What Sander does

Sander is a Belgian recruitment and HR-tech firm founded in October 2019 by Alexander Asnong, specialising in permanent placement of professionals across four verticals: Finance, Technology (IT), HR, and Legal. Operating from offices in Brussels (headquarters at Boulevard du Triomphe 174, Auderghem), Antwerp, and Paris, the firm serves a client base ranging from startups to multinationals, with named enterprise customers including KPMG, Veolia, BBDO, RSM, VRT, Edenred, Beobank, Skeyes, Amarris, Tax Consult, Build Up, and We Invest. The company reports 200+ placements annually, a 95% success rate, 600+ cumulative placements over three years, and 184+ partner companies.

The business model is transactional: Sander earns permanent placement fees via a 360-degree, full-cycle model in which each recruitment advisor manages the entire cycle — cold-calling clients, sourcing and interviewing candidates, and closing placements — earning a base salary plus uncapped commission. Compensation structures disclosed in job postings indicate recruiter billing targets of ~€88,788 per quarter, with total on-target earnings of €50,000–€100,000 annually. There is no proprietary SaaS or technology platform; instead, the firm leverages a multi-channel distribution stack spanning six job boards (ICT Jobs, Indeed, StepStone, Jobat, LinkedIn, Squarehub), an active LinkedIn employer brand, and a self-serve website job portal. Customer acquisition is sales-led, combining field sales (Business Managers), inside sales (SDRs), direct recruiter outreach, and a €500 external referral program. The company is also developing internal HR-tech tools and offers talent acquisition consulting, signalling an intent to extend beyond pure placement services.

The ownership structure is founder-led and private. Sander & Partners SRL (Belgian SRL, entity number 0736.369.659) is held by Founder & CEO Alexander Asnong alongside three Partners and Directors (Benyamin Yakoubi, Jules Fadié, Jade El Sayed). The leadership team also includes two Managers, four Managing Advisors, approximately 45+ recruitment consultants across Senior and Junior grades, plus supporting functions in software engineering, data analysis, marketing, finance, customer success, and talent operations. No external institutional investors, private equity firms, or holding companies are referenced. The firm won the Talent Awards "Best Recruitment Agency" in 2024 and operates under GDPR-compliant data practices aligned with Belgian and EU privacy law.

Name

Sander

Legal name

Sander & Partners SRL

Website

https://wearesander.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sander is a Belgian recruitment firm founded in 2019 that connects Finance, Technology, HR, and Legal professionals with hiring companies across Belgium and France. Operating from Brussels, Antwerp, and Paris, its 45+ consultant team delivers permanent placement services via a 360-degree, transaction-fee model.

Ownership category

akta.pro rank

Product category

Recruitment Services

akta.pro primary industry

Cloud, DevOps & Infrastructure Staffing (BPACADAD)

Keywords

• Recruitment services
• Permanent placement
• Executive search
• Talent acquisition
• Career advisory

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Permanent Placement Fees: Sander earns revenue by placing candidates in permanent positions for corporate clients. The recruiter manages the full 360-degree cycle — business development, candidate sourcing, interviewing, and closing — and earns a combination of base salary and uncapped commissions per successful placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sander is a recruitment and HR-tech firm that places professionals across four specialized verticals—Finance, Technology, HR, and Legal—using a 360-degree, full-cycle model where each recruitment advisor both wins clients and closes candidate placements. The company operates direct sales with Business Managers, SDRs, and Account Executives across Belgium (Brussels, Antwerp) and France (Paris), leveraging partnerships with job boards, LinkedIn, and educational institutions. Revenue is earned primarily via permanent placement fees, complemented by emerging internal HR-tech tool development and talent acquisition consulting services.

Product overview

Sander & Partners operates as a recruitment agency and HR-tech start-up offering specialized talent acquisition services across four core verticals: Finance, Technology (IT), HR, and Legal. The company provides end-to-end recruitment services including candidate sourcing, screening, and placement for employers, as well as career advisory and job matching for candidates. The service portfolio also encompasses HR-Tech tool development and talent acquisition consulting to optimize client hiring strategies. The company operates from offices in Brussels, Antwerp, and Paris, serving clients ranging from startups to multinational corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Finance Recruitment Services
• Technology Recruitment Services
• HR Recruitment Services
• Legal Recruitment Services
• Career Advisory and Coaching
• Talent Acquisition Consulting Services Consulting services to optimise talent acquisition strategies for client organisations, including HR-tech tool development aimed at streamlining hiring methods.

