Hussel
Hussel is a Manchester-based disruptive guerrilla marketing agency that designs experiential campaigns, creative advertising, and PR stunts for brands across the UK and select international markets, anchored by its Mobile Disruption Unit and e-commerce merchandise.
- Company typePrivate
- Founded2020
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hussel does
Hussel Marketing is a Manchester-based disruptive guerrilla marketing agency founded by Lewis Ellis during the COVID-19 pandemic (company history attributes founding to 2020; firmographic data states 2018 — the 2020 date is treated as more specific per source precedence). The firm offers a portfolio of marketing services including disruptive marketing campaigns, creative advertising, experiential activations, PR stunts, and website development for clients seeking attention-grabbing brand experiences rather than conventional advertising approaches. The client base spans 15+ named brands across aviation, food & beverage, retail, healthcare, B2B industrial, and nonprofit sectors — including TGI Fridays, Revolution Bars, Aurigny Airlines, Lansinoh, Primark, and Cats Protection.
The agency's flagship physical asset is the Mobile Disruption Unit (MDU), a converted Hummer H2 equipped with digital screens, a DJ booth, and a self-powered sound system, designed to deploy mobile brand activations across multiple UK cities and select international markets. Hussel also operates an e-commerce shop selling branded apparel — specifically t-shirts with hidden motivational messages priced at £24.99 — providing a secondary direct-to-consumer revenue stream. No proprietary technology platform is disclosed; the agency's core capability is creative and strategic rather than technology-driven, with no AI/ML, API, or SDK components in its stack.
Hussel operates on a project or retainer basis with clients, with no publicly disclosed pricing tiers and custom quotes generated through a HubSpot-integrated 'Free Strategy Call' booking system. The go-to-market motion is sales-led, driven by direct outreach, networking, the Hussel Society community group, and earned media from the agency's own viral campaign stunts. In 2025, the agency received funding from the Northern Powerhouse Investment Fund II to support MDU development, representing its first disclosed institutional capital. The company maintains 1–10 employees, is headquartered in Manchester with a registered office in Leyland, Preston, and operates primarily in the UK with selected international campaign work in Dubai, Germany, the Netherlands, France, Turkey, and the United States.
Hussel firmographics
Firmographics- Name
- Hussel
- Legal name
- Hussel Marketing Ltd
- Website
- https://hussel.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hussel is a Manchester-based disruptive guerrilla marketing agency that designs experiential campaigns, creative advertising, and PR stunts for brands across the UK and select international markets, anchored by its Mobile Disruption Unit and e-commerce merchandise.
- Ownership category
- akta.pro rank
Hussel industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sponsorship Activation & Experiential Marketing (THAHAGAC)
- akta.pro secondary industries
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Event Digital Advertising & Paid Media (Search/Social/Programmatic) (THAHAGAH)
Keywords
Where Hussel is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Hussel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Marketing and Experiential Campaign Services: Hussel generates primary revenue by providing disruptive marketing, experiential campaigns, creative advertising, and web development services to brands. Services are delivered on a project or retainer basis through direct client engagements.
- E-commerce Merchandise Sales: The agency operates an online shop selling branded apparel (t-shirts with hidden motivational messages, priced at £24.99), representing a secondary revenue stream from direct-to-consumer product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded apparel merchandise |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hussel product offering
Product offeringCore offering
Hussel is a Manchester-based disruptive guerrilla marketing agency that delivers unconventional, attention-grabbing marketing campaigns including disruptive marketing, creative advertising, experiential activations, PR stunts, and custom website development for brands. Its flagship physical asset is the Mobile Disruption Unit, a converted Hummer H2 used as a mobile event and activation platform. A secondary direct-to-consumer revenue stream comes from branded apparel (motivational message t-shirts) sold through its online shop.
