Ez 2 Get Furniture

What Ez 2 Get Furniture does

EZ 2 Get Furniture is a privately held, locally owned direct-to-consumer furniture and appliance retailer headquartered in Los Angeles, California. The company operates two physical showrooms — a primary location at 5912 S Broadway in the Los Angeles Furniture District and a secondary appointment-only location at 4200 Mission Blvd in Ontario — alongside an e-commerce storefront at easy2getfurniture.com. Inventory spans eight categories: living room (sofas, sectionals, recliners, accent chairs, TV stands), bedroom (beds, dressers, nightstands, vanities), mattresses (spring, memory foam, hybrid), dining (sets, chairs, bar furniture), appliances (refrigerators, washers/dryers, stoves, AC units), office, youth, and a 2024-launched EZ Custom Sofas made-to-order service. The firm sources from major wholesalers including Furniture of America, Poundex, Coaster, and GE Appliances, with unit-pricing spanning roughly $124 for entry-level beds to $2,578 for premium sofas, and frequent promotional discounts.

The business model is one-time retail sales (one_time_license revenue stream) supported by a multi-lender financing stack — Snap Finance (up to $3,300 lease-to-own with 100-day same-as-cash), Progressive Leasing, and Synchrony Bank — designed to serve subprime and credit-constrained buyers who are often turned away by mainstream retailers. Full-service delivery with in-room placement, assembly, and debris removal starts at $129, with same-day fulfillment available within a 100-mile radius of each store. Distribution is purely domestic, limited to Southern California. A secondary customer segment, Non-Profit Housing Groups, is served through a dedicated program with a specialized order-processing channel ([email protected]) and curated price lists for furnishing community, office, and lounge spaces.

Customer acquisition is executed through a low-cost mix of organic social media (Facebook, Instagram, Pinterest, TikTok), email newsletter subscription, and a $50-gift-card referral program. The company has 1-10 employees, no disclosed revenue or outside funding, and is operated as an independent family/locally-owned business without private equity or institutional ownership. Headcount, geographic footprint, and delivery radius constrain the addressable market, while the integration of subprime financing, custom manufacturing, and dedicated non-profit service represent the company's primary commercial differentiators within its regional niche.

Name

Ez 2 Get Furniture

Legal name

EZ 2 Get Furniture

Website

https://easy2getfurniture.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EZ 2 Get Furniture is a Los Angeles-based privately held furniture, mattress, and appliance retailer operating two showrooms (Los Angeles and Ontario, California) plus an e-commerce site, serving general consumers and non-profit housing groups with multi-lender lease-to-own financing and custom sofa manufacturing.

Ownership category

akta.pro rank

Product category

Home Furniture and Appliance Retail

NAICS

Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home & Furniture Omnichannel (CRAFAEAD)

Keywords

• Furniture retail
• Home appliance sales
• Mattress retail
• Custom sofa manufacturing
• Lease to own financing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Appliance Sales: The company generates revenue through one-time sales of furniture products including living room, bedroom, dining, office, and youth furniture, as well as appliances such as refrigerators, washers/dryers, stoves, air conditioners, and freezers. Products are sold at varying price points with frequent promotional discounts and sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

EZ 2 Get Furniture is an omnichannel home furnishings and appliance retailer operating physical showrooms in Los Angeles and Ontario, California, alongside an e-commerce store. The company sells living room, bedroom, dining, office, and youth furniture, mattresses, and home appliances (refrigerators, washers/dryers, stoves, air conditioners, freezers) and offers a Custom Sofa Service for made-to-order pieces. Sales are supported by lease-to-own and promotional financing partners (Snap Finance, Progressive Leasing, Synchrony Bank), full-service delivery with assembly, and dedicated procurement for non-profit housing groups.

Product overview

EZ 2 Get Furniture operates as a brick-and-mortar furniture retailer with an e-commerce platform, specializing in comprehensive home furnishing solutions. The company offers eight core product categories: Living Room (sofas, sectionals, recliners, accent chairs, TV stands, tables), Bedroom (beds, dressers, nightstands, vanities), Mattresses (spring, memory foam, hybrid), Dining (sets, chairs, bar furniture, kitchen islands), Appliances (refrigerators, washers/dryers, stoves, AC), Office (desks, chairs, storage), and Youth (bunk beds, cribs, daybeds). The company differentiates through its Custom Sofa Service allowing personalized furniture design. Additional services include financing options (Snap Finance, Progressive Leasing, Synchrony), non-profit housing group programs with special pricing, and full-service delivery with assembly. The company carries products from vendors including Furniture of America, Poundex, Coaster, Ashley Furniture, and others.

Differentiator

Problem solved

Functional benefit

Brands

• EZ Custom Sofas: Custom sofa service offered by the company allowing customers to design their own sofas with preferred colors, sizes, fabrics, styles, and add-ons.

