Care Guide, Inc.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Care Guide, Inc. firmographics
Firmographics- Name
- Care Guide, Inc.
- Legal name
- Care Guide, Inc.
- Website
- https://eldervizor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Care Guide, Inc. industry classification
Industry- Product category
- Senior Living Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Chronic Care & Complex Care Management (HSABAIAD)
- akta.pro secondary industries
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
Keywords
Where Care Guide, Inc. is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care Guide, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Referral Fees from Senior Living Providers: The company receives referral fees from senior living communities when a family places a loved one in a community. This is similar to how real estate agents or headhunters receive finder fees. This model allows the company to provide placement services free of charge to families.
- Hourly Consulting and Care Management: Additional services such as care management, consulting, home visits, family plans, scheduling assistance, and help filing for Long Term Care insurance or VA Benefits are charged at an hourly rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free Placement Services |
| Other | Pay-as-you-go | Hourly Care Management and Consulting |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Care Guide, Inc. product offering
Product offeringCore offering
Care Guide, Inc. operates as ElderVizor, providing no-cost senior living placement and care advisory services that connect families with appropriate senior care options—including Independent Living, Assisted Living, Memory Care, Personal Care Homes, and Home Care—based on care needs, location, lifestyle, and budget. Elder Advisors conduct personalized consultations, deliver customized care plans, arrange guided tours, and provide referrals to ancillary providers. Additional hourly services such as care management, consulting, home visits, and VA Benefits assistance are offered at $125/hr.
Product overview
ElderVizor, powered by Care Guide Inc., is a single-platform senior living placement service that operates as a no-cost resource for families. The core offering combines a placement matching service with ancillary support features: Quick Assessment (intake/consultation), Guided Tours (community evaluation support), Community Options (personalized matching to 55+ care providers), and Resources (referrals to financial, legal, and healthcare services). For families needing deeper support, Care Management & Consulting services are available at $125/hr. The company generates revenue through referral fees from senior living providers when families place loved ones, allowing free services to families. The product is a service-based platform, not a software product, and does not include modules, APIs, or technical integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- ElderVizor Senior Living Placement Service A no-cost senior living placement service that connects families with appropriate senior care options including Independent Living, Assisted Living, Memory Care, Personal Care Homes, and Home Care based on care needs, location, lifestyle, and budget. Operated by Care Guide, Inc. in Atlanta, GA.
- Care Management & Consulting Hourly fee-based services including home visits, family plans, scheduling assistance, and help filing for Long-Term Care Insurance and VA Benefits. Rate: $125/hr. Available to families needing deeper support beyond placement matching.
Companies that use Care Guide, Inc.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Care Guide, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Care Guide, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Senior Living Providers NetworkcoreThe company maintains partnerships with senior living providers across all 50 U.S. states, Canada and Puerto Rico. When families are matched with and choose to move into a community, the provider pays ElderVizor a referral fee. This network arrangement enables the company to provide free placement services to families.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Care Guide, Inc. competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Category leader in free senior living placement services in the U.S. Directly comparable to ElderVizor: matches families with assisted living, memory care, and independent living communities via paid referral arrangements with providers.
- Oasis Senior Advisors: Franchise-based senior living placement advisory that pairs families with advisors for assisted living and memory care placement. Closely mirrors ElderVizor's local-advisor service model and revenue approach.
- Caring.com: Leading online senior care resource that combines caregiver content with a referral network placing families into senior living and home care. Operates similarly to ElderVizor's free-to-family, provider-funded model.
- Assisted Living Locators: National senior placement franchise delivering free local advisor-led placement services into assisted living and memory care communities. Direct competitor to ElderVizor with very similar revenue model.
- CarePatrol: Franchise senior placement service that pre-screens communities on behalf of families and books tours. A core senior living placement peer serving the same customers with an analogous service flow.
Emerging players
- Seniorly: Online marketplace and concierge service that helps families evaluate and connect with senior living options. Comparable mission to ElderVizor but more digital-first in delivery.
- AgingCare: Online resource and community connecting caregivers to information, senior housing options, and referrals. Adjacent to ElderVizor with overlapping audience of families seeking senior care.
Broad incumbents
- Welltower: Major healthcare real estate investment trust that owns and operates senior housing and post-acute care communities. Comparable only in that it is a major participant in the senior living supply ecosystem ElderVizor draws placements from.
- Brookdale Senior Living: Largest U.S. senior living operator providing assisted living, memory care, and independent living at scale. Not a placement firm but a senior living provider in the same downstream market ElderVizor serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights11 records
Customer concentration
Care Guide, Inc. social profiles
Digital presenceCare Guide, Inc. compliance and trust
Trust signalCompliance1 record
Care Guide, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Guide, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Care Guide, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Care Guide, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Guide, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Guide, Inc.
What does Care Guide, Inc. do?
Care Guide, Inc. operates as ElderVizor, providing no-cost senior living placement and care advisory services that connect families with appropriate senior care options—including Independent Living, Assisted Living, Memory Care, Personal Care Homes, and Home Care—based on care needs, location, lifestyle, and budget. Elder Advisors conduct personalized consultations, deliver customized care plans, arrange guided tours, and provide referrals to ancillary providers. Additional hourly services such as care management, consulting, home visits, and VA Benefits assistance are offered at $125/hr.
Is Care Guide, Inc. a public or private company?
Care Guide, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care Guide, Inc. founded?
Care Guide, Inc. was founded in 2015. It employs 1 to 10 people.
Where is Care Guide, Inc. based?
Care Guide, Inc. is headquartered in Atlanta, United States, in the North America region.
How does Care Guide, Inc. make money?
Two revenue lines are on record. Referral Fees from Senior Living Providers are the primary driver. The others are hourly Consulting and Care Management.
Who are Care Guide, Inc.'s main competitors?
Direct peers on record are A Place for Mom, Oasis Senior Advisors, Caring.com, Assisted Living Locators and CarePatrol. Emerging players are Seniorly and AgingCare. Broad incumbents are Welltower and Brookdale Senior Living.
Does Care Guide, Inc. have an API?
No public API is recorded for Care Guide, Inc..
What industry is Care Guide, Inc. in?
Care Guide, Inc.'s product category is Senior Living Placement Services. Its primary akta.pro industry code is HSABAIAD, Chronic Care & Complex Care Management, with a secondary code of HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC). Its NAICS code is 624120 and its SIC code is 8300.