Cervejaria Lohn Bier
Cervejaria Lohn Bier is a family-owned Brazilian craft brewery founded in 2014 in Santa Catarina, producing 30+ beer styles including the pioneering Catharina Sour and Brazil's most-awarded Imperial Stout (Carvoeira), distributed via supermarkets, bars, e-commerce, and exports to four countries.
- Company typePrivate
- Founded2014
- HeadquartersLauro Müller, Brazil
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cervejaria Lohn Bier does
Cervejaria Lohn Bier is a family-owned Brazilian craft brewery founded in October 2014 in Lauro Müller, Santa Catarina, at the foot of the Serra do Rio do Rastro. Operated by the Felisbino family (Francisco Felisbino and children Tatiani, Eduardo, and Ricardo), the brewery runs from a 2,000 m² facility with planned production capacity of 200,000 liters per month. It commercializes approximately 26 beer styles drawn from ~36 developed recipes, spanning core lagers (Pilsen, Premium Lager, Unfiltered, Hop Lager), hop-forward ales (IPA Premium, IPA Serra do Rio do Rastro, Session IPA, New Zealand Pilsner, Gravity Brut IPA), kettle-sour Catharina Sours with Brazilian fruits (Jabuticaba, Uva, Bergamota, Café e Framboesa, Manjericão/Pitaya/Goiaba), Belgian-inspired strong ales (Trippel, Quadruppel, Barley Wine), and the proprietary Carvoeira Imperial Stout line built on funghi secchi and cumarú. The brewery pioneered the Catharina Sour style — the first Brazilian beer style recognized in the BJCP international style guide — and Carvoeira is Brazil's most-awarded beer with 100+ medals across competitions including World Beer Awards, South Beer Cup, and European Beer Star.
Lohn's technology stack centers on traditional German brewing processes and rigorous quality controls, supplemented by kettle-souring with Lactobacillus inoculation for the Catharina Sour line, wood-aging for Carvoeira variants, and a 2023 adoption of generative AI (ChatGPT and AI image tools) for seasonal label design. Distribution combines owned e-commerce and on-site Lohn Store/Pub at the brewery, WhatsApp direct ordering, regional supermarket chains (Angeloni, Bistek, Giassi, Hippo, Big) across Santa Catarina and Rio Grande do Sul, a network of on-trade bars and restaurants, and export channels in USA, Paraguay, Portugal, and Panama. About 80% of sales originate in southern Brazil. Strategic partnerships include Ambev/ZX Ventures (Brazilian hops via the Hildegarda Project), Goose Island (Little Cata collab), Ana Terra Café (Carvoeira Café), Random/drei Adler (Carvoeira recipe origin), and Let'sDo Produções (Lohn Open Haus annual festival). The annual Lohn Open Haus festival in October, drawing 1,300+ attendees and consuming 3,000+ liters of draft beer in 2025, anchors the experiential marketing engine alongside a #CervejaSocial charity campaign executed with Bistek Supermercados. Revenue is not publicly disclosed; the company has reported >30% average annual growth since founding.
Cervejaria Lohn Bier firmographics
Firmographics- Name
- Cervejaria Lohn Bier
- Legal name
- Cervejaria Lohn Bier
- Website
- https://lohnbier.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Cervejaria Lohn Bier is a family-owned Brazilian craft brewery founded in 2014 in Santa Catarina, producing 30+ beer styles including the pioneering Catharina Sour and Brazil's most-awarded Imperial Stout (Carvoeira), distributed via supermarkets, bars, e-commerce, and exports to four countries.
- Ownership category
- akta.pro rank
Cervejaria Lohn Bier industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Cervejaria Lohn Bier is headquartered
LocationHeadquarters
- HQ city
- Lauro Müller
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Cervejaria Lohn Bier business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Beer Sales (E-commerce + On-site Store): Lohn Bier sells its full portfolio of bottled, canned, and draft beers directly to consumers through its own online store (loja lohnbier.com.br) and the Lohn Store (on-site at the brewery in Lauro Müller). Also sells via WhatsApp direct ordering. Products include standard bottles (330ml), longnecks, 1-liter draft PET bottles, and growler fills (2L PET, 2.4L ceramic).