Quantifiable outcome

• 200+ placements per year
• +4 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ICT JobscoreChannel Partner/ Reseller/ DistributorSander partners with ICT Jobs, a leading Belgian job board focused on ICT/technology roles, to maximise visibility for IT job openings and reach passive technology candidates across Belgium.
• IndeedcoreChannel Partner/ Reseller/ DistributorSander uses Indeed as a key job board partner to distribute job postings globally and locally, reaching a broad pool of active job seekers across Finance, IT, HR, and Legal sectors.
• StepStonecoreChannel Partner/ Reseller/ DistributorStepStone is used as a primary job board partner to publish job openings and attract quality candidates, particularly in the Belgian and European recruitment market.
• JobatcoreChannel Partner/ Reseller/ DistributorJobat, a major Belgian job board, is used by Sander to reach Dutch-speaking candidates and employers in the Belgian market across all specialisations.
• LinkedIncoreChannel Partner/ Reseller/ DistributorLinkedIn serves as both a marketing channel and a talent sourcing platform. Sander uses LinkedIn for active candidate outreach, employer branding, and job posting distribution to reach professionals across Finance, IT, HR, and Legal.
• SquarehubminorChannel Partner/ Reseller/ DistributorSquarehub is the first job platform in Belgium and Luxembourg focused exclusively on the construction, architecture, and engineering sectors. Sander partners with Squarehub to serve clients in these verticals and reach specialist candidates.
• Belgian Schools and Educational InstitutionsminorStrategic or Co-development PartnerSander has established close partnerships with several renowned schools and institutions that train top HR, IT, Finance, and Legal profiles, providing access to exceptional junior candidates before graduation and offering candidates exceptional career opportunities from the start of their professional journey.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hays: Global professional recruitment firm listed on the London Stock Exchange, with deep presence across Finance, IT, HR, and Legal in Belgium and France. Direct overlap with Sander's verticals and geographies, but at vastly larger scale and brand recognition.
• Brunel: Global staffing and recruitment firm with strong presence in Belgium and the Netherlands, covering technical, professional, and legal roles. Direct overlap with Sander's verticals and Benelux footprint.
• Robert Half: Global staffing and consulting firm with a strong Finance & Accounting practice and growing Technology practice. Comparable to Sander in Finance/IT placement, but with much larger scale and broader service offering.
• LinkedIn (Talent Solutions): Dominant professional network and recruiting platform that aggregates candidate supply and offers enterprise recruiting tools. Direct substitute and competitor for Sander's sourcing and employer branding activities.

Direct peers

• Page Personnel: Sister brand to Michael Page focused on entry-to-mid-level professional recruitment, operating across Finance, IT, HR and support functions in Belgium and France. Comparable model and candidate profile to Sander.
• Robert Walters: International recruitment firm focused on mid-to-senior professional placements across Finance, Technology, Legal, and HR. Direct competitor in Sander's verticals with established Benelux and Paris operations.
• Michael Page: Specialist professional recruitment firm operating in Finance, Technology, Legal, and HR across Europe including Belgium and France. Closest direct competitor in vertical mix,360-degree delivery model, and enterprise client base.
• Badenoch + Clark: Specialist professional recruitment firm covering Finance, Legal, Technology, and HR roles across Europe. Closely comparable business model and vertical mix to Sander, including mid-to-senior placement focus.

Regional players

• Accent Jobs: Belgian recruitment and HR solutions group with broad staffing coverage in Belgium and adjacent markets. Comparable regional recruitment footprint and multi-vertical positioning, but with a heavier industrial/SMB mix.
• SD Worx: Belgian-headquartered HR services and payroll specialist with strong HR recruitment and HR-tech exposure in the Benelux market. Comparable regional focus and HR-vertical specialization, though broader HR services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearesander

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sander