New Incentives
New Incentives is a US-registered 501(c)(3) nonprofit that runs the All Babies program in nine northern Nigerian states, providing conditional cash transfers (~₦11,000 per infant) to caregivers to increase childhood vaccination rates at 7,000+ government clinics, serving over 2.3 million enrolled infants to date.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What New Incentives does
New Incentives is a US-registered 501(c)(3) nonprofit founded in 2011 by Svetha Janumpalli that operates the All Babies program (also known as All Babies Are Equal Initiative / NI-ABAE in Nigeria), a conditional cash transfer (CCT) initiative designed to increase childhood vaccination rates in nine states of northern Nigeria: Katsina, Zamfara, Jigawa, Sokoto, Bauchi, Gombe, Kano, Kebbi, and Kaduna. The organization serves caregivers of infants living in remote, low-income communities where an estimated 40% of under-five deaths are from vaccine-preventable diseases and only about 25% of infants were fully vaccinated pre-program. Caregivers receive cash incentives totaling approximately ₦11,000 (~$11 USD) across the routine immunization schedule, plus a ₦5,000 completion bonus added in July 2024, disbursed by ~2,000 field officers stationed at 7,000+ government clinics and supported by mobile vaccination teams and community mobilizers. As of the most recent data, the program has served 7,130,330 infants with an 85.72% retention rate and 2,340,253 cumulative enrollments.
The underlying operational technology combines biometric duplicate-enrollment prevention, GPS-tagged photo verification with off-site review of every disbursement, satellite-data-based population cluster mapping, and bi-annual coverage surveys for impact measurement. Verification rigor is the program's defining technical feature: every cash transfer is photographed, geo-tagged, and audited remotely. New Incentives also layers MUAC-based malnutrition monitoring, SMS reminder pilots, and clinic-staff performance rewards on top of the core cash incentive, and in February 2025 launched an ORS/zinc distribution add-on funded by a GiveWell grant of up to $4,759,596 to address childhood diarrhea in the same clinics.
Revenue comes entirely from charitable donations and grants — not program fees — primarily from individual donors, GiveWell, Open Philanthropy, Founders Pledge, and The Life You Can Save. FY2021 total revenue was $14,346,474 against program expenses of $3,176,936. GiveWell estimates the program saves a life at approximately $4,600 and is 14 times more cost-effective than cash transfers alone, and an IDinsight-conducted randomized controlled trial documented a 108% increase in full vaccination coverage, a 62% increase in timely measles vaccination, and a 180% increase in clinics avoiding stockouts. The organization has set a target of 8 million infant enrollments by end of 2026.
New Incentives firmographics
Firmographics- Name
- New Incentives
- Legal name
- New Incentives
- Website
- https://newincentives.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- New Incentives is a US-registered 501(c)(3) nonprofit that runs the All Babies program in nine northern Nigerian states, providing conditional cash transfers (~₦11,000 per infant) to caregivers to increase childhood vaccination rates at 7,000+ government clinics, serving over 2.3 million enrolled infants to date.
- Ownership category
- akta.pro rank
New Incentives industry classification
Industry- Product category
- Public Health Services
- NAICS
- Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Immunization & Vaccine Delivery Programs (BPADAIAB)
- akta.pro secondary industries
- Infectious Disease & Immunization Program Funding (HLAJALAH), Maternal, Child & Family Health Program Funding (HLAJALAG), Funding, Reimbursement & Vaccines-for-Children (VFC)/Public Purchase Programs (HLAJAHAK)
Keywords
Where New Incentives is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Incentives business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable Donations: New Incentives operates as a 501(c)(3) nonprofit organization funded entirely through charitable donations from individuals, foundations, and charity evaluator recommendations. Revenue comes from donor contributions, not program fees. In 2021, total revenue was $14,346,474
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cash incentives per infant across vaccination schedule |
| Other | Multi-year contract | Cost per enrolled infant to run the program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
New Incentives product offering
Product offeringCore offering
New Incentives runs the All Babies conditional cash transfer program in northern Nigeria, paying caregivers approximately ₦6,000 (~$11 USD) across routine infant immunization visits plus a ₦5,000 completion bonus (max ₦11,000) when children finish their full vaccination schedule. The organization combines cash incentives with awareness creation and vaccine supply chain support, deploying roughly 2,000 field officers across over 7,000 government clinics in nine states.
Product overview
New Incentives operates the All Babies program as its core offering—a conditional cash transfer (CCT) initiative in northern Nigeria that provides small cash incentives to caregivers when their infants receive vaccinations at government clinics. The program operates across nine states (Zamfara, Katsina, Jigawa, Sokoto, Bauchi, Gombe, Kano, Kebbi, and Kaduna) and includes three main components: cash incentive disbursements, awareness creation about vaccination benefits, and vaccine supply chain support. Additional program modules include the ORS Distribution Program for diarrhea treatment, Malnutrition Monitoring using MUAC assessments, SMS reminder pilots, and Mobile Vaccination Team support. In July 2024, a ₦5,000 vaccination completion bonus was added, increasing maximum incentives per child from ₦6,000 to ₦11,000.
