Electric Forest, LLC
Electric Forest, LLC operates an annual four-day music and camping festival at Double JJ Ranch in Rothbury, Michigan, serving tens of thousands of EDM and jam band attendees via a direct-to-consumer model built on AXS ticketing, RFID loyalty wristbands, and a deep premium tier structure.
- Company typePrivate
- Founded2011
- HeadquartersRothbury, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Electric Forest, LLC does
Electric Forest, LLC operates an annual four-day music and camping festival at the Double JJ Ranch in Rothbury, Michigan, with the company headquartered in Boulder, Colorado. Founded in 2011 and wholly operated by AEG Presents, the festival serves tens of thousands of attendees annually, primarily electronic dance music and jam band enthusiasts seeking an immersive multi-genre experience across 8+ stages including Ranch Arena, Sherwood Court, Tripolee, The Observatory, and a Silent Disco. The core differentiator is the Sherwood Forest venue environment — interactive art installations, roaming performers, hammock areas, and state-of-the-art light displays — combined with a participatory community model (Plug In Programs, The Brainery workshops, Ground Control volunteers) that drives exceptional repeat attendance and a 4-10+ year loyalty tier structure.
The underlying technology stack centers on the AXS ticketing platform for direct-to-consumer sales, RFID-enabled wristbands that double as loyalty identifiers and entry credentials, and an official mobile app for iOS and Android handling schedule, maps, vendor info, and wristband registration. Supporting ecosystems include the EF Radio 24/7/365 community streaming platform and the Electricology sustainability initiative (Prize Cart, Green Team, Camp Gear Donation).
The business model combines six revenue streams: festival admission wristbands sold via AXS ($600 GA, $1,200 Good Life VIP), tiered camping and lodging passes ranging from $110 group camping to $16,100 Back 40 Log Homes, on-site experience add-ons (Forest Food dining $40-$159, Uplift Lounge, Memorial Trees at $900), official merchandise through Forest Goods, multi-brand sponsorship (22+ sponsors including Coca-Cola, Ford Bronco, Bell's Beer, Modelo), and on-site food and beverage vending with application-based vendor selection. Distribution is direct-to-consumer via AXS with channel partners for group sales (FEVO), shuttles (bus.com), and hotel packages. The festival sells out annually and operates with a structurally small ~10-person team, with AEG Presents absorbing production, marketing, and ticketing operations at the parent level.
Electric Forest, LLC firmographics
Firmographics- Name
- Electric Forest, LLC
- Legal name
- Electric Forest, LLC
- Website
- https://electricforestfestival.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Electric Forest, LLC operates an annual four-day music and camping festival at Double JJ Ranch in Rothbury, Michigan, serving tens of thousands of EDM and jam band attendees via a direct-to-consumer model built on AXS ticketing, RFID loyalty wristbands, and a deep premium tier structure.
- Ownership category
- akta.pro rank
Where Electric Forest, LLC is headquartered
LocationHeadquarters
- HQ city
- Rothbury
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Electric Forest, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Festival Admission Tickets: The primary revenue stream is 4-day festival admission wristbands sold across multiple tiers (General Admission and Good Life VIP). Tickets are sold directly through AXS with tiered pricing based on camping/lodging inclusions.
- Camping and Lodging Passes: Separate vehicle camping, RV, tent, and lodging passes required in addition to wristbands. Options range from basic car camping ($150) to premium cabins and log homes ($9,300-$16,100).
- On-site Experiences and Add-ons: Premium add-on experiences including the Uplift Lounge, Forest Food immersive dining experiences (Chef's Table at $99-$159, Drag Brunch, Good Life Brunch at $55), camp kits, lockers, and memorial trees ($900).
- Merchandise Sales: Official Forest Goods merchandise including apparel, accessories, and collectibles sold through on-site stores and the online shop.
- Sponsorship and Advertising: Brand partnerships with sponsors including Angry Orchard, Bell's Beer, Ford Bronco, Coca-Cola, Coors Light, Cash App, Modelo, White Claw, and others. The festival collects and processes attendee data for targeted advertising purposes.
