Greenwich Polo Club

What Greenwich Polo Club does

Greenwich Polo Club is a privately held, high-goal polo venue established in 1981 by Peter Brant in the backcountry of Greenwich, Connecticut. The club operates a seasonal, event-driven business centered on weekly Sunday public polo matches from May through October, hosting prestigious tournaments including the East Coast Open and serving as the home venue for the White Birch Polo Team, which has won 31 championships at the 26-goal level or above over the past 25 years. The facility has expanded under Brant's patronage from one to three polo fields and draws 2,000+ spectators per regular Sunday match and 5,000+ attendees at major tournament events, with audience drawn primarily from New York City, Fairfield County, and Westchester County. The club's customer base includes affluent families and social groups, corporate sponsors (Premier, Official, and Associate tiers), and corporate hospitality clients seeking premium experiential venues.

The club's product portfolio centers on tiered spectator ticketing — general admission at $30, East Lawn umbrella seating at $175-$250, West Lawn Club tables at $500-$750, East Lawn and North/South cabanas at $750-$1,750, Grandstand Skyboxes at $400, Players' Lounge Suite access at $1,750, and Executive Cabana experiences at $7,500 — complemented by corporate hospitality for 4-500 guests, sponsorship activations, food and beverage (operated through The Cup Bearer's Pony Bar, food trucks, and Marcia Selden Catering), branded merchandise, and ancillary programs including a Learn to Play Polo clinic. Sponsorship inventory is structured across Premier (Audi, Interactive Brokers), Official (Mohegan Sun, Barbados Tourism, Hospital for Special Surgery), and Associate (Royal Salute, Morano Group, UBS, US Bank Private Wealth Management, La Suite Skincare) tiers.

Revenue is generated through five principal streams: public event ticketing sold via the Showpass online platform and gate sales; corporate sponsorships; hospitality and private event rentals; on-site food and beverage through third-party vendors; and branded merchandise. There is no proprietary technology platform — the venue uses standard third-party ticketing via Showpass, no mobile app, and no API — and customer acquisition relies primarily on organic social media (Instagram, Facebook), email/SMS updates, and editorial co-branded content with Connecticut Cottages & Gardens magazine. The business is fundamentally a lifestyle and experiential hospitality operation dependent on weather, the May-October season window, the patronage of a small set of high-net-worth individuals and corporate sponsors, and the continued involvement of founder Peter Brant.

Name

Greenwich Polo Club

Legal name

Greenwich Polo Club

Website

https://greenwichpoloclub.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwich Polo Club is a privately held, seasonal high-goal polo venue in Greenwich, Connecticut, hosting weekly Sunday public matches from May through October for affluent spectators, corporate sponsors, and premium hospitality clients drawn from the New York tri-state area.

Ownership category

akta.pro rank

Product category

Equestrian Sports Venue & Hospitality

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Polo tournaments
• Equestrian sports venue
• Corporate hospitality
• Event sponsorships
• Premium spectator seating

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Public Event Tickets: Weekly Sunday polo matches generate revenue through tiered ticket sales including general admission ($30), reserved lawn seating ($175-$250), grandstand skyboxes ($400-$1,750), cabana packages ($750-$1,750), and players' lounge access ($100 per person). Parking passes are sold separately ($15 online, $20 at door).
2. Corporate Sponsorships: Tiered sponsorship tiers including Premier Sponsor (Audi - Official Vehicle, IKBR - Online Trading), Official Sponsors (Mohegan Sun, Barbados Tourism, Hospital for Special Surgery), Associate Sponsors (Royal Salute, Morano Group, UBS, La Suite Skincare, US Bank Private Wealth Management), and event-specific sponsorships. Sponsors receive branding, experiential marketing activation, hospitality, and digital/social media exposure.
3. Hospitality and Private Events: Executive cabana rentals ($7,500 with custom branding), grandstand boxes ($3,500 season), corporate hosting for 4-500 guests, venue rental for private events, fundraisers, photoshoots, and film productions.
4. Food and Beverage: On-site food and beverage sales through branded Pony Bar operated by The Cup Bearer, gourmet food trucks (Taco Guy, Dough Girls Pizza, Gyro Uno, Caffe Bon), and Marcia Selden Catering for reserved seating packages.
5. Merchandise: On-site polo club lifestyle shop selling branded apparel and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Greenwich Polo Club operates a high-goal polo venue hosting weekly Sunday public polo matches from May through October, supported by tiered ticket products (General Admission at $30, East Lawn Umbrella at $175-$250, Grandstand SkyBox at $400, East Lawn Cabana at $750, Cabana North/South at $1,000-$1,750+, Executive Cabana at $7,500), premium hospitality experiences (CTC&G Players' Lounge, West Lawn Club), corporate sponsorship packages, and a Learn to Play Polo instructional program. The club also hosts private events, corporate gatherings, fundraisers, and film productions on its three-field grounds in Greenwich, Connecticut.

