Fieldlab
- Company typePrivate
- Founded2020
- HeadquartersPutnam, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fieldlab does
Fieldlab (operating as GEM NUTRIENTS LLC) is a US-based direct-to-consumer nutritional supplement company founded in 2020 and headquartered in Putnam, Connecticut. The company formulates and sells two core products through its e-commerce storefront at myfieldlab.com: Optimized Daily, a foundational multivitamin positioned to fuel mitochondrial and cellular function, and Collagen Recovery, a daily collagen blend using FORTIGEL bioactive collagen peptides plus nutrient co-factors for connective tissue support. The target customer is "active individuals" (CrossFit, rucking, hiking, general fitness) seeking foundational, evidence-based supplementation rather than pre- or post-workout boosters. Dosing is personalized based on activity level (Active Movement Days vs Heavy Load Days), and products are priced at $30-60/month on a subscription model that the company claims delivers clinical-quality ingredients at a fraction of the cost of sourcing ingredients separately.
The business operates a lean D2C model with 1-10 employees, no disclosed outside funding, and no retail or marketplace distribution. Manufacturing is outsourced to a cGMP, FDA-audited facility in Stevens Point, Wisconsin that controls the full production process including raw material testing, formulation, bottling, and labeling. All orders are processed and shipped on Mondays only from the Putnam, CT headquarters, and the company does not ship outside the United States. Marketing is intentionally minimal and organic, relying on The Gleam blog, the Field Notes email newsletter, light Instagram/Facebook presence, and a $5/$5 referral program, with the stated philosophy of educating consumers on a "decentralized health" framework that emphasizes reconnecting daily environment to nature. The company was founded by Dr. Alison Monette, ND, a functional medicine practitioner, and the operation is bootstrapped with no institutional investors, acquisitions, or partnerships disclosed.
Fieldlab firmographics
Firmographics- Name
- Fieldlab
- Legal name
- GEM NUTRIENTS LLC
- Website
- https://myfieldlab.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fieldlab industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG), Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Fieldlab is headquartered
LocationHeadquarters
- HQ city
- Putnam
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fieldlab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: Direct-to-consumer sales of nutritional supplements through their e-commerce platform. Products include Optimized Daily (multivitamin) and Collagen Recovery (collagen supplement). Purchases can be one-time or subscription-based.
- Subscription Orders: Automatic recurring monthly billing for subscription customers. Subscribers receive regular shipments of their chosen products with the same payment method charged each month until cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Optimized Daily - Daily foundational supplement for cellular function |
| Subscription | Monthly | Collagen Recovery - Daily collagen supplement for structural function |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fieldlab product offering
Product offeringCore offering
Fieldlab formulates and sells two direct-to-consumer nutritional supplements: Optimized Daily, a foundational daily multivitamin designed to fuel cellular and mitochondrial function, and Collagen Recovery, a daily collagen blend built around bioactive FORTIGEL peptides plus essential co-factor nutrients for structural function and recovery. Both products use evidence-based ingredients at therapeutic doses and are manufactured at a cGMP, FDA-audited facility in Stevens Point, Wisconsin, sold exclusively through the company's own myfieldlab.com store with optional recurring subscriptions.
Product overview
Fieldlab is a direct-to-consumer nutritional supplement company offering two core products: Optimized Daily (a foundational daily multivitamin designed to fuel cellular function and support active lifestyles) and Collagen Recovery (a daily collagen supplement for structural function and recovery). Both products are positioned as foundational supplements for active people, with formulations emphasizing quality raw materials, therapeutic dosing, and bioavailability. The company follows a direct-to-consumer model with subscription options, selling exclusively through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimized Daily A foundational daily multivitamin supplement for active individuals, formulated to fuel cellular and mitochondrial function with key nutrients at therapeutic doses and bioavailable forms; priced at $30–$60 per month depending on dose and sold via one-time purchase or monthly subscription.