- Food and Beverage Vending: On-site food vendors, craft vendors, and beverage sales throughout the venue and campgrounds. Vendor spots are application-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | General Admission (GA) Pass - $600 |
| Subscription | Multi-year contract | GA Car Camping Pass - $150 |
| Subscription | Multi-year contract | GA Preferred Car Camping - $350 |
| Subscription | Multi-year contract | GA RV Pass - Price varies |
| Subscription | Multi-year contract | GA Powered RV Pass - $1,000 |
| Subscription | Multi-year contract | Good Life Pass - $1,200 |
| Subscription | Multi-year contract | Good Life Village Car Camping - $200 |
| Subscription | Multi-year contract | Good Life Powered RV Pass - $1,250 |
| Subscription | Multi-year contract | Good Life Pre-Set RV - $6,150-$8,550 |
| Subscription | Multi-year contract | Good Life A/C Landing Package - $3,800 ($1,900/person) |
| Subscription | Multi-year contract | Electric Avenue Package - $4,000-$6,400 |
| Subscription | Multi-year contract | Bungalow Package - $5,800 ($1,450/person) |
| Subscription | Multi-year contract | Back 40 Camping - $5,800-$8,200 |
| Subscription | Multi-year contract | Back 40 FHU RV - $6,400-$8,800 |
| Subscription | Multi-year contract | Back 40 Cabin - $9,300 |
| Subscription | Multi-year contract | Back 40 Log Home - $13,700-$16,100 |
| Subscription | Multi-year contract | Enchanted Experience - $5,900 ($2,950/person) |
| Subscription | Multi-year contract | Hotel Packages - $3,450 and up |
| Subscription | Multi-year contract | Group Camping - $110 |
| Subscription | Multi-year contract | GA Tent Camping Package - $700-$2,500 |
| Subscription | Multi-year contract | GA Car Camping Package - $750-$2,550 |
| Subscription | Multi-year contract | GA Higher Love Package - $1,700-$2,900 |
| Subscription | Multi-year contract | GA Pre-Set Tent Package - $2,000 |
| Subscription | Multi-year contract | GA Maplewoods Package - $2,175-$3,375 |
| Subscription | Multi-year contract | Lucky Lake Package - $2,100-$3,600 |
| Subscription | Multi-year contract | Lucky Lake Pre-Set RV - $4,950-$6,150 |
| Subscription | Multi-year contract | Uplift Lounge Pass - Price TBD |
| Subscription | Multi-year contract | GA Wednesday Arrival Add-On - $50 |
| Subscription | Multi-year contract | Camp Kits - Starting at $279 |
| Subscription | Multi-year contract | Forest Experiences - $40-$159 |
| Subscription | Multi-year contract | Memorial Trees - $900 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels12 records
Electric Forest, LLC product offering
Product offeringCore offering
Electric Forest, LLC operates an annual four-day music and camping festival held at the Double JJ Ranch in Rothbury, Michigan. The core offering is the Electric Forest Festival, featuring multi-genre musical programming (electronic, jam, indie) across eight-plus stages, the immersive Sherwood Forest art and performance environment, and a tiered structure of festival passes, camping/lodging packages, and on-site experiences sold directly to consumers.
