Global Business Travel (GBT)
Global Business Travel (GBTG, NYSE) is a publicly traded corporate travel management company that operates an integrated digital ecosystem platform for booking, expense, and travel-policy compliance, serving large enterprise corporations worldwide.
- Company typePublic
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Global Business Travel (GBT) does
Global Business Travel (GBT), operating under the legal entity Global Business Travel Group and listed on the NYSE under the ticker GBTG, is a publicly traded corporate travel management company that serves large enterprise corporations with integrated booking, expense tracking, and travel-policy compliance services. The company's core offering is a single digital ecosystem platform that consolidates multiple corporate travel functions — booking, management, expense, and meetings — into one unified system, positioned against fragmented point solutions in the corporate travel stack. Its primary customer segment is enterprise corporations with comprehensive business travel management needs, and it reaches these customers through a direct enterprise sales motion.
The business model is anchored on enterprise-scale travel management volume, with the company reporting $2.72 billion in revenue, 13% revenue growth, and net margins of 2.93%. Revenue mechanics are not explicitly disclosed in the available sources, but enterprise corporate travel management is historically a transaction- and service-fee-driven model supplemented by supplier-negotiated economics, consistent with the scale and margin profile reported. Institutional investors hold 82.5% of shares, and Anchorage Capital Advisors established a $58.1 million position in Q3 2025, making GBTG the fund's largest holding.
In 2025, GBTG closed the acquisition of CWT as a wholly owned subsidiary, explicitly to expand its European footprint and broaden its service capabilities. Leadership includes CFO Karen Williams, who executed a 161,000-share sale valued at $1,221,990 on December 11, 2025. Note: the input data lists 1–10 employees, which is inconsistent with the $2.72 billion revenue scale and is most likely a data entry artifact; the operating-scale description above reflects the revenue, public-listing, and M&A evidence rather than that headcount figure.
Global Business Travel (GBT) firmographics
Firmographics- Name
- Global Business Travel (GBT)
- Website
- https://globalbusinesstravel.co
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Global Business Travel (GBTG, NYSE) is a publicly traded corporate travel management company that operates an integrated digital ecosystem platform for booking, expense, and travel-policy compliance, serving large enterprise corporations worldwide.
- Ownership category
- akta.pro rank
Global Business Travel (GBT) industry classification
Industry- Product category
- Corporate Travel Management
- NAICS
- Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industries
- Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC), Corporate Travel & Expense Booking Platforms (BPAMAIAI), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Payment Solutions for Corporate Travel (Virtual Cards, Lodge Cards, Central Billing) (THAKAMAN)
Keywords
Global Business Travel (GBT) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Global Business Travel (GBT) product offering
Product offeringCore offering
Global Business Travel provides corporate travel, expense, and meetings management software and services for business clients. The core offering is an integrated digital ecosystem platform that consolidates fragmented corporate travel functions, including booking, expense tracking, and travel policy compliance, into a single unified system for enterprise corporations.
Product overview
Global Business Travel operates a unified corporate travel platform that integrates various corporate travel services within a single digital ecosystem. The company's platform consolidates booking, management, and travel services for business travelers. GBT's recent acquisition of CWT expanded its European footprint.
Differentiator
Problem solved
Functional benefit
Products and services
- GBT Corporate Travel Management Platform An integrated corporate travel management platform consolidating booking, expense tracking, and meetings management into a single digital ecosystem for enterprise corporations and their business travelers.
- CWT Corporate Travel Services Corporate travel services delivered under the acquired CWT brand, expanding GBT's European footprint and providing corporate travel management to multinational clients in the region.
Quantifiable outcome
- Outperforms peers with 13% revenue growth and 2.93% net margins (vs Good Times Restaurants 1.32%)
Companies that use Global Business Travel (GBT)
Customer profileSegments1 record
Ideal customer profiles1 record
Global Business Travel (GBT) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Global Business Travel (GBT) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CWTflagshipGBTG closed its acquisition of CWT to expand its European footprint, representing a major strategic expansion of service capabilities and market presence in Europe.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Global Business Travel (GBT) competitors and assessment
Company assessmentDirect peers
- Corporate Travel Management (CTM): CTM is an Australian-listed global TMC providing corporate travel, meetings, and events services to enterprise clients. Comparable in scale, enterprise focus, and post-acquisition growth strategy driven by international roll-ups.
