Groupe Gardeners

What Groupe Gardeners does

Groupe Gardeners (legal entity SAS Groupe Gardeners) is a privately-held French communication and digital services group headquartered in Poisy near Annecy, with a secondary office in Carouge, Geneva (operational since 2011). The group operates five wholly-owned sub-brands: Agence Gardeners (creative and digital communication agency for organizations), .talents (Qualiopi-certified immersive training organization for communication, digital, and strategic professionals), SWAT (digital intervention studio serving SMBs and white-label services for communication professionals), Genesii (innovation laboratory handling non-standard development), and The Green House (340m² coworking and startup ecosystem). The oldest brand in the group dates to 1985; the Gardeners master brand was created in 2020, and the group generated €4.5M in revenue in 2022.

The group's underlying technology stack is not publicly disclosed; the offering relies on standard digital agency tooling (Google Ads/Analytics/Shopping/Display, Meta media buying, YouTube, Opquast, Numérique Responsable) rather than proprietary platforms. Service delivery is professional services-based: full-service creative strategy, digital development, communication, training, and innovation engagements delivered through a multi-brand structure. The group reports 40+ internal collaborators plus access to 80+ project-mode experts, and serves enterprise customers across automotive, luxury/watchmaking (Hublot), retail (Migros), semiconductors (STMicroelectronics), smart home (Somfy), building materials/systems, and cosmetics verticals.

Groupe Gardeners monetizes through B2B professional services fees, with no publicly disclosed pricing tiers, rate cards, or recurring/SaaS components. Go-to-market is sales-led, leveraging direct enterprise engagement, an extensive professional network footprint (Digital League, APM, Réseau Entreprendre, CCIG, FER Genève, CPME, MEDEF), and industry-awarded brand credibility (4x Grand Prix, 3x Strategies, 2x Ours de la Com). No external funding rounds, M&A, or institutional investors are disclosed; the company appears founder/management-controlled with Jean-Marie Gomila and Patrick Maison as legal representatives and Michel Volland as Data Protection Officer.

Name

Groupe Gardeners

Legal name

SAS Groupe Gardeners

Website

https://groupegardeners.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupe Gardeners is a privately-held French multi-brand communication and digital services group operating across France and Switzerland through five sub-brands (creative agency, training, SMB digital studio, innovation lab, coworking), serving enterprise and SMB clients with 40+ staff and €4.5M in 2022 revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Poisy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Digital Services: Full-service agency revenue from creative strategy, digital development, and communication services to organizations and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Groupe Gardeners is a multi-brand communication and digital services group providing creative, narrative, and digital expertise to organizations and brands. It operates five sub-brands offering creative and digital communication (Agence Gardeners), immersive professional training (.talents), digital intervention and web development for SMBs (SWAT), innovation development (Genesii), and a startup coworking ecosystem (The Green House). The group combines 40+ internal collaborators with 80+ project-mobilizable experts to deliver experiential, sensory, and digitalized brand experiences.

Product overview

Groupe Gardeners is a multi-brand portfolio offering a comprehensive suite of creative, digital, and professional services. The group operates five distinct sub-brands: Agence Gardeners (creative and digital marketing agency), .talents (immersive professional training), SWAT (digital studio for SMBs), Genesii (innovation laboratory), and The Green House (coworking space). Together with over 40 employees and access to 80+ project-mode experts, the group delivers experiential, sensory, and digitalized brand experiences. The group generated €4.5M in revenue in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Agence Gardeners: Agence de communication créative et digitale, faisant grandir les organisations et les Hommes grâce à son excellence créative et technique.
• .talents
• SWAT
• Genesii
• The Green House

Products and services

• Agence Gardeners Creative and digital communication agency that helps organizations and individuals grow through creative and technical excellence, delivering experiential, sensory, and digitalized brand experiences for enterprises across industries.
• .talents Immersive training organization serving communication, digital, and strategic function professionals with practice-based courses designed around real memory anchors, holding Qualiopi certification for training quality.
• SWAT Digital intervention studio producing effective, quality websites at optimized budgets for small and medium-sized enterprises (TPE/PME), and offering white-label digital services for communication professionals.
• Genesii Innovation laboratory tackling non-standard development challenges, building extraordinary projects and unusual innovations for organizations with out-of-the-box requirements.
• The Green House Coworking ecosystem for startups and entrepreneurs, providing 340m² of shared workspace and community-driven collaborative space near Annecy.

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Digital LeagueminorOthersProfessional network membership for digital industry connections and community engagement.
• APMminorOthersProfessional association membership supporting business networking and development.
• Réseau EntreprendreminorOthersEntrepreneurial network providing mentorship and support for business development.
• CCIGminorOthersChamber of Commerce and Industry of Geneva membership for business development in Swiss market.
• FER GenèveminorOthersGeneva employers' federation membership supporting regional business community.
• CPMEminorOthersConfederation of Small and Medium-sized Enterprises membership for SME advocacy and networking.
• MEDEFminorOthersLargest French employers' federation membership for business representation and networking.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sid Lee Paris: Paris office of Sid Lee, a global creative network. Comparable as a French creative and digital agency serving enterprise brands.
• La Chose: Independent French creative agency. Comparable as a France-based independent competing for the same creative communications budgets and awards circuits as Groupe Gardeners.
• Romance: Paris-based independent creative and digital agency. Comparable as a French creative/digital hybrid competing for integrated communications briefs.
• DDB Paris: Paris-based office of the DDB global creative network. Directly comparable as a French creative agency serving enterprise brand and communications needs.
• Australie.GAD: Paris-based independent creative agency. Comparable as a French independent creative shop competing in the same enterprise creative and brand experience space.
• BETC: Paris-based independent creative agency and one of France's most awarded. Highly comparable as a French full-service creative agency competing for the same enterprise brand-building and communications mandates.
• Herezie: Independent French creative agency known for integrated brand platforms. Comparable as a similarly sized French independent competing for the same enterprise creative mandates.
• TBWA\France: French arm of TBWA Worldwide, a global creative network headquartered in Paris. Directly comparable as a French creative/advertising agency competing for the same enterprise clients and creative awards.

Broad incumbents

• Publicis Groupe: Paris-headquartered global advertising and communications holding company. Broad incumbent operating across creative, media, digital, and consulting — competes for the same French enterprise clients but at vastly greater scale.
• Havas: Paris-headquartered global communications group. Broad incumbent operating across creative, media, and health — competes for the same French and European enterprise communications budgets from a much larger base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-gardeners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Gardeners