Flags For Fallen Vets

What Flags For Fallen Vets does

Flags For Fallen Vets is a 501(c)(3) non-profit organization, founded on May 14, 2012 and headquartered at 1002 Davis Street, Cleburne, Texas. Its stated mission is to ensure an American flag is placed on the grave of every interred veteran at U.S. national cemeteries for Memorial Day; the organization estimates approximately 800,000 American veterans across the country currently do not receive this honor. Operations are coordinated through a volunteer subscription list, regional coordinators (including a Denver Head Coordinator in place since 2019), and a small board of directors led by President Morrison R. (Bob) Fussner II (former U.S. Marine Corps Sergeant), Executive Vice President Sue Balch (also President of Balch Logistics LLC), and Secretary Amber Schoenrock.

The organization's revenue model rests on three streams: tiered corporate and individual sponsorships priced from $1,000 (Individual) to $15,000 (Presidential) that bundle volunteer slots, branded shirts, and website logo placement; direct-to-consumer e-commerce sales of American flags (nylon and polyester variants, $8-$20 per unit, with optional aluminum, steel, or wooden poles) and commemorative Memorial Day shirts ($10-$24); and private and corporate donations. It also sells a Texas state flag SKU and operates a basic authenticated portal (email/password with OTP) for account holders. Distribution is owned end-to-end through the flagsforfallenvets.com website, a Facebook page, and a PayPal-integrated checkout. No proprietary technology platform, AI/ML system, mobile app, or third-party integrations beyond Facebook and PayPal are present in the available data.

Go-to-market is community-led: the organization recruits individual volunteers to flag cemeteries for Memorial Day events, recruits corporate sponsors via tiered visibility packages, and markets merchandise to veteran-affiliated audiences. There are no disclosed headcount growth, revenue figures, or funding rounds; the entity operates on a lean 1-10 employee base with mission-driven, event-concentrated cash flows centered on the annual Memorial Day cycle.

Name

Flags For Fallen Vets

Legal name

Flags For Fallen Vets Inc.

Website

https://flagsforfallenvets.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Flags For Fallen Vets is a 501(c)(3) non-profit, founded 2012 in Cleburne, Texas, that coordinates volunteers to place American flags on veterans' graves at U.S. national cemeteries each Memorial Day, funded by tiered corporate sponsorships, donations, and merchandise sales.

Ownership category

akta.pro rank

Product category

Veteran Memorial Services

NAICS

Historical Sites (712120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Historic Preservation & Landmarks Conservation (BPAGAHAE)

Keywords

• Veteran memorial services
• Cemetery flag placement
• Memorial merchandise
• Commemorative flags
• Veteran volunteer programs

Headquarters

HQ city

Cleburne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Corporate and Individual Sponsorships: The organization generates revenue through tiered sponsorship programs ranging from $1,000 (Individual Sponsor) to $15,000 (Presidential Sponsor), with benefits including volunteer spots, free shirts, logo placement on website and annual shirts, and awards. This is a primary revenue stream for funding cemetery flag-placement operations.
2. Flag and Merchandise Sales: Revenue generated from the sale of American flags (nylon and polyester variants, $8-$20) and commemorative shirts ($10-$24) through the organization's e-commerce store.
3. Private and Corporate Donations: The mission page explicitly references reliance on private and corporate donations to support the placement of flags at veteran gravesites across national cemeteries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Flags For Fallen Vets coordinates volunteer-driven placement of American flags on veterans' graves at national cemeteries for Memorial Day. The organization sells American flags and commemorative shirts through its online store and offers tiered corporate sponsorship packages to support its mission.

Product overview

Flags For Fallen Vets is a nonprofit organization operating primarily as an e-commerce and volunteer management platform. The organization offers a product portfolio centered on American flags and commemorative merchandise for Memorial Day, including flags in various materials (nylon and polyester) with optional poles (aluminum, metal, wooden), Texas state flags, and memorial day shirts. The company sells flags ranging from $8-$20 and commemorative shirts from $10-$24. Additionally, the organization offers corporate sponsorship tiers (Individual through Presidential) ranging from $1,000 to $15,000, which provide volunteer slots, branded apparel, and logo placement on the website and annual shirts. The platform also includes a volunteer subscription service for cemetery flag placement events and user authentication for account management.

