operating under California Contractors State License Board license CSLB# 640113. Founded in 2003, the firm has provided construction services to the San Francisco Bay Area for over 20 years, with five Carroll family members occupying all key leadership and operational roles: Gus Carroll as CEO & General Contractor, Sabrina Carroll as CEO & Accountant, Brianna Carroll as Project Manager, Kassandra Carroll as Office Manager, and Ciara Carroll as Office Assistant.

The company's core offerings are organized into three revenue streams: custom new home construction (ground-up builds and complete reconstructions), home remodeling (kitchens, bathrooms, room additions, and whole-home renovations), and custom carpentry and specialty work (built-in cabinetry, fireplace surrounds, wine cellars, barn doors, trellises, and architectural woodwork). Its technical differentiation rests on in-house carpentry capabilities and specialty product lines such as custom wine cellars with reclaimed wood and integrated LED systems, luxury bathroom remodels with steam systems, and outdoor living structures — capabilities typically subcontracted by general contractors. Supporting delivery relies on an established subcontractor ecosystem spanning tile, stone, cabinetry, electrical, plumbing, architecture, and interior design.

Revenue is generated exclusively through one-time, quote-based project contracts with individual residential homeowners in the SF Bay Area. The go-to-market motion is sales-led and referral-driven, supplemented by an Instagram presence (@carrollcustomhomes_inc), a project portfolio website, and earned-media recognition from HomeBuilder Digest. The firm reports 1–10 employees, does not disclose revenue, has not raised external funding, and has no subsidiaries, acquisitions, or geographic expansion outside the Bay Area.

Name

Carroll Custom Homes Inc

Legal name

Carroll Custom Homes Inc

Website

https://carrollcustomhomes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Carroll Custom Homes Inc is a family-owned custom home builder and remodeling firm in Redwood City, California, serving Bay Area homeowners since 2003 with new construction, renovations, and in-house custom carpentry.

Ownership category

akta.pro rank

Product category

Residential Custom Home Construction

NAICS

Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Custom home construction
• Residential remodeling
• Custom carpentry
• Home renovation services
• Wine cellar construction

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Home Construction: New custom home construction services for residential properties in the San Francisco Bay Area. Projects range from ground-up builds to complete home reconstructions.
2. Home Remodeling Services: Remodeling services including kitchen remodels, bathroom renovations, room additions, and whole-home renovations. Projects include both cosmetic updates and structural modifications.
3. Custom Carpentry and Specialty Work: Custom woodworking including built-in cabinetry, fireplace surrounds, wine cellars, barn doors, trellises, and architectural details. These are often add-on services within larger renovation projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Carroll Custom Homes Inc builds new custom homes and delivers residential remodeling projects for homeowners in the San Francisco Bay Area, ranging from ground-up construction to whole-home renovations, kitchen and bathroom remodels, and specialty builds such as wine cellars, casitas, and outdoor living spaces. The company also provides in-house custom carpentry, including built-in cabinetry, fireplace surrounds, barn doors, and architectural woodwork, typically integrated into larger renovation projects.

Product overview

Carroll Custom Homes Inc is a family-owned custom home construction and remodeling company serving the San Francisco Bay Area since 2003. The company operates as a single-service construction business offering new custom home construction and comprehensive remodeling services. Their portfolio includes custom homes, full-scale remodels, and specialty projects such as wine cellars, casitas, and outdoor living spaces. The company provides in-house custom carpentry including barn doors, fireplace cabinets, and built-ins, along with kitchen and bathroom transformations. Their projects range from Scandinavian-inspired remodels to rustic cabin renovations and contemporary home builds.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Complete custom home construction services including first floor and partial second floor custom home builds, and new home construction from the ground up, offered to homeowners in the San Francisco Bay Area.
• Home Remodeling Interior and exterior remodeling services including kitchen transformations, living room updates, bathroom remodels, and whole-home renovations delivered to Bay Area homeowners.
• Custom Carpentry Custom interior carpentry including custom barn doors, fireplace cabinets, mantels, built-in units, and architectural woodwork performed by the company's in-house carpenters.
• Wine Room Construction Custom wine cellar and wine room design and construction featuring reclaimed wood, LED lighting, modular wine racking, and climate considerations, for homeowners wanting a dedicated wine storage space.
• Outdoor Living Spaces Landscape transformations, deck construction, and outdoor living space development including custom trellises and garden structures for Bay Area homeowners.
• Casita Construction Small-footprint guest house and casita construction, including Spanish-style homes for single millennials or additional living space, delivered to Bay Area homeowners.
• Full Home Transformations

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor.

