Flyway Hats
- Company typePrivate
- Founded1865
- HeadquartersThomasville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Flyway Hats firmographics
Firmographics- Name
- Flyway Hats
- Legal name
- Flyway Hats
- Website
- https://flywayhats.com
- Company type
- Private
- Founded year
- 1865
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flyway Hats industry classification
Industry- Product category
- Headwear and Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Hats, Caps & Headwear (CRAAAJAE)
- akta.pro secondary industries
- Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
Keywords
Where Flyway Hats is headquartered
LocationHeadquarters
- HQ city
- Thomasville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flyway Hats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales through Shopify e-commerce storefront. Customers purchase hats at retail prices with optional customization add-ons. In-stock orders ship within 24 hours.
- Wholesale Product Sales (B2B): Wholesale accounts access discounted pricing with a minimum order of 12 hats. Includes custom branded merchandise for retail, promotional products, staff uniforms, and events.
- Custom Branding Services: Additional revenue from customization options including embroidery ($9.50), heat transfer ($9.50), and patches (MOQ 144, $9.50) applied to hats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for direct consumers |
| Unit Pricing | Pay-as-you-go | Wholesale pricing with 12-hat minimum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Flyway Hats product offering
Product offeringCore offering
Flyway Hats designs, manufactures, and sells customizable hats and headwear accessories across themed collections (Coastal, Golf, Western, Berets, Winter, Uniform, Campus) plus licensed and artist collaborations. Products are offered both direct-to-consumer through a Shopify storefront and via a wholesale program with a 12-hat minimum, with in-house custom branding (embroidery, patches, heat transfers, screen printing, woven labels) available across the catalog.
Product overview
Flyway Hats is a headwear company offering a diverse portfolio of branded and customizable hats designed for outdoor adventure, golf, western style, and uniform applications. The product lineup includes multiple distinct collections: Coastal (wide-brim sun protection hats), Golf (UPF 50+ rated performance hats), Western (cowboy hats), Berets (classic and military-style), Winter (beanies and cold weather caps), Uniform (professional and safety headwear), Campus (school pride hats), and Accessories (hat bands, scarves, twillies). The company also operates collaboration lines including Litore Studio + Flyway (artist-designed coastal twillies), Red White & Blue (patriotic-themed hats), and licensed tournament merchandise for Zurich Golf Classic, John Deere Classic, and Southern Texas PGA Junior Golf. All products offer custom branding capabilities through embroidery, patches, heat transfers, screenprinting, and woven labels, with a wholesale program requiring a minimum order of 12 hats.
Differentiator
Problem solved
Functional benefit
Brands
- Litore Studio + Flyway: Coastal hat twillies featuring custom hand-painted designs from artist Lindsey Simonds, featuring soaring frigatebirds, gliding black skimmers, white-tailed tropicbirds and flying fish motifs.
Products and services
- Coastal Collection Wide-brim sun protection hats designed for outdoor activities including beach, hiking, and casual lifestyle wear. Targeted at individual consumers and wholesale buyers seeking UPF-rated headwear.
- Golf Collection Performance hats designed for golf with UPF 50+ rated materials, lightweight construction, and all-day comfort for on-course use.
- Western Collection Cowboy and western-style hats for outdoor pursuits, fashion, and country lifestyle wear, ranging up to premium price points.
- Beret Collection Classic and military-style berets in various colors and fabrics, offered to consumers seeking fashion-forward or uniform-style headwear.
- Winter Collection Cold weather headwear including beanies, watch caps, and wool top hats for outdoor and lifestyle use in winter conditions.
- Uniform Collection Professional and safety headwear designed for executive staff, operations teams, and volunteers, including sun helmets, beekeeper hats, and first-responder styles.
- Campus Collection School pride headwear featuring Flex Tie hat bands with school colors and logos for alumni, fans, and campus stores across multiple partner universities.
- Accessories Hat accessories including hat bands, silk scarves, satin twillies, and cotton bandanas that complement the hat collections.
- Litore Studio + Flyway Collaboration Coastal hat twillies featuring custom hand-painted designs by artist Lindsey Simonds with bird-inspired motifs along flyway migration routes.
- Red, White & Blue Collection Patriotic-themed hats with handwoven red, white, and blue hat bands by a local Thomasville artist, targeted at summer holidays and patriotic events.
- Zurich Classic of New Orleans Collection Licensed Zurich Classic of New Orleans PGA Tour tournament merchandise for staff, volunteers, and patrons.
- Southern Texas PGA Junior Golf Caddie Collection Custom headwear designed for the Southern Texas PGA Junior Golf Caddie Program, sold to participating caddies.
- John Deere Classic Collection Licensed John Deere Classic PGA Tour tournament merchandise for staff, volunteers, and patrons.
- Custom Branding Services In-house custom branding service applying embroidery, patches, heat transfers, screen printing, and woven labels to hats for retail, wholesale, and event customers.
- Wholesale Program Application-based wholesale account program offering discounted pricing on a 12-hat minimum order, with custom branding options available for retail, staff, and event merchandise.
Quantifiable outcome
- 24-hour shipping for in-stock orders
- +2 more outcomes
Companies that use Flyway Hats
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Flyway Hats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flyway Hats partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- PGA TourcorePGA Tour licensing partnership enabling production and sale of licensed tournament merchandise. Flyway provides branded UPF 50+ headwear for staff, volunteers, and patrons at official events.
- Zurich Classic of New OrleanscorePGA Tour event partnership for licensed merchandise. Pre-tournament merchandise opportunities for partners. Products include The Gambler, The Aussie, Performance Hat, and others with Zurich branding.
