Azelia

What Azelia does

Azelia is a family-owned Italian winery based in Castiglione Falletto, in the heart of the Barolo production zone of Piedmont. The estate was founded in 1920 by Cavalier Lorenzo Scavino and is currently operated by the fifth generation of the Scavino family — Luigi, Lorella, and Lorenzo Scavino. The property spans 16 hectares of vineyards and produces approximately 85,000 bottles annually.

The portfolio is anchored on Barolo DOCG, comprising a classic blend and five single-vineyard Crus: Bricco Fiasco, Margherita, Cerretta, Voghera, and the Riserva Bricco Voghera. Supporting wines include Barbera d'Alba, Langhe Nebbiolo, and Dolcetto d'Alba. Winemaking follows traditional methods — indigenous yeasts, extended submerged-cap maceration of 55–60 days, and no filtration or fining — with output bottled under the controlled Barolo and DOC designations that govern the Langhe region.

The business model is direct-to-consumer, executed via on-site appointments at the estate; there is no e-commerce channel and no disclosed distribution network of scale. Revenue figures are not publicly reported. Active headcount is limited to the three family members directly involved in operations, supplemented by seasonal vineyard labor. The addressable market is fine-wine collectors and enotourism visitors, predominantly in Italy and Europe.

Name

Azelia

Legal name

Azienda Agricola Azelia di Luigi Scavino

Website

https://azelia.it

Company type

Private

Founded year

1920

Operating status

Operating

Short description

Azelia is a fifth-generation family-owned winery in Castiglione Falletto, Piedmont, producing approximately 85,000 bottles per year of Barolo DOCG (including five single-vineyard Crus), Barbera d'Alba, Langhe Nebbiolo, and Dolcetto d'Alba, sold directly to collectors via on-site appointments.

Ownership category

akta.pro rank

Product category

Premium Italian Wines (Barolo and Piedmont DOC/DOCG)

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Barolo wine production
• Piedmont DOCG wines
• Single vineyard Cru
• Traditional Italian winemaking
• Family estate winery

Headquarters

HQ city

Castiglione Falletto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Others

Revenue model

1. Wine Sales: Direct sales of premium Italian wines including Barolo DOCG, Barolo Riserva, Barbera d'Alba, Langhe Nebbiolo, and Dolcetto d'Alba. Winery visits by appointment with direct sales opportunity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Azelia is a family-owned estate winery that produces premium DOC and DOCG wines — primarily Barolo (including five single-vineyard Crus) plus Barbera d'Alba, Langhe Nebbiolo, and Dolcetto d'Alba — exclusively from approximately 16 hectares of its own vineyards in Castiglione Falletto, Serralunga d'Alba, and Montelupo Albese (Langhe del Barolo, Piedmont). All vinification is carried out in-house using traditional, low-intervention methods, with an average annual production of about 85,000 bottles sold directly at the winery and through wine retailers and restaurants.

Product overview

Azelia is a family-owned winery producing a portfolio of 9 wines exclusively from its own 16 hectares of vineyards in Piedmont's Langhe region. The portfolio centers on Barolo production with five single-vineyard Crus (Bricco Voghera Riserva, Cerretta, San Rocco, Margheria, and Bricco Fiasco) plus a classic Barolo blend, complemented by Barbera d'Alba, Langhe Nebbiolo, and Dolcetto d'Alba. All wines are produced following traditional methods including native yeast fermentation, submerged cap maceration for Barolo, and aging in large oak casks or stainless steel depending on the wine type.