Product overview
Electric Forest, LLC operates a multi-day music and camping festival held annually at the Double JJ Ranch in Rothbury, Michigan. The core product is the Electric Forest Festival (June 25-28, 2026) offering 4-day festival admission with access to multiple stages (Ranch Arena, Sherwood Court, Tripolee, The Observatory, Honeycomb, Center Stage, Silent Disco, Grand Artique) and the immersive Sherwood Forest experience. The festival offers a tiered ticketing structure: General Admission (GA) provides base festival access with GA Campgrounds amenities including Main Street marketplace, The Brainery workshops, and Silent Disco; Good Life VIP delivers elevated amenities with dedicated entrances, viewing areas, A/C Good Life Lounge with private bar, 24-hour shuttle service, and exclusive events. Accommodations span diverse options from GA Car/RV Camping to luxury tiers including Lucky Lake beach camping, Back 40 Log Homes, Cabins, and Enchanted Experience glamping. Add-on experiences include Uplift Lounge (2026), Forest Food immersive dining (Chef's Table, Dim Sun Air, Drag Brunch), Plug In fan collaboration programs, and EF Radio streaming platform. Supporting infrastructure includes RFID-enabled loyalty program, official Mobile App (iOS/Android), AXS ticketing integration, and Electricology sustainability initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- General Admission (GA) Pass
Quantifiable outcome
- Annual sell-out of all passes including satellite parking
- +2 more outcomes
Companies that use Electric Forest, LLC
Customer profileSegments5 records
Ideal customer profiles3 records
Electric Forest, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Electric Forest, LLC partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- AEG PresentscoreAEG Presents is the festival producer and parent company of Electric Forest, handling production, marketing, ticketing operations, and overall festival management.
- Double JJ ResortcoreHost venue at Rothbury, Michigan. Originally Jack and Jill Ranch (1937), renamed Double JJ Ranch in 1970s. The largest western-style dude ranch east of the Mississippi features Gold Rush Waterpark, golf courses, horseback riding, tubing hill, and accommodations.
- AXScorePrimary ticketing platform for all ticket sales, wristband registration, and official resale. Manages fan accounts, loyalty tracking, and entry validation.
- FEVOcoreGroup camping sales platform. Group leaders purchase tickets through FEVO and distribute unique links to group members.
- bus.comminorOfficial shuttle provider offering roundtrip service from Grand Rapids, Detroit, Ann Arbor, Chicago, Columbus, and New York City.
- Insomniac (Ground Control)coreGround Control volunteer program supported by Insomniac Events, providing roaming assistance and safety support throughout campgrounds.
- Clean VibescoreEnvironmental volunteer organization managing Electricology Green Team and festival cleanup operations.
- Conscious AllianceminorNon-profit partner organizing food drives including the Roy Price Memorial Food Drive accepting non-perishable donations.
- Head CountminorNon-profit partner promoting civic engagement and voter registration at the festival.
- End OverdoseminorNon-profit partner focused on harm reduction and overdose prevention at the festival.
- To Write Love on Her ArmsminorNon-profit partner supporting mental health awareness and suicide prevention.
- TrueNorth Community ServicesminorLocal partner receiving donated camp gear through Camp Gear Donation Program for youth programs including Camp Newaygo and Parks in Focus.
- Community Action HouseminorLocal partner receiving donated camp gear for individuals experiencing homelessness.
- Life AlignminorLocal partner organization receiving donated camp gear.
- Angry OrchardminorCider sponsor with logo displayed on sponsors page.
- Bell's BeerminorMichigan craft beer sponsor with logo displayed on sponsors page.
- Coca-ColaminorBeverage sponsor with logo displayed on sponsors page.
- Coors LightminorBeer sponsor with logo displayed on sponsors page.
- Ford BroncominorAutomotive sponsor with logo displayed on sponsors page.
- Cash AppminorFinancial services sponsor with logo displayed on sponsors page.
- ModelominorBeer sponsor with logo displayed on sponsors page.
- White ClawminorHard seltzer sponsor with logo displayed on sponsors page.
- ElectrolitminorHydration beverage sponsor powering EF Radio Studios.
- Country Inn & Suites - MuskegonminorHotel package partner for festival attendees.
- Holiday Inn Express - MuskegonminorHotel package partner for festival attendees.
- Fairfield By Marriott Inn & Suites - MuskegonminorHotel package partner for festival attendees.
- Delta Hotels Marriott - MuskegonminorHotel package partner for festival attendees.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Electric Forest, LLC competitors and assessment
Company assessmentDirect peers
- Coachella Valley Music and Arts Festival: Premier destination music festival produced by Goldenvoice, a sister AEG Presents division. Multi-day, multi-stage, large-scale immersive art installations, tiered GA/VIP, and on-site camping/lodging — directly comparable model operated by the same parent company as Electric Forest.
