Feldman Group

What Feldman Group does

Feldman Group, operating primarily through its Feldman Chevrolet of Highland dealership, is an authorized General Motors franchise dealer located at 3372 W Highland Rd in Highland, Michigan. The company sells new Chevrolet vehicles spanning the full brand lineup — trucks, SUVs, crossovers, performance cars, and electric vehicles — alongside certified pre-owned and used vehicles, while operating a complete aftersales infrastructure that includes a service department, collision center, parts department, tire and express service operations. The business operates as part of Feldman Auto Group, a multi-rooftop Michigan dealership network claiming five convenient locations and 5,500+ vehicles in combined inventory.

The company generates revenue through five streams: front-end gross profit on new and pre-owned vehicle sales, trade-in resale margins, finance and insurance product commissions (loans, leases, extended warranties, GAP coverage, EV protection plans) facilitated through GM Financial, Capital One, and in-house lenders, service and parts labor and parts sales, and ancillary protection products. It runs both a traditional in-person showroom sales motion and a digitally enabled online buying platform supported by DealerOn, with online pre-qualification, payment calculation, trade-in appraisal via Edmunds, and remote purchase initiation. Distribution extends through the CarBravo certified pre-owned marketplace. The customer base is primarily individual retail consumers in Highland, Hartford, Milford, and Waterford, with a secondary commercial and fleet buyer segment for trucks and BrightDrop vans.

Feldman Group positions itself as Michigan's largest Chevrolet dealer by inventory, supported by five-time JD Power Dealer of Excellence recognition and the 2018 Chevrolet Top Dealer award. Technology infrastructure is conventional for franchise auto retail, with no proprietary AI, software product, or technology platform disclosed. The competitive moat is built on physical distribution density, OEM franchise relationship, awards-based brand reputation, and ecosystem integration with GM's captive financing and CPO channels rather than on technology differentiation.

Name

Feldman Group

Legal name

Feldman Chevrolet of Highland

Website

https://feldmanchevyofhighland.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Feldman Group is the Feldman Auto Group's Chevrolet franchise operation in Highland, Michigan, selling new, certified pre-owned, and used Chevrolet vehicles, providing service, parts, collision repair, and financing to retail consumers and commercial buyers across the Highland, Hartford, Milford, and Waterford trade area.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAEAEAK

Auto & Vehicle Loan Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSAKANAA

Auto & Vehicle Leasing (Personal Use)

Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)

SECONDARYFSAKADAA

New & Used Auto Purchase Loans

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

Keywords

• New vehicle sales
• Used vehicle sales
• Automotive service repair
• Vehicle financing leasing
• Collision body shop

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and certified pre-owned Chevrolet vehicles, including cars, trucks, SUVs, and electric vehicles. Revenue generated from the markup over dealer invoice pricing.
2. Vehicle Trade-ins: Purchase of customer vehicles as trade-ins, which are then resold through their inventory.
3. Finance and Insurance Products: Finance department facilitates vehicle loans and leases through lending partners, earning commission on financing arranged. Offers protection plans including EV protection, GAP coverage, pre-paid maintenance, and tire & wheel protection.
4. Service and Parts: Full-service maintenance and repair operations including oil changes, tire services, brake services, battery service, collision center, and express service. Parts department sells OEM Chevrolet parts and accessories.
5. Extended Warranties and Protection Plans: Sale of extended warranties and protection products including Chevrolet Protection, EV Protection Plan, EV Pre-Paid Maintenance, Protection Plan, GAP Coverage, Pre-Paid Maintenance, and Tire & Wheel Protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Feldman Chevrolet of Highland is an authorized Chevrolet franchise dealership that sells new, certified pre-owned, and used Chevrolet vehicles and operates a full-service automotive retail business. The company also provides vehicle financing through GM Financial and other lending partners, aftersales service and parts, collision repair, tire services, and an EV Education Center, supported by an online purchasing platform.