- Retail Distribution (Supermarket & Bar/Restaurant): Wholesale and retail distribution through supermarket chains (Angeloni, Bistek, Giassi, Big, Hippo, and others) across Santa Catarina and into Rio Grande do Sul. Also supplies bars, restaurants, and pubs throughout southern Brazil. Sales representatives coordinate with regional distributors to place products in retail outlets.
- Social/Charitable Beer Sales (#CervejaSocial): Special social-label beer (Cerveja Social — American Amber Ale sold at Bistek Supermercados) where a portion of profits is donated to charitable causes (e.g., Bairro da Juventude institution). Generates both revenue and brand goodwill. Over 7,000 bottles sold in one campaign, generating R$7,207 for charity.
- Event Revenue (Lohn Open Haus): Annual anniversary event (Lohn Open Haus) featuring open bar, open food, and live music. Ticket sales (VIP and general admission) plus direct beer sales during the event. In 2025, the event drew 1,300+ attendees and consumed 3,000+ liters of draft beer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lohn Open Haus 2019 general admission tickets |
| Unit Pricing | Pay-as-you-go | Growler fills at Lohn Store |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Cervejaria Lohn Bier product offering
Product offeringCore offering
Cervejaria Lohn Bier is a family-owned craft brewery that produces and sells a wide range of artisanal beers across lagers, IPAs, sour styles (including the pioneering Catharina Sour line), Imperial Stouts, Belgian-style strong ales, and specialty brews. The company sells directly to consumers through its on-site Lohn Store/Pub and e-commerce site, and distributes through supermarket chains, bars/restaurants, and export markets across the USA, Paraguay, Portugal, and Panama.
Product overview
Cervejaria Lohn Bier is a family-owned craft brewery based in Lauro Müller, Santa Catarina, Brazil, founded in October 2014. The company produces a diverse portfolio of over 30 craft beer styles, including core lagers (Pilsen, Premium Lager, Unfiltered Lager), hop-forward beers (IPA Premium, Hop Lager, Session IPA), sour beers (Catharina Sour line with various fruit flavors including Jabuticaba, Uva, Bergamota, Café e Framboesa), strong Belgian-style ales (Trippel, Quadruppel), barrel-aged Imperial Stouts (Carvoeira, Carvoeira Wood Aged, Carvoeira com Pimenta), and specialty styles (Barley Wine, Gose Salicórnia, Pale Ale). The company sells through its Lohn Store retail location at the brewery, online store, and distributors throughout Brazil. Notable products include the Catharina Sour line (the first Brazilian beer style recognized by BJCP) and the Carvoeira Imperial Stout (Brazil's most awarded beer with 21+ medals).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100+ medals across national and international beer competitions
- +8 more outcomes
Companies that use Cervejaria Lohn Bier
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Cervejaria Lohn Bier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Cervejaria Lohn Bier partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Let'sDo ProduçõescoreLohn Bier partnered with Let'sDo Produções to co-organize the Lohn Open Haus 2025, the brewery's flagship annual anniversary festival. The partnership combined Lohn's brand and venue with Let'sDo's event production expertise to deliver a record event with 1,300+ attendees, open bar, open food, and live music (Madox, Adolfo, Finazi & Kauê, Teto Fernandes, Nenhum de Nós, Fundo do Baú). The partnership was announced on April 24, 2025, with the event held October 11, 2025.
- Let'sDo ProduçõescoreAnnouncement of the official partnership for the Lohn Open Haus annual celebration, marking the beginning of a collaboration intended to elevate the standard of the event. Both brands committed to creating a unique experience for craft beer lovers.
- Guilherme Martins Grosseli (Homebrewer)minorSão Paulo homebrewer Guilherme Martins Grosseli won a beer competition (Brazil Beer Cup 2022) and was invited to Lohn Bier to produce his recipe of Catharina Sour with Caju and Acerola. AI was used to create the label. Lohn produced the limited seasonal release available at the factory store and via WhatsApp.
- Goose Island (Brazil)minorLohn Bier and Goose Island (AB-InBev craft brand) co-created 'Little Cata' — a Catharina Sour with guaraná and Brazilian hop dry-hopping — to celebrate Brazilian Beer Day (June 5). Lohn contributed its Catharina Sour expertise; Goose Island provided Brazilian hops from the 2021 harvest and marketing reach. The beer featured 3.4% ABV, 10 IBU, and was available through beer specialty stores.