• Russ' Custom TileminorImplementation/ SI/ Consulting PartnerSubcontractor providing tile installation services for bathroom and kitchen remodeling projects. Collaborated on The Zen Bathroom project featuring Wave Series Glass Tile and Azul Macubas Stone, and The Wine Room project with Bianco Marble 12x24 tile floor.
• AA Marble ServicesminorImplementation/ SI/ Consulting PartnerStone supplier and installer providing natural stone materials for projects including The Zen Bathroom featuring Azul Macubas Stone.
• Rodriguez CabinetsminorImplementation/ SI/ Consulting PartnerCabinetry provider for bathroom and kitchen projects including custom cabinetry for The Zen Bathroom remodel.
• Christianson ElectricminorImplementation/ SI/ Consulting PartnerElectrical subcontractor providing wiring and electrical installation services for remodeling projects.
• Frank Denny PlumbingminorImplementation/ SI/ Consulting PartnerPlumbing subcontractor providing pipe installation and plumbing fixtures for bathroom and kitchen renovations.
• Yvonne KhamashtaminorImplementation/ SI/ Consulting PartnerInterior designer contributing to The Zen Bathroom project with design consultation services.
• Studio BergtraunminorImplementation/ SI/ Consulting PartnerArchitecture firm serving as project architects for The Homey Modern interior remodel project.
• Bruno Kark CeramicsminorImplementation/ SI/ Consulting PartnerArtist providing custom art columns for The Homey Modern project, contributing artistic elements to the interior design.
• Denise Benson Interior DesignsminorImplementation/ SI/ Consulting PartnerInterior designer for The Colonial Family Home fireplace transformation project, providing design services for the project.
• Architecture Allure, Inc.minorImplementation/ SI/ Consulting PartnerArchitecture firm serving as project architects for The Picturesque Contemporary home transformation project.
• Nash Design GroupminorImplementation/ SI/ Consulting PartnerInterior design firm providing design services for The Picturesque Contemporary project.
• Sue Subbotin InteriorsminorImplementation/ SI/ Consulting PartnerInterior designer providing design consultation for The Transitional Kitchen, Living & Dining remodel project.
• Grocott DesignminorImplementation/ SI/ Consulting PartnerArchitectural firm serving as project architect for The Transitional Kitchen remodel project.
• Gary J Ahern ArchitectminorImplementation/ SI/ Consulting PartnerArchitect collaborating with Carroll Custom Homes on The Homey Scandinavian 2000 SF home remodel with 45 SF addition project.
• Placemakers in San CarlosminorImplementation/ SI/ Consulting PartnerReclaimed wood supplier for The Wine Room project, providing materials sourced from San Carlos for wine cellar walls and ceiling.
• Alfie Holmes PaintingminorImplementation/ SI/ Consulting PartnerPainting contractor providing staining services for custom fireplace cabinets in The Wine Room family room project.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Norm Construction: Bay Area-based luxury remodeling and additions firm with a similar project-based, referral-led model and custom finish capabilities — directly comparable to Carroll Custom Homes' whole-home renovation and addition work.
• McDonald Construction & Waterproofing: Established Bay Area residential contractor with a similar mix of new construction, remodeling, and specialty trades; comparable size, geographic focus, and homeowner-customer base.
• De Mattei Construction: San Francisco Bay Area design-build firm specializing in high-end custom home construction and remodeling for affluent homeowners; competes head-to-head with Carroll for similar project types and customer profiles.
• Green Planet Remodeling: Bay Area luxury remodeling firm focused on high-end kitchen and bathroom renovations — a direct peer for Carroll's specialty bathroom and kitchen remodel work.
• Donerite Construction & Remodeling: Bay Area full-service remodeling and custom home builder with comparable size, custom-finish focus, and homeowner-direct engagement model — a close functional peer to Carroll Custom Homes.
• Clarum Homes: Peninsula-based custom and semi-custom home builder operating in the same Bay Area geography; overlaps with Carroll on ground-up custom construction for move-up and luxury buyers.
• Eldridge & Company: San Francisco Peninsula custom builder and remodeler with comparable team size and luxury residential focus; competes for similar Bay Area custom-home and renovation clients.

Regional players

• Towne Development / Towne Construction: Northern California homebuilder with adjacent presence in custom and semi-custom residential construction; broader footprint but overlapping end market and product type.
• GreenHome Solutions / Young Brothers Construction: Bay Area residential construction firm specializing in custom homes and additions in the same Peninsula geography; comparable service mix and mid-market to luxury homeowner focus.

Emerging players

• Robert Swedroe / Swedroe Architects Builders: Design-build architecture firm building custom modern luxury homes; comparable only as a high-end design-build peer at the premium end of Carroll's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/carrollcustomhomes_inc
• LinkedInlinkedin.com/company/carroll-custom-homes-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carroll Custom Homes Inc