Reno Little Theater

What Reno Little Theater does

Reno Little Theater is a nonprofit community theater organization founded in 1935 and based at 147 E. Pueblo Street in Reno, Nevada. It produces live theatrical performances, educational programs, and community arts events serving the Northern Nevada region. The organization currently operates its 91st season and recently merged with Good Luck Macbeth (GLM) to form a combined entity running two stages — the original RLT venue and GLM at 124 W. Taylor St. — extending production capacity and program diversity.

The company's product surface spans full-scale mainstage productions (including licensed titles such as The Play That Goes Wrong), a youth education program (Broadway Our Way, a 12-week intensive for ages 5-18, plus summer theater camps), and a portfolio of recurring community programming including Sunday Jazz (presented with KUNR/KNCJ and For the Love of Jazz), Crocodile Nixon improv nights, the Perspectives multicultural reading series, Latino Arte and Culture bilingual productions, and the Ageless Repertory Theater senior readers' program. Building rentals for private and corporate events, sponsorship tiers, and program advertising round out the offering.

RLT is operated by a small paid staff of roughly 1-10 people (including Executive Director Melissa Taylor, Technical Director Chad Sweet, and coordinators for education, marketing, community engagement, new works, and parody programming) supported by a volunteer base of more than 6,500 individuals who have collectively contributed over 650,000 hours. Revenue is generated through a mix of one-time ticket sales ($15-$33 across mainstage and special programming), Flex Pass subscriptions, Pay-What-You-Wish options for select events, tax-deductible donations, facility rentals, and corporate sponsorships. Ticketing and donations run through an integrated TheatreManager-based online storefront, and the marketing presence is anchored on the Wix-hosted website, email newsletter, and Facebook/Instagram channels. No external investors, funding rounds, or parent entities are disclosed.

Name

Reno Little Theater

Legal name

Reno Little Theater

Website

https://renolittletheater.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Reno Little Theater is a nonprofit community theater founded in 1935 in Reno, Nevada, producing live mainstage productions, youth education programs, and recurring community arts events (jazz, improv, multicultural and bilingual readings) across two stages under a recently announced merger with Good Luck Macbeth, serving Northern Nevada audiences and supported by a large volunteer base.

Ownership category

akta.pro rank

Product category

Community Theater / Live Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Community & Amateur Theatre (MPAGABAD), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Community theater performances
• Live theatrical productions
• Youth theater education
• Performing arts venue
• Multicultural play readings

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual performance tickets sold through online box office, phone, and email. Prices vary by production with standard pricing of $33 adult, $30 senior, $20 student for mainstage shows, with special Artown pricing for The Play That Goes Wrong.
2. Season Subscriptions: 91st Season Flex Passes available for subscribers.
3. Donations: Tax-deductible donations accepted online and by mail, supporting theater maintenance, educational programs, and diverse performances.
4. Building Rentals: Facilities available to rent for special or private events through the rentals page.
5. Sponsorships and Advertising: Corporate sponsorships at various levels for the 91st season, plus advertising opportunities in mainstage and Broadway Our Way production programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reno Little Theater produces live theatrical performances across two stages (RLT and GLM), offering mainstage productions, improv comedy, jazz concerts, multicultural play readings, and culturally-specific programming. The organization also runs youth education programs including Broadway Our Way and summer theater camps, and rents its facilities for private and community events. Revenue is generated through ticket sales, subscriptions, donations, sponsorships, advertising, and venue rentals.

Product overview

Reno Little Theater operates as a multi-venue performing arts organization offering live theatrical productions, readings, concerts, and educational programs. Following its merger with Good Luck Macbeth (GLM), the company now presents programming across two stages. The core offerings include Mainstage Productions at both RLT and GLM venues, complemented by specialized series such as Ageless Repertory Theater (readers' theatre for seniors), Perspectives (multicultural play readings), Latino Arte and Culture (Spanish-language performances), Sunday Jazz (monthly concerts), and Crocodile Nixon (improv comedy). The education department provides Broadway Our Way (youth intensive) and Summer Theater Camps for young performers. Additional revenue streams include building rentals and sponsorship/advertising packages.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 91+ years of continuous operation as community theater
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Good Luck Macbeth (GLM)coreStrategic or Co-development PartnerHistoric merger announced between Reno Little Theater and Good Luck Macbeth (GLM) to create a stronger, more sustainable future for live theater in the community. The merger combines resources, talent, and vision to continue producing high-quality performances, provide new opportunities for artists, and expand the impact of theater across Northern Nevada. The combined organization operates two stages.
• KUNR/KNCJ 89.5minorGTM or Marketing PartnerRadio station partnership for Sunday Jazz series. KUNR/KNCJ co-presents monthly jazz concerts at RLT and GLM venues.
• For the Love of JazzminorGTM or Marketing PartnerLocal jazz organization that presents monthly jazz concerts at RLT, bringing live jazz programming to the theater.
• McKinley Arts CenterminorStrategic or Co-development PartnerPartnership for show space that freed up RLT's own space, enabling the production of technically demanding shows like The Play That Goes Wrong.
• Burning ManminorOthersBurning Man generously donated two 2026 tickets to RLT for fundraising purposes through an online auction.
• Midtown Reno Business DistrictminorGTM or Marketing PartnerRLT is located in Midtown Reno with partnerships for cross-promotion. Neighboring businesses Caliber Salon and Uncle Fredie's Dog Grooming allow RLT patrons to park in their lots.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Portland Center Stage: Major regional theater producing mainstage seasons plus education and community programs in the Pacific Northwest. Comparable operating model combining professional productions with community engagement, though at substantially larger scale.
• Arizona Theatre Company: State-wide professional regional theater producing mainstage seasons and education programs across multiple Arizona venues. Comparable regional theater operating model with broader geographic reach than RLT.
• Berkeley Repertory Theatre: Established Tony Award-winning regional repertory theater producing mainstage seasons with professional (rather than volunteer) actors. Comparable repertory theater model at significantly larger scale and professional level.

Direct peers

• Nevada Theatre Company: Community theater operation in the Carson City/Lake Tahoe region of Northern Nevada. Comparable as a regional community theater serving a nearby Northern Nevada market with similar volunteer-driven production model.
• TheatreSquared: Regional theater in Fayetteville, Arkansas producing mainstage seasons, new works development, and community programming. Comparable as a mid-size regional theater with education programs and community focus.
• Sacramento Theatre Company: Long-running community theater in California's capital region producing mainstage productions and educational programming. Comparable as a multi-generational regional theater with subscription ticketing and youth education programs.
• Sierra Repertory Theatre: Regional repertory theater in California's Sierra Nevada foothills producing mainstage seasons, education programs, and community outreach. Directly comparable in scale, model, and mission as a regional/repertory community theater serving a similar geographic footprint.
• Good Luck Macbeth Theatre (pre-merger): Independent community theater in Reno, NV that recently merged with RLT. Was a direct local competitor operating in the same market with similar programming model and overlapping audiences.

Others

• National New Play Network: Alliance of professional and community theaters supporting new play development and rolling world premieres. Comparable as a peer ecosystem organization relevant to RLT's New Works Initiative programming.

Regional players

• Pioneer Center for the Performing Arts: Larger performing arts venue in Reno, NV presenting touring Broadway shows and concerts. Comparable as a regional live entertainment provider in the same Northern Nevada market, though at a much larger scale and with a touring-focus rather than local-production model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RenoLittleTheater
• Instagraminstagram.com/renolittletheater
• LinkedInlinkedin.com/company/reno-little-theater

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno Little Theater