- Bairro da JuventudeminorBairro da Juventude is a nonprofit institution in Santa Catarina serving approximately 1,500 families during after-school hours with cultural, sports, and leisure activities. Received R$7,207 from #CervejaSocial beer sales (7,458 bottles). Lohn Bier's social responsibility initiative.
- Ambev (ZX Ventures / Projeto Hildegarda)coreAmbev (via ZX Ventures, its innovation arm) partnered with Lohn Bier and 9 other Santa Catarina microbreweries to develop the 'Brazilian Blonde Ale' — a collaborative beer made with Brazilian hops from Ambev's Hildegarda Project (Fazenda Santa Catarina, Lages). Lohn hosted the recipe development and brewing session. The Hildegarda Project also includes a pilot plant for hop processing (pelletizing, drying, vacuum packaging) serving the entire region. Lohn had already used Brazilian hops in Green Belly (2020). Ambev also built a nursery producing 60,000 hop seedlings per year, donating them to small regional producers.
- Microcervejarias Catarinenses (Princesa Serra, Bier Letti, Frostbier, Eiswasser, Embaixada Bar, Cervejaria L'Jaica, Chopp do Zé, União Serrana, GuedBeer)core9 Santa Catarina microbreweries joined with Ambev and Lohn Bier to co-create the Brazilian Blonde Ale collaborative beer. All breweries participated in recipe definition and development, with Lohn hosting the brewing session. The collective project was designed to showcase Brazilian hops and foster unity in the Santa Catarina craft beer sector.
- Bistek SupermercadosminorBistek Supermercados (19 stores in SC, 2 in RS) partnered with Lohn Bier for the #CervejaSocial campaign — a social-impact beer (American Amber Ale) where a portion of sales was donated to charitable causes. First campaign benefited the Bairro da Jeunesse institution (R$7,207 donated from 7,458 bottles sold). The partnership combines retail distribution power with Lohn's brewing and brand to drive social impact.
- Bares e Restaurantes de Santa Catarina (60+ partner establishments)minorLohn Bier donated 2,000 liters of draft beer to 60+ bars and restaurants across Santa Catarina during the COVID-19 pandemic. Recipients included establishments in Balneário Camboriú, Blumenau, Criciúma, Florianópolis, Joinville, Laguna, Tubarão, and other cities. The donation supported partner businesses during the crisis.
- Ana Terra CaféminorLohn Bier partnered with Ana Terra Café (Criciúma specialty coffee roaster) to create 'Carvoeira Café' — a 100% Arabica ground coffee using Bourbon and Mundo Novo varieties from Minas Gerais, and a coffee version of the Carvoeira Imperial Stout. Both products are cross-sold at Lohn's store and Ana Terra Café's location.
- Random / drei AdlercoreRandom / drei Adler (a nanobrewery run by brothers Daniel and Diogo Ropelato) developed the original Carvoeira recipe that Lohn Bier then commercialized. This partnership produced the Carvoeira Imperial Stout (9.5% ABV, 60 IBU) with funghi secchi and cumarú — one of the most awarded Brazilian beers ever produced.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Cervejaria Lohn Bier competitors and assessment
Company assessmentDirect peers
- Cervejaria Tupiniquim: Brazilian craft brewery focused on experimentation, fruit-forward beers, and limited releases. Comparable to Lohn as an independent Brazilian craft brewer competing on innovation, limited-edition releases, and craft enthusiast segments, with similar emphasis on Brazilian ingredients and premium positioning.
- Cervejaria Colorado: Brazilian craft brewery based in Ribeirão Preto with strong national distribution via Grupo Petrópolis. Comparable to Lohn as an independent-style craft brand competing on premium positioning with broad style portfolio and major retail penetration, though with materially greater national scale.
- Cervejaria Eisenbahn: Brazilian craft brewery originally founded in Blumenau, Santa Catarina (same state as Lohn). Comparable as a craft brewer with national distribution through Heineken Brasil, overlapping style portfolio (Pilsen, Weizen, Dunkel), and similar positioning in the Brazilian craft beer segment. Key regional peer with shared SC craft brewing heritage.