Differentiator
Problem solved
Functional benefit
Products and services
- All Babies Program Core conditional cash transfer (CCT) program providing small cash incentives (up to ₦11,000/~$11 USD) to caregivers in northern Nigeria when infants receive routine vaccinations at over 7,000 government clinics across nine states, combined with awareness creation and vaccine supply support.
- ORS Distribution Program Program distributing free oral rehydration solution (ORS) and zinc co-packs to caregivers during immunization visits at government clinics to treat childhood diarrhea in infants enrolled in the All Babies program across eight Nigerian states.
- Mobile Vaccination Team Support Field officer participation in mobile vaccination outreach sessions that bring vaccines and cash incentives to remote communities that cannot easily reach fixed clinic locations.
- Malnutrition Monitoring MUAC (mid-upper arm circumference) assessment conducted at routine immunization visits to identify acutely malnourished children and facilitate referrals to treatment programs.
Quantifiable outcome
- 108% increase in Full Vaccination Coverage (relative to 25% baseline in control group)
- +6 more outcomes
Companies that use New Incentives
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
New Incentives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
New Incentives partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered minor and core.
- Every.orgminorPartnership to accept stock, cryptocurrency, and donor-advised fund contributions from donors
- PayPalminorPayPal processes donations made through the New Incentives website
- Government of Katsina StatecoreThe All Babies program operates with approval and close collaboration with the Government of Katsina State, working with State Primary Health Care Development Agency and Ministry of Health
- Government of Zamfara StatecoreThe All Babies program operates with approval and close collaboration with the Government of Zamfara State, working with State Primary Health Care Development Agency and Ministry of Health
- Government of Jigawa StatecoreThe All Babies program operates with approval and close collaboration with the Government of Jigawa State, working with State Primary Health Care Development Agency and Ministry of Health
- Government of Sokoto StatecoreThe All Babies program operates with approval and close collaboration with the Government of Sokoto State
- Government of Bauchi StatecoreThe All Babies program operates with approval and close collaboration with the Government of Bauchi State
- Government of Gombe StatecoreThe All Babies program operates with approval and close collaboration with the Government of Gombe State
- Government of Kano StatecoreThe All Babies program operates with approval and close collaboration with the Government of Kano State
- Government of Kebbi StatecoreThe All Babies program operates with approval and close collaboration with the Government of Kebbi State
- Government of Kaduna StatecoreThe All Babies program operates with approval and close collaboration with the Government of Kaduna State
- Federal Ministry of Health NigeriacoreNational-level partnership with Federal Ministry of Health for program approval and coordination
- National Social Safety-Nets Coordinating OfficecorePartnership with national coordination office for social safety net programs in Nigeria
- Ministry of Budget and National PlanningcorePartnership with national ministry for program planning and budgeting coordination
- CORE Group Partners Project (CGPP)minorPartnership with CGPP initiative in Nigeria for community mobilization support
- UNICEFminorPartnership with UNICEF for community mobilization and immunization support in Nigeria
- Community Health Influencers and Promoter Service (CHIPS)minorCHIPS agents assist in going house-to-house to mobilize caregivers for immunization sessions
- State Primary Health Care Development AgenciescorePartnership with state-level primary health care development agencies across all 9 operating states for program implementation
- Clinton Health Access Initiative (CHAI)minorUsed CHAI's ORS informational flyers as a starting point for caregiver education materials
- IDinsightcoreConducted the independent randomized controlled trial evaluation of New Incentives' program and continues to collaborate on research
- RC Forward (Canada)minorInternational funding partner enabling tax-deductible donations from Canadian donors
- Effective Altruism AustraliaminorInternational funding partner enabling tax-deductible donations from Australian donors
- Effective Altruism NZ (New Zealand)minorInternational funding partner enabling tax-deductible donations from New Zealand donors
- Giving What We Can (UK)minorInternational funding partner enabling tax-deductible donations from UK donors
- CAF Online (UK)minorInternational funding partner enabling tax-deductible donations from UK donors via CAF Online
- Effective Altruism Denmark (Gi Effektivt)minorInternational funding partner enabling tax-deductible donations from Danish donors
- DoGood Movement (Denmark)minorInternational funding partner enabling tax-deductible donations from Danish donors
- Effektiv Spenden (Germany/Switzerland/Austria)minorInternational funding partner enabling tax-deductible donations from German, Swiss, and Austrian donors
- Gi Effektivt (Norway)minorInternational funding partner enabling tax-deductible donations from Norwegian donors
- Geeffektivt (Sweden)minorInternational funding partner enabling tax-deductible donations from Swedish donors
- Doneer Effectief (Netherlands)minorInternational funding partner enabling tax-deductible donations from Dutch donors
- Wiecej Dobra (Poland)minorInternational funding partner enabling tax-deductible donations from Polish donors
- Ayuda Efectiva (Spain)minorInternational funding partner enabling tax-deductible donations from Spanish donors
- Effektiv-spenden.org (Switzerland)minorInternational funding partner enabling tax-deductible donations from Swiss donors
- Anneta Targalt (Estonia)minorInternational funding partner enabling tax-deductible donations from Estonian donors
- Benefficienza (Italy)minorInternational funding partner enabling tax-deductible donations from Italian donors
Scale indicators28 records
Recent moves6 records
Expansion highlights6 records
New Incentives competitors and assessment
Company assessmentDirect peers
- GiveDirectly: GiveDirectly operates large-scale cash transfer programs to extremely poor households in Kenya, Uganda, Rwanda, and other countries. It is the closest functional peer to New Incentives, also being a GiveWell Top Charity that delivers donor-funded cash incentives, and uses biometric/photo verification of disbursements.
