What Exwe Gmbh does

EXWE GmbH is a Dortmund, Germany-based digital agency founded in 2016 that delivers custom software development, Shopware-based e-commerce implementations, web design, app development, and digital strategy services. The firm serves a B2B client base of 100+ customers spanning at least eight industries — automotive, construction, chemical, electrical, retail, mechanical engineering, public sector, and healthcare — with named references including Decathlon, Atlas Copco, Maingau Energie, DEKRA Arbeit, TU Dortmund, and Stadt Unna.

Operationally, EXWE is a certified Shopware 5 and 6 implementation partner and a Google Ads Partner, with technical capabilities across PHP, JavaScript, TypeScript, Java, Python, Flutter, and cloud platforms including AWS and Azure. The firm runs an apprenticeship (Auszubildende) program, operates an internal IT Club Dortmund knowledge-sharing initiative, and as of 2023 employs 20+ staff across two offices (Dortmund HQ and Düsseldorf, opened 2019).

The business model is project-based professional services monetized through custom development projects, Shopware storefront builds, app development, hosting/maintenance retainers, and digital advertising. The company is founder-owned with no disclosed external funding, and has earned external recognition through the Deloitte Technology Fast 50 award (2024) and kununu Top Company designation (2024, 2025).

Name

Exwe Gmbh

Legal name

EXWE GmbH

Website

https://exwe.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EXWE GmbH is a Dortmund-based digital agency specializing in custom software, Shopware e-commerce, web and app development, and digital strategy for 100+ B2B clients across eight industries, including Decathlon, Atlas Copco, and Maingau Energie.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Custom software development
• Shopware ecommerce development
• Web application development
• Web design services
• Digital consulting services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Bespoke software development, web applications, and platform development billed on a project or service basis
2. E-Commerce Solutions: Shopware and Shopify store development, migration, plugin development, and ongoing support services
3. Web Design and Digital Consulting: Web design, UX design, digital strategy consulting, and workshops for software planning and SEO

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EXWE GmbH is a digital agency that develops custom software, builds e-commerce solutions on the Shopware platform, and delivers modern web applications and websites for businesses in Germany. The company also provides digital consulting, UX design, performance marketing, and ongoing support/monitoring services across industries such as automotive, construction, chemical, electrical, retail, mechanical engineering, public sector, and healthcare. Its offerings include specialized solutions like customer portals, CRM systems, IoT/Digital Signage dashboards, appointment scheduling tools, and electronic signature workflows.

Product overview

EXWE GmbH is a digital agency offering a comprehensive portfolio of software development, e-commerce, and web design services. The core offering includes individual software development (Softwareentwicklung) for automating business processes, modern web development using Vue.js, Node.js, PHP, and Symfony frameworks, and E-Commerce solutions built on the Shopware platform (both Shopware 5 and 6). The company provides related services such as custom app development, database systems, customer portals/CRM, Digital Signage & IoT, appointment scheduling tools, electronic signature solutions via DocuSign, and backup services. Additional offerings include digital consulting, UX design, performance marketing, SEO workshops, and website audits. The Shopware expertise is complemented by integrations with payment providers (PayPal, AmazonPay, Mollie), CRM systems (HubSpot), ERP solutions (Pickware, AS400), and marketing platforms (Google Ads).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development (Softwareentwicklung) Custom software development for businesses, including internal tools, platforms, and complex systems that automate business processes and are scalable. Targeted at companies needing individualized software solutions tailored to their workflows.
• Web Development (Webentwicklung) Development of modern responsive web applications, portals, and digital platforms for enterprises using technologies like Vue.js, Node.js, PHP, and Symfony. Serves B2B clients requiring interactive web experiences and customer-facing portals.
• E-Commerce & Shopware Development Development and support of online shops on the Shopware platform (Shopware 5 and 6), including B2B shops, interfaces, plugin development, and system integration. Includes migration services and ongoing support for retailers and brands.
• Web Design (Webdesign) Design of professional, responsive websites that present businesses effectively and convert visitors to customers, including corporate websites and UX-focused interfaces. Aimed at companies needing design-driven web presence.
• Digital Consulting Consulting for companies on planning and implementation of digital projects, including technology consulting, system architecture, and digital strategy. Targeted at decision-makers embarking on digital transformation.
• User Experience Design User experience design services to create intuitive and engaging digital interfaces for web and software products. Aimed at businesses seeking research-driven, conversion-oriented interface design.
• App Development (App Entwicklung) Development of custom applications for businesses, including mobile and desktop solutions tailored to specific business use cases.
• Custom Customer Portals / CRM Custom customer portals and CRM systems tailored to business requirements. Targeted at companies needing B2B portals or bespoke CRM workflows.
• Database Systems Development Database development services including MySQL and other database solutions for enterprise data management. Aimed at companies needing scalable, reliable data infrastructure.
• Digital Signage & IoT Dashboards Visualization of data with IoT, Digital Signage and Dashboards for business intelligence. Used by enterprises needing real-time operational visibility across locations.
• Appointment Scheduling Tool (Terminfindungstool) Appointment scheduling and project management software for efficient meeting coordination. Aimed at organizations that need structured scheduling and project workflows.
• Electronic Signature Solutions Digital signature collection using DocuSign integration for streamlined document workflows. Targeted at organizations digitizing paper-based signature processes.
• Support & Monitoring Support, maintenance, and monitoring of custom software systems and Shopware online shops. Aimed at existing clients requiring ongoing reliability and performance management.
• Backup as a Service Backup services for software systems and online shops to ensure data protection and business continuity. Targeted at clients with mission-critical data and recovery requirements.
• Shopware Plugin Development Custom plugin development for Shopware 5 and 6 to extend e-commerce platform functionality. Aimed at online retailers needing tailored Shopware extensions.
• Shopware Migration Services Migration specialists for transitioning to the Shopware platform from other e-commerce solutions. Targeted at retailers moving from legacy or competing platforms.
• Performance Marketing (SEA) Performance marketing and SEA (Search Engine Advertising) management for online shops, delivered under Google Ads Partner status. Aimed at retailers looking to scale paid acquisition.
• SEO Workshop SEO workshops for beginners and SEO tools training for decision-makers. Targeted at companies that want to build in-house SEO capability.
• Website Audit Comprehensive analysis of website SEO, performance, UX, and tracking. Targeted at companies seeking diagnostic insight before a redesign or optimization project.
• Refactoring Workshop Workshop for modernizing existing software through refactoring. Aimed at teams with legacy codebases needing structured modernization guidance.