Product overview

Greenwich Polo Club operates as a high-goal polo venue offering a portfolio of spectator and hospitality products centered around its weekly Sunday polo matches from May through October. The core product is public polo matches with multiple ticket tiers ranging from $30 General Admission to premium cabanas and hospitality suites up to $7,500. Ancillary products include sponsorship packages, the Learn to Play Polo program, and the affiliated White Birch Polo Team sub-brand. The venue hosts prestigious tournaments including the East Coast Open and has expanded to include corporate hospitality packages, the CTC&G Players' Lounge premium experience, and food/beverage services through vendors like The Cup Bearer and Marcia Selden Catering.

Differentiator

Problem solved

Functional benefit

Brands

• White Birch Polo Team: The legendary White Birch polo team, one of the most successful in polo history, founded by Peter Brant in 1979, with 31 championships at the 26-goal level or above.

Products and services

• Sunday Polo Matches Weekly public high-goal polo matches held on Sundays from May through October, featuring professional players including Mariano Aguerre, Facundo Pieres, Hilario Ulloa, and Nacho Figueras. Gates open at 1:00 PM, matches begin at 3:00 PM.
• General Admission Lawn picnic seating on the east side of the field and grandstand bleachers, priced at $30 per person, with access to Pony Bar, food trucks, apparel shop, and after-party Asado. Children under 12 are admitted free.
• East Lawn Umbrella Reserved Seating Reserved picnic-style lawn seating on the east side with a 9-foot circle and 8-foot market umbrella. Front Row at $250, Second Row at $175; accommodates 6 guests with 1 parking pass included. Guests may bring their own food and drinks.
• East Lawn Cabana Field-side cabana on the East Lawn featuring a 10'x10' tent, 8 padded chairs, cocktail table, and 25'x10' reserved lawn area. Priced at $750, includes 5 parking passes and 20 tickets. Accommodates 20-25 guests; guests may bring their own food and drinks.
• Grandstand SkyBox Elevated VIP seating with four padded seats, dedicated Pony Bar server, and covered shade. Priced at $400 per box ($100 per seat), includes 2 parking passes.
• West Lawn Club Reserved Tables Premium reserved bistro table seating on the front lawn for six guests. Front Row at $750/table, Second Row at $500/table, each including 2 parking passes, proximity to the Pony Bar and restrooms.
• CTC&G Players' Lounge Exclusive social lounge experience co-hosted with Connecticut Cottages & Gardens magazine. Priced at $100 per person, includes private lawn seating with bistro tables, live music by MOJO, premium cash bar by The Cup Bearer, and VIP restroom trailer. Children under 12 free.
• Corporate Hospitality Packages Premium hospitality experiences including Executive Cabana (up to 20 guests, field-side lounge with 20 tickets at $7,500), Grandstand Box (4 seats at $3,500 season or $400 single day), and Players' Lounge Suite (10 tickets at $1,750 with catering). Custom pricing available for corporate hosting of 4-500 guests.
• Sponsorship Packages Partnership opportunities including Premier Sponsorship (e.g., Audi, Interactive Brokers), Official Sponsorship (e.g., Mohegan Sun, Barbados Tourism, Hospital for Special Surgery), Associate Sponsorship (e.g., UBS, US Bank Private Wealth Management, Royal Salute), and event-specific sponsorships. Sponsors receive branding, experiential marketing activation, hospitality, and digital/social media exposure.
• Learn to Play Polo Program Introduction to polo playing with a limited lesson/stick & ball program offered by appointment (May-October), plus referrals to local clubs including Yale Polo, Country Farms, NYC Polo Club, Farmington Polo Club, and Mashomack Polo Club.
• Private Event Venue Rental Venue rental for private events, corporate gatherings, fundraisers, photoshoots, and film productions accommodating 4-500 guests, with custom branding, food & beverage options, and reserved hosting space available.
• Branded Polo Club Merchandise On-site and online polo club lifestyle shop selling branded apparel and merchandise at shop.greenwichpoloclub.com.

Quantifiable outcome

• 5,000+ attendees at major tournament events
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered premier, official, associate, core and flagship.

