AD Courtage

What AD Courtage does

AD Courtage is a privately held, France-domiciled boat brokerage founded in 2023, headquartered in Pluneret, Brittany, and operating along the French Atlantic coast. The company's core activity is brokering the sale of new and used boats (sailboats and motorboats) on behalf of buyers and sellers, supplemented by marine services and project-management (maîtrise d'œuvre) engagements such as boat preparation and maintenance coordination. Listings span multiple brands including Beneteau, Jeanneau, Dufour, Dehler, Hans Christian, Poseidon, and B2 Marine, with publicly displayed prices ranging from approximately €9,500 to €185,000.

The firm is built around a three-person commercial team (Sébastien Dano, Baptiste Leveque, Nicolas Lecocq) and operates a sales-led, direct-to-customer model where buyers browse listings on adcourtage.com and contact staff via phone or email. Customer acquisition is primarily local and referral-driven, with online listings functioning as the top-of-funnel marketing channel. The company is part of a broader regional AD group network that includes AD Marine, AD Bretagne Sud, and AD56, and it holds a channel partnership with Armorique Diffusion, which provides access to Beneteau, Zeppelin, Adventure, Poseidon, and Suzuki new-boat distribution across three agencies in Auray, La Trinité sur Mer, and Quiberon.

Revenue is generated entirely through transactional commissions on boat sales and fees for ancillary services, with no disclosed subscription, recurring, or platform-based revenue streams. The technology stack is non-proprietary: the website is built and hosted by Youboat, and the business operates as a traditional brokerage rather than a digital marketplace. There is no disclosed funding, no institutional investment, no parent company, and no subsidiary structure. The customer base consists of individual boat owners and small-scale buyers in Brittany and the broader Atlantic coast region, served via a horizontal segmentation approach with no disclosed enterprise or anchor accounts.

Name

AD Courtage

Legal name

AD COURTAGE

Website

https://adcourtage.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

AD Courtage is a Brittany-based boat brokerage founded in 2023 that sells new and used sailboats and motorboats and provides marine services to individual buyers and owners along the French Atlantic coast.

Ownership category

akta.pro rank

Product category

Boat Brokerage

NAICS

Boat Dealers (441222), Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (4251)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Boat brokerage
• Used boat sales
• New boat sales
• Marine services
• Sailboat sales

Headquarters

HQ city

Pluneret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Used Boat Sales: Primary revenue stream from brokering the sale of used boats. The company lists numerous used vessels across multiple brands (Beneteau, Jeanneau, Dufour, etc.) with prices ranging from approximately €9,500 to €185,000.
2. New Boat Sales: Sale of new boats alongside used inventory. The company is affiliated with brand distributors including Armorique Diffusion for Beneteau, Zeppelin, Adventure, Poseidon, and Suzuki.
3. Services and Project Management: Additional services including boat preparation, maintenance coordination, and maîtrise d'œuvre (project management) for boat owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AD Courtage brokers the sale of new and used sailboats and motorboats across multiple brands for individual buyers and sellers, primarily in Brittany and along the Atlantic coast of France. The company complements its brokerage activity with boat preparation, maintenance coordination, and project management (maîtrise d'œuvre) services through its AD Marine sub-brand.

Product overview

AD Courtage operates as a boat brokerage platform offering both new and used motor boats and sailboats. The product portfolio consists of two core product lines: motor boats (bateaux à moteur) from brands including Beneteau, B2 Marine, Poseidon, and Jeanneau; and sailboats (voiliers) from brands such as Beneteau, Dufour, Hans Christian, Dehler, Caligo, and others. The company also provides associated services including boat sales, maintenance, and master contracting (maitrise d'œuvre) across the Atlantic coast of Brittany, France. Listings feature detailed specifications including boat dimensions, engine information, equipment, and pricing in EUR.

Differentiator

Problem solved

Functional benefit

Brands

• AD Marine: Boat preparation services for sail and motor boats at Arzal.

Products and services

• Used boat brokerage (bateaux d'occasion)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Armorique DiffusioncoreChannel Partner/ Reseller/ DistributorArmorique Diffusion operates 3 agencies in Auray, La Trinité sur Mer, and Quiberon. They distribute Beneteau, Zeppelin, Adventure, Poseidon, and Suzuki brands for new boats, and also handle used boat sales, maintenance yards, storage, and hardware store (Accastillage Diffusion).
• AD MarinecoreChannel Partner/ Reseller/ DistributorRelated regional entity under the AD group network. AD Marine is part of a consortium including AD Bretagne Sud (adbretagnesud.fr) and AD56 (ad56.fr) serving different areas of the Brittany coastline.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bateau.com: Established French online boat marketplace offering new and used sailboat and motorboat listings. Directly comparable to AD Courtage in product categories served (voiliers, bateaux à moteur) and SMB/individual buyer segment.
• Youboat: France's largest online boat listing platform. Youboat is a direct peer as AD Courtage's own website is realized by Youboat (per the site footer), and both operate in French boat listing/brokerage with overlapping inventory.
• Armorique Diffusion: AD Courtage's affiliated dealer network operating three agencies in Auray, La Trinité sur Mer, and Quiberon. Closely comparable in product mix (Beneteau, Suzuki, Poseidon) and Brittany coastal geography.
• AD Marine: Sister entity in the AD group network providing boat preparation services for sail and motor boats at Arzal. Directly comparable as a related Brittany marine service and brokerage brand under shared group identity.
• AnnoncesBateau: French online boat classifieds platform with sailboat and motorboat listings. Comparable as a digital-first boat listing/brokerage channel targeting individual French buyers.
• AD Bretagne Sud: Adjacent site within the AD regional network covering southern Brittany. Comparable in product focus (new and used boats) and coastal Atlantic France target customer base.

Broad incumbents

• Jeanneau: Major French sailboat and motorboat manufacturer (Beneteau Group). Comparable as a primary brand represented in AD Courtage's sail and motor inventory.
• Dufour Yachts: French sailboat manufacturer with sailboats represented in AD Courtage's used inventory (e.g., Dufour 29). Comparable as a key brand in the same French sailboat brokerage channel.
• Le Bon Coin: France's leading general classifieds platform with a substantial boating section. Comparable as a competing channel where individual boat buyers and sellers transact directly, bypassing brokerages like AD Courtage.
• Beneteau: France's largest boat manufacturer and the primary OEM supplied through AD Courtage's Armorique Diffusion affiliation. Comparable as the upstream brand whose sailboats and motorboats dominate AD Courtage's inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Courtage