GameFACE Athletics
GameFACE Athletics (TRIA GameFace) is a Minnesota-based sports performance training company offering subscription-based athletic development programs across age tiers, sport-specific training, and NFL Combine preparation, integrated with on-site physical therapy through its TRIA Orthopedics partnership.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GameFACE Athletics does
GameFACE Athletics, operating as TRIA GameFace, is a private sports performance training company founded in 2012 by DeVentri Jordan in St. Louis Park, Minnesota. The company delivers subscription-based athletic training across six program tiers — Foundation (ages 10-12), Starter (12-14), Prep (15-18), Collegiate, and Professional — plus a Team training offering, with prices ranging from $100/month for the Foundation tier to $520/month for the most intensive Prep packages. Its core methodology is a proprietary six-part microcycle training structure spanning prehabilitation, activation, power development, movement, lifting, and core training, paired with sports-science-based performance evaluations. The company also offers sport-specific programs for basketball, football, soccer, and volleyball, a specialized NFL Combine preparation pathway, and optional nutritional planning.
The business operates from a single 17,000 square foot facility in St. Louis Park, MN, featuring 60 yards of turf, weight training space, recovery areas, physical therapy exam rooms, and a smoothie bar. In January 2024, TRIA Orthopedics — part of HealthPartners — partnered with GameFace to rebrand the combined entity as TRIA GameFace, adding on-site access to physicians, athletic trainers, and physical therapists. This integration of sports performance training with sports medicine is the company's primary differentiator versus standalone training facilities. The GTM motion is sales-led, beginning with mandatory 60-minute sports performance evaluations, supplemented by community-driven marketing through high-profile athlete testimonials (including Paige Bueckers, Jalen Brooks, and Jake Wieneke) and event-driven acquisition via NFL Combine training programs. All services are delivered in-person at the St. Louis Park facility; the company has 11-50 employees and operates regionally within Minnesota and surrounding states.
GameFACE Athletics firmographics
Firmographics- Name
- GameFACE Athletics
- Legal name
- TRIA GameFace
- Website
- https://gamefacetraining.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GameFACE Athletics (TRIA GameFace) is a Minnesota-based sports performance training company offering subscription-based athletic development programs across age tiers, sport-specific training, and NFL Combine preparation, integrated with on-site physical therapy through its TRIA Orthopedics partnership.
- Ownership category
- akta.pro rank
GameFACE Athletics industry classification
Industry- Product category
- Sports Performance Training
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Sports Performance Personal Training (HSADAAAF), Sports-Specific Group Conditioning (HSADABAK), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)
Keywords
Where GameFACE Athletics is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GameFACE Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Sports Performance Training Programs: Monthly subscription-based training programs with tiered pricing based on athlete level (Foundation, Starter, Prep, Collegiate, Professional). Programs include varying session frequencies and feature sets.
- Team Training Sessions: Per-session pricing for team training programs. Pricing varies by team size and whether sessions are on-site or off-site.
- Nutritional Planning Add-on: Optional nutrition planning and supplement recommendations available as add-on to training programs for athletes looking to build muscle or cut body fat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Foundation: Ages 10-12, 60-minute sessions, 2x per week |
| Subscription | Monthly | Starter: Ages 12-14, group training with monthly speed and strength workouts |
| Subscription | Monthly | Prep: Ages 15-18, 90-minute higher-intensity sessions |
| Subscription | Monthly | Collegiate: Ages 18+, personalized and buddy training with biomechanical scans |
| Subscription | Monthly | Professional: Elite performance training with advanced recovery protocols |
| Unit Pricing | Pay-as-you-go | Team: Ages 10+, full-team training sessions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GameFACE Athletics product offering
Product offeringCore offering
TRIA GameFace sells in-person sports performance training programs at its St. Louis Park, Minnesota facility. Offerings include tiered monthly subscription programs for individual athletes (Foundation, Starter, Prep, Collegiate, Professional), team training billed per session on-site or off-site, sport-specific programs for basketball/football/soccer/volleyball, NFL Combine and College Pro Days preparation, speed and agility, strength and conditioning, and add-on nutritional planning. Every individual athlete begins with a mandatory sports performance evaluation that establishes a baseline and drives a personalized training plan grounded in exercise science, kinesiology, and sports medicine.
Product overview
TRIA GameFace is a sports performance training company offering a unified training platform with multiple program tiers and specialized services. The core offering consists of sports performance training programs structured across six athlete development levels (Foundation, Starter, Prep, Collegiate, Professional, and Team), supplemented by sport-specific training programs for basketball, football, soccer, and volleyball. Additional specialized offerings include NFL Combine Training and Speed & Agility Training. The company also provides ancillary services including sports performance evaluations, nutritional planning, and on-site physical therapy through its TRIA partnership. All programs share a common methodology focusing on total-body conditioning, sports science, and personalized athlete development.
Differentiator
Problem solved
Functional benefit
Products and services
- TRIA GameFace Sports Performance Training Comprehensive sports performance training program combining physical conditioning, mental training, and recovery; produces customized plans based on sports science for athletes of all levels ages 10 and up.
- Team Training Full-team training sessions for sports teams ages 10+, designed to build stamina, strength, agility and mental strength while preventing overtraining for the team's primary sport.
- NFL Combine Training Comprehensive preparation program for the NFL Scouting Combine and College Pro Days, including position-specific skills training, sports-science-based skills tracking, physical therapy, nutrition oversight and mock Combine testing.
- Speed and Agility Training Customized training to improve acceleration, agility, change of direction, coordination, lateral speed, linear speed and velocity through sport-specific and general drills.
- Strength and Conditioning Training Elite strength and conditioning training using techniques including core-strengthening exercises, general and sport-specific drills, lifting exercises and plyometrics.
- Basketball Training Sports performance training for basketball players focusing on agility, change of direction, conditioning, movement mechanics, power, speed mechanics and strength.
- Football Training
- Soccer Training
- Volleyball Training
- Sports Performance Evaluation
- Nutritional Planning
Quantifiable outcome
- Thousands of athletes trained to victory including hundreds of college D1 players and pro athletes
- +1 more outcomes
Companies that use GameFACE Athletics
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
GameFACE Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GameFACE Athletics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TRIA OrthopedicscoreTRIA Orthopedics (a HealthPartners company) partnered with GameFace in January 2024 to create TRIA GameFace. This strategic partnership uniquely combines sports performance training with TRIA's medical expertise including physicians, athletic trainers, and physical therapists. On-site physical therapy services help athletes with injury recovery, injury prevention, and post-workout recovery support.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GameFACE Athletics competitors and assessment
Company assessmentDirect peers
- Parisi Speed School: Parisi Speed School specializes in youth speed, agility, strength, and athletic-development programs through school, team, and franchise locations. It is a direct comparison for GameFace's Foundation and Starter tiers.
- Athletic Republic: Athletic Republic operates a network of training centers focused on sport-specific strength, speed, power, and performance testing. It competes for the same athletes and teams seeking measurable performance improvement.
- D1 Training: D1 Training operates sports-performance centers offering strength, speed, agility, and group training for youth through adults. Its facility-based coaching model and tiered program structure are directly comparable.
- EXOS: EXOS is a human-performance company that provides integrated athletic training, nutrition, physical therapy, and recovery services to athletes and teams. Its multidisciplinary, facility-based model closely matches TRIA GameFace's performance-plus-medical proposition.
- P3 Athlete: P3 provides athlete development, strength and conditioning, speed training, and NFL Combine preparation. It serves the same performance-focused athlete and team market with testing and specialized training.
- Velocity Sports Performance: Velocity Sports Performance provides sports-specific strength, speed, agility, and conditioning programs through training centers. Its customer and service mix closely overlap with GameFace's in-person sports-performance training.
- Speed Dynamics: Speed Dynamics offers performance training and combine preparation with testing and sport-specific programming. It is a direct peer for athletes seeking measurable performance gains and specialized pre-draft pathways.
Broad incumbents
- IMG Academy: IMG Academy is a broad multisport training and education institution serving youth, collegiate, and elite athletes. It is a broader incumbent with overlapping performance coaching, facilities, testing, and athlete-development services.
Emerging players
- Driveline Baseball: Driveline Baseball is a specialized baseball athlete-development and performance-training company using data, strength, and conditioning programs. It overlaps with GameFace's sports-science and sport-specific training, although its focus is narrower.
- Fusionetics: Fusionetics provides a human-performance training and recovery system for athletes and sports organizations. It is a partial technology and category peer because it addresses performance optimization and recovery alongside GameFace's integrated coaching and therapy model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GameFACE Athletics social profiles
Digital presenceGameFACE Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
GameFACE Athletics leadership team
Management profileNumber of profiles
Profiles1 record
GameFACE Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GameFACE Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GameFACE Athletics
What does GameFACE Athletics do?
TRIA GameFace sells in-person sports performance training programs at its St. Louis Park, Minnesota facility. Offerings include tiered monthly subscription programs for individual athletes (Foundation, Starter, Prep, Collegiate, Professional), team training billed per session on-site or off-site, sport-specific programs for basketball/football/soccer/volleyball, NFL Combine and College Pro Days preparation, speed and agility, strength and conditioning, and add-on nutritional planning. Every individual athlete begins with a mandatory sports performance evaluation that establishes a baseline and drives a personalized training plan grounded in exercise science, kinesiology, and sports medicine.
Is GameFACE Athletics a public or private company?
GameFACE Athletics is a private company. It is classified as corporate owned and is currently operating.
When was GameFACE Athletics founded?
GameFACE Athletics was founded in 2012. It employs 11 to 50 people.
Where is GameFACE Athletics based?
GameFACE Athletics is headquartered in Brooklyn Park, United States, in the North America region.
How does GameFACE Athletics make money?
Three revenue lines are on record. Individual Sports Performance Training Programs are the primary driver. The others are team Training Sessions and nutritional Planning Add-on.
Who are GameFACE Athletics's main competitors?
Direct peers on record are Parisi Speed School, Athletic Republic, D1 Training, EXOS, P3 Athlete, Velocity Sports Performance and Speed Dynamics. IMG Academy is listed as a broad incumbent. Emerging players are Driveline Baseball and Fusionetics.
Does GameFACE Athletics have an API?
No public API is recorded for GameFACE Athletics.
What industry is GameFACE Athletics in?
GameFACE Athletics's product category is Sports Performance Training. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep). Its NAICS code is 61162 and its SIC code is 7997.