Chippewa Valley Music Festivals, Inc.

What Chippewa Valley Music Festivals, Inc. does

Chippewa Valley Music Festivals, Inc. is a privately held Wisconsin corporation founded in 1987 that operates a 320-acre destination festival venue in Cadott, Wisconsin, approximately 1 hour 40 minutes from Minneapolis-St. Paul International Airport. The company produces three owned multi-day music festivals with distinct genre positioning: Rock Fest (rock/metal), Hoofbeat Festival (country/roots), and Force Fields Festival (electronic/EDM). The underlying asset is large-scale outdoor festival infrastructure — five stages, 7,500 campsites across three campgrounds, 27 miles of blue granite roads, a three-quarter-mile wooded trail, two industrial kitchens, and 17 on-site cabins — designed to host events of mass scale.

The company monetizes the venue through a mix of consumer-facing revenue streams (festival ticket sales, camping reservations, on-site retail including merchandise and convenience stores, and nonprofit-run bar operations) and a B2B venue rental business that opens the grounds to third-party event organizers including OneFest and Farm Tech Days. Customer acquisition is event-driven, relying on dedicated websites for each festival brand, social media, and a unified volunteer and paid-staff application platform supporting all three owned festivals. Pricing is not publicly disclosed and venue rental operates on a quote-based inquiry model. The company maintains a lean core team of 1-10 full-time employees, with operations heavily supplemented by seasonal labor and volunteers, including volunteer bar staff supporting local nonprofit organizations. No AI, digital platform, or technology product beyond the physical venue is part of the company's offering.

Name

Chippewa Valley Music Festivals, Inc.

Legal name

Chippewa Valley Music Festivals, Inc.

Website

https://cvmusicfestivals.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Chippewa Valley Music Festivals operates a 320-acre festival venue in Cadott, Wisconsin, producing three owned music festivals (Rock Fest, Hoofbeat, Force Fields) and renting grounds to third-party event organizers across the Midwest.

Ownership category

akta.pro rank

Product category

Live Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Outdoor music festivals
• Event venue rental
• Live entertainment events
• Destination camping facilities
• Multi-day festival operations

Headquarters

HQ city

Cadott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ground Rental: The company rents out its 320-acre grounds to host third-party events including OneFest and Farm Tech Days, generating venue rental revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Chippewa Valley Music Festivals operates a 320-acre outdoor festival venue in Cadott, Wisconsin, producing three owned multi-day music festivals (Rock Fest, Hoofbeat, and Force Fields) and renting its grounds to third-party organizers for events such as OneFest and Farm Tech Days. The venue provides 5 stages, 7,500 campsites across 3 campgrounds, permanent roads, a wooded trail, industrial kitchens, and 17 on-site cabins to support ticketed festival experiences and large-scale event hosting.

Product overview

Chippewa Valley Music Festivals, Inc. operates a 320-acre festival venue in Cadott, Wisconsin, managing three distinct music festival brands: Rock Fest (rock/metal), Hoofbeat Festival (country/roots), and Force Fields Festival (electronic/EDM). The company also offers its grounds for third-party events including OneFest and Farm Tech Days. The portfolio includes five stages, 7,500 campsites across three campgrounds, permanent infrastructure, and hospitality amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Force Fields: Music festival event organized by Chippewa Valley Music Festivals
• Hoofbeat
• Rock Fest

Products and services

• Rock Fest A major multi-day music festival operated by Chippewa Valley Music Festivals at the Cadott, WI venue, featuring multiple stages and on-site camping for rock/metal fans. Targeted at Midwest festival attendees seeking a destination live music experience.
• Hoofbeat Festival A multi-day country and roots music festival operated by Chippewa Valley Music Festivals at the Cadott, WI venue, with on-site camping and multiple stages. Targeted at country and roots music fans in the Midwest.
• Force Fields Festival A multi-day electronic and EDM music festival operated by Chippewa Valley Music Festivals at the Cadott, WI venue, with on-site camping and multiple stages. Targeted at EDM fans in the Midwest.
• Venue Rental - Chippewa Valley Music Festival Grounds A 320-acre multi-purpose event venue offering 7,500 campsites, 5 stages, 3 campgrounds, customizable event spaces, and full permanent infrastructure for hosting festivals, corporate events, and private gatherings. Located approximately 1 hour 40 minutes from Minneapolis-St. Paul and offered to third-party event organizers via quote-based inquiry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Live Nation Entertainment: Largest live entertainment company globally, promoting and operating major music festivals such as Bonnaroo, Lollapalooza, and many others. Comparable as the dominant incumbent in the same festival promotion and venue operating space, though at vastly greater scale and with integrated ticketing and artist routing.
• AEG Presents: Second major live music promoter, operating Coachella (via Goldenvoice) and a portfolio of festivals and venues. Directly comparable as a promoter-of-festivals-with-facilities, though typically at larger scale and with deeper corporate infrastructure.
• Kampgrounds of America (KOA): Largest franchised network of private campgrounds in North America. Comparable for the lodging/camping infrastructure side of the business — Chippewa Valley's 7,500 campsites operate on a similar commercial-camping premise, though at a single event-driven venue.

Direct peers

• Bonnaroo Music & Arts Festival: Destination camping festival on a large farm site with multiple stages, owned and operated by Live Nation. Comparable as a multi-genre, multi-stage destination festival with camping infrastructure — a model chipping at Chippewa Valley's positioning.
• Country Thunder Music Festivals: Multi-day country music festival with on-site camping held across several U.S. locations including Wisconsin. Directly comparable as an independent, camping-enabled music festival operator competing for similar country-leaning Midwest audiences, e.g., Hoofbeat's audience.
• Riot Fest: Independent multi-day rock, punk, and alternative music festival. Comparable as an independent festival operator whose programming overlaps with Rock Fest's rock/metal audience, competing for touring headliners and ticket dollars.
• Electric Forest: Multi-day electronic music and jam-band festival held at a wooded festival site with on-site camping. Comparable as a destination camping festival with genre overlap to Force Fields (electronic/EDM) and similar reliance on on-site infrastructure.
• Summerfest: Milwaukee-based multi-week music festival held at Henry Maier Festival Park with multiple stages and substantial grounds. Closest regional comparable as a large-scale, multi-stage outdoor music festival destination in the upper Midwest serving similar audiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cvmf-cadott

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chippewa Valley Music Festivals, Inc.