What GIULIETTA does

Giulietta is a privately held, single-location authentic Italian restaurant located at 972 College Street in Toronto, operating under a dine-in-only model with no delivery, takeout, or third-party delivery partnerships. The restaurant is co-owned by Executive Chef Rob Rossi — a Top Chef Canada (Season 1) runner-up and the host of TLN's "Chef's Bar" television show filmed inside the restaurant — and restaurateur David Minicucci, who together opened the venue in spring 2018 following Rossi's closure of his prior restaurant, Bestellen. Seating is structured across standard dining, bar, and a chef's bar built into the kitchen line, with reservations managed exclusively through OpenTable up to 14 days in advance.

The core product is a multi-course Italian dinner menu — Spuntini (small plates), Primi (pasta), Secondi (main courses), Contorni (sides), and Pizza A Legna from a wood-fired oven — alongside a bar program built on Italian cocktails, a curated wine list, and an unusually deep grappa and amaro selection. A Convivio family-style format ($130 per guest, parties of 8-10) extends the offering into private group dining, and e-gift cards are sold through the third-party silverpay.app platform. Pricing is firmly upscale by Toronto standards: primi range $30-47, secondi run $58-145 (the Bistecca di Manzo at $145 is a 32oz sharing cut for two), pizzas sit at $28-29, and Negroni variants reach $27.

The business earns revenue entirely through on-premise consumption — food, beverage, corkage ($60 per 750ml bottle, capped at two per table), gift cards, and group private events. Service hours are dinner-only, seven days a week (Mon-Fri 17:00-22:00, Sat 17:00-22:30, Sun 17:00-21:00). Marketing is conducted almost exclusively through organic Instagram and Facebook activity and through the chef's media presence on TLN, supplemented by third-party editorial validation such as the 2018 En Route ranking of #5 in Canada's Best New Restaurants. Headcount is reported in the 11-50 range, consistent with a single full-service restaurant operation rather than a multi-unit group, and there is no external investment, parent entity, or disclosed expansion site.

Name

GIULIETTA

Website

https://giu.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Giulietta is a privately held, single-location upscale Italian restaurant at 972 College Street in Toronto, founded in 2018 by Top Chef Canada runner-up chef Rob Rossi and restaurateur David Minicucci, serving a wood-fired-pizza-and-pasta menu, an Italian cocktail and grappa program, and a Convivio family-style group format to dine-in guests via OpenTable reservations.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Italian restaurant
• Wood-fired pizza
• Fine dining
• Family-style dining
• Italian cocktails

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Food Service: Revenue from selling Italian cuisine including appetizers (SPUNTINI), primi pasta dishes, secondi main courses, contorni sides, wood-fired pizzas, and dolce desserts. Prices range from $6 for bread to $145 for the Bistecca di Manzo sharing steak.
2. Beverage Service: Revenue from cocktails, wine, beer, grappa, amaro, and other spirits. Cocktails range from $20-28, wine by the glass from $20-55.
3. Digestive Spirits: Revenue from grappa, amaro, vermouth, and digestif sales. Grappa ranges from $16-55, amaro from $9-28.
4. Gift Cards: E-gift cards available for purchase through silverpay.app platform.
5. Private Events - Convivio: Family-style group dining experience at $130 per guest for parties of 8-10, featuring a curated multi-course menu.
6. Corkage Fees: $60 corkage fee per 750ml bottle with a maximum of 2 bottles per table for guest BYOW.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Giulietta is an Italian restaurant located at 972 College Street in Toronto, founded in 2018. It serves authentic Italian cuisine including pasta, wood-fired Neapolitan-style pizza, and seafood, paired with a curated Italian-focused cocktail, amaro, vermouth, and wine program. The restaurant offers an à la carte dinner menu, a family-style Convivio menu priced at $130 per guest, and a chef's bar seating experience in a dine-in-only setting.

Product overview

Giulietta is a sleek, authentic Italian restaurant offering a comprehensive dining experience with multiple menu components including a full dinner service (Spuntini, Primi, Secondi, Contorni, Pizza A Legna), an Italian bar program with cocktails and curated wine list, Dolce desserts, and a Convivio family-style tasting menu. Gift cards are available via a third-party platform. The restaurant operates dinner service only, Monday through Sunday evenings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Menu À la carte Italian dinner menu featuring pasta, wood-fired Neapolitan-style pizza, and seafood dishes, served to dine-in guests.
• Convivio Family-Style Menu Pre-set family-style Italian menu priced at $130 per guest, designed for groups of diners to share multiple courses in a convivial setting.
• Bar and Cocktail Program Italian-focused cocktail program with house cocktails and a curated selection of amaro, vermouth, and Italian spirits available at the bar.
• Dolce Dessert Program Italian dessert and digestivi program offering traditional dolci to conclude the meal, paired with grappa, amaro, and Italian dessert wines.
• Gift Cards Electronic gift cards retailed online through the silverpay.app platform, redeemable for food and beverage at Giulietta.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• David MinicuccicoreStrategic or Co-development Partner · 1 January 2018Co-owner and partner in Giulietta along with David Minicucci. This is the first restaurant Rossi has opened with Minicucci. Rossi also became a partner in Minicucci's L'Unità in 2018, indicating a deep ongoing strategic relationship between the two restaurateurs.
• OpenTablecoreTechnology or IntegrationGiulietta uses OpenTable as its exclusive reservation platform. Reservations are available online via OpenTable within 14 days. The restaurant's OpenTable profile includes a 'Notify Me' feature for cancellation notifications. DINR badge is also present on the site.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• FIGS: Toronto Italian restaurant serving wood-fired pizzas, pastas, and a deep Italian wine list; comparable on Italian cuisine focus, wood-fired cooking, and beverage program.
• Bar Buca: Sister concept to Buca Osteria offering a more casual Italian experience with small plates, pasta, and craft cocktails; competes for the same College Street-adjacent diner seeking Italian food and beverages.
• Oretta: King West Toronto Italian restaurant combining trattoria-style food, a craft cocktail program, and an elegant dining room — directly comparable to Giulietta's positioning on Italian cuisine, premium cocktails, and design-led dining.
• Piano Piano: Upscale Italian restaurant in Toronto's Yorkville area with a chef-driven menu and premium pricing; comparable on cuisine, tier, and target celebratory diner.
• Terroni: Iconic Toronto upscale Italian brand with multiple locations offering handmade pastas, wood-fired pizzas, and a deep Italian wine program — directly comparable to Giulietta on cuisine category, price tier, and target diner.
• Tutti Matti: Authentic Tuscan-focused Italian restaurant in downtown Toronto with handmade pastas and a regional Italian wine program — directly comparable on cuisine authenticity and price tier.
• Spuntini: Toronto Italian small-plates concept combining traditional Italian food with a contemporary cocktail program; comparable on format (small plates + cocktails) and Toronto Italian category.
• L'Unità: Toronto upscale Italian restaurant owned by David Minicucci, with whom Rob Rossi partnered when opening Giulietta and where Rossi holds a partnership stake. Operates a similar full-service Italian format at comparable price points in the same city.
• Buca Osteria: Toronto upscale Italian restaurant focused on regional Italian cuisine with a wood-fired oven and a serious Italian beverage program; competes for the same special-occasion diner as Giulietta.

Broad incumbents

• Bestellen: Rob Rossi's critically acclaimed Toronto restaurant closed in 2017, immediately preceding Giulietta. While no longer operating, it is the most relevant historical benchmark for Rossi's culinary style and the diner base he carried into Giulietta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/giulietta972
• Instagraminstagram.com/giulietta972
• LinkedInlinkedin.com/company/giulietta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIULIETTA