Genussmensch. Gmbh

What Genussmensch. Gmbh does

Genussmensch. GmbH is a Langenfeld (Rheinland)-based, founder-owned German e-commerce company that sells curated gourmet gift boxes containing beverages (whisky, gin, wine, sparkling wine, tea, coffee), delicatessen items and accessories. The product line is organized into three pricing tiers — starter (from €43.90), deluxe (€54.90–€84.90) and premium (up to €274.90) — and spans themed sub-brands such as Whisky, Gin, Kaffee, Tea Time, Wein, Salz & Pfeffer, Sekt, Bergisch (regional) and Hike & Tastes. An online configurator (Online-Konfigurator) lets customers build their own boxes by selecting components across categories, and a Lieferantennetzwerk supplier program feeds the assortment from small artisanal manufacturers and regional producers. The company was founded in 2021 by Patric Knorps and Christian Küller, who also act as managing directors (Geschäftsführer), and operates with 1-10 employees.

The technology stack is a commodity SMB e-commerce configuration: WordPress/WooCommerce storefront with an integrated product configurator, Xentral ERP for order and inventory management, Borlabs Cookie for GDPR consent, and Google Tag Manager, Google Analytics, Google Ads/Remarketing for marketing measurement. Payment processing is handled by PayPal, Klarna (invoice, direct debit, credit card), Mollie and Sofort (instant bank transfer). Fulfillment runs from a warehouse location in Solingen with DHL GoGreen climate-neutral shipping.

Genussmensch. monetizes primarily through one-time direct-to-consumer gift-box purchases on its own website, with international shipping into Austria and Switzerland in addition to its core German market. A secondary B2B stream targets corporate clients (employee gifts, customer gifts, business partner presents) via direct inquiry and bespoke quotation, supporting box-color customization, logo engraving, personalized greeting cards and direct-to-recipient shipping. A further project-based revenue stream covers wedding services (Hochzeitsservice) including save-the-date cards, invitations, menu and seating cards, guest books, engravings and custom guest-favor boxes. Gift vouchers (Geschenkgutschein) with preserved residual balances add a minor auxiliary revenue stream. Distribution is omnichannel-light: organic SEO content, Facebook and Instagram, email newsletter, Google Ads/Remarketing and a WhatsApp Business contact surface, with no app and no marketplace presence.

Name

Genussmensch. Gmbh

Legal name

genussmensch. GmbH

Website

https://genussmensch.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Genussmensch. GmbH is a German e-commerce company that sells curated gourmet gift boxes across starter, deluxe and premium tiers to individual consumers and corporate clients in the DACH region, with an online configurator, B2B customization, and a wedding services line.

Ownership category

akta.pro rank

Product category

Gourmet Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Curated gourmet gift boxes
• Corporate gifting solutions
• Online gift configurator
• Specialty food gifts
• Wedding gift services

Headquarters

HQ city

Langenfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Gift Box Sales: Direct-to-consumer and B2B online sales of curated gourmet gift boxes across three tiers (starter, deluxe, premium). Products include beverages (wine, whisky, gin, sparkling wine, tea, coffee), delicatessen items, and accessories. Customers can purchase pre-configured boxes or use an online configurator to create custom selections. B2B orders support bulk customization with branding and engraving.
2. Gift Vouchers: Digital and physical gift vouchers sold through the website. Recipients can redeem vouchers toward any product in the catalog. Residual balance is preserved for future orders.
3. Wedding & Event Services: Full-service wedding design offerings including stationery (invitations, menus, seating plans, guest books), personalized engravings, and custom branded gift boxes for guests. Revenue generated through project-based custom orders and per-item pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Genussmensch. GmbH sells curated gourmet gift boxes containing selected beverages, delicatessen items, and accessories. Boxes are offered in three price tiers (starter, deluxe, premium) and span themed categories such as whisky, gin, coffee, tea, wine, sparkling wine, and salt & pepper. Customers can either order pre-configured boxes or build their own via an online configurator. The company also provides B2B corporate gifting solutions with branding/engraving and direct-to-recipient shipping, as well as full-service wedding stationery and favors.

