Andre

What Andre does

André is a mass-market California sparkling wine brand founded in 1966, currently held as a brand within the portfolio of E. & J. Gallo Winery, the largest family-owned wine producer in the world (headquartered in Modesto, CA). The brand produces a range of sparkling wines including Brut, Extra Dry, Spumante, Peach Bellini, Mango Mimosa, and Moscato variants, and has expanded into canned ready-to-drink (RTD) mimosas with Pineapple and Strawberry SKUs launched in 2025.

The business operates as a traditional packaged-beverage CPG line: production runs through Gallo's California winemaking and bottling infrastructure, and output is sold across mass off-premise retail channels (grocery, mass merchandisers, liquor stores), on-premise accounts, and through third-party alcohol-delivery platforms including Instacart and DoorDash. Go-to-market emphasizes casual and brunch occasions, with the brand self-positioning as the "#1 sparkling brand for mimosas" and leveraging Gallo's national sales and distribution scale rather than operating its own route-to-market.

André's unit economics follow standard sparkling-wine CPG mechanics: per-bottle/per-can price points at the low end of the category (typically in the $4–$12 range across formats), volume-driven margins, and category-level pricing pressure from both premium sparkling players (Prosecco, Cava, Champagne) and the broader RTD cocktail segment. The brand is not separately reported — it is consolidated within Gallo's private financial statements — and no leadership, headcount, or P&L data is disclosed at the brand level.

Name

Andre

Legal name

André Champagne Cellars

Website

https://andre-champagne.com

Company type

Private

Founded year

1966

Operating status

Operating

Short description

André is a mass-market California sparkling wine brand owned by E. & J. Gallo Winery, producing Brut, Extra Dry, Spumante, and canned RTD mimosas for off-premise retail, on-premise, and delivery channels since 1966.

Ownership category

akta.pro rank

Product category

Sparkling Wine & Ready-to-Drink Cocktails

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• California sparkling wine
• Canned mimosa cocktails
• Flavored sparkling wine
• Ready-to-drink bubbly
• Affordable champagne

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Wine Sales: André generates revenue through wholesale distribution to retail stores where consumers purchase bottles and cans for home consumption or social gatherings.
2. Online Delivery Platform Sales: Revenue generated through third-party delivery platforms Instacart and DoorDash where consumers purchase premixed cocktails and sparkling wine products.
3. Direct E-commerce: Brand website facilitates consumer discovery and retail locator functionality, driving traffic to physical retail partners and online delivery services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

André manufactures and sells California sparkling wines (Brut, Extra Dry, Spumante), flavored sparkling mimosas (Pineapple, Strawberry, Mango, Peach Bellini), and ready-to-drink canned mimosas in Pineapple and Strawberry varieties. The brand targets consumers seeking affordable, easy-to-drink sparkling beverages for casual social occasions such as brunch, game day, and graduation celebrations, sold through U.S. retail stores and online delivery platforms (Instacart, DoorDash).

Product overview

André Champagne is a California sparkling wine brand owned by E. & J. Gallo Winery, operating since 1966. The product portfolio includes core sparkling wine offerings (Brut, Extra Dry, Spumante, Cold Duck, Brut Rosé, Blush), a line of flavored mimosas (Pineapple, Strawberry, Mango), and ready-to-drink canned mimosas in Pineapple and Strawberry flavors. The brand also produces Moscato variants including Pink Moscato, Peach Moscato, and Strawberry Moscato. The products are positioned for casual celebrations, brunch occasions, and social gatherings with an emphasis on accessibility and affordability compared to traditional champagne.