Differentiator

Problem solved

Functional benefit

Products and services

• Barolo Riserva DOCG Bricco Voghera Premium single-vineyard Barolo Riserva made exclusively in exceptional vintages from 95-year-old vines in Serralunga d'Alba; aged 5 years in large oak casks and an additional 5 years in bottle before release. Targeted at collectors of rare, age-worthy Barolo.
• Barolo DOCG Cerretta Single-vineyard Barolo from Cerretta in Serralunga d'Alba, produced from massal selection propagated from Bricco Fiasco vines; released as a separate Cru in 2020 to commemorate Azelia's centenary.
• Barolo DOCG San Rocco Single-vineyard Barolo from San Rocco in Serralunga d'Alba, featuring 70-year-old vines on clay-rich soil producing wines of great structure and depth.
• Barolo DOCG Margheria Single-vineyard Barolo from Margheria in Serralunga d'Alba, characterized by clayey and calcareous soil with tufaceous marls giving minerality and sapidity.
• Barolo DOCG Bricco Fiasco Historic single-vineyard Barolo from Castiglione Falletto, the first Cru vinified separately by Azelia since 1978, featuring 85-year-old vines on white calcareous soil.
• Barolo DOCG Classic Barolo blend of seven different single vineyards, combining approximately 30% Castiglione Falletto and 70% Serralunga d'Alba grapes, aged 2 years in large casks.
• Barbera d'Alba DOC Punta Barbera d'Alba from 60-year-old vines on a hilltop site in Castiglione Falletto, aged 18 months in used oak barrels; expresses freshness and balanced acidity.
• Langhe DOC Nebbiolo Langhe Nebbiolo from the estate's youngest vines (around 20 years old on average), aged exclusively in stainless steel to preserve freshness and aromatic character.
• Dolcetto d'Alba DOC Bricco dell'Oriolo Single-vineyard Dolcetto from Bricco dell'Oriolo in Montelupo Albese at approximately 600 meters altitude, aged in stainless steel; noted for aromatic and mineral qualities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Bruno Giacosa: Iconic traditional Barolo producer based in Neive. Renowned for single-vineyard Barolo Riservas and traditional winemaking methods comparable to Azelia, with similar focus on old vines and classical fermentation techniques.
• G.D. Vajra: Family-owned Barolo and Barbera producer in Barolo, Piedmont. Comparable small-scale family operation with organic viticulture, traditional winemaking, and a portfolio spanning Barolo Crus and other indigenous varieties similar to Azelia.
• Giuseppe Mascarello: Family-owned Barolo winery founded 1881 in Monchiero, Piedmont. Produces single-vineyard Barolo Crus (Monprivato, Ca'd'Morissio) from old vines with traditional winemaking, directly comparable in scale, heritage, and philosophy to Azelia.
• Vietti: Historic family Barolo producer in Castiglione Falletto (the same commune as Azelia) producing single-vineyard Barolo Crus. Direct geographic and product peer, with comparable traditional winemaking approach and similar terroir access in the Langhe del Barolo.
• Giacomo Conterno: Historic family-owned Barolo producer in Monforte d'Alba, Piedmont. Operates as a traditional family winery producing single-vineyard Barolo Crus (Monfortino, Cascina Francia) from old vines, with the same generational ownership model and traditional winemaking philosophy as Azelia.
• Roberto Voerzio: Premium family Barolo producer in La Morra focused on single-vineyard Crus from very old vines with extremely low yields. Comparable to Azelia in traditional approach, premium positioning, and small-scale artisan production model.
• Elvio Cogno: Family Barolo producer in Novello, Piedmont, with single-vineyard Barolo Cru (Ravera). Comparable boutique scale, multi-generational family ownership, and traditional winemaking philosophy with old-vine focus.
• Pio Cesare: Family-owned Barolo producer founded 1881 in Alba. Produces a portfolio of Barolo wines from multiple communes including Serralunga d'Alba and Castiglione Falletto, directly overlapping Azelia's terroir footprint with similar traditional methods.
• Fratelli Alessandria: Family-owned Barolo producer in Verduno, Piedmont, with similar small-scale artisanal model. Produces single-vineyard Barolo Crus from old vines using traditional winemaking, comparable in heritage, scale, and direct-to-consumer emphasis to Azelia.

Broad incumbents

• Marchesi di Barolo: Larger and more commercially scaled historic Barolo producer founded 1807 in Barolo. Operates in the same category and terroir as Azelia but at significantly larger production volumes and broader commercial distribution, positioning it as an incumbent rather than a like-sized peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/azeliawinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azelia