Park Rec LLC

What Park Rec LLC does

Park Rec LLC operates FLORA, a single-location retail cannabis dispensary located at 2 Park Street in downtown Middlebury, Vermont. The business serves two customer cohorts: adult recreational cannabis consumers (21+) and Vermont-certified medical cannabis patients, offering both walk-in retail and online pre-ordering with in-store pickup. Operating hours span 61 hours per week (Monday–Friday 8am–7pm, Saturday 10am–6pm, Sunday 10am–5pm), and the company employs 11–50 people.

FLORA's product portfolio spans ten categories: flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, CBD products, accessories, and FLORA-branded apparel. The dispensary differentiates on a Vermont-sourced supply chain, claiming exclusive reliance on local growers and manufacturers, and positions itself as a premium, lab-tested retail experience. Supporting technology consists of standard SaaS integrations: the Dutchie platform powers online menu and pre-ordering, HubSpot underpins the website and email marketing, Dropbox hosts cannabis test result documentation, and CanPay provides a payment option alongside Google/Apple SSO for account access.

The revenue model is straightforward retail: point-of-sale transactions in-store and online pre-orders fulfilled via in-store pickup, with pay-as-you-go unit pricing. Customer acquisition and retention are driven by weekly promotions (Functional Mondays, Fast Fridays, a summer Buy 2 Get 1 flower deal), the Frequent Flyer loyalty program (1 point per dollar, redeemable for free products and discounts), and the Price Match Plus+ guarantee. Medical patients with valid Vermont medical cards receive tax-free shopping, a roughly 21% price advantage. The company is privately held, with no disclosed funding, no parent entity, no subsidiaries, and no M&A activity on record.

Name

Park Rec LLC

Legal name

Park Rec LLC

Website

https://floravt.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Rec LLC operates FLORA, a single-location retail cannabis dispensary in Middlebury, Vermont, serving adult recreational consumers and Vermont-certified medical patients with lab-tested flower and cannabis products sourced exclusively from Vermont growers.

Ownership category

akta.pro rank

Product category

Cannabis Dispensary Retail

akta.pro primary industry

Independent/Single-Location Cannabis Dispensaries (CRANAFAE)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

Keywords

• Cannabis dispensary
• Recreational cannabis retail
• Medical cannabis dispensary
• Cannabis product sales
• Vermont cannabis retail

Headquarters

HQ city

Middlebury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Sales: Physical dispensary and online pre-ordering sales of cannabis products including flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, CBD, accessories, and apparel. Revenue generated through point-of-sale transactions in-store and online ordering with in-store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FLORA, operated by Park Rec LLC, runs a single-location cannabis dispensary in Middlebury, Vermont that sells premium lab-tested cannabis flower and manufactured products from Vermont growers and manufacturers. The dispensary carries flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, CBD, accessories, and branded apparel, with online pre-ordering via Dutchie and in-store pickup, plus tax-free pricing for certified Vermont medical cannabis patients. Customer retention is driven by the Frequent Flyer loyalty program and the Price Match Plus+ guarantee.

Product overview

FLORA is a recreational and medical cannabis dispensary operated by Park Rec LLC in Middlebury, Vermont. The dispensary offers a curated selection of premium, lab-tested cannabis products sourced from Vermont growers and manufacturers. The product portfolio includes core cannabis categories (Flower, Pre-Rolls, Vaporizers, Concentrates, Edibles, Tinctures, Topicals, CBD) as well as Accessories and Apparel. The dispensary differentiates through its Frequent Flyer loyalty program and Price Match Plus+ promotional service. Products are available for purchase both in-store and through the Dutchie-powered online menu. Medical patients with valid Vermont medical cards can shop tax-free and access high-potency edibles, tinctures, and RSO products.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Premium lab-tested cannabis flower sourced from Vermont growers, available in multiple strains and potencies for adult recreational and medical consumers.
• Pre-Rolls Pre-rolled cannabis cigarettes including FLORA house-made pre-rolls and infused pre-roll options for retail customers.
• Vaporizers Cannabis vape cartridges and vaporizer hardware sold for inhalation consumption by adult-use and medical customers.
• Concentrates Cannabis concentrates including hash and other potent extracts for experienced adult-use consumers.
• Edibles Cannabis-infused food and beverage products such as gummies and lemonade, including higher-potency 50mg FLORA edibles available to medical patients.
• Tinctures Cannabis tinctures, including high-potency options targeted at certified medical cannabis patients.
• Topicals Cannabis-infused topical products applied externally for localized therapeutic relief.
• CBD Non-psychoactive cannabidiol (CBD) products offered for therapeutic use.
• Accessories Cannabis-related accessories and consumption paraphernalia sold alongside cannabis products.
• Apparel FLORA-branded clothing and merchandise sold at the dispensary.
• Frequent Flyer Loyalty Program Customer loyalty program that awards 1 point per dollar spent (pre-tax), with redeemable rewards including free Infuseverage (200 pts), free Pre-Roll (250 pts), free 50mg FLORA Edible (500 pts), free 1g Vape Cart (750 pts), free 3.5g Flower (1,000 pts), and $100 off any purchase (2,000 pts); rewards stack on top of existing customer discounts.
• Price Match Plus+ Price-matching service that matches competitor dispensary pricing on identical products and provides an additional $5 off any house-made pre-roll.

Quantifiable outcome

• 21% savings for medical patients through tax-free shopping
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trulieve: A multi-state cannabis operator with one of the largest dispensary footprints in the country. Comparable as a broad incumbent whose pricing, loyalty programs, and product standardization set the bar FLORA's Price Match Plus+ is designed to match.
• Curaleaf: A multi-state cannabis operator with vertically integrated retail across the U.S. Comparable as the dominant incumbent FLORA competes with for Vermont shelf space, customer attention, and pricing benchmarks, though at vastly greater scale.
• Cresco Labs: A multi-state cannabis operator with branded product lines and retail. Comparable as an incumbent whose branded flower, edibles, and vapes compete for the same shelf space and customer basket at FLORA.
• Green Thumb Industries: A multi-state cannabis operator with retail banners such as RISE. Comparable as a broad incumbent competing in regional retail markets with national supply chains and standardized product assortments.

Emerging players

• Item 9 Labs: A multi-state cannabis operator focused on retail and proprietary brands. Comparable as a smaller, brand-led retail competitor that competes with independent dispensaries for premium customers in state-legal markets.
• Cookies: A cannabis retail and brand operator known for flagship dispensary experiences and branded flower. Comparable as a brand-led retail concept pursuing premium positioning in state-legal markets, similar in spirit to FLORA's local-provenance thesis.

Others

• Dutchie: The cannabis e-commerce platform that powers FLORA's online menu, pre-order pickup, and customer authentication. Comparable as an ecosystem enabler — its product roadmap and pricing directly affect FLORA's digital conversion economics.

Direct peers

• Ceres Collaborative: A Vermont-based cannabis retail and cultivator operating in a similar small-town Vermont footprint. Directly comparable as a single-jurisdiction dispensary serving both medical and recreational customers with a focus on locally produced product.
• Gardner's Cannabis Co. An independent Vermont dispensary selling lab-tested cannabis flower and manufactured products. Operates in the same Vermont retail market with a comparable omnichannel in-store plus online pre-order model and similar headcount scale.
• Grassroots Vermont: An independent Vermont cannabis dispensary operating in the same state regulatory environment. Comparable as a direct retail competitor for Vermont customers, particularly those in adjacent counties to FLORA's Middlebury trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Rec LLC