- Collagen Recovery A daily collagen blend for active individuals combining bioactive FORTIGEL collagen peptides with hyaluronic acid extract and essential nutrient co-factors to support connective-tissue, joint, and structural recovery; priced at $60 per month and sold via one-time purchase or monthly subscription.
Companies that use Fieldlab
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Fieldlab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fieldlab partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Fieldlab competitors and assessment
Company assessmentDirect peers
- Care/of: Personalized DTC vitamin/subscription brand sold direct-to-consumer with custom regimens. Compares to Fieldlab on personalized, subscription-based daily supplementation and DTC-only distribution.
- Ritual: DTC multivitamin subscription brand with clean-label positioning, traceable ingredients, and direct-to-consumer e-commerce. Highly comparable to Fieldlab's Optimized Daily SKU and subscription model.
- Klean Athlete: NSF-certified DTC supplement line for competitive athletes focused on clean, banned-substance-free formulations. Compares to Fieldlab on athlete-targeted foundational supplementation and quality assurance.
- Onnit: DTC supplements and functional-health brand with deep ties to CrossFit and active-lifestyle communities. Closely comparable to Fieldlab on CrossFit-adjacent customer base and foundational supplementation messaging.
- Athletic Greens (AG1): AG1 is a leading DTC daily foundational supplement (greens + multivitamin) marketed to active, high-performing consumers on subscription. Closest direct competitor to Fieldlab's Optimized Daily positioning around cellular/mitochondrial function for active people.
- Momentous: Premium DTC supplement brand built around sports performance, recovery, and clinically studied ingredients. Directly comparable to Fieldlab on athlete/active-lifestyle targeting and evidence-based, premium positioning.
- Thorne: Science-forward nutritional supplement brand selling direct-to-consumer with practitioner-grade quality and NSF/cGMP manufacturing. Comparable to Fieldlab on evidence-based formulation, therapeutic dosing, and quality positioning.
- Bulletproof: Functional-health brand selling supplements, collagen, and protein products DTC on subscription with a strong content engine. Comparable to Fieldlab on collagen offering, content-led marketing, and lifestyle positioning.
Emerging players
- Four Sigmatic: DTC functional mushroom and adaptogen brand with content-led marketing and a small SKU portfolio. Comparable to Fieldlab on small DTC catalog, content-driven authority, and functional-health lifestyle positioning.
Broad incumbents
- Orgain: Established nutritional product brand with broad retail and DTC presence in protein powders, shakes, and nutrition products. Adjacent incumbent covering similar active/nutrition consumer with wider portfolio and mass distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fieldlab social profiles
Digital presenceFieldlab compliance and trust
Trust signalCompliance1 record
Fieldlab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fieldlab leadership team
Management profileNumber of profiles
Profiles2 records
Fieldlab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fieldlab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fieldlab
What does Fieldlab do?
Fieldlab formulates and sells two direct-to-consumer nutritional supplements: Optimized Daily, a foundational daily multivitamin designed to fuel cellular and mitochondrial function, and Collagen Recovery, a daily collagen blend built around bioactive FORTIGEL peptides plus essential co-factor nutrients for structural function and recovery. Both products use evidence-based ingredients at therapeutic doses and are manufactured at a cGMP, FDA-audited facility in Stevens Point, Wisconsin, sold exclusively through the company's own myfieldlab.com store with optional recurring subscriptions.
Is Fieldlab a public or private company?
Fieldlab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fieldlab founded?
Fieldlab was founded in 2020. It employs 1 to 10 people.
Where is Fieldlab based?
Fieldlab is headquartered in Putnam, United States, in the North America region.
How does Fieldlab make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Orders.
Who are Fieldlab's main competitors?
Direct peers on record are Care/of, Ritual, Klean Athlete, Onnit, Athletic Greens (AG1), Momentous, Thorne and Bulletproof. Four Sigmatic is listed as an emerging player. Orgain is listed as a broad incumbent.
Does Fieldlab have an API?
No public API is recorded for Fieldlab.
What industry is Fieldlab in?
Fieldlab's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of AFAJAKAG, Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine). Its NAICS code is 456191 and its SIC code is 2833.