Differentiator

Problem solved

Functional benefit

Products and services

• American Flags American flags sold through the organization's e-commerce store, with proceeds supporting the Memorial Day flag placement mission at national cemeteries.
• Commemorative Shirts Commemorative apparel sold through the organization's online store, supporting the veteran memorial mission.
• Corporate Sponsorship Packages Tiered sponsorship packages offered to businesses and organizations that want to financially support the Memorial Day flag placement mission and gain brand association with veteran causes.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Sons of the American Legion Post 50minorOthersThe organization and its members (including founders Bob and Diane Fussner) are members of Sons of the American Legion Post 50, representing a community affiliation with veteran-focused organizations.
• Dallas Metroplex MarinesminorOthersThe Fussner family maintains membership in Dallas Metroplex Marines, a veteran community organization serving the Dallas metropolitan area.
• Joe Foss InstituteminorOthersThe Fussner family are members of the Joe Foss Institute, an organization dedicated to honoring aviation heroes and veterans.
• Balch Logistics, LLCcoreStrategic or Co-development PartnerSue Balch, President of Balch Logistics, LLC in Houston, TX, serves as Executive Vice President of Flags For Fallen Vets, representing a strategic connection with the logistics industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Disabled American Veterans (DAV): Long-established veteran service organization offering benefits assistance, transportation, and memorials. A broad incumbent in the veteran nonprofit space competing for both individual donations and corporate veteran-cause sponsorships.
• Veterans of Foreign Wars (VFW): Major congressionally chartered veteran service organization with nationwide posts, Buddy Poppy / flag-distribution programs, and Memorial Day commemorations. Represents the broader institutional incumbent against which smaller veteran nonprofit fundraisers compete.
• Honor Flight Network: Nonprofit that transports U.S. veterans to visit memorials in Washington, D.C. Comparable as a volunteer-coordinated veteran-honor nonprofit with hub-and-spoke regional chapters and corporate sponsorship support.
• Fisher House Foundation: Established military/veteran nonprofit providing housing and support to families of hospitalized service members. Competes for the same corporate CSR sponsorships and individual veteran-affinity donor dollars that Flags For Fallen Vets targets.
• American Legion: Veteran service organization with membership structure, posts across the U.S., and cemetery-honor programs including flag placement and Memorial Day activities. Flags For Fallen Vets leadership are documented members of Sons of the American Legion Post 50, indicating direct adjacency to this peer.
• USO (United Service Organizations): Large nonprofit supporting active-duty service members and their families through programs and events. Comparable as a high-recognition veteran-affinity nonprofit with multi-tier corporate sponsorship programs and merchandise fundraising.
• Tunnel to Towers Foundation: Large veteran-and-first-responder nonprofit with national fundraising infrastructure (5K runs, mortgage payoffs, smart-home builds). Operates in the same donor mindshare category for corporate veteran-affinity sponsorship.
• Gary Sinise Foundation: Large veteran-support nonprofit funding programs for service members, first responders, and their families. Comparable in mission space (honoring and supporting veterans) and operates a substantially larger donation/sponsorship infrastructure than Flags For Fallen Vets.

Emerging players

• Tragedy Assistance Program for Survivors (TAPS): Nonprofit providing support to families of fallen military service members. Overlaps with FFV's fallen-veteran memorial mission and competes for memorial-event sponsorships and donor goodwill in the same veteran-loss segment.

Direct peers

• Wreaths Across America: National 501(c)(3) that coordinates volunteers to place sponsored wreaths on veterans' graves at national and state cemeteries each December. Operates with the same volunteer-coordination + sponsorship-tied merchandise model and serves the same national cemetery customer base as Flags For Fallen Vets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flagsforfallenvets
• LinkedInlinkedin.com/company/flags-for-fallen-vets-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flags For Fallen Vets