- Cervejaria Bierland: Brazilian craft brewery with established portfolio across German-style and Belgian-inspired beers. Comparable to Lohn as an independent craft brewer with similar style breadth and on-premise presence, operating in the same premium segment of the Brazilian craft market.
- Cervejaria Bamberg: Brazilian craft brewery with a portfolio of traditional and specialty styles including Pilsen, Weizen, and amber ales. Comparable to Lohn as an independent Brazilian craft brewer competing for retail shelf placement, on-trade tap handles, and award recognition in national and international competitions.
- Cervejaria Wäls: Brazilian craft brewery based in Minas Gerais producing a broad portfolio of award-winning craft beers (Tripel, Dubbel, Witbier). Closely comparable to Lohn as a similarly-sized, family/independent craft operator competing in the same premium Brazilian craft segment with comparable award pedigree and distribution into supermarkets and on-trade.
Regional players
- Cervejaria Krug Bier: Santa Catarina-based craft brewery operating in the same regional market as Lohn Bier. Comparable as a regional craft peer competing for the same SC supermarket and on-trade customers, with similar style breadth and regional brand identity.
- Cervejaria Schornstein: Craft brewery based in Pomerode, Santa Catarina, focused on German-style brewing traditions. Direct regional peer sharing the same Santa Catarina craft brewing ecosystem, similar heritage-driven branding, and competing for shelf space in SC supermarkets and on-trade venues.
Emerging players
- Goose Island Beer Co. AB-InBev-owned US craft beer brand that co-created 'Little Cata' with Lohn Bier in 2021. Comparable as a craft brand with global ambition, premium positioning, and deep ties to the AB-InBev innovation ecosystem that also partners with Lohn.
Broad incumbents
- Ambev (AB-InBev Brazil): Largest brewer in Brazil and partner in the Hildegarda Project for Brazilian hops. Comparable as a broader incumbent operating across the Brazilian beer market with vastly greater scale; relevant to Lohn as a partner (Hildegarda, Brazilian Blonde Ale collaboration) and as a strategic force shaping craft beer distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cervejaria Lohn Bier social profiles
Digital presenceCervejaria Lohn Bier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cervejaria Lohn Bier leadership team
Management profileNumber of profiles
Profiles5 records
Cervejaria Lohn Bier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cervejaria Lohn Bier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cervejaria Lohn Bier
What does Cervejaria Lohn Bier do?
Cervejaria Lohn Bier is a family-owned craft brewery that produces and sells a wide range of artisanal beers across lagers, IPAs, sour styles (including the pioneering Catharina Sour line), Imperial Stouts, Belgian-style strong ales, and specialty brews. The company sells directly to consumers through its on-site Lohn Store/Pub and e-commerce site, and distributes through supermarket chains, bars/restaurants, and export markets across the USA, Paraguay, Portugal, and Panama.
Is Cervejaria Lohn Bier a public or private company?
Cervejaria Lohn Bier is a private company. It is classified as family owned and is currently operating.
When was Cervejaria Lohn Bier founded?
Cervejaria Lohn Bier was founded in 2014.
Where is Cervejaria Lohn Bier based?
Cervejaria Lohn Bier is headquartered in Lauro Müller, Brazil, in the Latin America region.
How does Cervejaria Lohn Bier make money?
Four revenue lines are on record. Direct Beer Sales (E-commerce + On-site Store) is the primary driver. The others are retail Distribution (Supermarket & Bar/Restaurant), social/Charitable Beer Sales (#CervejaSocial) and event Revenue (Lohn Open Haus).
Who are Cervejaria Lohn Bier's main competitors?
Direct peers on record are Cervejaria Tupiniquim, Cervejaria Colorado, Cervejaria Eisenbahn, Cervejaria Bierland, Cervejaria Bamberg and Cervejaria Wäls. Regional players are Cervejaria Krug Bier and Cervejaria Schornstein. Goose Island Beer Co. is listed as an emerging player. Ambev (AB-InBev Brazil) is listed as a broad incumbent.
Does Cervejaria Lohn Bier have an API?
No public API is recorded for Cervejaria Lohn Bier.
What industry is Cervejaria Lohn Bier in?
Cervejaria Lohn Bier's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of AFAIAGAH, Craft & Specialty Beverage Wholesale (Local/Artisanal). Its NAICS code is 31212 and its SIC code is 2082.