Product overview

Feldman Chevrolet of Highland is a Chevrolet franchise dealership operating as part of the Feldman Auto Group. The company offers a comprehensive automotive retail experience centered on new and used Chevrolet vehicle sales, vehicle financing, and aftersales service. The product portfolio includes core dealership operations (new/used vehicle sales, CPO program), financial services (in-house financing, GM Financial partnership, Capital One pre-qualification), and full-service maintenance/repair departments (general service, collision repair, parts, tires, express service). The company has expanded into electric vehicle sales with dedicated EV education and inventory. Digital capabilities include online vehicle purchasing, online finance applications, and service scheduling. The dealership primarily serves the Highland, MI metropolitan area and surrounding communities including Hartford, Milford, and Waterford.

Differentiator

Problem solved

Functional benefit

Brands

• EV Center: Electric vehicle education center offering information about EVs, charging, and ownership

Products and services

• New Vehicle Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet franchise dealer representing GM's Chevrolet brand. Operates under franchise agreement to sell new Chevrolet vehicles, access GM financial programs (GM Rewards, GM Supplier Discount), and utilize GM marketing resources and manufacturer promotions. Sells full lineup of new Chevrolet models including Silverado, Equinox, Traverse, Tahoe, and electric vehicles like Silverado EV, Blazer EV, and Equinox EV.
• CarBravosupportingChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle marketplace. Feldman Chevrolet of Highland lists qualifying used vehicles on CarBravo platform to reach buyers searching broader CPO inventories.
• EdmundssupportingTechnology or IntegrationTrade-in value integration using Edmunds True Market Value to determine customer vehicle trade-in values and potential purchase costs. Edmunds Trade-In tool accessible on website.
• DealerOnsupportingTechnology or IntegrationWebsite platform provider powering the dealership's online presence with inventory management, online buying tools, and responsive design. Built on DealerOn's automotive dealer website platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Suburban Collection Holdings: Large Michigan-based auto dealer group operating multiple franchises across the metro Detroit region. Directly comparable as a Michigan multi-location dealership group competing for the same regional customers and Chevrolet/GM brand allocations.
• Berger Chevrolet: Michigan-based Chevrolet franchise dealer. Directly comparable as a regional Chevrolet competitor with similar new/used vehicle sales, certified pre-owned programs, and service operations targeting Michigan consumers.
• Todd Wenzel Automotive Group: Michigan dealer group with Chevrolet and other GM franchises. Directly comparable as a regional Chevrolet franchise competitor serving overlapping Michigan markets with similar sales, service, and F&I business models.
• Hamilton Chevrolet: Michigan Chevrolet franchise dealer. Direct peer operating the same brand franchise in the same state with similar sales, service, and F&I revenue mix competing for Southeast Michigan consumers.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with omnichannel buying experience. Comparable as a competing channel for pre-owned and certified vehicle sales, particularly through GM's CarBravo marketplace which Feldman also lists on.
• AutoNation: Largest US public automotive retailer with 200+ franchises across multiple brands. Comparable as a multi-brand dealership operator with similar F&I, service, and parts revenue streams operating at national scale.
• Penske Automotive Group: Major international public auto retailer with premium and commercial vehicle franchises. Comparable in offering full-service dealership operations including sales, finance, service, and parts across multiple OEM brands.
• Lithia Motors: Largest US public auto retailer by revenue with aggressive acquisition strategy across multiple brands and geographies. Comparable business model spanning new vehicle sales, F&I, service, and parts at significantly larger scale.
• Group 1 Automotive: Large US public automotive retailer with 200+ dealerships. Directly comparable in new/used vehicle sales, F&I income, and service operations across multiple OEM franchises including domestic and import brands.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with vehicle vending machines and home delivery. Comparable as a competing used-car channel and emerging threat to traditional dealership used-vehicle gross margins and customer acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feldman-chevrolet-of-highland

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldman Group