Differentiator

Problem solved

Functional benefit

Products and services

• André Brut The driest blend of white grapes, resulting in a taste described as bright as California sunshine; used as a base for mimosas and cocktails for adult consumers.
• André Extra Dry Semi-dry California champagne with pear and apple aromas; suitable as a mixer for cocktails and brunch drinks for adult consumers.
• André Spumante Light-bodied sparkling wine with abundant bubbles and sugary sweetness, featuring hints of citrus and fruit flavors for adult consumers.
• André Pineapple Mimosa Sweet and refreshing pineapple-flavored sparkling wine cocktail, designed for Sunday morning brunch consumption by adult consumers.
• André Pineapple Mimosa Can Premixed canned mimosa in pineapple flavor, containing 3 mimosas in one 12 ounce can, in a ready-to-drink format for adult consumers seeking on-the-go occasions.
• André Strawberry Mimosa Strawberry-flavored sparkling wine cocktail with a sweet, berry taste designed for everyday enjoyment by adult consumers.
• André Strawberry Mimosa Can Premixed canned mimosa in strawberry flavor, containing 3 mimosas in one 12 ounce can, in a ready-to-drink format for adult consumers seeking on-the-go occasions.
• André Peach Bellini Juicy peach-flavored sparkling wine cocktail suitable for outdoor gatherings and casual celebrations by adult consumers.
• André Mango Mimosa Mango-flavored sparkling wine cocktail designed for social mixers and celebrations by adult consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• InstacartcoreChannel Partner/ Reseller/ DistributorAndré Champagne products are available for purchase through Instacart's online delivery platform, enabling consumers to order for home delivery alongside grocery shopping.
• DoorDashcoreChannel Partner/ Reseller/ DistributorAndré Champagne partners with DoorDash for on-demand delivery services, making products accessible for quick delivery to consumers celebrating at home.
• SpotifyminorGTM or Marketing PartnerAndré maintains a branded 'Bubbs & Beats' playlist on Spotify, targeting music-loving consumers and reinforcing the party's social occasion brand identity through curated playlists.
• ViBE by VendangeminorStrategic or Co-development PartnerViBE by Vendange Classic Margarita is featured as an ingredient in André's Fizzy Margarita cocktail recipe, demonstrating cross-brand cocktail collaboration.
• Taylor PortminorStrategic or Co-development PartnerTaylor Port is featured as an ingredient in André's Port Royale cocktail recipe, showing cocktail mixing collaboration with other E. & J. Gallo Winery brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• High Noon: High Noon is a fast-growing canned RTD vodka seltzer brand. It competes with André's newly launched canned mimosas for on-the-go, casual-occasion occasions in the canned format.

Broad incumbents

• Yellow Tail: Yellow Tail is a globally distributed value wine brand that competes broadly with André's accessible positioning across sparkling and still wine categories in mass retail.
• Franzia: Franzia is a leading value wine brand in the U.S. with deep grocery and club-store distribution, competing for the same price-sensitive, casual-occasion consumer as André.

Direct peers

• Mionetto Prosecco: Mionetto is a well-known Italian Prosecco brand with strong U.S. distribution that directly competes with André in the affordable sparkling wine category for brunch and celebration occasions.
• Korbel Champagne Cellars: Korbel is a major U.S. sparkling wine producer positioned in the affordable-to-mid-tier segment, directly contesting André for celebratory and casual sparkling wine occasions.
• La Marca Prosecco: La Marca is a widely distributed Italian Prosecco competing for the same affordable sparkling wine occasion as André, including brunch and celebratory use cases in U.S. retail.
• Cupcake Wines: Cupcake Wines is a value-tier California wine brand from The Wine Group with broad grocery distribution, competing with André for the same budget-conscious casual consumer.
• Stella Rosa: Stella Rosa is a flavored sparkling wine brand that overlaps with André's flavored mimosa and Moscato variants, targeting similar social-occasion and female-skewing consumer segments.
• Barefoot Bubbly: Barefoot Bubbly is the affordable sparkling wine line from E. & J. Gallo, André's direct sister brand. Same parent, same mass-market California sparkling positioning, and overlapping retail distribution.
• Cook's Champagne: Cook's is a long-standing affordable California sparkling/spumante brand directly competing with André in grocery and liquor store channels on price and casual-occasion positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andre