Profumum Roma
Profumum Roma is an Italian niche fragrance maison founded in 1996, crafting artisanal perfumes, body care, and ambient fragrances sold through four Rome boutiques and a global DTC e-commerce channel serving luxury fragrance consumers.
- Company typePrivate
- Founded1996
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Profumum Roma does
Profumum Roma is an Italian niche fragrance maison founded in 1996 and operated under L.C. Durante S.p.A., headquartered in Rome. The company creates artisanal perfumes and complementary body care and ambient fragrance products, serving high-end fragrance consumers globally. Its portfolio spans a Classic collection and the Collezione Privata sub-line, alongside body care (body milk, body oil, shower gel) and ambient fragrance categories (diffusers, candles, room sprays). Product positioning centers on natural ingredients and an in-house perfumery tradition anchored in the brand's three-decade heritage.
The business model is a direct-to-consumer premium strategy executed through four owned retail boutiques in Rome and a proprietary e-commerce site supporting international shipping via a DHL logistics partnership. Pricing sits firmly in the luxury niche band: 100ml fragrances range from €155 to €307, body products from €82 to €163, and ambient products from €90 to €150. There is no disclosed wholesale, third-party retail, or licensing channel, which keeps margin capture in-house but limits distribution scale. The company is privately held with 11–50 employees, and growth has historically been financed organically without external funding rounds. Strategic activity has been concentrated in catalog expansion (roughly one new fragrance launch every two to three years since 2013) and incremental geographic reach, with North American DTC shipping representing the most visible cross-border extension.
Profumum Roma firmographics
Firmographics- Name
- Profumum Roma
- Legal name
- L.C. Durante S.p.A.
- Website
- https://profumum.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profumum Roma is an Italian niche fragrance maison founded in 1996, crafting artisanal perfumes, body care, and ambient fragrances sold through four Rome boutiques and a global DTC e-commerce channel serving luxury fragrance consumers.
- Ownership category
- akta.pro rank
Where Profumum Roma is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Profumum Roma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct-to-Consumer Fragrance Sales: The company sells niche fragrances, body care products, and ambient fragrances directly to consumers through its e-commerce platform and four physical boutiques in Rome. Revenue is generated through one-time product purchases across multiple price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fragrance samplers and mini sizes |
| Unit Pricing | Pay-as-you-go | Standard fragrance bottles |
| Unit Pricing | Pay-as-you-go | Body care products |
| Unit Pricing | Pay-as-you-go | Ambient home fragrances |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Profumum Roma product offering
Product offeringCore offering
Profumum Roma handcrafts and sells a portfolio of luxury niche Eau de Parfum fragrances in its Classic Collection and Private Collection (Note di Profumum), using precious raw materials produced in Rome since 1996. The fragrance line is extended with matching body care products (body milk, body oil, shower gel, sanitizing gel) and home ambient products (room diffusers, scented candles, air sprays), plus sample discovery kits and gift cards, sold direct-to-consumer through its own e-commerce site and four boutiques in Rome.
Product overview
Profumum Roma is a Roman luxury niche fragrance maison founded in 1996, celebrating 30 years in 2026. The company offers an integrated product portfolio centered on exclusive handcrafted perfumes and ambient fragrances. The core offering consists of the Classic Collection and Private Collection (Note di Profumum) of Eau de Parfum fragrances featuring precious raw materials, complemented by body care products (Body Milk, Body Oil, Shower Gel, Sanitizing Gel) available in matching fragrance variants, and home ambiance products (Room Diffusers, Candles, Air Sprays). Additional offerings include Gift Cards and sample collection products (Sample Kit, Five Collection) for fragrance discovery. The company operates physical boutiques in Rome (Via di Ripetta, Piazza Giuseppe Mazzini, Via della Colonna Antonina, Viale Europa) and ships internationally via DHL.
Differentiator
Problem solved
Functional benefit
Brands
- Collezione Classica: The classic collection featuring the core range of Profumum Roma fragrances.