- Helen Keller International: Helen Keller International delivers vitamin A supplementation, deworming, and nutrition programs to mothers and children across Africa. Comparable as a child-survival NGO combining cash/incentive-style programs with government clinic delivery in Nigeria.
- Vitamin Angels: Vitamin Angels provides micronutrient supplementation to underserved pregnant women and children through clinic networks in low-income countries. Comparable as a maternal-and-child-health nonprofit leveraging government health infrastructure and donor funding.
- Malaria Consortium: Malaria Consortium delivers seasonal malaria chemoprevention and supports immunization programs across sub-Saharan Africa, including Nigeria. Comparable as a health-delivery NGO working through government clinics in northern Nigeria with donor-funded, evidence-driven interventions.
Broad incumbents
- Clinton Health Access Initiative (CHAI): CHAI works on vaccine access, ORS/zinc scale-up, and health system strengthening across low-income countries including Nigeria. Listed as a partnership reference for New Incentives' ORS program and operates in the same government-health-system space.
- BRAC: BRAC runs one of the world's largest NGO-operated health programs for the poor, including maternal/child health, immunization, and community health worker networks across Africa and South Asia. Comparable as a scaled, evidence-driven health-and-poverty nonprofit.
- Gavi, the Vaccine Alliance: Gavi is the world's largest vaccine procurement and immunization financing organization and directly funds vaccine procurement in Nigeria. Comparable as a major institutional partner whose cost-effectiveness assumptions New Incentives' program relies on.
- UNICEF: UNICEF is the largest global immunization funder/operator and a listed New Incentives partner for community mobilization in Nigeria. Comparable as the dominant institutional actor in childhood vaccination programming across the same geography.
Regional players
- Riders for Health: Riders for Health manages reliable transportation for health workers and vaccine delivery across sub-Saharan Africa. Comparable as an Africa-focused health logistics NGO addressing last-mile delivery constraints relevant to New Incentives' remote-clinic outreach.
Others
- IDinsight: IDinsight is the research organization that ran New Incentives' randomized controlled trial evaluation and continues to collaborate on impact research. Comparable as a strategic evaluation partner rather than a competing service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
New Incentives social profiles
Digital presenceNew Incentives financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Incentives leadership team
Management profileNumber of profiles
Profiles4 records
New Incentives subsidiaries and ownership
Company hierarchySubsidiaries1 record
New Incentives funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Incentives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Incentives
What does New Incentives do?
New Incentives runs the All Babies conditional cash transfer program in northern Nigeria, paying caregivers approximately ₦6,000 (~$11 USD) across routine infant immunization visits plus a ₦5,000 completion bonus (max ₦11,000) when children finish their full vaccination schedule. The organization combines cash incentives with awareness creation and vaccine supply chain support, deploying roughly 2,000 field officers across over 7,000 government clinics in nine states.
Is New Incentives a public or private company?
New Incentives is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Incentives founded?
New Incentives was founded in 2011. It employs 1,001 to 5,000 people.
Where is New Incentives based?
New Incentives is headquartered in San Francisco, United States, in the North America region.
How does New Incentives make money?
One revenue line is on record: charitable Donations.
Who are New Incentives's main competitors?
Direct peers on record are GiveDirectly, Helen Keller International, Vitamin Angels and Malaria Consortium. Broad incumbents are Clinton Health Access Initiative (CHAI), BRAC, Gavi, the Vaccine Alliance and UNICEF. Riders for Health is listed as a regional player. IDinsight is listed as an others.
Does New Incentives have an API?
No public API is recorded for New Incentives.
What industry is New Incentives in?
New Incentives's product category is Public Health Services. Its primary akta.pro industry code is BPADAIAB, Immunization & Vaccine Delivery Programs, with a secondary code of HLAJALAH, Infectious Disease & Immunization Program Funding. Its NAICS code is 813212 and its SIC code is 6324.