Fairytale Entertainment Partys Inc.

What Fairytale Entertainment Partys Inc. does

Fairytale Entertainment Partys Inc. is a privately held, founder-owned live character entertainment company incorporated in Michigan and operating since June 2006. The company books costumed character performers — spanning more than 150 character options across princess, superhero, pirate, cartoon, fantasy, seasonal, and galactic themes — for children's birthday parties, corporate events, community festivals, and venue-based celebrations. Its primary customer segment is families with children (typically ages 2–12) booking character appearances through a direct-to-consumer website and toll-free phone channel, supplemented by a smaller but diversified enterprise and event-planner segment that includes Detroit and Chicago pro sports teams, major universities, automotive and food-service brands, and zoological attractions.

The business generates revenue from three streams: per-event character performance rental fees (one-time license pricing ranging from approximately $175 for an entry-level meet-and-greet to $565 for an extended holiday package), transaction-fee add-on services (face painting, balloon twisting, DJ, Nerf battles, concession rentals, and multi-character packages), and venue rental at two owned physical locations — Fairytale Party Place, a 2,000 sq ft private event venue in Auburn Hills, MI, and Fairytale Fun Place, an indoor playground and party venue in Clarkston, MI that includes Cowabunga Pizza Cafe and private birthday party rooms. The company also produces its own ticketed signature event, the annual Fairytale Princess Ball at Meadowbrook Hall in Rochester Hills, MI.

Operationally, Fairytale Entertainment runs three regional offices — Auburn Hills MI (headquarters), Naperville IL (serving the entire Chicagoland market), and historically Grand Rapids MI — providing local performer coverage across Southeast Michigan, West Michigan, and Illinois. Distribution is direct-to-consumer via a self-serve online availability/booking system, phone sales, walk-ins at owned venues, and a small field sales motion for corporate accounts. The company has delivered more than 23,000 events since founding and maintains consistent 5-star Google ratings across its locations. There is no disclosed external funding, no M&A activity, and no public listing; growth to date has been entirely organic.

Name

Fairytale Entertainment Partys Inc.

Legal name

Fairytale Entertainment Partys Inc.

Website

https://fairytaleyourparty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Fairytale Entertainment Partys Inc. is a privately held, Michigan-founded live character entertainment company that books more than 150 costumed character performers for children's birthday parties, corporate events, and community celebrations across Southeast Michigan and Chicagoland, and operates two owned party venues in Auburn Hills and Clarkston, MI.

Ownership category

akta.pro rank

Product category

Children's Live Character Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Live character entertainment
• Children's party characters
• Birthday party entertainment
• Costumed character performers
• Kids event entertainment

Headquarters

HQ city

Clarkston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Character Performance Rental: One-time rental fees for live character performers at events. Customers book princess, superhero, pirate, and other character performers for birthday parties, corporate events, and community celebrations. Pricing varies by character type, duration, and location.
2. Event Venue Rental: Rental of owned event venues (Fairytale Party Place in Auburn Hills and Fairytale Fun Place in Clarkston) for birthday parties and small events. Venue provides space, sound, lighting, food services.
3. Add-on Services: Additional services including face painting, balloon twisting, additional gifts, piñatas, and multi-character packages that can be added to character bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fairytale Entertainment is a live character entertainment company that rents costumed performers (princesses, superheroes, pirates, cartoon and seasonal characters, etc.) for children's birthday parties, corporate functions, and community events across Southeast Michigan and the Chicagoland area. The company operates two wholly owned event venues (Fairytale Party Place in Auburn Hills, MI and Fairytale Fun Place indoor playground in Clarkston, MI), producing signature events like the annual Fairytale Princess Ball at Meadowbrook Hall and offering add-ons such as face painting, balloon twisting, DJ, princess tea parties, and concession rentals.