- Collezione Privata
Companies that use Profumum Roma
Customer profileSegments2 records
Ideal customer profiles2 records
Profumum Roma technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Profumum Roma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DHL ExpressoperationalDHL is the exclusive international shipping partner for Profumum Roma, handling all e-commerce deliveries worldwide. They provide tracking capabilities and delivery confirmation for customer orders.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Profumum Roma competitors and assessment
Company assessmentDirect peers
- L'Artisan Parfumeur: French niche fragrance maison with artisanal positioning, premium pricing, and full perfume portfolio — comparable heritage niche house serving similar luxury fragrance enthusiasts.
- Penhaligon's: Heritage British fragrance house offering perfumes, body care, and home fragrance with boutique retail presence and premium pricing — comparable artisanal heritage positioning and product mix.
- Maison Francis Kurkdjian: Paris-based niche perfumery (now part of LVMH) with high-end artisanal fragrances, body care, and home scents — comparable luxury niche positioning and premium pricing architecture.
- Le Labo: Niche luxury fragrance brand (now under Estée Lauder) known for handcrafted artisanal perfumes with premium pricing and DTC + boutique retail — same niche-premium positioning and pricing tier as Profumum Roma.
- Santa Maria Novella: Historic Italian fragrance and body care maison (since 1221), handcrafted in Florence with boutiques worldwide — directly comparable heritage Italian niche house with overlapping product categories (fragrance, body care, ambient).
- Xerjoff: Italian niche fragrance house founded in Turin, focused on luxury artisanal perfumes with precious raw materials and high unit pricing — closely comparable positioning as an Italian niche perfumer targeting luxury collectors.
- Acqua di Parma: Italian luxury fragrance maison with a heritage positioning, full body care and home fragrance lines, and global DTC + selective retail distribution — directly comparable artisanal Italian heritage brand in the same niche-premium category.
- Byredo: Swedish/European niche luxury fragrance house with broad portfolio spanning perfumes, body care, candles, and leather goods at premium price points — comparable product ecosystem and DTC-led model.
- Diptyque: French luxury fragrance and home ambiance brand with overlapping portfolio (Eaux de Parfum, candles, diffusers, body care) and similar pricing architecture — comparable business model and customer base in artisanal luxury.
- Aesop: Australian luxury personal care brand with adjacent fragrance portfolio, premium pricing, owned boutique retail strategy, and global DTC — comparable artisanal-luxury positioning and channel mix even if the core category differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Profumum Roma social profiles
Digital presenceProfumum Roma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profumum Roma leadership team
Management profileNumber of profiles
Profumum Roma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profumum Roma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profumum Roma
What does Profumum Roma do?
Profumum Roma handcrafts and sells a portfolio of luxury niche Eau de Parfum fragrances in its Classic Collection and Private Collection (Note di Profumum), using precious raw materials produced in Rome since 1996. The fragrance line is extended with matching body care products (body milk, body oil, shower gel, sanitizing gel) and home ambient products (room diffusers, scented candles, air sprays), plus sample discovery kits and gift cards, sold direct-to-consumer through its own e-commerce site and four boutiques in Rome.
Is Profumum Roma a public or private company?
Profumum Roma is a private company. It is classified as family owned and is currently operating.
When was Profumum Roma founded?
Profumum Roma was founded in 1996. It employs 11 to 50 people.
Where is Profumum Roma based?
Profumum Roma is headquartered in Roma, Italy, in the Europe region.
How does Profumum Roma make money?
One revenue line is on record: direct-to-Consumer Fragrance Sales.
Who are Profumum Roma's main competitors?
Direct peers on record are L'Artisan Parfumeur, Penhaligon's, Maison Francis Kurkdjian, Le Labo, Santa Maria Novella, Xerjoff, Acqua di Parma, Byredo, Diptyque and Aesop.
Does Profumum Roma have an API?
No public API is recorded for Profumum Roma.