• AudipremierGTM or Marketing PartnerPremier Sponsor and Official Vehicle of Greenwich Polo Club. Audi is the presenting sponsor of the East Coast Open tournament, providing official vehicle presence at one of polo's most prestigious events.
• Interactive Brokers (IKBR)premierGTM or Marketing PartnerPremier Sponsor and Official Online Trading Solution. IKBR is the presenting sponsor of the East Coast Gold Cup tournament.
• Mohegan Sun Online CasinoofficialGTM or Marketing PartnerOfficial Sponsor of Greenwich Polo Club, representing entertainment and gaming hospitality.
• Barbados TourismofficialGTM or Marketing PartnerOfficial Sponsor promoting Caribbean tourism destination to affluent polo audience.
• Hospital for Special Surgery (HSS)officialGTM or Marketing PartnerOfficial Sponsor representing premier orthopedic and sports medicine healthcare. Links to HSS Orthopedics Stamford Health.
• Royal SaluteassociateGTM or Marketing PartnerAssociate Sponsor and featured partner in Royal Salute Polo content series. Featured in Royal Salute Polo content showcasing the sport.
• Morano GroupassociateGTM or Marketing PartnerAssociate Sponsor and partner of the CTC&G Players' Lounge, providing luxury home furnishings for premium hospitality areas.
• US Bank Private Wealth ManagementassociateGTM or Marketing PartnerAssociate Sponsor targeting high-net-worth polo audience with wealth management services.
• UBSassociateGTM or Marketing PartnerAssociate Sponsor representing global financial services and wealth management.
• La Suite SkincareassociateGTM or Marketing PartnerAssociate Sponsor offering luxury skincare products to polo spectators and hospitality guests.
• The Cup BearercoreGTM or Marketing PartnerOfficial bar services provider operating the Pony Bar. Provides premium cocktail offerings at all Sunday matches and events. Contact: Michele Bueno.
• Marcia Selden CateringcoreGTM or Marketing PartnerOfficial catering partner providing Polo Picnic Packages for reserved seating (Pony Goal, Saddle Up, Chukker tiers). Contact: Liz at [email protected] or 203.353.8000.
• Connecticut Cottages and Gardens (CTC&G)coreGTM or Marketing PartnerCo-host of the CTC&G Players' Lounge at Greenwich Polo Club. Magazine partner providing editorial coverage and co-branded premium lounge experience.
• ShowpasscoreTechnology or IntegrationOfficial ticketing platform for Greenwich Polo Club. Provides online ticket sales, ticket transfers, and event management for all matches.
• United States Polo Association (USPA)coreStrategic or Co-development PartnerGoverning body of polo in the U.S. at all levels. USPA live-streams tournaments and maintains player handicaps. GPC follows USPA rules and participates in USPA-sanctioned tournaments.
• SentebaleflagshipStrategic or Co-development PartnerCharity founded by Prince Harry and Prince Seeiso of Lesotho. In 2013, Greenwich Polo Club hosted the Sentebale Royal Salute Polo Cup to raise funds for Lesotho's most vulnerable children.
• Design Within Reach (DWR)associateGTM or Marketing PartnerPartner of the CTC&G Players' Lounge, providing premium furniture and design elements for the premium hospitality experience.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Polo Club Palm Beach: Premier high-goal polo venue in Wellington/Palm Beach, Florida. Operates a comparable winter season of high-goal tournaments (USPA Gold Cup, C.V. Whitney Cup), underpinned by HNW membership access — the closest seasonal counterpoint to Greenwich's summer Sunday program.
• National Polo Center: USPA-operated flagship polo facility at Wellington, Florida. Runs the US Open Polo Championship and major USPA national tournaments, mirroring Greenwich's role hosting the East Coast Open and top-flight tournament play.
• Aspen Valley Polo Club: Long-running high-goal polo club in Aspen, Colorado, hosting the Aspen Valley Polo Classic and Polo for Preemies events. Comparable in luxury positioning, branded hospitality experiences, and reliance on HNW summer destination audiences.
• Saratoga Polo Association: Historic upstate New York polo club operating summer tournament play at the Whitney Field and Broadway Field. Provides another Northeast seasonal high-goal polo venue benchmarked against Greenwich's Connecticut schedule.
• Meadowbrook Club: Long Island polo and horse show venue operating seasonal high-goal tournaments alongside equestrian programming. Directly comparable multi-discipline equestrian/spectator model and HNW Long Island audience.
• Santa Barbara Polo & Racquet Club: One of the oldest continuously operating polo clubs in the U.S., fielding multiple fields and a summer tournament calendar in Carpinteria, California. Matches Greenwich's combination of daily-field operations, clubhouse amenities, and public Sunday programming.
• Bridgehampton Polo Club: Long Island, New York polo venue previously co-founded by Peter Brant, holding public Sunday matches with celebrity-driven hospitality. Direct historical and operational lineage to Greenwich Polo Club.

Broad incumbents

• Soho House: Global private members club monetizing HNW consumers through hospitality, events, and curated experiences. A useful analog for the sponsorship, hospitality, and lifestyle monetization strategy Greenwich applies to polo viewing.
• United States Polo Association (USPA): Governing body for polo in the United States, operating the National Polo Center and sanctioning tournaments across the country. Greenwich is a USPA-sanctioned venue and follows USPA rules; USPA sets the handicaps and tournament calendar that GPC's revenue depends on.

Others

• Pebble Beach Concours d'Elegance: Iconic annual luxury auto concours held in affluent coastal California with tiered hospitality, corporate sponsorship, and high-spend attendee profiles. Comparable as a marquee HNW experiential event operation with similar sponsor pricing architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenwichPoloClub
• Instagraminstagram.com/greenwichpoloclub
• Xx.com/greenwichpolo
• LinkedInlinkedin.com/company/greenwich-polo-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwich Polo Club