Product overview

Fairytale Entertainment Partys Inc. is a live character entertainment company offering over 150 different costumed character performers for children's birthday parties and events. The core product is the live character performance service featuring princess, superhero, pirate, cartoon, fantasy, seasonal, and other themed characters. Supporting offerings include two physical venues (Fairytale Party Place in Auburn Hills, MI and Fairytale Fun Place in Clarkston, MI), plus add-on entertainment services such as DJ services, face painting, balloon twisting, Nerf gun parties, princess tea parties, and virtual character visits. The company operates multiple office locations serving Southeast Michigan and the Chicagoland area in Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Princess Party Characters Live princess character performers (Cinderella, Belle, Sleeping Beauty, Little Mermaid, Snow White, and others) for children's birthday parties and events, providing interactive entertainment such as singing, dancing, games, balloon twisting, story time, and photos. Targeted at families planning children's parties and at event planners booking themed entertainment.
• Superhero Party Characters Live superhero character performers (Spiderman, Batman, Superman, Captain America, Iron Man, and other Marvel/DC-inspired heroes) delivering action-packed entertainment with heroic moves, games, and activities for kids' birthday parties and themed events.
• Pirate Party Characters Live pirate character performers (Captain Jack, Captain Hook, Blake the Pirate) featuring treasure hunts, games, prizes, and balloon sword twisting for pirate-themed birthday parties and events.
• Cartoon Party Characters Live cartoon character performers (Mickey's Biggest Fan, Minnie's Biggest Fan, Doc McFluffins, and other themed entertainers) for cartoon-themed children's parties and events.
• Fantasy Party Characters Fantasy-themed character performers including fairies (Tinkerbelle, Sunflower Fairy, Pirate Fairy) and other magical creatures for fairy- and fantasy-themed birthday parties and events.
• Seasonal Party Characters Holiday-themed character performers (Santa Claus, Easter Bunny, Mrs. Claus, Christmas Elf, Buddy the Elf, The Grinch, Peter Rabbit) for Christmas, Easter, Halloween, and other seasonal events.
• Galactic Heroes Party Characters Space and sci-fi themed character performers for galactic-themed children's parties and events, including Star Wars-style character offerings.
• Romantic Heroes Party Characters Prince and romantic hero characters (Prince Charming, Prince Phillip, and similar) for princess-themed and royal children's events.
• Fairytale Party Place (Venue) A 2,000 square foot private event venue in Auburn Hills, MI available for birthdays, baby showers, bridal showers, graduation parties, small weddings, and corporate events. Equipped with sound, lighting, three 70-inch screens, and a small prep kitchen; catering and outside food allowed.
• Fairytale Fun Place (Indoor Playground Venue) An indoor playground destination in Clarkston, MI offering daily indoor play areas, private birthday party rooms, food and beverages through Cowabunga Pizza Cafe, a coffee and drink bar, and a party stage with sound and lighting for character performances and events.
• DJ for Kids Party Professional DJ entertainment services for children's birthday parties and events, available as an add-on or standalone booking.
• Face Painting Artist Professional face painting artists offering simple face painting and airbrush face painting options, available as add-on entertainment for parties and events.
• Balloon Twister Balloon twisting entertainment creating balloon animals and objects for party guests, included as part of character performances or available as a standalone service.
• Nerf Gun Party Nerf gun battle party entertainment for kids featuring games, challenges, and activities at the customer's location or a venue.
• Princess Tea Party Princess-themed tea party entertainment package for children's birthday celebrations, including character interaction, tea-party setup, and themed activities.
• Virtual Character Visit Remote character visits allowing children to interact with princesses and other characters via a virtual platform as an alternative to an in-person booking.
• RC Car Racing Party Remote control car racing party entertainment for kids, including track setup, races, and prizes for participants.
• Concession Rentals Rental of concession equipment for events, including popcorn machines, cotton candy machines, and similar concession items for use at parties and events.
• Corporate Event Entertainment Live character entertainment services for corporate events, company picnics, holiday parties, retail promotions, and other business functions, sold to enterprise clients and event planners.
• Fairytale Princess Ball (Annual Event) Annual formal princess ball event featuring multiple princess characters, royal dances, vocal performances, princess training, crowning ceremonies, and professional photo opportunities. Produced by Fairytale Entertainment at Meadowbrook Hall in Rochester Hills, MI, with VIP ticket options.
• Playful Clown Character Family-friendly circus clown character performer for circus-themed birthday parties, featuring games, activities, balloon twisting, and photos.

Quantifiable outcome

• 23,000+ events completed since 2006
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Meadowbrook HallminorStrategic or Co-development PartnerHost venue for the annual Fairytale Princess Ball event. Located on the grounds of Oakland University in Rochester Hills, Michigan.
• The Fun Place ClarkstoncoreStrategic or Co-development PartnerOwned indoor playground venue in Clarkston, Michigan providing daily indoor play and private birthday party rooms. Part of Fairytale Fun Place Clarkston Inc.
• The Party Place EventscoreStrategic or Co-development PartnerOwned event venue in Auburn Hills, MI offering affordable small event space for birthdays, baby showers, small weddings. Part of Fairytale Party Place operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sky Zone: Franchised trampoline and active entertainment park chain with dedicated birthday party programming. Comparable as a destination family entertainment venue competing for the same birthday-party spend in similar suburban markets.
• Monkey Joe's: Indoor inflatable play and party center franchise targeting young children, with private party rooms and bundled party packages. Closely comparable to Fairytale's Fun Place concept and family-party customer profile.
• Urban Air Adventure Park: Largest indoor adventure park franchise in the US with private birthday party rooms, themed packages, and add-on entertainment services. Comparable as a scaled family entertainment venue operator serving the same birthday-party segment.
• BounceU: Franchised inflatable party-center chain providing private party rooms, themed packages, and add-on entertainment. Directly comparable business model combining dedicated party venues with bundled entertainment offerings for children.
• Pump It Up: National franchise of indoor inflatable party venues offering private birthday party rooms with add-on entertainment packages. Closest direct comparable to Fairytale's owned-venue strategy (Party Place / Fun Place) and birthday-party customer base.

Broad incumbents

• Medieval Times: Nationwide themed dinner-entertainment venue featuring costumed performers and scheduled shows. Comparable as a large-scale themed-character live entertainment operator with ticketed events and corporate group bookings.
• Chuck E. Cheese: National family entertainment and pizza chain offering arcade games, rides, animatronic character shows, and birthday party packages. Broad incumbent in the same children's party/entertainment segment with overlapping customer base.
• Main Event Entertainment: National chain of family entertainment centers combining bowling, laser tag, arcade games, and birthday party packages. Broad incumbent competing for the same family birthday-party and group-event spend.
• Disney Live / Disney on Ice: Feld Entertainment-operated touring Disney character stage shows and ice shows. Comparable as a mass-market live character entertainment property serving families, though at a much larger production scale and national tour footprint.

Emerging players

• The Bash (formerly GigMasters): Online marketplace for booking live entertainers and party characters for events. Represents a structural competitive threat as a low-friction channel aggregating freelance character performers that can undercut Fairytale's premium pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwPYrQesExySAeDkI8EyEKg
• Facebookfacebook.com/fairytaleyourparty
• Instagraminstagram.com/thefairytale_party_place
• LinkedInlinkedin.com/company/fairytale-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairytale Entertainment Partys Inc.