GOOD LUCK MACBETH

What GOOD LUCK MACBETH does

Good Luck Macbeth (GLM) is a 501(c)(3) nonprofit theatrical production company founded in 2009 and headquartered in Reno, Nevada. The organization produces live stage productions for audiences in Northern Nevada, with a programming slate that includes original works, parodies, and licensed theatrical productions. GLM operates from a single physical venue and serves a community-oriented patron base through ticketed performances, a 15-member governance board, and a small administrative and creative staff of approximately 11 people.

The company's core product is live theatrical entertainment, delivered through a mix of standard productions ($25 admission), a New Works program focused on developing original plays ($20 admission), and a premium VIP champagne seating experience ($38). GLM supplements ticket revenue with a diversified nonprofit funding stack: individual donations, corporate sponsorships, and a theater rental program that monetizes venue capacity for third-party events and productions. The 2024 merger with Reno Little Theater, operating under the affiliated entity The New Reno Little Theater, Inc., expanded the organization to two performance stages and consolidated two of the region's primary theatrical institutions.

GLM's business model is a hybrid nonprofit model: ticket sales provide earned revenue, while donations, sponsorships, and board-led fundraising provide contributed revenue. Pricing is segmented across three tiers ($20, $25, $38), enabling some yield management. The customer base is exclusively B2C and geographically concentrated in Northern Nevada, with no evidence of national touring, streaming, or licensing distribution. Operations remain modest in scale, with headcount, venue count, and pricing levels all consistent with a small community theater rather than a regional or commercial producer.

Name

GOOD LUCK MACBETH

Legal name

Good Luck Macbeth Theatre Company

Website

https://goodluckmacbeth.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Luck Macbeth is a 501(c)(3) nonprofit theater company founded in 2009 in Reno, Nevada, producing live stage productions, original works, and parodies for Northern Nevada audiences through a single venue (now two stages post-merger with Reno Little Theater), funded by ticket sales, donations, sponsorships, and venue rentals.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theater productions
• Community theater performances
• Theatrical venue rental
• Play development programs
• Nonprofit performing arts

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from ticket sales for mainstage productions, parodies, New Works Initiative performances, and special events including VIP Champagne Seating experiences.
2. Donations: One-time and recurring donation options available for supporters of the 501(c)(3) nonprofit organization. Donations collected through the organization's donation portal.
3. Sponsorships: Season sponsorship opportunities offered to local businesses, providing visibility and association with the arts organization in exchange for financial support.
4. Theater Rental: The theater space is rented to the public for lectures, community meetings, shows, and concerts when not in use for GLM productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Good Luck Macbeth produces and stages live theatrical productions in Reno, Nevada, including mainstage shows, annual parody productions, and the New Works Initiative showcasing original plays. The 501(c)(3) nonprofit also rents its theater space to community groups for events when not in use for its own performances.

Product overview

Good Luck Macbeth (GLM) is a nonprofit theater company in Reno, Nevada that operates as a single unified venue offering live theatrical productions. The company recently merged with Reno Little Theater, combining two stages under one organization. The core product portfolio centers on mainstage productions (innovative works, original pieces, and classics), the annual New Works Initiative (showcasing new playwrights), and parody productions. Additional revenue streams include theater rental services, VIP Champagne Seating experiences, sponsorship packages, and donation/membership programs. The company also conducts open auditions for productions and engages the community through various artistic programs in Northern Nevada.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reno Little TheaterflagshipStrategic or Co-development Partner · 1 January 2024Good Luck Macbeth and Reno Little Theater announced a historic merger to create a stronger, more sustainable future for live theater in the community. The combined organization benefits from shared resources, talent, and vision, with the goal of protecting local theater, uplifting diverse voices, and ensuring Northern Nevada continues to thrive as a hub for creativity. Reno Little Theater operates as 'Two stages, one company' with GLM.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GLMacbeth
• Facebookfacebook.com/GoodLuckMacbethTheatre
• Instagraminstagram.com/goodluckmacbeth
• TikToktiktok.com/@goodluckmacbeth
• LinkedInlinkedin.com/company/good-luck-macbeth

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD LUCK MACBETH