Product overview

Genussmensch. GmbH operates an e-commerce platform centered on curated gourmet gift boxes (Geschenkboxen) for both consumer and B2B markets. The core product is a range of premium gift boxes organized into three price tiers — starter (from €43.90), deluxe (€54.90–€84.90), and premium (€274.90) — each containing handpicked beverages, delicacies, and accessories with informational materials. The product portfolio spans multiple themed sub-brands including Whisky Box, Gin Box, Kaffee Box, Tea Time Box, Wein Box, Salz & Pfeffer Box, Sparkling Wine Box, Time Out Box, Cristal Copper Box, Hike & Tastes Box, and the Bergisch regional box. An online configurator (Online-Konfigurator) enables customers to build custom boxes by selecting from available product categories. The company also offers a full-service wedding solution (Hochzeitsservice) covering invitations, engravings, and custom wedding favors, and a B2B corporate gifting program (B2B Geschenklösungen) with customization options including logo engraving, personalized magnet boxes, and greeting cards. A supplier network program (Lieferantennetzwerk) invites producers to have their products featured in genussmensch. boxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Geschenkboxen (Gourmet Gift Boxes) Curated gift boxes containing hand-selected beverages, delicatessen items, and accessories packaged in premium magnetic boxes with informational materials. Available across multiple themed categories (whisky, gin, coffee, tea, wine, sparkling wine, salt and pepper) and through an online configurator for personalized selections. Targeted at individual gift buyers and connoisseurs.
• B2B Geschenklösungen (B2B Corporate Gift Solutions) Corporate gift solutions for businesses seeking employee gifts, customer loyalty gifts, holiday presents, welcome kits, and event giveaways. Includes custom box design with company branding, logo engraving, personalized greeting cards, magnet box side panels, and direct shipping to individual recipients within Germany. Targeted at companies, startups, and organizations.
• Hochzeitsservice (Wedding Service) Full-service wedding solution offering save-the-date cards, invitations, menu cards, seating plans, guest books, personalized engravings, and custom gourmet gift boxes as guest favors. Project-based custom orders with per-item pricing. Targeted at couples planning weddings and event organizers.
• Geschenkgutschein (Gift Voucher) Digital and physical gift vouchers sold in customer-selected denominations. Redeemable in the online shop with residual balance preserved for future orders. Targeted at gift buyers seeking a flexible gifting option.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Partnerships

One partnership is on record.

• ZWEIMETERDESIGNminorStrategic or Co-development PartnerZWEIMETERDESIGN (zweimeterdesign.de) is identified as a partner on genussmensch.com's website, listed under a 'unsere partner' (our partners) section. The agency develops individual and creative solutions in branding, communication, and brand building. They create visual identities for brands and companies with effective, customer-bound strategies. Their focus is on visual, tactile, and sustainable work in direct client contact. It is unclear whether this partnership is active or historical.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Manufactum: Established German high-end mail-order retailer offering curated artisanal food, drink, and lifestyle goods with strong catalog depth and brand trust — overlaps with Genussmensch.'s premium, hand-curated positioning at a much larger scale.
• Coffee Fellows: German specialty coffee brand with retail, café, and online channels; overlaps with Genussmensch.'s coffee-themed gift box category and serves as a reference point for premium DACH coffee gifting.

Direct peers

• My Müsli: German direct-to-consumer custom-configured food brand where customers build their own mixes via an online configurator — a structural and behavioral analogue to Genussmensch.'s gift-box configurator model in the same premium DACH food market.
• Hussel: German confectionery and chocolate gift retailer with curated seasonal assortments and corporate gifting; comparable to Genussmensch.'s confectionery and premium chocolate-adjacent gift box tiers.
• Original Food: German online specialty food retailer selling curated regional and gourmet products and gift boxes; directly comparable as a DACH e-commerce curated-gift player in the same price band.
• VOM FASS: German specialty retailer offering curated oils, spirits, vinegars, and gift sets via shop and franchise; overlaps directly with Genussmensch.'s artisanal beverage-and-delicatessen gift positioning and price tier structure.
• Hawesko: Leading German online wine retailer with curated gift wine assortments and corporate gifting programs; directly comparable to Genussmensch.'s wine-box category and B2B gift motion.
• Belvini: Online German wine retailer focused on gift wines, mixed cases, and curated tasting boxes — closely aligned with Genussmensch.'s deluxe and premium tier wine and sparkling wine boxes.
• Tee Gschwendner: Germany's largest specialty tea retailer with curated tea gift assortments and online configurator-like selections; directly comparable as a curated, themed beverage gift box retailer in the DACH market.

Emerging players

• YOOOM: German premium chocolate and lifestyle gift brand targeting direct-to-consumer and corporate gifting with curated boxes — a smaller, design-led adjacent peer in the same premium gift-box space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/genussmensch-103914158857519
• Instagraminstagram.com/genussmensch.info
• LinkedInlinkedin.com/company/genussmensch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genussmensch. Gmbh