Product overview
Hussel is a disruptive guerrilla marketing agency based in Manchester that offers a portfolio of marketing services including disruptive marketing campaigns, creative advertising, experiential activations, website development, and PR stunts. The agency's flagship product is the Mobile Disruption Unit (MDU) - a converted Hummer H2 equipped with a pop-out DJ booth, digital screens, and sound system that serves as a mobile event and activation platform. Alongside services, Hussel operates an e-commerce shop selling branded apparel including t-shirts with hidden motivational messages for entrepreneurs.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Disruption Unit (MDU) A fully tactical, turn-key event vehicle (converted Hummer H2) that serves as a mobile platform for brand activations, experiential marketing and live events. Features include a pop-out professional DJ booth, dual digital advertising screens, full branding wrap capability and a self-powered sound system. Targeted at brands and event organisers needing a portable, self-powered event infrastructure.
- Disruptive Marketing
Quantifiable outcome
- Over 1,000 app installs in 2 days for EatClub Manchester launch
- +6 more outcomes
Companies that use Hussel
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Hussel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hussel partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hussel competitors and assessment
Company assessmentBroad incumbents
- We Are Social: Global social-media-first creative agency with established UK operations producing shareable, culturally disruptive campaigns for major brands — overlapping Hussel on social-led creative strategy.
- Jack Morton Worldwide: Global brand experience agency within the IPG network producing large-scale experiential campaigns, comparable in service category but operating with substantially larger teams and budgets than Hussel.
- Mother London: Independent creative agency producing high-profile advertising and cultural campaigns for major brands, broadly comparable to Hussel on creative output but without a dedicated experiential/mobile activation capability.
Regional players
- BJL Group: UK-based integrated marketing agency offering creative, PR, content and digital services to consumer and B2B clients — a regional incumbent competing for the same mid-market agency clients Hussel targets.
- Bray Leino: UK integrated marketing agency offering creative, digital and brand activation services across the regions, broadly comparable to Hussel's full-service disruptive marketing proposition within the UK.
Direct peers
- Amplify: UK-headquartered global experiential marketing agency specialising in brand activations, PR stunts and immersive experiences for major consumer brands — directly overlapping Hussel's experiential and disruptive marketing offering.
- MKG: Independent creative experiential agency that builds brand experiences, pop-ups and cultural activations — comparable to Hussel in creative-led, disruptive campaign delivery for consumer-facing brands.
- Sparks: Long-standing experiential marketing agency delivering brand experiences, mobile tours and live activations globally — a direct competitor for Hussel's MDU-type mobile experiential engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hussel social profiles
Digital presenceHussel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hussel leadership team
Management profileNumber of profiles
Profiles1 record
Hussel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hussel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hussel
What does Hussel do?
Hussel is a Manchester-based disruptive guerrilla marketing agency that delivers unconventional, attention-grabbing marketing campaigns including disruptive marketing, creative advertising, experiential activations, PR stunts, and custom website development for brands. Its flagship physical asset is the Mobile Disruption Unit, a converted Hummer H2 used as a mobile event and activation platform. A secondary direct-to-consumer revenue stream comes from branded apparel (motivational message t-shirts) sold through its online shop.
Is Hussel a public or private company?
Hussel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hussel founded?
Hussel was founded in 2020. It employs 1 to 10 people.
Where is Hussel based?
Hussel is headquartered in Manchester, United Kingdom, in the Europe region.
How does Hussel make money?
Two revenue lines are on record. Marketing and Experiential Campaign Services are the primary driver. The others are E-commerce Merchandise Sales.
Who are Hussel's main competitors?
Broad incumbents on record are We Are Social, Jack Morton Worldwide and Mother London. Regional players are BJL Group and Bray Leino. Direct peers are Amplify, MKG and Sparks.
Does Hussel have an API?
No public API is recorded for Hussel.
What industry is Hussel in?
Hussel's product category is Marketing Services. Its primary akta.pro industry code is THAHAGAC, Sponsorship Activation & Experiential Marketing, with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54181 and its SIC code is 7311.