Products and services

• Living Room Furniture Complete living room solutions including sofas, sectionals, loveseats, recliners, accent chairs, TV stands, entertainment centers, coffee tables, console tables, end tables, chaise lounges, futons, and sleeper sofas, priced from approximately $223 to $2,578. Targeted at individual consumers furnishing residential living spaces.
• Bedroom Furniture Full bedroom collections including beds, bedroom sets, dressers, nightstands, wardrobes, vanity sets, makeup vanities, and mirrors in various styles, with beds priced from approximately $124 to $1,835. Targeted at individual consumers furnishing residential bedrooms.
• Mattresses Selection of mattresses in Twin, Full, Queen, King, and California King sizes including spring, memory foam, hybrid, and pillow-top options. Targeted at individual consumers and households purchasing bedding.
• Dining Furniture Dining room collections including dining room sets, dining chairs, counter height sets, bar sets, bar stools, kitchen islands and carts, buffets, hutches, and servers. Targeted at individual consumers furnishing dining areas.
• Home Appliances Major home appliances including refrigerators, washers and dryers, stoves, air conditioners, and freezers. Targeted at individual consumers and households outfitting kitchens and laundry areas.
• Office Furniture Home office solutions including desks, office chairs, file cabinets, and bookcases. Targeted at individual consumers and remote workers setting up home offices.
• Youth Furniture Children's and youth furniture including youth beds, bunk beds, loft beds, cribs, and daybeds. Targeted at parents and families furnishing children's bedrooms.
• Custom Sofa Service Bespoke sofa design service under the EZ Custom Sofas brand that lets customers specify color, size, fabric, style, and add-ons for a made-to-order sofa, with warranty and after-sale support. Targeted at individual consumers seeking personalized furniture that is not available in stock assortments.
• Financing and Lease-to-Own Service Flexible payment options offered at checkout, including Snap Finance (approving up to $3,300 with 100 Days Same as Cash and no traditional credit requirement), Progressive Leasing (rent-to-own for non-prime credit), and Synchrony HOME promotional financing for major purchases. Targeted at individual consumers, including those with bad or no credit.
• Non-Profit Housing Groups Program Dedicated program for non-profit organizations furnishing offices, lounges, and community areas for their clients, offering competitive pricing, special discounts, curated essential merchandise price lists, and dedicated staff to process orders. Targeted at non-profit housing groups and community organizations.
• Delivery and Assembly Service

Quantifiable outcome

• Snap Finance approves up to $3,300 without traditional credit requirements
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered major and notable.

• Furniture of AmericamajorChannel Partner/ Reseller/ DistributorFurniture of America is a major vendor/supplier, offering one of the largest product selections in the store with 787+ items in the living room category alone. Represents a significant portion of the store's inventory.
• PoundexmajorChannel Partner/ Reseller/ DistributorPoundex is a key furniture vendor supplying sectionals and other living room furniture. Has 268+ products in the living room category and 198+ items in living room sets.
• CoasternotableChannel Partner/ Reseller/ DistributorCoaster and Coaster Fine Furniture supply mattresses and home furniture, with products appearing across bedroom and living room categories.
• GE AppliancesnotableChannel Partner/ Reseller/ DistributorGE Appliances logo appears in the store footer, indicating a partnership for appliance inventory including refrigerators, washers, dryers, stoves, and air conditioners.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Living Spaces: California-headquartered furniture retailer with showroom + e-commerce model and broad assortment across living room, bedroom, dining, and mattresses — a particularly close geographic and operational peer.
• Rooms To Go: Multi-category furniture retailer focused on room-package selling with showrooms and online ordering plus in-house credit programs, closely matching EZ 2 Get Furniture's bundled-furniture go-to-market.
• Ashley Furniture HomeStore: Largest US furniture retailer with hundreds of showrooms and a strong e-commerce site. Competes across the same furniture categories and price bands, including financing programs, and serves both walk-in and online shoppers.
• Bob's Discount Furniture: Value-oriented furniture retailer combining showrooms with online ordering and credit-friendly financing options — a near-mirror of EZ 2 Get Furniture's positioning toward budget-conscious and credit-constrained shoppers.
• Wayfair: Largest pure-play online home goods and furniture retailer in the US. Directly competes with EZ 2 Get Furniture across living room, bedroom, dining, mattresses, and home office at overlapping price points, with broader assortment and national delivery footprint.

Emerging players

• Apt2B: Los Angeles-based online furniture retailer focused on modern, apartment-sized pieces with custom options; a smaller, digitally native peer with overlapping Southern California roots.

Broad incumbents

• Crate & Barrel: National home furnishings retailer with showrooms and strong e-commerce; overlaps with EZ 2 Get Furniture in furniture and home categories, though typically at higher price points and without lease-to-own financing.
• Home Depot: National home improvement retailer that also sells appliances and a portion of its assortment overlaps with EZ 2 Get Furniture's appliance and home office categories.
• Costco: Membership warehouse club offering furniture, mattresses, and appliances at competitive prices, overlapping with several of EZ 2 Get Furniture's categories and competing on value perception.
• Amazon Home: Mass-market online retailer of furniture, mattresses, and major appliances from third-party and first-party sellers; a key competitive force on price, selection, and delivery convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EZ2GETLA
• Instagraminstagram.com/easy2getfurniture/?hl=en
• Pinterestpinterest.com/ez2getfurnitureLA
• TikToktiktok.com/@ez2getfurniture
• LinkedInlinkedin.com/company/universal-mattress-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ez 2 Get Furniture