- John Deere ClassiccorePGA Tour tournament merchandise partnership. Co-branding available with partner logos at no additional charge. Order deadline June 15th for tournament fulfillment.
- Southern Texas PGA Junior GolfcoreSTPGA sponsor and PGA Tour licensee partnership providing custom headwear for 2026 Caddie program. Each caddie has opportunity to purchase branded headwear.
- DisneyminorBrand partnership for licensed merchandise featuring Disney branding on headwear products.
- Greenwich Polo ClubminorPolo club partnership providing branded headwear for club members and events. Aligns with brand's outdoor lifestyle positioning.
- New Orleans Jazz FestminorCultural event sponsorship and merchandise partnership providing branded headwear for festival attendees and staff.
- ValerominorCorporate sponsorship partnership for branded merchandise and promotional headwear.
- VeritexminorBanking partner with branding and sponsorship relationship.
- RTJ Trail (Robert Trent Jones Golf Trail)minorGolf course trail partnership for branded merchandise.
- Rocket MortgageminorCorporate sponsorship and branding partnership.
- Gasparilla Championship GolfminorGolf tournament sponsorship and merchandise partnership.
- Litore Studio (Lindsey Simonds)coreArtist collaboration featuring coastal bird-themed hand-painted designs on hats and twillies. Small-batch custom designs inspired by birds along flyways. Products include The Ybor, The San Marcos, The Cape San Blas, The Biscayne, The Cabo with Litore Studio artwork.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Flyway Hats competitors and assessment
Company assessmentDirect peers
- Coolibar: Specialty sun-protection apparel and hat brand with UPF 50+ rated products targeting outdoor, travel, and medical/skin-health consumers. Comparable to Flyway because both lead with verifiable UPF 50+ as a core functional differentiator in the outdoor hat market.
- Sunday Afternoons: Specialty outdoor hat brand focused on UV-protective, sun-blocking headwear for hiking, gardening, and travel. Directly comparable to Flyway in the UPF 50+ sun protection category with overlapping outdoor and lifestyle customers.
- Dorfman Pacific: Wholesale hat manufacturer and distributor serving outdoor, western, and lifestyle retailers with a broad headwear catalog. Comparable to Flyway because both operate wholesale-first B2B models with branded hat portfolios sold through resellers.
- Melin: Premium headwear brand focused on performance caps and outdoor lifestyle hats sold D2C and through specialty retailers. Closely comparable to Flyway because both target outdoor and golf-adjacent consumers with premium, performance-driven headwear.
- Tilley Endurables: Canadian maker of outdoor, travel, and sun-protection hats with UPF-rated fabrics and a catalog spanning outdoor lifestyle categories. Closely comparable to Flyway because both sell UPF 50+ headwear through D2C and wholesale channels targeting outdoor consumers.
- Wallaroo Hats: Women's-focused sun hat brand offering UPF-rated packable hats for travel, beach, and outdoor wear. Comparable to Flyway because both compete in the UPF 50+ women's and lifestyle outdoor hat segment via D2C e-commerce.
Broad incumbents
- Stetson: Heritage American headwear brand best known for western and cowboy hats. Comparable to Flyway because it competes directly in the Western/outdoor hat category with a broader portfolio and far greater brand recognition.
- Peter Millar: Premium golf and lifestyle apparel brand producing clothing, headwear, and accessories distributed through golf shops and country clubs. Comparable to Flyway because both supply the golf channel with branded lifestyle headwear and rely on tournament/country-club visibility.
- Outdoor Research: Established outdoor apparel and accessories brand producing hats, gloves, and sun-protection gear for hiking, climbing, and skiing. Comparable to Flyway as a broader incumbent in outdoor functional headwear, particularly in UPF and performance categories.
- Columbia Sportswear: Major outdoor apparel brand with a broad hat and accessories line sold through wholesale, retail, and D2C channels. Comparable to Flyway as a much larger incumbent in functional outdoor headwear with sun-protection technology.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Flyway Hats social profiles
Digital presenceFlyway Hats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flyway Hats leadership team
Management profileNumber of profiles
Flyway Hats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flyway Hats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flyway Hats
What does Flyway Hats do?
Flyway Hats designs, manufactures, and sells customizable hats and headwear accessories across themed collections (Coastal, Golf, Western, Berets, Winter, Uniform, Campus) plus licensed and artist collaborations. Products are offered both direct-to-consumer through a Shopify storefront and via a wholesale program with a 12-hat minimum, with in-house custom branding (embroidery, patches, heat transfers, screen printing, woven labels) available across the catalog.
When was Flyway Hats founded?
Flyway Hats was founded in 1865. It employs 11 to 50 people.
Where is Flyway Hats based?
Flyway Hats is headquartered in Thomasville, United States, in the North America region.
How does Flyway Hats make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale Product Sales (B2B) and custom Branding Services.
Who are Flyway Hats's main competitors?
Direct peers on record are Coolibar, Sunday Afternoons, Dorfman Pacific, Melin, Tilley Endurables and Wallaroo Hats. Broad incumbents are Stetson, Peter Millar, Outdoor Research and Columbia Sportswear.
Does Flyway Hats have an API?
No public API is recorded for Flyway Hats.
What industry is Flyway Hats in?
Flyway Hats's product category is Headwear and Accessories. Its primary akta.pro industry code is CRAAAJAE, Hats, Caps & Headwear, with a secondary code of CRAMAGAF, Golf Gloves, Headwear & Accessories Retail. Its NAICS code is 458110 and its SIC code is 5600.