- Austin City Limits Music Festival: Two-weekend multi-stage destination festival in Austin, Texas with tiered GA and VIP passes and a strong brand heritage. Comparable on multi-day format, premium tier mix, and large destination-festival economics, though it does not include camping.
- Bonnaroo Music & Arts Festival: Four-day multi-genre camping festival held annually on a single farm property in Tennessee, with tiered GA and VIP tickets, on-site camping/glamping, art installations, and a strong community identity. Closest like-for-like comparable to Electric Forest on format, scale, and attendee profile.
- Lollapalooza: Iconic multi-day destination festival in Chicago with multiple stages, art programming, and tiered ticketing. Comparable on premium product ladder, sponsor scale, and large-urban-festival positioning, though it lacks the camping component that defines Electric Forest.
- Governors Ball Music Festival: Multi-day New York City destination music festival with tiered GA, VIP, and Platinum passes plus shuttle and travel add-ons. Comparable on premium-tier product ladder, urban destination positioning, and AEG-adjacent festival economics.
- Firefly Music Festival: Camping-focused multi-day music festival in Delaware also operated by AEG Presents. Comparable in audience (younger, EDM-leaning), camping-centric format, and tiered ticketing structure — making it a near-clone in operational model.
- Outside Lands Music & Arts Festival: Multi-day music, food, wine, and arts festival in San Francisco's Golden Gate Park with tiered GA, VIP, and premium hospitality tiers. Comparable on experience-driven product (food programming, art, multiple stages) and Bay Area-style premium upsell mix.
- Life is Beautiful Festival: Multi-day music, food, art, and comedy festival in downtown Las Vegas with tiered GA and VIP passes. Comparable on experience-driven programming (curated food, art installations), tiered ticketing, and strong sponsor/partnership model.
- Hangout Music Festival: Beachfront destination music festival in Gulf Shores, Alabama with tiered GA, VIP, and on-site lodging packages. Directly comparable on beach/outdoor premium-experience positioning and lodging-inclusive ticket tiers.
- Summerfest: Legendary multi-week Milwaukee music festival with tiered general admission and VIP/hospitality products, on-site amphitheater, and major sponsor partnerships. Comparable on tiered ticketing structure, amphitheater format, and large-scale sponsor portfolio.
Market position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Electric Forest, LLC social profiles
Digital presenceElectric Forest, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Forest, LLC leadership team
Management profileNumber of profiles
Electric Forest, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Forest, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Forest, LLC
What does Electric Forest, LLC do?
Electric Forest, LLC operates an annual four-day music and camping festival held at the Double JJ Ranch in Rothbury, Michigan. The core offering is the Electric Forest Festival, featuring multi-genre musical programming (electronic, jam, indie) across eight-plus stages, the immersive Sherwood Forest art and performance environment, and a tiered structure of festival passes, camping/lodging packages, and on-site experiences sold directly to consumers.
Is Electric Forest, LLC a public or private company?
Electric Forest, LLC is a private company. It is classified as corporate owned and is currently operating.
When was Electric Forest, LLC founded?
Electric Forest, LLC was founded in 2011. It employs 1 to 10 people.
Where is Electric Forest, LLC based?
Electric Forest, LLC is headquartered in Rothbury, United States, in the North America region.
How does Electric Forest, LLC make money?
Six revenue lines are on record. Festival Admission Tickets are the primary driver. The others are camping and Lodging Passes, on-site Experiences and Add-ons, merchandise Sales, sponsorship and Advertising and food and Beverage Vending.
Who are Electric Forest, LLC's main competitors?
Direct peers on record are Coachella Valley Music and Arts Festival, Austin City Limits Music Festival, Bonnaroo Music & Arts Festival, Lollapalooza, Governors Ball Music Festival, Firefly Music Festival, Outside Lands Music & Arts Festival, Life is Beautiful Festival, Hangout Music Festival and Summerfest.
Does Electric Forest, LLC have an API?
No public API is recorded for Electric Forest, LLC.