- Egencia (Expedia Group): Egencia is Expedia Group's corporate travel platform serving mid-market and enterprise businesses with online booking tools. Direct competitor in the digital-first corporate travel segment with similar SaaS-like distribution model.
- FCM Travel: FCM is the corporate travel division of Flight Centre Travel Group, operating a global TMC platform aimed at multinational enterprise accounts. Closely matches GBTG in target customer, online/offline hybrid service model, and global footprint.
- BCD Travel: BCD Travel is one of the largest global corporate travel management companies, serving enterprise clients with booking, expense, and meetings services. Directly comparable to GBTG in customer segment, product scope, and global operating model.
- CWT (now part of GBTG): CWT was one of the largest global TMCs before its 2025 acquisition by GBTG. Listed as a peer given its historical role as a direct competitor serving Fortune-class enterprise accounts with booking, meetings, and expense services.
Emerging players
- TravelPerk: TravelPerk is a Barcelona-based corporate travel platform serving SMB and mid-market accounts with a consumer-grade online booking experience. Comparable in online booking platform model, though its segment focus skews smaller than GBTG's enterprise base.
- Spotnana: Spotnana is a cloud-native corporate travel platform built on a modern travel-as-a-service architecture, competing for large enterprise RFPs. Directly comparable in the enterprise online booking tool category but with a younger technology stack.
- Navan (formerly TripActions): Navan is a fast-growing corporate travel and expense platform targeting enterprise and mid-market accounts with a modern UX and AI-driven booking experience. Emerging competitor pursuing the same RFP pool as GBTG with a tech-native approach.
Broad incumbents
- SAP Concur: SAP Concur is the incumbent leader in corporate travel and expense management software, with broad enterprise adoption and deep ERP integration. Overlaps with GBTG across expense, booking, and policy compliance but is part of SAP's broader software portfolio.
- Booking Holdings: Booking Holdings operates multiple B2C and B2B travel platforms including Booking.com and the corporate-focused Booking.com for Business. Broad incumbent with overlapping supplier relationships and technology infrastructure relevant to GBTG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Global Business Travel (GBT) social profiles
Digital presenceGlobal Business Travel (GBT) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Business Travel (GBT) leadership team
Management profileNumber of profiles
Profiles1 record
Global Business Travel (GBT) subsidiaries and ownership
Company hierarchySubsidiaries1 record
Global Business Travel (GBT) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Business Travel (GBT) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Business Travel (GBT)
What does Global Business Travel (GBT) do?
Global Business Travel provides corporate travel, expense, and meetings management software and services for business clients. The core offering is an integrated digital ecosystem platform that consolidates fragmented corporate travel functions, including booking, expense tracking, and travel policy compliance, into a single unified system for enterprise corporations.
Is Global Business Travel (GBT) a public or private company?
Global Business Travel (GBT) is a public company. It is classified as public and is currently operating.
When was Global Business Travel (GBT) founded?
Global Business Travel (GBT) was founded in 2015. It employs 1 to 10 people.
Who are Global Business Travel (GBT)'s main competitors?
Direct peers on record are Corporate Travel Management (CTM), Egencia (Expedia Group), FCM Travel, BCD Travel and CWT (now part of GBTG). Emerging players are TravelPerk, Spotnana and Navan (formerly TripActions). Broad incumbents are SAP Concur and Booking Holdings.
Does Global Business Travel (GBT) have an API?
No public API is recorded for Global Business Travel (GBT).
What industry is Global Business Travel (GBT) in?
Global Business Travel (GBT)'s product category is Corporate Travel Management. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THACABAC, Enterprise OBTs (Complex Policy, Multi-Entity, Global). Its NAICS code is 56151 and its SIC code is 4700.