Quantifiable outcome

• Deloitte Technology Fast 50 Award 2024 - recognized as one of Germany's fastest growing technology companies
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shopware AGcoreTechnology or IntegrationEXWE holds certified developer status for both Shopware 6 and Shopware 5 platforms, providing e-commerce store development, plugin creation, and migration services. This is a core technology partnership central to their e-commerce service line.
• Google (Google Ads Partner)coreTechnology or IntegrationEXWE maintains Google Ads Partner status, enabling them to deliver performance marketing and SEA management services for their e-commerce clients.
• Plant-My-TreeminorOthersSustainability partnership for environmental protection and climate neutrality initiatives.
• IT Club DortmundminorOthersLocal tech community membership for networking and industry collaboration in the Dortmund region.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• codecentric AG: codecentric is a German IT consultancy specializing in custom software development, agile delivery, and enterprise platform engineering. It competes with EXWE in the custom-software-for-enterprise segment but with substantially larger scale and DevOps/cloud specializations.
• Youco: Youco is a Munich-based digital agency focused on custom software development, digital strategy, and platform engineering for mid-market and enterprise clients. Its service mix and customer profile closely mirror EXWE's, though it operates on a broader geographic footprint.
• Diva-e: Diva-e is a Stuttgart-based full-service digital agency delivering end-to-end software, e-commerce, and digital transformation projects for enterprise clients. It shares EXWE's custom-software-plus-e-commerce positioning but with materially larger delivery capacity and national reach.
• adesso SE: adesso SE is a publicly listed German IT services company offering custom software development, ERP/CRM consulting, and digital transformation across multiple verticals. It represents the scaled end of EXWE's competitive set in ERP/CRM and enterprise application consulting.
• dotSource: dotSource is one of Germany's largest independent digital agencies, providing e-commerce, CRM, and content commerce implementations at scale. It is comparable to EXWE in Shopware/digital commerce focus but operates at a much larger scale across multiple offices and enterprise clients.

Direct peers

• Shop-Komplizen: Shop-Komplizen is a German Shopware-focused digital agency offering store development, Shopware migrations, and e-commerce consulting. EXWE and Shop-Komplizen even co-hosted an E-Commerce Summer Meetup, indicating near-identical positioning, customer base, and service portfolio.
• kernwerk: kernwerk is a certified Shopware partner and digital agency in Germany specializing in Shopware e-commerce builds, custom plugins, and B2B/B2C online shops. It competes head-on with EXWE for mid-market Shopware implementations across the DACH region.
• Slashwhy: Slashwhy is a German digital and e-commerce agency with strong Shopware expertise, offering custom web development and platform integrations. It targets a similar customer profile of SMBs and mid-market retailers seeking Shopware-based digital channels.
• init.digital: init.digital is a German digital agency offering custom software, web development, and e-commerce solutions to mid-market clients. It overlaps with EXWE in service portfolio (custom dev + digital consulting) and target verticals (manufacturing, retail, public sector).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exwe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exwe Gmbh